Farmacia that serves beer

John Ensor

VISITORS to a ‘Farmacia’ in Granada often get a surprise when they enter, as the cures it offers aren’t what they expect.

For years the expression ‘purely medicinal’ referred to a humorous term for people to justify their drinking habits, now it seems a certain establishment in Granada has taken it one step further, according to a news source on Wednesday, June 28.

‘Farmacia’ in Granada is actually the name of a bar, a controversial idea dreamed up by the owner, that has been a huge success.

As expected, unsuspecting customers often go in, especially as the Farmacia logo is very similar to the real thing. Adding to the confusion too is its location: number 10 Calle San Pablo, next to the NeuroTraumatology and Rehabilitation Hospital.

As visitors often find out, this peculiar bar in Granada serves ‘breakfast and tapas’ but does not sell antibiotics or any medicine for that matter.

Despite visitor’s confusion it seems to be a successful business ploy. Its owner Juan Vicente, said “many people go in to buy some medicine and are surprised.” When they realise their mistake “they find it funny, and they stay anyway” to have a drink.

It started in 2018 when he decided to open this “different” bar. ‘“t coincided just when they brought the hospital back to where it was before. We wanted a slightly edgy name and, while we were renovating the premises, we thought of this one because of where it is,” Vicente recalls.

Since its opening, it has proved to be a success. Some of the regulars have even named their favourite tipple ‘cervecetamol.’ Vicente’s latest plan is to give pharmaceutical ­ inspired names to dishes on the menu.

‘Farmacia’ prides itself in local gastronomy with home­made meals : ‘Family cooking, that is, what one can prepare at home, that’s what we serve.’ From meat in sauce to fried fish. Visiting doctors often thank him for ‘making hospital stays more bearable.’