eva bagnoli
strategic planning
Communication project for the emerging designer Giulia Farencena who, through her work, transmits social criticism in order to stimulate the conscience of the public. The strategy includes a website, an Instagram profile, packaging, label as well as a press release. The website will display its content at random, the images and texts will emerge at the eyes of the viewer as if the designer where creating them directly. The contents shared on Instagram will be sarcastic takes on the modus operandi of fashion brands. The packaging will contrast the excess of the fashion world by having only the kind of garment printed on the transparent bag, and inside one can only glimpse at the product through the white paper in which it is wrapped. The signature of the designer is printed just above the empty etiquette, to show the brands readiness to defy the canons of fashion and to overstep fiscal and mental limits with her “off the grid� concept.
Website
Packaging and label
Communication strategy for the launch of men’s high heels through the emerging brand SYRO, aimed not only to resolving the poor brand awareness but also at involving wide audience by becoming the porter of a social message.
Analysis of the origins of the research for the keywords “men in heels�
Traffic analysis of shopsyro.com
First and foremost a keyword analysis has been concluded to verify its interest and origin, its website traffic as well as the targeting. The strategy will include sponsored Facebook posts (where SYRO will ultimately open a page to show brand details along with its provocative campaign) with two images of men in high heels which will provoke diverse judgments from the viewers. The posts will be also sponsored on Instagram where the brand already has a page.
Then, with the intention to go viral, a video will be shared which will not just advertise the brand but also the freedom of expression that its customers are not afraid to have (amateur footage will show men dancing in high heels) accompanied by the slogan “For who is not afraid of self expression. Are you?� to challenge and provoke the potential client. Additionally a free avatar will be available showing the slogan and logo of the brand, with the aim to join the movement against social prejudice.
All trademarks, images, products and texts for which I do not own the rights are property of their authors and have been used just for educational projects.