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Own-brands
per cent of Spaniards claim to have increased their consumption of ownbrand products compared to 2022, an increase of 15 percentage points compared to 2022 and 2021.
Among those who recognise that they have increased their consumption of these products in the last 12 months, eight out of 10 say they have done so to a large or fair extent (84 per cent).
The presence of ownbrand products in the shopping basket of Spanish households has grown by more than 3 percentage points in 2023, standing at 53.5 per cent in 2023.
This percentage was close to 50 per cent in 2021.
By categories, ownbrand frozen fruit and vegetables have the highest share by category, with 85.3 per cent.
They are followed by eggs (80.4 per cent); chilled beverages (80.1 per cent); cellulose articles (76.8 per cent); and cloths/ wipes (74.3 per cent).
Ownbrand has gained market share compared to last year in eight out of 10 product categories, especially in delicatessen, baby products and sparkling wines (cava, Champagne and Lambrusco).
The lower price of ownbrand products is the main reason for the increase in the purchase of ownbrand products (66 per cent).
