a Sustainable Interior Design company
Sustainable innovation. Inspiring brands.
“The future belongs to those who understand that doing more with less is compassionate, prosperous and enduring and thus more intelligent, even competitive.� — Paul Hawken
P hi loso ph y
Evenson Design Group (EDG) is a full service market development, branding and design firm with a passionate commitment to sustainability. We have been creating enduring brands for more than thirty years and are committed to serving a community of like-minded companies that authentically strive to express sustainability in their business strategies, brand identities, and visual messages.
We believe that integrity is the common denominator of all sustainable systems and brand design is no exception. The integrity of our work shines through in our ability to develop exceptional brands and marketing campaigns which produce long-lasting results in the marketplace without imposing harsh and enduring effects on the fragile world we share. To that end, EDG moves way beyond basic energy saving practices within the workplace. We are committed to inspiring and educating our clients about alternative ways of communicating their products and services and providing them with fresh and exciting options that will propel their brand to new levels of success and sustainability. We come full circle as we assist others in reaching their goals. In doing so, we broaden our dedication to sustainability and raise the bar to our own environmental education, awareness and practices.
www.evensondesign.com
Expe rtise
The ability to help companies—large and small—achieve their business development and marketing goals in a sustainable way requires unique skill. Accomplishing this with efficiency begins with the perspective that in order to grow and succeed in today’s ultra-cluttered business environment, we must strategize, leverage and synchronize every business opportunity available. We focus on providing clients with insightful assessments, fully integrated solutions and assistance that draws upon a full gamut of business, marketing, and creative talent for this new sustainable business climate. The EDG team of experienced, bright and skillful designers, copywriters, programmers, project managers and brand strategists, employs a “marketing first” development methodology to meet the unique challenges of every project we undertake. Before we even dive into the design process, we first enlist the expertise of our market and brand strategist, a multi-disciplined business development consultant with handson expertise in both high-profile and start-up consumer packaged goods, lifestyle brands, and service organizations. Grounded in strategic business planning, every project then comes to life as we move through the creative process.
Marketing Strategy • Sustainable branding and corporate identity, vision and mission architectures • Product positioning, value proposition development • Integrated traditional and new media marketing communications • Sales channel evaluation and development • SEM and SEO tactics and implementation
Business Planning/Market Analysis • Development, writing of strategic investor- grade business/marketing plans • Identification of new and attractive market, channel segments and targets • Comprehensive internal business analyses • Business growth assessments and planning • Assessment of macro environmental trends Project Management • Translating ideas into tactical, actionable marketing and project plans • Administration, art direction, design from concept through completion and coordina- tion with domestic and global vendors • Project budget and timeline development
www.evensondesign.com
For over three decades, our ever-expanding knowledge and training has resulted in successful visual identity systems, brand campaigns, corporate collateral, interactive media, web sites and retail product packaging developed for our diverse clientele. Our client partners seek us out from all sectors, from public to private, local to global, fortune 500 to those launching a new enterprise. Our goal is to assist individuals and companies in identifying their target markets, articulating their messages, establishing their identities and brands, enhancing their products and services, and launching them to new levels of success and sustainability.
DES IG N PRO C ES S
At EDG we have assembled a diverse and remarkable team of professionals who passionately and creatively execute each design solution, always keeping the established business objectives and strategic planning in the forefront of the design process. We produce highly conceptual and creative solutions by listening closely to our clients’ visions, values, and criteria. With our collective energies and talents, we stretch far beyond the ordinary to deliver innovative design solutions that endure. We not only create highly imaginative and sustainable branding solutions, we develop long-lasting, mutually beneficial working relationships in the process.
CLIE N T SE C TORs The following represents a partial listing of our clients. For a more extensive list, please visit us on our web site.
Vertical market development strategies for technology retail initiatives Epson America, EthnoNotes, Apple Computers, Boost Mobile, Broadband Digital, FirstSpot Breakthrough educational branding/market positioning, for profit and not-for-profits Vistamar School, Westside Neighborhood School, CBSG, Marineland of the Pacific (sold to SeaWorld), The Shoah Foundation, UCLA, The Eras Center, Pacific McGeorge School of Law Merchandising concept, branding and penetration in specialty and mass market retail Day Runner and Day-Timer (ACCO), Crayola, Kensington, Disney Consumer Products, Kaulua Hawaiian Chocolate, Seiko Instruments Traditional and digital photo albums, books, digital design and printing Avery Dennison, UltraPRO, Graphaids, Igniting Inspiration, Andresen Digital, Rembrandt Licensed images applied to new categories Disney, Paramount, Universal, Sony, Fox, MGM and Warner Bros. Consumer Products, Saban Entertainment, Mattel Toys, Small World Toys Mainstream positioning for complementary fitness, sports, and wellness brands Nike, Yoga Fit, AIM Sports Medicine, Razor, KR Fitness/Golf, SmartSpine, Mad Dog Athletics, New England Patriots, Marina Physical Therapy Branded product opportunities in ‘lifestyle’ categories Body Glove, Vuarnet, Estyle, Pepsi, Blue Note Records, Wet Seal, Luna Roasters, Club Disney Business strategies for high-growth entrepreneurial ventures and start-ups Dinner Studio, Stander Medical, Vinoteque, Icebox, GreenJoy, Now Café, Rocamojo
TES TIM O N IAL S
”I am in great appreciation of the outstanding work you have done for us in designing our brand identity and corporate brochure. You were able to deal with our internal design committee and their diverse opinions. Your ability to face this difficult project and achieve our objectives is indicative of the creative and high quality work you produce. Your integrity, experience, and professionalism helped formulate an excellent result and working relationship.“ —Thomas Spear, President, Property Management Associates
”The pieces you designed for us communicate a valuing imagination and a commitment to excellence in the immediate impression they offer. The design work and flexible but well-grounded style guide you provided established the basis for a signature look allowing us to leverage with each new publication the image and awareness of our brand identity. The approach for designing inserts for regularly changing information has enabled us to maintain ‘the look’ in a cost-effective way.“ —Jim Buckheit, Head of School, Vistamar School
”I recall with great clarity how you and your team invested painstaking efforts to ask insightful questions, to listen, to understand our journey, to identify with our culture, to discern our needs. As an entrepreneurial company, we almost immediately perceived our relationship as one as partners, collaborating together for a single common goal. Your masterful work has laid a firm foundation upon which multiple generations of solutions and products can be based. We have and will continue to point all that yearn for creative and ingenious and sustainable branding to EDG.“ —Tom Ramey, President/CEO Vu Ryte, Inc.
“I used to think that my job didn’t have anything to do with the environment. Then I realized that my job, as well as everyone else’s job, impacts the environment in some way. And now advocating for sustainability has become my No. 1 responsibility.” — Ray Anderson
4445 Overland Avenue Culver City, CA 90230 310 204 1995
www.evensondesign.com Printed on 100% post-consumer recycled paper Š Evenson Design Group, Inc.