HEADSHOT BUSINESS | ENVIRONMENTAL | EMOTIVE
plus
5
easy steps to
CREATE YOUR PERSONAL BRAND
2016
Eva Birdthistle PHOTOGRAPHER
Welcome to the HEADSHOT 2016 magazine A professional headshot is an investment in your business or career that will provide you a return from day one. In 2016 I aim to help my clients develop their personal brand and help tell their story.
2 | HEADSHOT
Inside YOUR GUIDE TO YOUR HEADSHOT
4 - Business Headshots
6 Creating your Personal Brand
Follow these 5 easy steps to help create a strong Personal Brand
8 - Environmental Portraits 10 - Emotive Headshots 12 - Headshot Fees 14 - Need help with your personal brand?
HEADSHOT | 3
BUSINESS HEADSHOT A business headshot should be welcoming & professional and reflect the business you are in. Keep your style simple, avoid large patterns, opt for a style that reflects your personal brand 4 | HEADSHOT
HEADSHOT | 5
CREATING YOUR PERSONAL BRAND If you are looking for a promotion, a new job or promoting your business? You need to think about the image you put forward. Follow these steps to help create a strong Personal Brand
1
WHAT DO YOU STAND FOR? Are you funny, trustworthy, creative, an expert in your field? What are your passions? What makes you you? What ever you stand for you need to define it and communicate it. Make a list of key words that will help you be more strategic in your communication.
2
YOUR DOMAIN Using your own name is important to build your personal brand, therefore branding your business with your name is recommended. Try and secure your domain name for your website or blog and across social media platforms.
3
YOUR PERSONAL STYLE Create a style that makes you stand out from the crowd, simply create a signature look that communicates your key words , e.g. creative designer or confident business woman. Makes sure you wear your signature look at meetings and in your business profile "
4
"
PERSONAL BRAND TOOLKIT Your personal brand toolkit consists of many elements, make sure they represent you communicate your brand effectively. business cards websites blogs social media profiles professional headshots email addresses &
/
6 | HEADSHOT
5
COMMUNICATE YOUR BRAND Now you have created a personal brand it s time to communicate it to your audience. Be active online, create original content, join a networking group, speak at public events, ask for introductions. '
HEADSHOT | 7
ENVIRONMENTAL PORTRAITS
A business headshot can be environmental, opt for a location that tells your brand story 8 | HEADSHOT
HEADSHOT | 9
EMOTIVE HEADSHOTS Emotive headshots are suitable for industries such as acting & modelling but can also be used if it is part of your personal brand. These intense images convey a lot of emotion in one image. 10 | HEADSHOT
HEADSHOT | 11
HEADSHOT FEES 30 MINUTE SESSION
A 30 minute session plus digital images in colour and black white 1 image 120 2 images 160 3 images 190 &
€
€ €
2 HOUR SESSION
A pre session appointment, a wardrobe guide, Hair Makeup, 2 hours studio time, up to 3 wardrobe changes plus digital images in colour and black white 1 image 195 2 images 235 3 images 265 -
&
&
€
€ €
LOCATION SHOOT
A half day photo shoot at a location within 20 miles of Limerick City, a pre session appointment to discuss your personal brand up to 3 wardrobe changes, plus digital images in colour and black white 3 images 295 10 images 395 Add Hair Makeup for 95 -
-
&
€
€
&
12 | HEADSHOT
€
HEADSHOT | 13
NEED HELP WITH YOUR PERSONAL BRAND? Authentic Branding Coaching During this session you will A create clarity on your vision for your business, B clearly define who your ideal client is, C create a brand that is unique to you D receive all the tools you need to create a complete marketing plan that is in alignment with your values and doesn t feel pushy, in your face or brash E walk away with a complete done for you marketing strategy that you are comfortable and confident about -
-
-
-
'
-
#LookTheBiz #LookTheBiz offers wardrobe audits and style shopping consultations so that you can feel 100 confident in creating the perfect Executive Presence for your career role. Create a good impression immediately 1st impressions are made in seconds Set ourselves apart as the leaders in your field Create an impact as the Personal Marketing, Branding, and Public Face of your business Tell your story with conviction *bring our brand to life with flair, style and debonair* whether self employed or representing a company Improve the rating of your presentations by 20 simply by looking professional Increase your confidence dramatically %
-
–
-
-
-
–
-
% -
-
14 | HEADSHOT
Contact Gaye Moore 0872766012 for a complimentary assessment
HEADSHOT | 15
2nd Floor, 15 Thomas Street, Limerick info@evabirdthistle.com www.evabirdthistle.com