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https://www.itsnicethat.com/articles/ellen-evans-life-in-miniature-film-250419


https://english.kyodonews.net/news/2017/10/16d968c6e7ae-gallery-hong-kong-street-scenes-come-to-life-in-tokyo-miniature-show.html



https://www.itsnicethat.com/articles/aleia-murawski-and-samuel-copeland-miniature-worlds-photography-140818



-Jewlerry brand using miniature -moving gifs -stop motion -when I think of britan in regards of jewellery I think of signet rings, gold, porn shops, Argos catalogue. Camden market. Blue banana -old hands tattoo and jewellery -get film sets -the dog film -tribal jewellery -japans obsession with miniaturist culture, brittish twist -japanese/chinese spirituality in Britain -how jewlerry makes you feel, can change your look, white tee loads of jewels changes your intire aesthetic -symbol of wealth -emotional and spiritual death -the angles -rings can symbolise love and ever lasting bonds, promise, friendship -bathroom/ garden with car. -playing around with different lighting -natural and industrial -collage -make jewlery inspired by spirituality and Britain -clay, diamontes -collage together miniture settings and jewlerry -burnt plastic


-industrial / pretty / religion -pressed flowers

-dom sebastian- set, still life -get a list of films -design own jewellery

-astro turf

-ebony monroe

-barragannnn tribal jewellery

-claire barrow

-real jewls in fake situation fake jewels on real people.

-afafuya -yuki haze

-cut out virgin mary

-changing perceptions of what jewellery is, how it should be shot

-cute jewlerry box

-raspberrypie_store

-american culture behind gold jewlerry, venice beach, hip hop, new york

-safsu -diamonds on fruit

-skin

-etheral

-dolls house set

-nature connecting with metal

-the end lingerie, incorporating lingerie, skin, bodies, porn

-paq concrete -concrete, trees, mini cars

-porn jewellery

-nowness sets

-juno calypso

-seoul_import

-escapism, surrealism,

-scanner -cake

-esmay wage mans science fiction artist

-pearls

-ALEIA MURAWSKI snail set

-dior jewlerry - space age

-mini kitchen japan -mirrors -showing jewellery in lots of different scenarios inspired by the origin of the original ideas, cholla, religion, playing with the taboos -clay shoe -miniture worlds! -doll house -miniturism -ellen evans miniturism film -lace tights


-Definition. Spiritualism is the belief that spirits are able to communicate with the living by agency of a medium. ... Adherents of spiritualistic movements believe that the spirits of the dead survive mortal life, and that sentient beings from spiritual worlds can and do communicate with the living.-collage gifs -Shinto and Buddhism are Japan’s two major religions. Shinto is the basis of the Japanese spirituality and considered the country’s indigenous religion. Shinto is concerned with living in harmony with nature and living creatures. Everything in the natural world is a kami (god -shinto/ budism -Religion & spirituality Align mind, body, spirit and soul during your exploration of Japanese religion. There is a warm spirituality about Japan that floats on the breeze through temples and shrines, lingers in the mind during tea ceremonies and cultural arts, and bestows the Japanese people with their polite, welcoming nature. Religion is a personal affair, separate from the state, so with freedom most Japanese believe in both Shintoism and Buddhism in syncretic fashion. -Japanese folklore encompasses the informally learned folk traditions of Japan and the Japanese people as expressed in its oral traditions, customs and material culture. In Japanese, the term minkan denshĹ? is used to describe folklore. The academic study of folklore is known as minzokugaku. -men wearing extravagant jewlerry, sparkly chains seen as a sign of power wealth. -basic ideas that follow spirituality across cultures. The main things. -ring finger tattoos -decorating yourself -using background images to subtly link themes and ideas -etheral -nostalgic -empowering -japanese brand, miniture things kitchens is popular in Japan -asia -spirituality -idealistic -confidence -lifestyle Symbolic


-https://english.kyodonews.net/news/2017/10/16d968c6e7ae-gallery-hong-kong-street-scenes-come-to-life-in-tokyo-miniature-show.html -lim pui wan https://www.itsnicethat.com/articles/aleia-murawski-and-samuel-copeland-miniature-worlds-photography-140818 -same shapes, industrial man made v natural -japanese cult art https://www.dazeddigital.com/fashion/article/42455/1/dior-men-kim-jones-tokyo-show-hajime-sorayama-japanese-artist-sexy-robots -old hands -http://spiritualism.or.jp/about-spiritualism/ Christianity, budism, Japanese culture combined -struggle with female empowerment in Japan. https://www.ft.com/video/2e672176-71a2-41c9-a697-3386e6af62c8 https://www.itsnicethat.com/articles/michiyo-yanagihara-photography-081019 - Japanese mythology combined with photoraphy Shichi Fukujin are the Seven Gods of Luck and Good Fortune in Japan. Each one of them symbolizes a virtue: Honesty, Fortune, Dignity. ... They were chosen from Hinduist, Buddhist, Taoist and Shintoist gods or saints, and settled into Japanese Folklore Gods, believed to have been grouped together around 17th century. https://kusuyama.jp/blog/culture/shichi-fukujin-seven-gods-of-luck-and-good-fortune -https://en.wikipedia.org/wiki/Shinto -https://www.toki.tokyo/blogt/2017/11/8/japanese-spirituality -https://www.japantimes.co.jp/news/2002/01/01/national/western-eyes-blind-to-spirituality-in-japan/#.XbhIlJP7TFM Escapism in Japan photography -https://www.itsnicethat.com/articles/paul-hiller-happy-sad-places-photography-241019 -https://www.itsnicethat.com/articles/weishan-hu-photography-itsnicethat-120919 Post modernism china photography idealistic.


https://www.theatlantic.com/magazine/archive/2017/01/big-in-japan-tiny-food/508778/ Why are tiny things important in Japan Mini cooking videos. http://internet.gawker.com/i-cant-stop-watching-these-miniature-japanese-food-cook-1686332846 Jewlery psychology https://www.streetdirectory.com/travel_guide/61819/jewelry/why_do_we_need_jewelry_a_psycho_anthropological_perspective.html Jewlery adverts often play on romanticising jewlrry, but I want my advert to consentrait on empowering the wearers sense of self instead of wanting someone to buy them something or being married https://medium.com/thrive-global/how-jewelry-impacts-women-emotionally-personally-and-professionally-66cc73a0c784 Making spiritualism not such a hippy thing, karma, luck, boundries, angels, naturality, love, power, goddess. it is not surprising that our desire to decorate ourselves is so strong. https://charlesjewelry.com/the-psychology-of-jewelry/ https://mountzjewelers.com/blogs/mountz-jewelers/jewelry-culture-and-symbolism-around-the-world Jewlerry in diffrent cultures, meanings, colours https://www.highsnobiety.com/2017/04/05/hip-hop-jewelry/ Hip hop jewlerry, men https://medium.com/@leerunxiang/why-are-gold-chains-so-important-to-hip-hop-rappers-2fba4e5736e9 why rappers wear chains























PROPOSAL

Showing interesting ways to photograph jewellery from ayafuya to promote confid jewellery bought for you. The importance of not seeing jewellery as a status symbo yourself with. Jewellery can change your look or make you feel a certain way, it can dience, making it relatable using words like, ‘goddess, karma, luck, fate, angels, pow made me feel, I would like to keep the etherealness of these a running theme comb

I will be creating an advertisement in the form of a look book. Which would be se The look book will contain lots of interesting ways jewellery can be worn, not just nature. The brand often contrasts industrial and natural materials, skin and hard m living in London, the minitures are an ode to Japan but I will be creating more Bri the sets to create my moving image, short slow moving video clips that are approp


L

dence and power in ones self instead of romanticising love and the idea of getting ol or a symbol of wealth but as something that brings you joy, something to decorate n make a wearer feel put together. Ayafuya promotes spirituality to the wider auower, love’ I am not a spiritual person but I was drawn to these words and how they bined with Japanese and British inspiration.

end out to previous customers, digitally or physically to promote the newest season. on the human form but against miniature sets, organic backgrounds, textures of metal, man made gold and leaves. The brand as been created by a Japanese designer itish scenes to combine all these ideas. I will change the lighting and slightly move priate for instagram stories/posts to promote the ideology of the brand.


DECK

WHAT AM I TRYING TO ACHIEVE? -A look book to promote the new season of jewellery from ayafuya. That can be transfered onto instagram.

-To unromanticise the idea that jewellery has to be bought for you. The feel of the look book will be a mish mash of imagary showing intresting ways jewellery can be photgraphed to steer away from the classic ring finger pandora images.



THE IDEA - a limited edition physical look book which will get sent out physically to poeple that have spent ÂŁ50 or more on the brand. The lookbook will include am undelining theme of spirituality and wellness. Other themes will include miniturism, traditional japan and Brittan, collage, nature in contrast to man made material all while promoting the newest season of ayafuya. -The book will also be availible to order online. -The miniture settings will contain the jewellerry, and I will use them to create short videos which are appropriate for instagram. Not much will be moving, wind blowing, light changing. I think this will be in keeping with the relaxed, natural feel of ayafuya. -The look book pages will be scanned in to create instagram posts making it accessible to everyone. ayafuya has a history of using layered scanned in imagery for theyre product photos and screenshots of videos so I think this will work really well.

-Virtual and physical benifits -collectors item, keepsake, easily accessible, -contains a money off voucher -instagram videos -the buyers of this brand would apreciate a physical copy -creative lookbook/ advertisment. -can be scanned in for instagram, giving more depth than a digital copy. -show the broad insprations behing the brand through the form of images. -image based.



Running themes of the brand I will keep as a base idea -spirituality -the contrast of nature and metal

POWER

LOVE GODDESS


E

LUCK

KARMA

ANGELS


LOOK BOOK THEMES Miniturism


collage


nature incontrast with the collection, continuing the brands theme


japanese tratition and folklaw, spiritualtiy, art, symbolism


british found imagery of traditinal jewellry we have


obvious advertisment, money off coupons.


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