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ALMUÑECAR and La Herradura launched a new joint campaign called ‘We are sun and beach’ on Friday, July 14, to promote the region’s natural resources to tourists and to protect them.

The campaign highlights the towns’ sandy beaches and good weather, which are the main attractions for visitors and tourists, particularly during the summer.

The towns’ tourism boards see these resources as crucial for the local economy, particularly in maintaining their position as two of the leading destinations on the coast.

Daniel Barbero, the council­ lor for Tourism, said the campaign aims to complement the towns’ existing attractions, including heritage, cuisine, business, and sports, including scuba diving, and cycling. The campaign’s design and style will be used in the towns’ various promotional activities over the next few months.

The campaign hopes to appeal to tourists who are looking for a sun and beach destination and to add to the work by the local Departments for Tourism, workers, and entrepreneurs in the hospitality and tourism sector that make Almuñecar and La Herradura stand out as top destinations.