TREATMENT / FASHION PILLS IS BACK VIDEO / SATURDAY MAY 10, 2014
EVA PERALEJO
INTRODUCTION Fashion Pills are re-opening their online store in a few months and want to do so with a huge comeback., so we have decided to make a promotional video that will spread throughout social media in order to gain awareness about the brand’s comeback, the new collections but also make the viewers feel like they are part of the brand and that Fashion Pills is exactly what they are looking for.
CONCEPT The idea is to tell a story that goes with the brand through the clothing, locations and the models. video will feature one or two girl models. The concept for this shoot is two girls enjoying their time in the countryside - dancing , laughing, having fun - wearing clothes of the new spring/summer collection. After that, the location will be in a swimming pool where they will be doing the same things but inside the swimming pool and underwater. We want to show how fun and trendy Fashion Pills is, and how easy it is to be that by connecting the viewer with the main characters of the video.
STORY 1. Girls are sitting down having a picnic in the countryside surrounded by flowers, balloons, coffee, cupcakes, sweets and fruits. They are laughing and enjoying their time. 2. They stand up and start dancing together and doing stupid things in front of the camera. Several change of outfits during this scene. 3. Final scene is in the swimming pool, where the girls will be doing funny things in front of the camera and say goodbye. 4. Fashion Pills logo and hashtag #fashionpillsisback, link of website, credits and thanks.
CAST / MODELS Ariadna & Laura
STYLING / OUTFITS
PROPS
LOCATION / SET
· Shorts · Crop Tops · Dresses · Swimwear · Floral Patterns · Bright Colours · Pastel Colours · Tropical Patterns · White
· Flower Hairbands · Flowers (Peonies/Roses) · Cupcakes · Balloons · Fruit (Pineapples/ Watermelon) · Oversized Sunglasses · Jewellery · Make-up (particularly colour lipstick, eyeliner and maybe eyeshadows) · Pink Lemonade
· Sant Cugat del Vallès · Natural Parc of Collserola / Torre Negra · Swimming Pool
CAMERA / EDITING · Two Cameras : one for the whole shoot / one for the underwater scenes · Daylight for all scenes · Strong sunlight
MUSIC
MOODS
· Polish Girl by Neon Indian
· Sweet · Cute · Fun · Girly · Happy · Trendy · SUMMER!
CONCLUSION This video is aimed to remind people who already know about Fashion Pills that it is coming back, but also to gain awareness in new possible consumers. This is the main reason we decided to go for a teenage girly video where the main focus is fun, fashion & friends.
ENJOY LIFE!