Hello there! My name is Yap Eva, I am a 22 year old Graphic Designer / Illustrator. Under my belt I have a Bachelor Degree in Communication Design with an Illustration Minor from Swinburne University, Australia together with a Diploma in Advertising and Graphic Design from The One Academy, Malaysia. Evaproduction Is a name I’ve been going by for the past 4 years as a freelance designer. Projects I’ve taken on revolves around illustration for publication, digital illustration, storyboarding, logo design and print design. Indulging myself with books and comics while growing up, my passion brews for storytelling and illustrating. I truly believe in the quote that says: ‘The creative adult is the child who has survived.’
Exhibition Design.
Fl awed 1205 Graduation Exhibition FLAWED is a graduation exhibition showcasing 18 young & aspiring designers of batch 1205 majoring in Advertising & Graphic Design from The One Academy. FLAWED 1205 do not believe in perfection, but rather the beauty of flaws. Inspired by Kintsugi, (the Japanese art of mending broken pieces with gold), it is a fitting metaphor for the way of dealing with the broken pieces that life gives all of us and therefore adds character while discovering new portals to success. We believe that flaws are simply part of being, and perfection is all about embracing our imperfections.
I was elected as the president to lead this exhibition. My role was to oversee every detail of the exhibition from planning to execution and major decision making.
Facebook + Instagram @ flawed1205 I was also in charge of the creative team which took care of all the aesthetics of the exhibition design - from logo design to posters.
Individual exhibition display shelf, designed by our production team (top right) Exhibition showcase booklet
President (me) together with vice president and lecturing advisor at our backdrop design. (bottom right) Advertising section display during the exhibition
Graphic Design.
Visual Narrative for Image Making Event Collateral Design The Legend Of The Koi - based on a popular Japanese legend - is about a lone koi that became a golden dragon after swimming its way to the top of a great waterfall among the thousands of koi that swam with it, symbolising persistence and destiny being fulfilled. I’ve planned to incorporate this legend into a Japanese theatre performance. The project required us to produce a poster, program and set design. The program is an A6 sized stich bound book that consists of self-written Haikus (Japanese poetry) that explains the journey of the koi. The poster is a metaphor of the koi’s strength and perserverance through portrait photography. The set design is a fusion of using a traditional Japanese theatre stage set up with modern projection technology. I went further by creating a takeaway item - a folded fan - which opens up to show two different scenes depending on the angle it is looked at. Signifying the transformation of the koi to a dragon.
Capstone Project Communication Design Stratefy To help the Boroondara Council move to a customer centric model and improving the level of customer responsiveness, specifically targeting the current information overload online, we have created The Bubble. It is a responsive, interactive community hub accessible to both customer and Council, that engages members in a proactive and accessible manner. Our goal is to develop a successful solution in real time, to assist Council in being prepared, proactive, and ready. The Bubble is everywhere, all the time, yet in one place, and represents the wholesome and inclusive nature of Boroondara. It is responsive, easily accessible to both customer and Council, and engages members in a proactive and safe online environment. The Bubble will give Council better access to customer needs and wants, streamline processes by minimizing back and forth communication, and increase Council efficiency. The hub will also aid in strengthening the relationship between Council and community, enhancing Council’s proactive and responsive image.
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‘The Bubble’ wholesome, circular feel that creates feelings of inclusiveness, engagement, and community. It’s unique and playful in its name and invites viewers into the atmosphere nicely. The Online component of our design outcome aims to directly engage customers with one another, hence the reference to a ‘Hub’ - a common term used to describe communal meeting places and groups.
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Bacon ipsum dolor amet turducken chicken venison strip steak, tenderloin tri-tip ank beef shankle doner pork belly shank. Tri-tip turducken rump chuck kielbasa, cow meatball prosciutto leberkas boudin. Jerky spare ribs ank shank. Pig pork chop shank, cow bresaola meatloaf chicken ground round tongue porchetta beef shankle ball tip leberkas fran > Lato - Regular - 12pt
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Corporate Identity 1 Company Rebranding
myBurgerLab, a place where science, good food and great company come together as one. The overall look is inspired by elements of a science lab to show myBurgerLab’s history and philosophy. I wanted to emphasise strongly on the “laboratory” concept, making it a theme for my whole corporate identity rebranding. The quirky and fun elements throughout the design reflects the brand’s personality, charisma and how they relate closely to their customers – as their own friends. The aim is to portray that myBurgerLab is not just your ordinary place to have burgers and that there is so much more that meets the naked eye.
Corporate Identity 2 City Branding Kuching is a one-stop spot to fulfill your thrilling and adventurous needs filled with adventure filled activities WITHIN a real and natural tropical rainforest environment. To elevate interest of tourists towards Kuching, I’ve come with rebranding called: Kuching, The Land of Adventure. The collaterals revolve around letting people explore Kuching. The poster is a literal translation of ‘Land of Adventure’ while the website lets users virtually explore the city. It also includes a pocketsize guide book to assitst tourist in finding the adventure of their choice. The colour scheme for my overall brand identity revolves around 4 elements: Mountain, Forest, Sea and Culture. Each element is represented with one colour: grey, green, blue and brown respectively.
Please scan here to view the pocket guide book of Kuching:
Figure 1: Detailed screenshot 1
Figure 2: Landing page
< This is the entire website layout - To navigate, users will be firstly directed to the landing page (fig.2) - Using the mouse, they can rotate the ‘earth’ to see which part of Kuching they would like to explore. The main category includes: Adventure, Cultural, and Nature. - Once the area’s category is click the website hovers to the places of interest according to the areas. Location details, operating hours and ticketing prices are all stated in its specific location. See: (fig: 1 & 3) -Users can continue navigating by hovering around the rest of the website or return back to the home page to rotate the earth again.
Figure 3: Detailed screenshot 2
Typography Fundamentals Event Collateral Design
The Magic Horn, an Arabic styled symphony by The Malaysian Philharmonic Orchestra. To make the design unique and interesting, I broke free from the typical Arabian styled design and opt for a modern, minimalistic and abstract approach. The main image of my whole project is an abstract image made from the abbreviation of the symphonyâ&#x20AC;&#x2122;s title: The Magic Horn. (TMH) using the font - Alhambra - together with some modifications. A simplified version of an Islamic / Arabic art motif to be used as a mnemonic throughout the design. The colours used are earth toned red, blue and green for an earthy, Arabian feel.
Applied Typography Booklet Design In an up and running society we live in today, we do one thing that subconsciously fill in the gaps between our hectic lives, and that is being on social medias. Now because of social medias, (especially twitter) it has revolutionized the hash symbol, most popularly known as the ‘Hashtag’. Sadly, almost no one really knows what the ‘Hashtag’ really is This book is to tell you everything about the Octothorpe, (that is the real name of the ‘Hashtag’ by the way) from the very beginning – what it was called, what does it do – and how it became the ‘Hashtag’ we know of today.
Publication Coffee Table Book Sweepers, rubbish collectors, the butchers at the morning market - some of the many people we come across on our daily lives often unnoticed, many times looked down upon and sometimes even scawled in disgust. The reality is that these people are actually the greatest heroes in our lives. Without them, life would be very much harder and even unbearable. This book is a journey, a journey to show the world the beautiful faces and souls of those behind the dirty works, to hear the songs the unsung heroes sing and that they are just like you and me: human.
Illustration
Conceptual Visualisation in Image Making Vinyl Album Design Elevator music is the most upbeat subgenre out of the three. Quirky, fun and imaginative, it tends to take you on a tour to an imaginative world. With its cute tones, it allows the listener’s inner child to wander and wonder; bringing them into the different environments. Elevator music’s tempo goes at a walking pace making you feel as if you are travelling, steadily going up or down like an elevator. Illustration is used to bring child-like nature to represent the music. It gives more room for imagination, building a world not what you will normally expect - like Lego. This album desgin visually translate the travelling nature of elevator music and how its different tones can bring your mind to different workds. The album is designed in away that it is an infinite loop as you open the album up. Little hand stitched characters are included in this limited edition album so that users can interact with them by ‘bringing’ them to different worlds.
Traditional Illustration Watercolour + Colour Pencils A series of illustration done traditionally with watercolours for a publication project called: â&#x20AC;&#x153;Sidewalk Journeys of Love, Labour and Lifeâ&#x20AC;?. The illustration series includes section headers, content illustrations etc. My watercolour style is basically soft and gentle, occasionally enhancing it with colour pencils.
Digital Illustration Book Cover Designs In a digital illustration unit, one of the the requirements for this project is to portray the theme of â&#x20AC;&#x2DC;Parallel Worldsâ&#x20AC;&#x2122; based on a specific scene in the novel together with digital image making techniques. Book titles designed are: 1Q84 by Haruki Murakami. The Circle by Dave Eggers.
Digital Illustration Fantasy / Semi-realistic
I had and enjoyable time experiemeting with this particular series of illustration. i wanted to give a more in depth meaning / emotion to the photo references of these respective portrait models by adding subtle fantasy elements that brings out their personality and enhance the overall mood.
Digital Illustration Fashion Illustration
Iâ&#x20AC;&#x2122;ve also taken interest in fashion illustration. I like to focus on the expressions and bringing out the feeling of a certain outfil on the model. I also like experimenting and trying out new styles!
Digital Illustration Advertising Visual One of my passion is to listen, visualise and make peopleâ&#x20AC;&#x2122;s ideas into reality. These two illustration were briefs from Wendyâ&#x20AC;&#x2122;s and Axe Deodorant. Focusing on expression, this is my way of bringing ideas to life.
Digital Illustration Storyboarding This was a class assignment for storyboarding for Nescafe. The brief was to recreate Nescafeâ&#x20AC;&#x2122;s 3 original characters into a storyline that was also given. The story shows the power of the Nescafe 3 in 1 instant coffee drink whereby when the main character opens the sachet her two friends immediate came to help her with her car tyres when they were originally just chilling in a corner chatting while the main character struggles with the tyre on her own.
Digital Storyboarding Advertising Campaign - TVC
Did you know in Florida, there is an underwater graveyard? No? Well now you do! Coffins Of The Worldâ&#x20AC;&#x2122; is an exhibition by Museum Negara showcasing 100 crazy coffins and burials from all over the world. For Advertising Campaign 2, we were required to make a TVC about the coffins we chose. The storyboards were then translated into shooting boards and animatics!
Digital Storyboarding Shooting board + Animatic
Introducing the shooting board for the animatic: ‘Who Says Coffins Need To Be 6 Feet Under?” Please scan here to watch the animatic:
Freelance Storyboarding with JinnyboyTV My first job with JinnyboyTV was to illustrate a series of storyboards for one of their shorts called : â&#x20AC;&#x153;How Malaysian Pay Billsâ&#x20AC;? from the client - CitiBank. It was a great experience and opportunity to work with them.
Please scan here to watch the video:
Photograph
hy Here's a series of photos I've taken over a span of one year, for my publication project called: Sidewalk Journeys of Love, Labour & Life. I have a strong interest in street photography as I love the spontaneous nature of it and it trains me to be quick and observant to my surrounding. I love it because you get to capture most genuine expressions of your subjects in their natural environment with these kind of photos.
Korea 2013 Just a few snaps from my 8 day trip in Korea during winter 2013
I believe dreams really do come true...
Packaging Design
Clash Of The Titans Melbourne Museum Learning Pack ‘Clash Of The Titans’ is a learning pack designed for the giant squid exhibit in the Melbourne Museum, focusing on the battle of the giant squid and the sperm whale. The learning pack contains 3 items: 1) A folded infographic of the anatomy of the giant squid 2) An origami whale which opens up to an infographic of the anatomy of the sperm whale. The origami whale is wrapped inside the giant squid infographic to metaphorically represent the giant squid wrapping its tentacles around the whale during their battle 3) An A2 sized poster describing the journey of the sperm whale’s deep sea dive to hunt for giant squids and their epic deep sea battle.
美味中国 － Taste Of China Paper Bag Packaging The concept of the packaging is to create a brand that produces Chinese spices of the highest quality - just like fine china - hence the use of Chinese porcelain as the main inspiration of the art direction. To represent the brand and spices’ long history, the main illustrations of the packaging are heavily based on traditional Chinese porcelain painting style. The illustrations on each packaging metaphorically represents the characteristic of the spices it contains.
Folded Card
Opens up like a traditional Chinese sealed scroll. Illustrated characters represents the flavour of spices together with its description.
Hasami Scissors Packaging Inspired by the Samurai culture and the Japaneseâ&#x20AC;&#x2122;s modern and minimalistic design, Iâ&#x20AC;&#x2122;ve produce a packaging that not only protects the product but also fulfills as a collective peice for professional haridressers. As hairdressing scissors are meant to be strong and sharp, relating to the Samuraiâ&#x20AC;&#x2122;s katana would be relevant and also meaningful for a Japanese product. The concept of my design is that I want a packaging that it can be used as a gift like as if in a Japanese ceremony then the Samurai passes down his sword to his son to take over his place. With that visual, the overall look of the packaging is very prestigious and fine.
Freelance @ myBurgerLab After my Corporate Identity project with myBurgerLab, I was given an opportunity to work with them as their freelance designer! Check out my adventures with them!
some things Iâ&#x20AC;&#x2122;ve done for them includes brochures, this is a handrawn one talking about their burger's breakdown!
This is the inside of the brochure, every detail and component of their delicious burger illustrated and handlettered with care by hand.
These are a pair of poster and was then translated into bunting designs to creatively notify myBurgerLab's customers about some of their ongoing promotions.
Future Music Festival Asia or more commonly known as FMFA, is a well known annual rave concert in Malaysia. myBurgerLab had a stall there and this was their team shirt design! How can anyone party hungry?!
In 2013, famous YouTubers: David Choi, Kina Grannis, Madilyn Bailey, Jason Chen and Jun Sung Ahn came to Malaysia from the U.S. for a YouTube event called ReachOut 2013.
myBurgerLab hooked me up to draw portraits of the singers to be made into poster and they were auctioned for charity. It was then Evaproduction started to get noticed! :D
Competitions
Swiss week 2013 Cross Chronology The most iconic symbol of Switzerland is none other than the cross. Switzerlandâ&#x20AC;&#x2122;s flag is a white cross on a red base, and the Red Cross is a reversed version of the Swiss flag, but they both have different meanings and history behind it. Cross Chronology is a hand painted artwork on a square canvas. The coloured area has the entire history of how each flag illustrated only in different shades of red. Many people recognises the Swiss flag and Red Cross but little do they know about the history and how it actually came about. Therefore, Iâ&#x20AC;&#x2122;m taking this opportunity to open up their eyes to its interesting histories in a more aesthetically appealing manner.
Artwork bidded and sold for RM500
Student Kancil Awards 2014 Winner: Bronze Award Group members: Wong Tsu Ann, Marissa Lim, Yap Eva, Gabriel Hardin, Jawagar Samidurai, Chin Li Hao Young adults don’t hang out at KFC anymore as it is deemed as boring and family oriented. To solve that, we’ve created KFC Code Hunt - a fun-techno adventurous campaign in the form of a treasure hunt whereby participants are required to hunt all around town at whacky places to find QR codes to win exciting prizes daily! It is a challenging and exciting way to engage with the target audience. This way, we can change young adult’s perception of KFC from a boring family–type brand to a fun & exciting one. Therefore, inspiring them to hangout at KFC.
Please scan here to watch the case study video:
Love Generator
r Competition by Moving Walls Winner: Automotive Category Group members: Wong Tsu Ann, Marissa Lim, Yap Eva The automotive category briefâ&#x20AC;&#x2122;s challenge was to encourage a car-free day in one of the most congested area of Kuala Lumpur - Jalan Bukit Bintang. With that, we came up with #FordEcoBump! Using the advantage of young Malaysians being the most tech savvy and socially connected group of people, #FordEcoBump is a campaign to encourage a greener Bukit Bintang. The focus is using a point collecting system via NFC technology, we aim to get people to choose alternative transportation as their preferred mode of transport more often as points collected will lead to not only a greener environment but exciting prizes too!
Please scan here to watch the case study video:
Thank You! For taking the time to look through my little portfolio! :)
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