Media Pack 2013 Euro Weekly News by Euro Weekly News Media S.A.

Gratitude is the fastest way to happiness...

media pack 2013

www.gratitudeart.com

EWN EVER YON E GETS IT

‘

Without passion you don’t have energy, without energy you have nothing. Donald Trump

’

Euro Weekly News: the newspaper that dares to be different The EWN is the most successful English language newspaper in Spain, built on a tried and tested formula of hard work, traditional values and the premise that the customer is always king. Add to the mix, the Euesdens’ flamboyant personalities, mischievous sense of humour and the chutzpah to give an advertising campaign just enough sex appeal to get seen. Each member of the EWN team has invested their heart, body and soul into making this newspaper the best it can possibly be and in the success of each and every client’s campaigns; both in print and online.

Business & Finance • Food • Health & Beauty • Leapy Lee • Letters • News • Puzzles • Sport • TV guide • What’s On

EWN mediapack 2013_3rd version.indd 1

06/03/2013 10:11:28

‘ Gratitude is trust in the process. www.gratitudeart.com

’

Managing Director: Michel Euesden Sales Director: Steven Euesden Head Office: Calle Moscatel 10, P62, Poligono Industrial Arroyo de la Miel 29631 Benalmadena Malaga, Spain CIF: A73001895 Printing: Bidasoa Press (Valencia) and Distasa(Sevilla) sales@euroweeklynews.com marketing@euroweeklynews. com Tel: 952 561 245 Fax: 952 440 887 www.euroweeklynews.com Design and copywriting: Redline Company Tel: 952 816 678 www.redlinecompany.com Inspirational quotes: Gratitude Art Tel: 951 712 258 www.gratitudeart.com

The only choice for successful advertising… The Euro Weekly News (EWN) is the most popular and longest running free English language newspaper in Europe. With a circulation of more than half a million copies each month, the six different editions of the EWN can be found in more than 4,000 popular distribution points throughout Southern Spain and the Balearic Islands. We have carefully researched exactly where the expatriate population is concentrated, and ensure the paper reaches it. Our distribution list continues to expand as more people relocate to the sunny climes of Southern Europe. EWN covers more international and local news than any other foreign media publication in Spain and is read by more than half a million readers a week – the only comprehensive guide to news, views and insights into life amongst the expatriate population on the Costa del Sol, Axarquia, Almeria, Costa Blanca (S), Costa Blanca (N) and the island of Mallorca. Each edition is packed with localised news, a full TV and satellite guide, as well as European news and financial data. Items of local interest and information on what’s on and where to go are also featured, along with entertainment news and updates. In all, we believe we are providing the most comprehensive and definitive guide aimed at the expatriate population in Southern Europe. All of the EWN editions are available in print and in virtual format on our dedicated website www.euroweeklynews.com, which

is visited by over 50,000 people a month, meaning your advertisement will be seen by more people in the EWN than in any other form of media. The majority of our readers are aged between 35 and 70 years old, the demographic with the highest amount of disposable income. We know what they like, how they live their lives and how they read the EWN. (See page 16) Our tailored advertising packages are suited to how you want to showcase your product, with extremely competitive rates to match. Our bilingual team is the backbone of the business, working with you to ensure a smooth transition from starting your EWN journey to the end product; your finished advertisement. It is at your disposal 100 per cent of the time, from the senior management through to the sales and marketing staff, production, design and editorial department. We also have a close connection with the community, where we work hard to support local charities and those in need. Many people look to the EWN for the latest charity information. Our aim is to help the expatriate community through good times and bad, and our affiliation with the British Consulates and Town Halls in each area allows us to keep our readers up-to-date with the latest and relevant information. Let the EWN help you project your business to new levels, to expand your database and reach audiences in areas across Spain where you wouldn’t necessarily reach otherwise. Enlist your trust in us and we will help you grow.

Euro Weekly News Press Associations:

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 2

06/03/2013 10:11:28

‘ Today I look at the

people in my life and feel grateful. www.gratitudeart.com

Company of the Year

No stranger to winning awards, the Euro Weekly News team currently counts the Company of the Year award as its proudest moment to date. It is honoured to have been recognised at the Costa del Sol Business Awards by CADE (Centre for Entrepreneurial Development of Marbella), in conjunction with Marbella Town Hall, Unicaja International, Andalucia.com and the Malaga Chamber of Commerce. What’s more, the award was well-timed, coinciding with a period of unprecedented growth which saw increased pagination across all six regions. It’s not every day that a company has to employ a new person every three days in one month, yet this is what happened to the Euro Weekly News at the end of 2012. Impressive on its own merit, this amount of growth is all the more incredible as it has been achieved against the backdrop of a worldwide recession. Michel and Steven Euesden, publishers of the Euro Weekly News , have applied their no-nonsense, hardworking approach to all areas of the business to great effect, and employ a strong team of like-minded individuals with a passion for publishing.

’

Winning criteria • • • • • • • •

Excellence within industry Added value above competitors Product / service market potential Company growth and viability Innovation Leadership in a specific field Responsibility for impact on customers, suppliers, employees, the community & environment Voluntary compliance with legislation

Thrilled to be recognised for their achievements, Michel says, “The award is a great honour. It is also a testament to the hard work, professionalism, passion, energy and dedication of the EWN team in growing the six publications, as well as the grand support of all our loyal customers who are succeeding in these challenging times.”

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 3

06/03/2013 10:11:29

We are the Euro Weekly News … MICHEL AND STEVEN EUESDEN

A dynamic duo Although many couples could not withstand the pressure of working so closely with their partner, Michel and Steven Euesden spend 24 hours a day together, living and working as a dynamic and determined team. They first met when starting at the same company on the same day in England; something they both believe was an act of fate. With a successful track record in publishing sales, The Euesdens arrived on the Costa del Sol in 1996, with bags of energy and vision. ‘It was never discussed that we would start the EWN together, but we knew that working together as a team would produce the greatest product,’ reminisced Michel. ‘We are two halves of what makes the whole, I handle the people side of the business and Steven deals with the numbers. It’s a perfect match and being able to work and live with my best friend and soul mate, makes each day a dream.’ Over the years, The Euesdens have built a respected, successful and powerful media company. They are a unique couple with a strong work ethic; if you work hard enough at something, you will achieve. This ethos is shared by each and every staff member of the EWN, to whom Michel and Steven are extremely close. There is no hierarchy, each person is important within the EWN family. Heavily invested in their product and their team, they are always looking to push boundaries and to raise the bar. They are a ‘power couple’ who know what they want and subscribe to traditional values such as the ‘customer is king’ and ‘service is paramount.’ ‘The secret to the success of the EWN is down to our attitude during the good times,’ explained Steven. ‘When others were resting on their laurels, we continued to work hard at the business, building relationships with suppliers and developing our team.’

‘Working together is definitely the secret to our success.’

And working hard has certainly paid off. Pagination has more than doubled since the beginning, increasing to six editions, all produced in seven days (including weekends). This achievement was recognised in an article in El Pais, Spain’s leading newspaper, praising Michel and Steven on both a business and a personal level. It would be easy for The Euesdens to take a back seat but that won’t be happening any time soon. ‘The business is constantly developing and we’re looking to expand into new offices in Nerja and Gibraltar, as well as utilising our flagship office at the famous Marbella Club Hotel. As the world is modernising, so is the EWN, keeping our website current and informative, being able to access it from Smartphones and Tablets when on the go. And we always keep an eye on the local community, working with the Town Halls to produce cultural guides to keep expatriates informed. We’ll always want to achieve more, and most importantly, we’ll always work with passion.’

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 4

06/03/2013 10:11:33

We are the Euro Weekly News …

Michel EUESDEN Managing Director

‘Hard work, teamwork and commitment ensure we produce the greatest product.’

Petite, feisty and sharp as a tack, Michel is a complex mix of ‘northern grit’ and an unwavering work ethic, tempered with a heart of gold. Michel attributes the EWN’s continued success to her private and professional partnership with her husband Steven, Sales Director for the company. Equally important is her no-nonsense upbringing in Rochdale, Manchester, where she learned the benefit of honest hard work, which she has instilled in each member of the EWN team. ‘The greatest thing my parents ever gave me was a strong work ethic and I knew growing up that there is no substitute for hard work.’ She runs a tight ship, doesn’t suffer fools gladly but is full of compassion; qualities appreciated by clients, colleagues and friends alike. ‘I have been a grafter all my life and know the importance of perseverance and determination. We have to remember we are guests in Spain, so we have to work twice as hard to earn our place in the community,’ remarks Michel. ‘We want the EWN to continue to grow and help the expatriate population integrate into the Spanish society, and I’m so grateful that through the newspaper, we can help in some way.’ The local community is close to Michel’s heart. She is passionate about promoting positivity both professionally and personally and is the first to show compassion for anything or anyone showing vulnerability. The Euesdens and EWN actively support local charities, and by helping to raise much needed funds, they give back where they can. Whether raising more than €20,000 for

Age Concern, or helping victims of the economic crisis, Michel is keen to support local charities that ensure all funds raised will help those in need. ‘One of my goals is to increase awareness of the importance of breast and ovarian cancer screening, and to make the facilities more easily available. Also, I am campaigning for minibuses for the elderly to be more readily available to take them to hospital, particularly for chemotherapy appointments. It’s tragic that many of those who can’t afford transport simply go without treatment.’ Southern Spain has fallen victim to natural disasters in recent years, and most famously, flood and fire. Michel and Steven worked tirelessly with the local community to ensure those affected were helped, through fundraising events and bringing those who were affected together. By looking out for those in need and lending a helping hand, Michel and Steven have shown the EWN to be the paper that also gives back, as it’s the expat community which has staunchly supported the business. She is also proud to still call the EWN Company of the Year. Retaining the title for two years, the competition’s strict criteria confirmed that the EWN has impeccable ethics, working practices and it benefits the community. A recipient of several awards, Michel was particularly touched when her very own EWN team voted her as the Most Inspirational and Motivational Leader. Choked by the sincerity of the people she considers great friends as well as professional peers, the closeness and dynamics of the team are what makes the EWN the greatest publication in Spain.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 5

06/03/2013 10:11:34

We are the Euro Weekly News …

STEVEN EUESDEN Sales Director

‘Our dynamic team is like one big family.’ Steven Euesden takes his responsibility to the newspaper and the clients very seriously, particularly in hard times, when there is added pressure to advertise to get products and services seen by the right people. It’s his mission to make sure that advertisements help businesses grow and put them on the path to greater success. His focus is to grow the paper, to make it the best it can be. He recognises that the EWN print run and distribution list are vital to their clients’ success, because the more copies distributed, the more people are exposed to advertisers, meaning more potential business for all. ‘Hard work, honesty and determination are essential in our line of work, and it is crucial to have successful marketing campaigns, which is my responsibility. Since the economic crisis hit in 2007, it hasn’t been easy for anyone, but keeping our distribution and print run high was always a priority. We don’t just claim to have the widest distributed English language newspaper, it’s a fact, and we are proud that we have been able to maintain our high standards for so long. Also, working day-to-day with my wonderful wife, I couldn’t ask for anything more rewarding,’ explains Steven. Steven’s motto is, ‘we work the hours that suit you.’ He feels that one of the best ways he can help fellow expatriates is to offer his time. Whether six in the morning or last thing at night, he is happy to make time for his clients, often acting as a business

consultant, creating tailored campaigns to suit individual client needs. ‘Our dynamic team is like one big family. We celebrate the highs and work through the lows together, which is undoubtedly the key to our continued success.’ It has taken unswerving faith, commitment, vision and a lot of hard work to grow the EWN to where it is today. According to Steven, working in the UK media seems like a walk in the park compared to starting a newspaper in Spain. It takes more money, time and risk, but the end result makes it all worthwhile. ‘The saying, ‘life is a journey and not a destination’ certainly proved true throughout 2012. We recognise that expats are currently experiencing hard times and we want to help them through. With a positive mental attitude, determination and bravery, we are still here, bigger and stronger than ever, we just can’t be matched.’ This year, Steven is looking forward to the continued growth of the product, by providing clients with the best possible marketing tool. He is bursting with excitement and knows that this year he can take EWN clients to another level. Giving space, service, support, ideas and above all results, he promises 2013 will be successful and fulfilling; bigger and better than ever.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 6

06/03/2013 10:11:36

We are the Euro Weekly News …

Nicki Burgess Operations Director

‘Just being here due to the buzz and the passion of the team.’

Nicki Burgess was a client of the EWN before joining the ever-expanding team. Already a successful businesswoman in her own right, she brings an eclectic mix of no-nonsense professionalism and light-hearted resolve, guaranteeing results every time. She is bilingual and bicultural, so she thinks like an English and Spanish person. Her adaptability and versatility are what sets her apart. Her dynamic professional and personal relationship with Michel and Steven only further cements the closeness of the EWN family, pushing to produce the best paper possible, for the benefit of the expatriates who have come to rely on the paper as an essential source of information for life in Spain. Why did you choose to work for the EWN? Having lived and worked in Spain for most of my life I understand the importance of working for a reputable company and gaining job satisfaction. What is the highlight of your day? It may sound like a cliché, but just being here due to the buzz and the passion of the team.

How do you contribute to a positive working environment? I contribute by doing the best job that I can and working as part of a team. Any anecdotes about working at EWN? In the first few weeks of starting at the EWN, I remember trying to make a good impression but as I was casually walking out of my office, I caught my heel in my trouser hem. I slid across the floor whist grabbing onto the door handle of the accounts office to break my fall. The door swung open, which resulted in the chief accountant Amalia laughing uncontrollably, as the rest of the office gathered round and were soon in stitches. However, it’s my relationship with my colleagues, particularly Michel, that is most important to me. People often refer to us as the “Cagney and Lacey” of the Costa del Sol. Both hard-working women, we take our jobs very seriously. We have a great working relationship and I feel privileged to call her a close friend and also a mentor.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 7

06/03/2013 10:11:39

We are the Euro Weekly News …

Amalia Calle

Jose Valentin

Finance Director

Company Liaison Manager

‘Our motto is we will.’

‘We lead, others follow.’

Why did you choose to work for the EWN? I heard about the job through a friend and began working here. I’ve never looked back since; the job satisfaction I get here is second-to-none. It wasn’t easy at the start though, as I spoke no English and Michel and Steven spoke very little Spanish. So there were a lot of hand signals for quite some time. Now my English has improved dramatically and I help others learn Spanish, like one big happy family.

Why did you choose to work for the EWN? I had worked in several design studios and as a teacher, but had never touched on the subject of working in the Press. I was ready for a new experience and I liked the idea of working for an English language publication as it would be a challenge for me, which is what I wanted.

What is the highlight of your day? I would have to say at the end of the day on Friday. When the numbers are good, I am a very happy lady. However, if the numbers aren’t good, I take it very personally because every minute of every day I put my heart and soul into the business. I understand cash-flows, so I will work alongside each individual and their business campaigns.

Over the last 12 years working for the EWN, I have seen that Michel and Steven do things on their own terms. They have systematically put together a close team, all working at the same speed and with the same attitude. The business is run efficiently, there isn’t one weak link. We all complement each other. What is the highlight of your day? It’s very satisfying when we have sent the paper to print and we see the end result on a Thursday morning.

How do you contribute to a positive working environment? I try to be as positive as I can on a daily basis. It truly is a privilege to work with such fantastic people. I look up to Michel and Steven so much. I am inspired by their ability to run the Euro Weekly News, they find the time to spend with each individual in the company, and that they want to do so much for the community. It makes every day in the office not seem like work.

How do you contribute to a positive working environment? I always try to help and encourage my peers through the tough times that can occur during the production of a weekly newspaper. With EWN having six editions, it can get a little hectic at times, but we all pull together. I know everything about the EWN, weathering every storm, which I think has earned the respect of my peers.

Any anecdotes about working at the EWN? Just working side by side with Michel and Steven and seeing the company continue to grow. Steven is the greatest sales person, he is so passionate about his product, and he knows what each client needs individually. He works so hard, obtaining new business and renewing current. In this economic climate, it’s not an easy thing to do, but he does it so well.

Any anecdotes about working at the EWN? There are many, but the latest and funniest was when a colleague put his Superman boxers on the outside of his trousers and paraded around the office. We told him it was an English prewedding tradition and he fell for it.

Michel has a wonderful spirit. She always pushes me to be the best I can be, both professionally and personally. The most important thing is that if you need her, she is always there for you. For me, The Euesdens combined make the best team.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 8

06/03/2013 10:11:40

We are the Euro Weekly News …

Benjamin George Wickham

Esteban Molina

Campaign Manager

Agency Manager

‘Love and passion has made the business what it is today.’

‘The company is honest and reliable.’

Why did you choose to work for the EWN? I actually came into the office asking to borrow money from my mum, Michel, but she taught me a valuable lesson that day; you have to work for something if you want it. I was told to get on the phones and start making sales if I wanted money, and now I’m head of the department. I wouldn’t have it any other way.

Why did you choose to work for the EWN? I knew I would be working for a great company. I was previously a client of the newspaper, so knew exactly what kind of business I would be working for and that was what attracted me. The company is honest and reliable.

What is the highlight of your day? Getting a deal and looking forward to the onward journey with the client. I’ve completely grown up with the EWN, it’s been in my blood from the very beginning. It’s been hard work, as nothing is achieved overnight and without determination and grit, but I know a lot of love and passion has made the business how it is today, so it’s a beautiful thing to see it flourish as it has. I would like to see the paper progress by distributing more copies and by introducing more editions for more areas, and as there is no competition with the EWN being so unique, I know this can, and will, be achieved. How do you contribute to a positive work environment? I think the first thing that would spring to mind about me is that I’m very loud! But I’ve got an upbeat and chirpy character that I use with all my clients and colleagues. There is rarely a day when I’m down in the office…what is there to be down about? I work for the best company! I’m so proud that we cover six different regions, all in one week. I definitely haven’t reached my full potential, and my colleagues often tell me that they are proud of how much I have achieved, being so young. There are no limitations to what I can achieve. Any anecdotes about working at the EWN? When I first began working at the EWN, Michel told me you have to earn your way in life and told me to play to my strengths and get on the phones. I now thank her because I have become another person, and developed another side of myself that I never thought possible. I have achieved things I never thought I could.

It annoys me when I hear both nationals and expatriates claiming that they cannot find employment during the present tough economic times. I know from experience with the EWN, as do other colleagues, that the paper regularly offers new job opportunities, but sadly often the company’s expansion plans are determined by the need to find willing and able individuals with a good work ethic. It’s as though people want to work 9-5, but that’s not what got the EWN to be where it is today. It has taken hard work, determination and great leadership from Michel and Steven. What is the highlight of your day? It would have to be the mornings in the office when I know I have a fulfilling day ahead, but not knowing what the day is going to bring is exciting. We have sales targets that have to be met, but I always try to go above and beyond what is expected of me personally. How do you contribute to a positive working environment? By helping my colleagues when things in the office get a little stressful around deadlines, essential for a weekly newspaper that produces six separate editions. I think it is important to help each other whenever possible, as we are all members of the same team. The camaraderie in the office is something I have never come across before, teamwork is invaluable. Any anecdotes about working at the EWN? I don’t think I would be the same person I am today, if it weren’t for the Euro Weekly News. I’m certainly half the man I was when I started, all the hours in the office have been a great way to lose weight! My old suits literally hang off me. But seriously, I am just so proud to work for the EWN, and know that it will continue on to bigger and better things. It has made me a ‘glass is half full’ kind of guy.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 9

06/03/2013 10:11:41

We are the Euro Weekly News …

Claire Simons

Jennifer Leighfield

Production Manager

Translation Manager

‘I always want to go the extra mile. It’s what makes us unique.’

‘Everyone I call a friend, we work so well together.’

Why did you choose to work for the EWN? I knew it would be a busy working environment, where I would have the opportunity to reach my full potential. Since I started two and a half years ago, the flagship Costa del Sol paper has grown and grown to be even bigger and better. I think the specials that we do will become more of a regular item in all six editions as they add an extra layer for readers and advertisers. Each advert I am presented with, I take personally, working closely with the clients to ensure they get the most out of their investment in the EWN. I always want to go the extra mile, which clients always appreciate. It’s what makes us unique.

Why did you choose to work for the EWN? It was somewhat by chance, I was working as a freelance translator and one of my college professors suggested I seek work with an English newspaper. In the interview, I was offered positions in reception and administration that didn’t interest me. Thankfully, one of the translators left and I was offered the job. Actually, after the first week I didn’t think I would last, but here I am 7 years later and I couldn’t be happier.

What is the highlight of your day? I enjoy working closely with a great team, with whom I have formed relationships both professionally and personally. We’re like one big family, all working towards the same end goal. We all want the EWN to be the best it can be, each week without fail. Working with such a close team helps greatly as we communicate well together and know how to support one another. How do you contribute to a positive working environment? I try to be helpful and supportive to other departments. We constantly try and think of new ideas of how to get an even better result each week and we all strive for the same goals. Any anecdotes about working at the EWN? I remember when I first started as a proofreader, I was very quiet and my desk was at the back of the office, very hidden. One of the staff reporters told me a story of a proofreader that worked in New York on a newspaper and had died at his desk, and nobody discovered him for three days. Luckily I am now at the top of the office and working in Production where everyone can see me.

What is the highlight of your day? Every week I feel satisfied on seeing the fruits of our labour in print. I am so proud of what we achieve in seven days. Being bicultural, we don’t just take the news and translate it for our readers, we turn the stories into something expatriates will understand and identify with. How do you contribute to a positive working environment? All the moments I spend with my peers in the office, everyone I call a friend, so we work so well together. When we all see the product of our hard work, there is a sense of unity in the office. Any anecdotes about working at the EWN? Michel, Steven and the EWN carried out a huge campaign in 2011 to raise funds for a charity that is close to my heart. The Tomas Leighton Care Charity (TLC) was created to raise funds for the ongoing care of a boy called Tomas, aged 8, who has cerebral palsy, is almost totally blind, and has epilepsy as well as global learning difficulties. He needs constant care and several types of therapy. Thanks to this and to his parents’ efforts, he has already done much more than doctors could have ever imagined. As well as giving coverage to events held for Tomas along the Costa del Sol and beyond, EWN raised €5,000 for TLC. This was possible thanks to private and company donations both from people who had read about him in EWN and thanks to the team hitting the streets to raise money directly. All money raised for TLC is spent on Tomas’ daily care and therapies, and anything left over is put aside for future stem cell treatment. For that, I can’t be more thankful.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 10

06/03/2013 10:11:43

We are the Euro Weekly News …

Marcos Poyastro

Bea Barroso

Layout Manager

Graphic Design Manager

‘We do it with passion.’

‘EWN ... everyone gets it. We have the numbers.’

Why did you choose to work for the EWN? I liked the idea of working for a newspaper, and in particular, the challenge of working on an English speaking publication. Also, I enjoy taking clients’ advertisement ideas and turning them into tangible products that will benefit their business.

Why did you choose to work for the EWN? I love the world of design, and having previously worked in a Spanish newspaper, I saw it as a challenge to work on a nonSpanish-speaking newspaper. I think it’s important to continually challenge ourselves, so that we always work at our best, and that is exactly what the EWN is all about.

What is the highlight of your day? My highlight is on a Thursday, when the new editions are out and people can see the results of our hard work. Every newspaper we create contains a piece of our heart; from the sales, to the writers and the designers. It’s a great feeling when the paper is printed and there are no mistakes. There are very few jobs where you have a tangible product that you can be proud of. How do you contribute to a positive working environment? Making people laugh, we are like a big family and everyone is so positive. I actually came up with EWN’s most coined phrase ‘we do it with passion’. At the end of the day, passion is within all of us. When the paper is well received by the readers and clients are successfully generating more business from an advertisement you have created for them. Each week we feel this without falling into a routine, we are a big family, united with passion. We need to stick together for a cause, and passion helps us move forward in spite of how hard times can be. EWN equals passion, and there is simply no EWN without passion. Any anecdotes about working at the EWN? I have so many, but once when I had just started working for the newspaper, Michel came in with a megaphone and was using it to shout loudly over the office! I’ll never forget that.

What is the highlight of your day? Definitely a Thursday, when after two sleepless nights thinking about adverts, pages, pdfs, etc, when I see the completed newspaper, I know all the effort was worthwhile. Also, it shows my skills are as a designer and the fact that I always put 100 per cent into everything I do. How do you contribute to a positive working environment? Starting the day with a smile and trying to see the positive side of everything. I always try to help my colleagues when I can, whether helping them through a work dilemma, or by making someone laugh if they are having a stressful moment. Any anecdotes about working at the EWN? I have laughed a lot, sometimes cried, but I always work with passion, as does everyone. Even when working under pressure, there are always moments of laughter with my friends. Most of the time it doesn’t even seen like work because we’re always having such a good time, yet always keeping a professional frame of mind and working to achieve something that we will be proud of. I could actually write a book about all my treasured moments here. One instance which springs to mind was a Garden Party held at the Sohail Castle in Fuengirola a couple of years ago. It was great to see the whole EWN team working together for a good cause, and as always, enjoying the moment with a smile. It’s times like this when you feel most proud to belong to this amazing team.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 11

06/03/2013 10:11:44

Today I choose ‘ to show my appreciation. ’ www.gratitudeart.com

We offer advertisers a great service and we get results ...but don’t take our word for it, read what our clients say about us… TESTIMONIALS

Moneycorp

Thank You from Positively Pink

Abbeygate

Janette Murphy from Mayor Hobbies in Santa Pola

‘We have been advertising and working in partnership with The Euro Weekly for several years and I can highly recommend their paper. They work with you to ensure you get what you want from your campaign. Their team from the receptionist to the management care about you as an advertiser and in today’s environment it’s great to work with a business who “deliver exactly what they say they will do.” I am delighted to be able to recommend The Euro Weekly, our business has benefitted from their support.’ Stephen Tiley Regional Manager Moneycorp ‘Here at Abbeygate our business is built on reputation, relationships and results. We are intensely client-focused creating customised insurance solutions for expatriates living in Spain. Abbeygate´s recently updated advertising campaign is focused on service and speaks directly to our clients. We run full-page ads and cover ads with EWN. This campaign has been a great success for us. The EWN is one publication that our clients read regularly, nothing else comes close. EWN is run with “a passion”. The drive and care passion builds brings profit and delivers results for Abbeygate. We are proud to be considered as friends and family of the EWN, Steven and Michel Euesden. They are essential to our success.’ Peter Sheppard M.D. Abbeygate Insurance Group

A rare professionalism

‘Telitec has been advertising with the Euro Weekly News for seven years now, and right from the beginning I knew our investment would pay off. The majority of our business has been generated from advertising in the paper. A close relationship has been established and built on through the years, from the sales department who make sure our advertising campaign is working for us to the production team who never miss a trick, they’re so on the ball to make sure our advertisements look the part. The professionalism that I have encountered with the EWN is very rare, so long may our collaboration continue.’ Jan McDowell-Edmondson Telitec

‘Dear Everyone at the Euro Weekly, On behalf of Positively Pink, Lorraine and myself we would like to say a massive thank you to everyone at the Euro Weekly for all your help, support and donations. We held the Pink Ball last night and it was a massive success for the charity, and we can’t thank yourselves enough for everything you have done for Positively Pink.’ Warmest wishes, Positively Pink

‘I’d just like to say how impressed we’ve been with the way in which your staff has helped us. We couldn’t have asked for a more reasonable offer, nor could we have hoped for better service. Many thanks indeed and we’re very much looking forward to seeing the ads later this week.’ Janette & Howard Murphy Mayor Hobbies

One of the best

‘Spanish Property Choice has been advertising within the province of Costa de Almeria for many years. We have always had a high profile marketing package, but found over the years that being in lots of newspapers and magazines does not always achieve the highest yield for us as a business. My attitude is it’s no good being in a newspaper if the distribution is limited and no one is going to see it. So this is why after a lot of trial and error, we decided to advertise four pages in the centre of the Euro Weekly News every week of the year and have been doing so for many years now. We are happy in the knowledge that our hard earned money is well spent as the paper is still expanding, and will continue to do so throughout 2013. They have the largest distribution within our area and are also one of the best quality papers currently in print. I would highly recommend any private individual or company looking to market their wares to advertise in the Euro Weekly News.’ Sharon Garner, Spanish Property Choice

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 12

06/03/2013 10:11:44

life is ‘ Aagrateful happy life. ’ www.gratitudeart.com

HiFX - International payments expertly done

‘I just wanted to say a huge thank you for the full-page coverage of our launch party in this week’s edition. We are delighted with it, you’ve made our day!’ Kind Regards, Keith Spitalnick Head of European Sales (HiFX)

DISTASA

‘I really don’t know how many more newspapers you have put out since the start of the crisis, and how you are doing it, although judging by appearances and I believe, once I had met Michel, it does not surprise me, because she is brave and forward looking, a good businesswoman, and, most importantly, what you have is a very good team. Because of this, and analyzing the characteristics of the market that you manage, it would be, and can be, advantageous and profitable to diversify or expand, (I don’t know if the contents are similar or varied), because although we are still in existence, we are in crisis, and it is not the same for everyone in ‘everything’. So, I would suggest that you adapt to specific, stronger markets, perhaps, because the crisis does not affect them as much, and I refer to the market of English speaking foreigners, this could be a very diverse, wide and perhaps safe market, for the high volume, the customs, and the high levels of income that they have, and you can consider it as a corner of the market over which you have a lot of control and very little competition. You only need to see your newspaper and the content and the number of pages. Because of this I am sure there has been a brave decision made by analyzing the possibilities of the market, its size, circulation and investment return, and perhaps, in times of crisis, there is less competition so that you may easily enter the market, or gain a part of the market, and create a loyalty and maintain the leadership you can realize and help the profitability of the ‘business’. In these situations it is very important to add up, even in times of such austerity, even a small amount is important and now is a good moment to increase volume with smaller volumes.’ Dionisio Mendiola Director Manager DISTASA (DISTRIBUCIONES ALIADAS, S.A.)

‘Hi Michel, First of all I would like to thank you for the stunning full page article about our inauguration on Friday. I have to say when it comes to business you are the most supportive and proactive person of all. You are fantastic, thank you so much. I wish you a lovely day and I hope you are fine Michel. Thanks again for everything.’ Martina Viva Homes Under the Sun

Bidasoa Press

‘The usual answer by editors (and other businesses as well) faced with a slump in the market is and has been to cut costs by reducing pages and editions, and as a consequence reduce distribution. It has been this way even when it is well known that a reduction in income can be compensated with difficulty by a reduction in costs, as drastic as it may seem. So the answer to a business should not be this, but rather how to ‘maintain’ in a crisis situation what requires a lot of ‘financial muscle’ to support this transitory situation, that could last a long time, and taking into account that money is scarce then the general solution is to ‘shrink’ activity to reduce costs to the maximum. The opposite solution, in the sense of maintaining and even growing, is risky and needs a lot of faith, but it presents a big advantage in fighting against the competition in moments when the competition has opted to put itself in a weak position – and here is the possibility of gaining a large quota of the market – in front of the uncertainty to know for sure the economic effort needed to make and be obliged to accept (without knowing it) the reality of the final market once the crisis has passed. So, we can say that the decision is a brave one – not exempt from risk- but one that can improve easily and noticeably the position of the EWN in the market. Everything shows many similarities that a navigator has facing a storm. He can ride out the storm until conditions improve, or better still can ride the storm using the winds to advance as far as possible in the nearest direction possible, and subject his boat and its rigging to enormous effort that can be measured, to arrive at its destination. ’ Mario García Sánchez Director Manager Bidasoa Press, S.L.

El Noticiero, The First Free Daily Newspaper published in Spain

‘We go back to August 1993. The launch of a free daily newspaper was a journalistic initiative without precedence in Spain. There were weekly, fortnightly and monthly publications, but none daily, in our case with ample information on Malaga-Costa del Sol as well as some national and international news. The creation of El Noticiero with four editions (Malaga, Torremolinos, Benalmadena and Fuengirola) was well received, although in journalistic and business circles, no-one thought this project, the financial support of which was and still is advertising, would last. A lot of effort: hours, days, months and years of hard work in order to support a family business created by veteran Malaga journalist Manuel Jimenez (aka Manolo Jota) which with the passage of time, has been able to maintain the presence of El Noticiero in towns of Malaga and the Costa del Sol, without ever missing our daily appointment (Tuesday to Saturday) despite the major financial crisis Spain is experiencing. Over the years, the publishers managed to create a building (Casa de la Prensa - Home of the Press) in Benalmadena (Arroyo de la Miel) which it shares with some very special neighbours, the creators and publishers of a successful weekly publication: Euro Weekly. For El Noticiero, it is a pleasure to share the building with another publisher, in this case English, where the neighbourly relationship and sharing of information between the two companies are excellent.’ Manolo Jimenez, Director Manager EL NOTICIERO WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 13

06/03/2013 10:11:44

‘ You are on

the right path. Trust your own decisions. www.gratitudeart.com

’

Positive action and a soft spot for good causes Michel and Steven Euesden are advocates of hard work and high standards. Personally and in business, they’re also passionate about sharing their success and strive to make a positive impact on the local community. Each good cause and request for assistance is carefully considered; whether it’s a campaign to raise money for sick children, a request for publicity or sponsorship for events that will benefit the region, local businesses or people. Over the years, EWN has sponsored a number of high profile events including ‘Benidorm has Talent’, which raised nearly €7,000 for the cancer charity AECC. In 2012 they were active on the Costa del Sol, providing financial support to a film festival, they also sponsored a horse race and helped raise money for little Tomas Leighton.

February 2012: The EWN Trophy Event – Mijas Hipodromo Racetrack Around 2000 people turned out for the EWN Trophy Event (EWN sponsored the third race), many of whom took advantage of EWN’s complimentary Pimm’s offered in exchange for completing a quick survey and a chance to win a 32” flat screen TV. It was a great day out and provided fresh stats for advertisers! May 2012: Tomas Leighton appeal The EWN team was actively involved in raising money for eightyear-old Costa del Sol resident, Tomas Leighton who is blind, epileptic and also suffers from cerebral palsy. The money raised will enable his parents to adapt their home so that Tomas will have a better quality of life.

November 2012: Marbella International Film Festival 2012 In November, EWN sponsored the seventh annual Marbella Film Festival, bringing together actors, directors, writers and critics to view hundreds of films. The five-day event culminated in a gala dinner and an awards ceremony held at the H10 Andalucía Plaza Hotel in Puerto Banús. It also provided a backdrop for artists to promote their work. This type of event is vital as it reminds people how much Marbella has to offer.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 14

06/03/2013 10:11:47

‘Through gratitude

I realise my full potential. www.gratitudeart.com

’

What others think of EWN as supporters of the community… Hi Steven, Your papers arrived an hour ago (in a huge truck), thank you. I will read them tonight. I already gave you the go-ahead for the large advertorial though. Your people really made something great of it! Meanwhile, my contacts with CB News have died. I am so glad you kept contacting me! I now feel that this could be the start of a long-lasting relationship. Once I am satisfied, I always continue with the same media. In France, it is my experience that people read our regular advertorials for years in a row. Richard Kroon Houses on Internet – Global Property Services

Working hard to benefit others Being awarded “Expat Agency of the Year” by the Euro Weekly News at their awards ceremony last year was such an honour. Several key community figures received EWN recognition for their untiring support and effort on behalf of the local expatriate population, and it was so humbling to see so many worthy winners in one room. We have always worked closely with the EWN to assist expatriates who have made the brave move and relocated to Southern Spain. We deal with any business needs they should have setting up their new livelihoods; handling PR, advertising and marketing, while the EWN ensures that the community is always at the forefront and those fallen on hard times are being helped. It’s such an inspiration to see The Euesdens and the publication working so hard for the benefit of others. Philip Langley MD of PLC Inter-Communications

Incredibly inspiring Michel and Steven continue to go above and beyond when it comes to charity work and looking after the local community. Last year, we organised a fundraising dinner at my restaurant, El Mar La Mar for the people who were affected by the devastating flooding. With the luncheon, a raffle and auction, to which The Euesdens not only donated a flat-screen TV, but also a substantial amount of money on the night, along with myself, we raised 12,000€, which considering the current economic climate, was a fantastic achievement. The Euro Weekly News continues to do so much good for the community and expatriates who are suffering from financial and personal problems. We need more people like them. Richard Shepherd Owner of El Mar la Mar

Advocates of kindness The Euro Weekly News has continually offered support and assistance to British Expats in Spain. An example of the fantastic support we have had was our Age Concern Garden Party which ultimately raised 20,000€ to help distressed British Nationals along the Costas. Michel, Steven and their team were instrumental in publicising, organising and running the event. The Consulate feels really lucky to have such a focused community newspaper and hopes that the dedication to informing and helping our expats continues. Steve Jones British Consul

Congratulations on a good newspaper I was in Benalmadena a week or so ago and I picked up your latest edition. I would like to congratulate you on what you have achieved, the paper is a good read and you have obviously appealed to the advertisers in a big way. Once again, congrats! Gareth and Joan, Regular readers and retired Sur agents

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 15

06/03/2013 10:11:47

The numbers speak for themselves

a goal for this day. ‘ SetWhat do you want to achieve? ’ www.gratitudeart.com

The Euro Weekly News is currently the most popular English language newspaper throughout the whole of Europe, with six different regional publications and a brand new responsive website.

Key statistics

Extensive coverage throughout the Peninsula and the Balearic island of Mallorca means that the Euro Weekly News attracts an interesting mix of readers with a wide range of interests. Last year we undertook extensive reader polls to find out exactly who our readers are, where they are located and exactly what floats their boats.

Age of EWN readers • 51-70 years old (51%) • Over 71 years old (30%) • 36-50 years old (14.1%) • 21-35 years old (4.3%) • 18-21 years old (0.35%)

Disposable income Restaurant owners in Spain can heave a sigh of relief – as 43% of our customers across all regions eat out at least once each week and 31% dine out once per month. This is a good indicator of disposable income available for little luxuries and lifestyle. Tech’d up and online We found that almost 75% of readers are regular internet users, the EWN virtual papers are visited by 50,000 people each month.

Location of EWN readers • Costa Blanca North (20%) • Costa Blanca South (23%) • Almeria (9%) • Axarquia (7%) • Costa del Sol (33%) • Mallorca (8%) Time taken to read the EWN • 1 hour plus (36%) • 45 mins (30%) • 30 mins (32%) • 10 mins (2%)

A regular audience with easy access 92% of EWN readers say that the newspapers can be found easily from 4,000 distribution points and 86% of customers read the paper on a weekly basis.

Readers’ favourite pages A whopping 98% of Euro Weekly News readers enjoy the local news pages. The second favourite section is the Letters’ page at 83%. What’s on (66.21%), Leapy Lee (64.87%), other columnists (63.22%), puzzles (62.18%) and the food pages (62.48%) are also ranked highly, each attracting more than 60% of EWN readers. Averaging around 50% of readers’ votes are the Business pages, Home and Garden, Health and Beauty and Classifieds.

Number of years reading EWN • 3-5 years (53%) • 6 years plus (26%) • Between 1- 3 years (15%) • Between 0-1 years (6%) Some of our major advertisers • Moneycorp • Fiduciary Wealth • El Corte Ingles • Lloyds Bank • Vodafone • Banco Sabadell • Abbeygate Insurance • HIFX • Telitec • Iceland Overseas • Currencies Direct • Leroy Merlin • Caser Seguros • Ibex Insurance • Orange • Linea Directa • Marbella Club Hotel • Liberty Seguros • Mas Movil

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 16

06/03/2013 10:11:49

‘ Everything is

Regions covered ...

carefully planned by the highest power. www.gratitudeart.com

’

Most avidly read publication… COSTA DEL SOL 46,000 COPIES EVERY WEEK Churriana, Torremolinos, Benalmádena, Montemar, Málaga, Fuengirola, Mijas, Coín, Alhaurín de la Torre, Alhaurín el Grande, Monda, Cártama, Benamara, Guadalupe, La Caleta, Burriana, Capistrano, Torrenueva, Miraflores, La Cala, Calahonda, Riviera del Sol, Cabopino, Elviria, El Rosario, Las Chapas, Marbella, Nagüeles, La Campana, Nueva Andalucía, San Pedro, Guadalmina, Puerto Banús, Los Naranjos, La Cañada, Estepona, Guadiaro, Benavista, Bel Air, Los Boliches, Aloha Pueblo, Atalaya, Arroyo de la Miel, Sabinillas, Duquesa, Sotogrande, Cartama / Estacion, Pizarra, Tollox, Guaro, Casares, Monda, Torreguadario, Los Barrios, Nuevo Guadario, San Roque, La Línea, Gibraltar.

COSTA BLANCA SOUTH 30,000 COPIES PER WEEK Benijofar, Benimar, Rojales, La Marquesa Golf Course, Formentera del Segura, Almoradi, Quesada, Doña Pepa, Lemon Tree Road, La Herrada, Los Montesinos, San Luis, Washington Square, El Chaparal, La Siesta, El Limonar, Torreta, Citrus Centre, Zenia Mar, La Florida, Playa Flamenca, New Los Dolses CC, La Regia, Campoamor, Cabo Roig , La Zenia, Punta Prima, Villamartin Plaza, Los Dolses, Riojas CC, Pueblo Principe, La Fuente, C.C. El Gala, Eagles Nest, San Miguel, Entre Naranjos, La Finca Golf, Algorfa, Almoradi, La Matanza, Benferri, La Murada, El Raso, Guardamar, El Moncayo, La Mata, Torrevieja, Habaneras, Los Altos, Lago Jardin, Los Balcones, Mar Azul, Torre de la Horadada, Pilar de la Horadada, Pinar De Campoverde, San Pedro del Pinetar, San Javier, Los Alcazeres Urb Oasis, Cabo de Palos, Playa Honda, Los Belones, Fuente-Alamo, Puerto de Mazarron, Camposol Comercial, Pinoso, Briñas, La Marina Village, Santa Pola, Gran Alacant, El Altet, Alicante Airport, Alicante, Aspe, Hondon de los Nieves, La Romana, Hondon de los Frailes, Albatera, Catral, Dolores, Daya Nueva.

AXARQUIA 10,000 COPIES PER WEEK Rincon de la Victoria (Commercial Centre, Añoreta Centre), Velez-Malaga, El Ingenio, Torre del Mar, Marina del Este, Torrox Costa, Torrox Pueblo, Capistrano, Frigiliana,

COSTA BLANCA NORTH 25,000 COPIES PER WEEK Altea El Planet, La Nucia, Polop, Finestrat, La Marina Shopping Centre, Villajoyosa, El Paraiso, Coveta Fuma, Alkabir, El Campello, El Campello, Muchamiel / Mutxmel, Bonalba Golf, Busot, Albir, Altea, Altea La Vella, Alfaz, Benidorm, Poniente Beach, La Cala, Benissa, Calpe, Alcalali, Jalon, Lliber, Parcent, Benigembla, Orba, Benidoleig, Llosa, Benissa, Teulada, Tabaira, Fustera and Moraira, Benitachell, Javea (Cap Nao), Javea Port, Gata de Gorgos, Pedreguer, Ondara, La Sella Urb, La Xara, Denia, Els Poblets, Deveses Beach (Oliva), Oliva Nova, Oliva Town, Palma de Gandia, Gandia, Alqueria de la Contessa, El Vergel, Beniarbeig.

MALLORCA 10,000 COPIES PER WEEK Palma, Santa Catalina, Can Pastilla, Son Servera, Cala Bona, Cala Millor, Sa Coma, S´Lllot, Felanitx, S´Horta, Porto Colom, Cala d’Or, Santanyi, Campos, Llucmajor, Algaida, San Agustin, Cas Catala, Illetas, Bendinat, Portals Nous, Puerto Portals, Costa den Blanes, Son Caliu Nou, Palma Nova, Torrenova, Magalluf, Cala Viñas, Son Ferrer, El Toro, Port Adriano, Santa Ponsa, Costa de la Calma, Andratx, S´Aracco, Puerto Andratx, Camp de Mar, Paguera, Son Bugadellas, Calvia, Valdemossa, Deia, Puerto Soller, Soller, Festival Park, Santa Maria, Consell, Alaro, Binissalem, Inca, Pollensa, Cala San Vicente, Puerto Pollensa, Port of Alcudia, Playa de Muro, Can Picafort, Manacor. COSTA ALMERIA 13,000 COPIES PER WEEK Arboleas, Albox, Taberno, Sanpedar, Almanzora, Cantoria, Partaloa, Oria, Chirivel, Velez Rubio, Los Gallardos, El Pinar / Bedar, Vera, Antas, La Conception, Zurgena, La Alfoquia, Huercal Overa, Urcal, El Salvador, Pulpi, San Juan, Aguilas, Los Lobos, Turre, Mojacar Pueblo, Mojacar Playa Hill, Mojacar Playa, Garrucha, Las Buganvillas, Puerto Rey, Vera Club Playa, Palomares, Villaricos, Vera Playa.

Algarrobo, Viñuela, Alcaucin, Competa, Rio Gordo, Colmenar, Villanueva del Rosario, La Herradura, Salobreña, Velilla, Nerja, Caleta, Almuñecar, Motril Town, Motril Costa.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 17

06/03/2013 10:11:49

What the ewn can do for your business As an S.A. Registered Company the Euro Weekly News publishes six weekly newspapers every single week, making it the most effective way to get your product seen, by the people you want to reach. EWN is a quality newspaper with a full editorial team of writers, journalists and full of news, views, features, crosswords, TV guide, classified advertisements and much more, read by A, B and C1 readers (demographic categories which refer to higher and middle managerial, supervisory and clerical level occupations), the sector of the market with the most disposable income. Blue Chip national companies advertise with us because we reach the right people, plus we publish financial information including stocks and share listings. As a weekly publication, your advertisement will have a longer shelf-life than in a daily newspaper and its handy tabloid size makes it easier to handle than a broadsheet. As the longest established free newspaper, we understand your marketing needs and how to promote your business. Quite simply, the Euro Weekly News is the best, most widely distributed Free English language newspaper on the market and “everyone gets it”.

We work with you to plan your marketing campaign, helping you to choose the size, position and type of advert that will get your business seen. 10 reasons why you should advertise in EWN 1. 2. 3. 4. 5.

6. 7. 8. 9. 10.

EWN is free! High quality publication, written by expats for expats 134,000 copies distributed 52 weeks of the year Over 4,000 distribution points making it easier to pick up an EWN than any other free newspaper in Spain Produced by a professional team of journalists and writers, bringing the local news that expats want to read Guaranteed fair ratio of advertisements to news Aimed at A, B, C1 readers with disposable income Seven day TV guide making sure that readers keep the newspaper all week long More advertisers use the EWN than any other publication in Spain More readers than any other free English publication in Spain

Cartoon humour that sells! Have you thought about using cartoons to reach your demographic market? Look no further than the EWN, we can provide amusing advertising cartoons that will generate reader response.

‘ Life is

supposed to be fun .

’

www.gratitudeart.com

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 18

06/03/2013 10:11:50

‘ My purpose is

to understand that I have a purpose. www.gratitudeart.com

Advert sizes

’

Module sizes So you’re thinking of taking an ad but aren’t sure which size, type or position you need. Don’t panic, we have provided a useful table (below) that can help you visualise the size and the position of your advertisement. The numbers noted in the squares along the bottom and left-hand rows of the table refer to the measurements of each module. news 315mm

262mm

209mm

Run of paper

One module measures 50mm high x 38mm wide (see measurements in bottom left-hand square).

156mm

Two modules (horizontally placed) will measure 50mm high x 81mm wide and so on. 104mm

Two modules (vertically placed) will measure 104mm high x 38mm wide and so on. Six modules (horizontally placed) will take up the entire width of the page, measuring 50mm high x 255mm wide).

50mm

38mm

81mm

125mm

168mm

212mm

255mm

news

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 19

06/03/2013 10:11:50

EWN online • • • • •

to yourself, ‘ Beyoutrue know what is right for you. ’ www.gratitudeart.com

Virtual online newspaper at www.euroweeklynews.com 136,000 visitors every month and 297,000 page views All advertisements appear in the virtual version online Fully optimised website Top ranking on Google

Web ad rates Large banner 1.728 x 90px = 600 € Right column ad 300 x 250px = 169.99 € 300 x 100px = 99.99 € 125 x 125px = 49.99 € Left column 160 x 600px = 129.99 € Main body 468 x 60px = 129.99 € 468 x 330px = 399.99 € Below main body 240 x 120px = 79.99 € 10% discount for 3 month bookings 25% discount to appear on each page

The Euro Weekly News has a large online presence, all six editions are available in an easy to read virtual format on our brand new website - www.euroweeklynews.com - which receives over 136,000 visitors every month and 297,000 page views. Faster, easier access What’s more, keeping up to speed with online trends the EWN has recently been upgraded to ensure faster loading times and a responsive user friendly website that can be viewed on PCs, iPads and Smartphones – without the bother of installing an app.

Keep it relevant In order to ensure that readers remain engaged, all advertisements, sponsored sections and articles are relevant to the page and the reader. There are also opportunities for corporate branding.

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 20

06/03/2013 10:11:52

is the way ‘ Simplicity to a happy life. ’ www.gratitudeart.com

Module sizes When deciding the position and style of your ads, it’s worth considering ... advertorials are perceived as unbiased editorial and therefore carry more authority. Quarter or a half page ad would be the minimum size we recommend. The front page is always popular, so it’s vital to secure your spot as early as possible. It may seem obvious but.. the EWN’s Situations Vacant section is the first stop for job-hunters, 4 modules will get your recruitment ad noticed.

front and back

310mm

271mm

232mm

193mm

Front and Back Pages

One module measures 37mm high x 38mm wide (see measurements in bottom left-hand square).

154mm

Two modules (horizonatally placed) will measure 37mm high x 81mm wide and so on.

115mm

Two modules (vertically placed) will measure 76mm high x 38mm wide and so on.

76mm

Six modules (horizontally placed) will take up the entire width of the page, measuring 37mm high x 255mm wide.

37mm

38mm

81mm

125mm

168mm

212mm

255mm

front and back

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 21

06/03/2013 10:11:52

I am ready for ‘ another year of living Gratitude. ’ www.gratitudeart.com

Publication dates 2013 JANUARY

FEBRUARY

APRIL

MAY

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

Our friendly team is waiting for your call… Tel: Fax:

MARCH

+34 952 561 245 +34 952 440 887

Or contact us online … Sales: sales@euroweeklynews.com Enquiries: euromarketing@euroweeklynews.com Classifieds: classifieds@euroweeklynews.com Editorial: editorial@euroweeklynews.com Production: production@euroweeklynews.com Accounts: accounts@euroweeklynews.com Distribution: distribution@euroweeklynews.com Complaints: complaints@euroweeklynews.com Advertising deadline: Friday 6pm Members of the Association of Spanish Periodical Publications

Costa del Sol (Head office) Tel: + 34 952 561 245 Fax: + 34 952 440 887 andalucia@euroweeklynews.com Marketing: euromarketing@ euroweeklynews.com Marbella Club Hotel Galeria Comercial 4, Local 9, Bulevar Principe Alfonso von Hohenlohe, 29600 Marbella Tel: + 34 952 76 45 65 marbella@euroweeklynews.com Costa Blanca North Tel: + 34 965 842 777 Fax: + 34 965 845 280 costablanca@euroweeklynews.com Costa Blanca South Tel: + 34 966 713 596 Fax: + 34 966 715 889 torrevieja@euroweeklynews.com

Almeria Tel: + 34 950 472 109 Fax: + 34 950 478 879 mojacar@euroweeklynews.com Mallorca Tel: + 34 971 682 795 Fax: + 34 971 681 438 mallorca@euroweeklynews.com Axarquia Tel: + 34 952 561 245 Fax: + 34 952 440 887 axarquia@euroweeklynews.com

You are being ‘guided every step of the way. ’ www.gratitudeart.com

WWW.EUROWEEKLYNEWS.COM

EWN mediapack 2013_3rd version.indd 22

06/03/2013 10:11:53

‘Appreciation is the fastest way to connect. ’ www.gratitudeart.com

Advertising rates and data pre-paid prices

Full page:

Junior page:

Costa del Sol 1000€ Costa Blanca North 600€ Costa Blanca South 600€ Costa de Almeria 500€ Mallorca 500€ 500€ Axarquia (Malaga East)