A Guiness bout

IS a new era of Irish brewing on the horizon? Mixed martial artist Conor McGregor’s stout, Forged, was introduced in over 350 ASDA shops across the UK last week.

Forged Irish Stout, initially brewed in late 2020, soared to prominence as the premier Irish stout at McGregor’s personal pub, The Black Forge, not far from his residence in Dublin. Since then Conor McGregor‘s beer has been eclipsing its main competitor, writes Beer Today.

However, the brand has reached a critical stage. Recent procurement of a brewery by McGregor himself has allowed increased production, now allowing him to present his stout to a bigger audience.

“I’ve said it before, and I’ll say it again. We’re not here to take part, we’re here to take over,” stated

McGregor. “This launch comes as a culmination of two years of hard graft from myself and the Forged Irish Stout team, and I’m immensely proud to finally get it into the hands of the British public. We’ve huge plans for Forged in the UK, Ireland, the US, and beyond, and I can’t wait for you all to join us on the journey.”

As Conor McGregor’s stout prepares to make its mark in the UK, it also holds the promise of a broader adventure, with a major international launch event being planned for later this year.

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