Hotels optimistic

occupancy rate of 87.55 per cent, closely followed by Fuengirola at 87.01 per cent. Marbella also attracted a considerable number of visitors with hotels hitting 84 per cent occupancy rates.

José Luque, the President of AEHCOS, acknowledged that there was a slight dip in hotel occupancy, but remained optimistic about the sector’s potential.

Despite some stagnation since mid­May, mostly domestically due to rising interest rates and inflation, the industry looks forward to a surge in last­minute bookings during the peak months of July and August.

The Average Gross Impact per Occupied Customer (IBCA) saw a minor decline in June, with an average spending rate of €124.27 per person per day compared to €134.14 in the previous year, but AEHCOS emphasised the positives of the situation.

AEHCOS highlighted the resilience of the industry in adapting to challenges like increased material prices and interest rates, saying that this means the sector remains profitable.