4 minute read
Mi Colchón - new stores and brand launch
MALAGA-BASED company Mi Colchón continues to take steps to increase its commercial weight in the city with the opening of two new stores and the launch of a new brand.
Mi Colchón will be opening new stores in Estepona and El Viso, investing €2.5 million and cementing themselves as the leading experts in rest on the Costa del Sol. The new Estepona store, situated on Fahrenheit Street in the industrial estate area, will open on July 3, making it the 11th store for the group. It will offer the same high quality mattresses and armchairs in different styles and provide jobs for two people.
Mi Colchón is also preparing to open a 500 square metre store in the capital next August, in the same El Viso industrial estate where they are already located. Specifically, the group plans to launch the ‘Nightland’ brand, a new company that will sell medium quality mattresses and sofas at affordable prices. Manager of Mi Colchón Jacobo Guerrero said that this new store will be located on Avenida de Los Vega, 28, and will specialise in holiday rentals. The group will be hiring two people to work in the store.
10 stores and over 80 employees
In parallel to the new openings, Mi Colchón is also undertaking a complete refurbishment of the main store on Avenida de Los Vega, 62, which has been refurbished to improve the shopping experience and to incorporate some of the most in demand brands.
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The new store will include a dedicated space for Emma, Tempur and Stressless, brands that are highly recognised by foreign customers living in the province.
Mi Colchón is celebrating the third anniversary of their Benalmadena store, and currently has 10 stores in the province and one in Motril which was their first experience outside Malaga. Although the store has only been open for a few months, it has received a good reception and large footfall, inspiring the group to look at opening premises in Granada.
From humble beginnings in Palma del Río
Heir to the historic Colchonería El Palo, the Guerrero family has spent more than 40 years focusing on improving sleep and rest for the people of Malaga. The chain originated in Palma del Río (Cordoba) in the early 1980s when Jacobo’s father, Manuel Guerrero, opened a mattress store that quickly achieved great notoriety in the surrounding area.
His entrepreneurial character and spirit of selfimprovement brought him to El Palo, where he set up the mattress shop. When Manuel decided to retire 21 years ago, his sons Jacobo and Francisco took over and set up Mi Colchón.
Today, Jacobo is at the helm of the business, with aspirations of setting up the largest mattress company in Europe and no limits on the growth of the group which already has an annual turnover of €6 million.
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