Cleaning up city Putting an end to greenwashing

Wednesday, March 29 which highlights the consequences for criminal behaviour in a video which aims to raise awareness about the risks of excessive drug and alcohol use. The online adverts will be triggered when internet users in the UK search for phrases including ‘pub crawl Amsterdam’, ‘stag party’, and ‘cheap hotel’.

The move is believed to be part of the city’s attempt to clean up its raunchy reputation and manage overtourism, which includes a proposed move of the city’s infamous Red Light District.

The Dutch capital has long been a popular destination for British tourists seeking to indulge in the city’s infamous pleasures. However, locals have grown tired of drunken Brits urinating in public, vomiting in canals, and engaging in drunken fights.

While some have criticised the targeted campaign for being discriminatory, the city says it wants to be more liveable for residents.

THE European Commission is proposing common criteria against greenwashing and misleading environmental claims. Under the proposal, consumers will have more clarity, stronger reassurance that when something is sold as green, it actually is green, and better quality information to choose environment­friendly products and services.

Businesses will also benefit, as those that make a genuine effort to improve the environmental sustainability of their products will be more easily recognised and rewarded by

80 consumers and able to boost their sales ­ rather than face unfair competition.

This way, the proposal will help establish a level playing field when it comes to information about the environmental performance of products. A Commission study from 2020 highlighted that 53.3 per cent of examined environmental claims in the EU were found to be vague, misleading or unfounded and 40 per cent were unsubstantiated.

The absence of common rules for companies making voluntary green claims leads to ‘greenwashing’ and creates an uneven playing field in the EU’s market, to the disadvantage of genuinely sustainable companies.

When companies choose to make a ‘green claim’ about their products or services, they will have to respect minimum norms on how they substantiate these claims and how they communicate them.