Taking a shot

Betty Henderson

GLOBAL drinks giant Coca­Cola is shaking up the drinks market yet again with its latest venture into the world of alcoholic drinks. The brand announced the development of a mixed drink, combining its famous cola drink with Jack Daniel’s whiskey on Friday, March 31.

The iconic brand made its first foray into the Spanish market with the launch of Topo Chico, a refreshing, fermented beverage with an alcoholic twist that didn’t quite take off. However, the brand has not been put off, and is set to launch its Jack Daniels collaboration in the coming weeks.

The exciting collaboration was made possible by an agreement last year. The drink will come in a regular 330 millilitre can with both brands’ logos and an alcohol content of 7 per cent.