Shaun the Sheep

THERE is widespread ewephoria in the UK as Shaun the Sheep becomes Countryside Code Champion in a new campaign to encourage young people to “respect, protect and enjoy” the countryside.

A new baa­rilliant campaign with Aardman will see the popular animated character encourage children and young people to “respect, protect and enjoy” the countryside. From

Mossy Bottom farm, Shaun and friends will follow the Countryside Code and show children how to care for nature, follow signs and share the space with others.

It follows research from Natural England’s Children’s People and Nature Survey which revealed that 80 per cent of children and young people agreed that looking after the environment was important to them, and 83 per cent said they wanted to do more to look after nature and wildlife.

Marian Spain, Chief Executive of Natural England, said:

“Shaun the Sheep and his endearing friends are the perfect illustration for the next generation of explorers on how to respect, protect and enjoy nature, whether in parks in towns and cities, at the seaside or in the countryside.”