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Jetflix and chill
FANS of the newly released movie The Little Mermaid are flooding online to book their own underthesea adventure on the shores of Sardinia, with months of build up to the release driving a 216 per cent increase in search results on the easyJet Holidays website.
As setjetting gains popularity, fuelled by the prevalence of international settings in popular TV shows and movies, easyJet Holidays has discovered a significant yearonyear increase in searches for destinations providing TV escapism. The Little Mermaid isn’t the only watch fuelling demand for European travel.
Unsurprisingly, the second season of Emmywinning drama The White Lotus has also seen a tourism spike of 198 per cent to Sicily as wander
