EV IN FOCUS

AEHRA

MARRYING ULTRA-PREMIUM QUALITY AND

SUSTAINABILITY IN A SINGLE EV

The AEHRA SUV is the brainchild of both an idealistic leader and designers with decades of experience in the automotive industry. Filippo Perini, Chief Design Officer at AEHRA, and Head of Design Alessandro Serra, come from backgrounds of prestige, having worked for high-end car makers Lamborghini and Genesis, as well as the company Italdesign—to name a few.

The latest challenge faced by these prestigious designers saw them throwing out the rule book as they focused on a design that would reinvent the style and function of the EV.

The AEHRA SUV takes the experience of the two designers and the initial vision of Nada, and amalgamates them into an EV inspired by supercar design with an elegant, sustainable focus.

The car is compressed at the front to allow more space for the driver and passengers, who gain ample room to relax in the 3m long vehicle. Stretching the wheelbase of the car gives the car a stance like no other on the market while creating a more pleasurable experience throughout. This was achieved through in-depth analysis of highly-sought-after cars and their silhouettes to establish the current trends in automotive design, which allowed the team to gain a fresh perspective on what the vehicle should look like.

As a startup, the emphasis has been on sustainability but also the cost of development. Looking at the project as an open brief, however, allows the designers to come up with something that fulfils the purpose of an EV of the future—despite the blockage faced as professionals that are used to working with constraints.

“We were starting literally from a clean sheet,” says Perini. “The first thing we did was create our own package, because we know exactly how to do it. To have something that is 95% functional.”

“We imposed on ourselves the limitations and the timeframe to create a car, not just a concept.”

As mentioned by Serra, the team is not so concerned with the replication of its ideas, but would in fact take pride in the progress the car has led to in changing the development mindset of other manufacturers.

“It may be refused, copied, we don’t know. But it fills us with pride to say that we’ve pushed some limits,” Serra explains.

THE EV WITH HOPES TO SHAKE THINGS UP

Beyond its impressive, elegant design, the AEHRA SUV is set to be unrivalled in the automotive industry. One of its greatest features can be found under the paintwork. The EV uses carbon fibre SMC, which leverages an abundant material in the land of highspeed automobile manufacturing.

Using recycled carbon fibre not only reduces the weight of the vehicle—making it 50% lighter and 10% more air efficient—but also allows the vehicle to be recycled up to five times. The car boasts an expected range of up to 497 miles (800km) per charge, using a 120kW/h battery and achieving power between 550kW-600kW.

As built into the vehicle, the team brings forth a new experience with a cabin that’s capable of seating four NBA players comfortably while allowing the owner to enjoy a unique driving experience. Perini believes that the AEHRA SUV is a car to be enjoyed and brings new life to the EV industry, revalling the excitement of the sound, speed, and performance of fossilfuel-powered vehicles.

"THE FIRST THING WE DID WAS CREATE OUR OWN PACKAGE, BECAUSE WE KNOW EXACTLY HOW TO DO IT"