Murcia’s star power Music and wine

THE emergence of young winners from the Region of Murcia, particularly in sports, is generating a positive impact on the community’s image. The combination of youth, talent, effort, and multiculturalism embodied by these young athletes presents an opportunity for the Re gion to reshape its brand identity. The inter national success of these athletes, along with other figures in fields such as beau ty pageants, with Athenea Pérez winning Miss Universe Spain 2023, and acting, has put Murcia on the map.

Carlos Alcaraz, the rising tennis star and global ambassador for brands like Louis Vuitton, has played a sig nificant role in positioning the name of Murcia inter nationally. Alcaraz along with other young athletes like Moto2 driver Pedro Acosta, Mohamed Katir, Mariano García, and Izan Almansa among others, reflect the diversity and multiculturalism of the Region. Their successes serve as inspirations for aspiring athletes and contribute to the collective imagination about the region’s identity.

THE Department of Celebrations in Los Alcazares is gearing up for an exciting summer filled with outdoor activities and games. One of the highlights is the ‘Game Show’, which promises to entertain the little ones on July 15, and 30, starting at 8pm.

The achievements of these young athletes have immediate and incalculable value for the region. With millions of followers on Instagram, they create a positive representation of Murcia to the wider world.