MILLENNIAL MAR KE TIN G MILLENNIAL MAR KE TIN G
MARKETING + BRAND STRATEGY
Thoughtful, goal-oriented implementation informed by datadriven strategy aimed at telling your unique story through a variety of creative disciplines, with total passion.
ABOUT Mission Statement
Core Values
Our Team
The Importance of a Brand Services
OUR APPROACH
Why Millennial Marketing
Our Signature Approach
HISTORY OF SUCCESS
Past Clients
Samples of Work
SCOPE OF SERVICES
Detailed Scope of Services
“Thoughtful, goal-oriented implementation informed by data-driven strategy aimed at telling your unique story through a variety of creative disciplines, with total passion.”
PASSION
COLLABORATION
(n): a strong feeling of enthusiasm or excitement for something or about doing something.
Passion drives our every day. Each of our team members have made the conscious decision to immerse themselves in a role of service that excites and propels them forward within an environment where new ideas are fostered, creative freedom and exploration is encouraged, and fruitful relationships are cultivated. Every aspect of this morale pours into the building blocks it takes to instill success and innovation into your brand story.
(n): a relationship between two or more persons with a common purpose of creating new objects through certain ideas and shared understanding of a common goal. Collaboration is the essence of our seamless workflow. Each individual creative and strategist plays his or her own role in the overarching story of your brand, and an integrated approach to telling that story creates harmonious unity in the public eye.
(n): the quality of being outstanding - the very best.
Excellence is a hard feat for the ordinary, but it is our standard approach to brand strategy to avoid any and all room for error. Excellence bleeds through your forward-facing image, it is recognizable even in the minute details, and it impacts every emotion felt by your audience. The very best - it’s what we have to offerfor you, for your brand, for us, for your following, and beyond.
Core Values
“To succeed, you must believe in something with such passion that it becomes a reality.”
Anita Roddick
CHRISTA HUFFSTICKLER
Founding Owner and Strategic Oversight
Having fine-tuned her blueprint for strategic marketing implementations with early practices beginning in 2002, Christa has become the real estate industry’s go-to leader for creative marketing strategy and execution from the ground up. Christa is one of the few real estate brokers in the industry with a comprehensive understanding of a successful approach to sales, integrated with a thoughtful and informed marketing approach, and one with the keen ability to analyze, pivot, and creatively direct outward-facing initiatives that support the overarching goal.
Christa’s diverse experience in the marketing arena has provided her a unique perspective, and her skills have proven to be invaluable in new project launches, revival of existing marketing campaigns, brand development, and ongoing brand management. Partnering with her clients to successfully position their brands and differentiate them amongst the industry, Christa engages in creative development and executes overarching strategy based on real data supported by real-time market analysis.
Winner of Atlanta Homebuilders Association’s coveted Obie Award, Christa has developed and overseen brand creation and strategic marketing campaigns for some of Atlanta’s premier condominium and townhome communities, and is currently managing marketing efforts for over a half a billion dollars of new home development listings. She is Atlanta Business Chronicle’s Who’s Who in Real Estate, was Atlanta Magazine’s Industry MVP, she was Atlanta Agent Magazine’s Who’s Who and in 2020 was award the title of Atlanta’s Most Powerful Leaders from Atlanta Magazine. Christa ranks in the top ten Engel & Völkers license partners & Advisors worldwide, and her office is number 7 in GCI and closed units in North America for 2019.
“We’re not saving lives, but we are in the business of enhancing them.”
Christa Huffstickler
GINGER BONDURANT
Creative Marketing Director
Ginger possesses a unique perspective and approach to marketing based on her ability to fuse together right- and left-brain applications - creative development from an aesthetic perspective and analytical strategies aimed at differentiating and filling a void in the marketplace. Ginger specializes in creative direction, deliverable oversight, extreme attention to detail, client services, and ensuring seamless execution and provision of analytical tracking matrices to fully comprehend how our marketing initiatives translate to leads. With an extensive background in digital marketing, her knowledge on responsive audience behavior, targeting tactics, and new-age technological approaches to market all influence her application to brand development and marketing launches.
CARINA PLASENCIA
Brand Manager
With an extensive background in graphic design and logo creation, Carina places an emphasis on integrating dynamic design and cutting-edge graphics into forward-facing creative to ensure brand consistency and creative perspective. Carina’s expertise and ability to see the vision and execute on it with special attention to end-user experience is second to none within the real estate industry and seamlessly carries across others.
Lead Graphic DesignerVivian specializes in making ideas come to life in the form of graphic imagery and digital design. With the infusion of sophisticated detailing and thoughtful layouts focused on enduser experience, Vivian’s skill sets have proven to be invaluable upon build out of creative collateral whether it be digital or print-based. Her experience in the industry has lended her the opportunity to refine her approach to design to optimize time management and maximize the return on investment for creative deliverables with concise CTAs and on-brand visual imagery that resonates with your target audience.
“Excellence is not an exception, it is a prevailing attitude.”
Colin Powell
VIVIAN PHAN
JOLIE ROBERGE Marketing Coordinator
With her comprehensive portfolio of industry-related experience, Jolie has expertly mastered the integration of sales tactics into online marketing strategies that connect with viewers in a creative and emotional way aimed at developing brand resonance and building fruitful engagement levels. Her dynamic experience applied to our overall approach to brand development serves as the legs of the brand to effectively establishing personality that speaks to and connects with our clients’ consumer base and ultimately establishes brand loyalty. Her continuous dedication to identifying relevant, interactive, and newly emerging tactics to grow client retention has proven to be an invaluable extension of our strategic positioning efforts.
JESSICA DORTCH Digital
Marketing CoordinatorJessica possesses the unique ability to navigate the ins and outs of online content marketing by means of new-age technology and next-generation outreach methods. She specializes in social media content creation, email marketing execution, website optimization focused on end-user experience, and many other facets of brand storytelling across all digital platforms. Appealing to a target audience begins with your brand and is further enhanced by these online vehicles, and Jessica places extra emphasis on ensuring this message is conveyed in the most engaging format.
“Make it simple. Make it memorable. Make it fun.”
Leo Burnett
AARON COURY
Photographer + Visual Storyteller
Aaron is a self-taught lifestyle, real estate, portrait, and landscape photographer that has fully integrated his creative abilities into our brand development process. Aaron possesses a keen ability to deliver imagery that emotionally engages viewers on a subconscious level that provides positive reinforcement to the overarching brand image and campaign objectives. What sets Aaron apart from other photographers is his unique perspective and ability to see that through in his work.
PHILLIP HUFFSTICKLER UX Web DeveloperPhillip is the brains behind the creative. He places heavy emphasis on developing mobile-friendly websites, landing pages, and applications that are directly focused on optimizing end-user experience. Design can not only be beautiful, but also functional, and Phillip is extremely well versed in marrying the two attributes, without compromising one or the other, to ensure the brand story is visually portrayed in a user-friendly manor.
“Even when you are marketing to your entire audience, you are still simply speaking to a single human.”
Ann Handley
It’s as simple as that. Who are you and what do you stand for? The purpose of your brand is to signify your intent, tell your story, and define your purpose.
IMPROVES RECOGNITION + CREDIBILITY
BUILDS EMOTIONAL CONNECTIONS
Viewers who agree with your approach to business and overall mission statement will naturally and emotionally connect with your brand, establishing a desire to learn more and stay connected.
INSTILLS CONFIDENCE + TRUST
Establishing a firm brand tells people you are confident in your ability to deliver on what you stand for. This confidence naturally disseminates through to your viewers and establishes a certain level of brand loyalty.
This may be the most obvious of all. Where your brand is seen, it will season into long-term recognition and credibility given your exponential presence and overall level of awareness in the community.
INSPIRES EMPLOYEES
Everyone has a deeply instilled desire to work towards the greater good of something. When employees understand the mission and overarching goal the business supports, this instills a very similar level of pride and passion that directly reflects in work ethic.
GENERATES GROWTH
Embody the essence of your brand in everything you do. This enables you to connect deeply with your viewers who ultimately become your brand ambassadors and extend your brand footprint.
BUILDS VALUE + DELIVERS RESULTS
SHIFTS PERCEPTION
That’s the end goal, right? Everything we do from a branding perspective and overall business development perspective is to deliver the results that will fulfill the overarching goal. When results are showcased, value increases, and what used to be a logo on a sheet of paper has now become a well-oiled machine, standing for its own set of beliefs, and serving a purpose in their viewers’ everyday life.
Whether you feel it or not, an established brand shifts perception of your viewers from uncertainty to undeniable confidence.
STRATEGY
Project Positioning/Re-positioning
Goal Identification
Brand Audit
Brand Voice + Messaging
Development of Brand Name + Narrative
Creative Campaigning
Public Relations
Storytelling
BRAND
Identity Creation
Design + Development of Logo Mark
Design + Development of Deliverable Assets
Full Creative Services
Copywriting
DIGITAL
Social Media
Email Marketing
Geo-targeting
Pay Per Click
Digital Retargeting
Website Design + Development
CRM Integration + Management
Search Engine Optimization
EXPERIENCE
Events + Sponsorships
Marketing Centers
Environmental Design
Wayfinding Signage
Leverage of Broker and Consumer Relationships
Direct Mail
Print Media Placements
Annual Reports
Collateral
Stationary
CINEMATIC
Renderings + Virtual Assets
Matterport 3D Tours
Photography + Videography
Animation
Illustration
PROJECT MANAGEMENT
Budget Development + Tracking
Marketing Management and Oversight
Production + Vendor Coordination
ROI + Analytics Reporting
“Design can be striking, but without strategy, it lacks purpose and the ability to deliver.”
FOCUSED ON END-USER EXPERIENCE
The essence of our work not only reflects beautiful visuals. User experience and a matter of proper functionality integrated with our design is what generates the greatest ROI for our clients.
STRATEGIC BACKBONE
FULL SERVICE APPROACH
Design without strategy limits your potential. The most astounding details and visuals can fall short if they aren’t informed by strategy. Our team excels in creative strategy that melds together both elements to yield the perfect balance.
GOAL-ORIENTED APPROACH BASED ON DESIRED ROI
When launching a new project, big or small, we work backwards from the established goals and objectives to ensure our brand strategy effectively funnels into one overarching goal for the business.
INFORMED BY REAL DATA, NOT JUST “A FEELING”
Our decision making is informed by real data, not just “a feeling” because data-driven strategy yields the most optimal results. With a full division dedicated to research, we place special emphasis on enabling your brand to fill a void in the marketplace.
EXPERIENCE WORKING WITH A VARIETY OF STAKEHOLDERS
Being that our roots were established in the Real Estate industry, this experience has introduced and immersed our team into very intricate scenarios with multiple stakeholders involved. Our ability to navigate marketing and branding efforts with the combination of commercial-based assets and residential-based communities has enabled us to seamlessly blend our approach for the benefit of all stakeholders involved. Our understanding of fusing the efforts of hotels, retail, residential, etc. sets us apart and allows us to deliver the one-ofa-kind results that we do.
We get it. Working with “just another branding agency” can pose barriers and limitations due to their lack of knowledge about the industry or how to implement functional design centered around your sales goals. Our team possesses the unique ability to lead your brand development stage so that it seamlessly flows into a strategic marketing campaign relevant to your industry and objectives. This full-service, immersive approach avoids disconnects from the brand to the agency crafting the messaging.
“If you’re doing what everyone else is doing, you’re doing it wrong.”
Casey Neistat
INSIGHT
STRATEGY
CREATIVE DEVELOPMENT
OUR APPROACH Our Signature Approach
Project Discovery + Immersion
Research + Competitive Analysis
Internal + External Focus Groups
Brand Audit
Project Kickoff
Phase
Determine Goals + Objectives
Marketing Budget Development
Project Positioning + Brand Narrative
Naming + Logo Creation
Establishment of Brand Guidelines
Design of Suite of Deliverables
Website Development
Photo + Video Development
EXECUTION
EVALUATION
Phase II
Digital + Print Marketing
Experiential Marketing
Multi-Channel, Creative Campaigning
Public Relations
Full Creative Direction
Budget Tracking
ROI Metrics
Analytics Analysis
Phase III
“There is no more B2B or B2C, there is only H2H - human to human.”
Bryan Kramer
ACT Investments
Atlantic Investors Group
Brightman - Gil
Cablik Enterprises
Cannon Equities
Canyon Capital
Carter
CF Real Estate
Cocke Finkelstein
Coro Realty Advisors
Cypress Communities
Daniel Corporation
Epic Development
Fairway Capital
Folia Group
GEM Realty Capital
GHC Housing
Glenfield Capital
Hedgewood Homes
Homesouth
Hypo Real Estate Capital
iStar Financial
Jones Lang LaSalle
JPX Works
Loudermilk Companies
Met Life
Miller Lowry Developments
Miller-Gallman
Monte Hewett Homes
Paces Properties
Palatine Capital Partners
Rockefeller Group
Selig Enterprises
Southeast Capital Companies
ST Residential
Strand Properties
The Providence Group
Tribridge Residential
Tricon Capital
Urban Realty Partners
Waldorf Astoria Hotels
of Specialization
Builder Banking
Capital Groups
Commercial Real Estate
Debt + Equity
Developer
Hotel Investor
Property Management
Residential Real Estate
40 West 12th
Brand Development + Marketing Strategy
BRAND IDEA, Connectivity
The theme that comes up again and again when looking at what makes 40 West 12th distinct from other Atlantan properties is the principle of connectivity. The fact that the design of the buildings facilitates personal interactions between people, whether they be friends, neighbors or clients. And that the buildings feature the kind of state-of-the-art smart tech that allows instant global communication whenever you want it. Not to mention the location right at the center of all the action, which led us to the over-arching concept for our design. We took direct inspiration from the two buildings themselves, noticing how the lines and lattices of their superstructure linked together and crossed over, suggesting in their very construction the idea of connectivity. A simplified version of those superstructures forms the basis of our graphic treatment, as you’ll see in the following pages.
Peachtree
