Event Point International 07 by Event Point International

INTERNATIONAL

THE VALUE OF CONTENT MARKETING -

MEETING DESIGN WEB SUMMIT MOVES TO LISBON ARE YOU READY FOR RIO DE JANEIRO?

CREDITS

EDITORIAL

OWNER Estação Livre . Comunicação Rua da Fábrica Social, s/n 4000-201 Porto . Portugal +351 223 395 624 info@eventpoint.com.pt www.eventpoint.com.pt

DIRECTOR Rui Ochôa [rui@eventpoint.com.pt]

EDITOR-IN-CHIEF Cláudia Coutinho de Sousa [claudia@eventpoint.com.pt] CLÁUDIA COUTINHO DE SOUSA

NEWSROOM Cláudia Coutinho de Sousa Maria João Leite [mj@eventpoint.com.pt] Sara Marques [sara@eventpoint.com.pt]

DIRECTOR OF SALES Filipe Silva filipe@eventpoint.com.pt]

SALES ASSISTANT Marta Telles mercial@eventpoint.com.pt]

TRANSLATION Diana Reis Marques

ASSISTANT Inês Carvalho

COOPERATING WITH THIS EDITION 2

Ana Fernandes André Vietor Björn Wigforss

RUI OCHÔA

WHAT'S THE TRUE VALUE OF CONTENT MARKETING? Instead of trying to sell, establish a relevant communication with your audience. This is the demanding exercise developed by content marketing. The concept was used for the first time in 1895 by John Deere, a man well ahead of his time, for sure. We try to help you understand the true value of content marketing and how to use it on a day-to-day basis. Can you look at events in a strategic way through meeting design? Mike van der Vijver says, “Yes!” Read an interview we did with him on a train to the Algarve. As usual, we follow a leitmotiv that you will understand throughout your reading, that is to showcase, and very much through people, a group of countries scattered all over the world, which have in common a piece of their stories and a language: the Portuguese. From Portugal to Brazil, the portrait of a potentiality, of a strength, of a set of destinations that we will seek to unravel. Join us in another demanding journey through the meetings industry.

GRAPHIC DESIGN

CONTENTS

Norma Design [info@normadesign.com]

PHOTOS Minifoto

PRINTING Norprint - a casa do livro Zona Industrial Alto da Cruz Rua das Artes Gráficas, 209 4780-739 Santo Tirso

ERC REGISTRATION 126066

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CIRCULATION 1.500 copies

FREQUENCY Biannual

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NEXT ICCA'S IBERIAN CHAPTER ANNUAL MEETING WILL BE IN MADEIRA PORTUGUESE SPEAKING COUNTRIES NEWS ARE YOU READY FOR RIO DE JANEIRO? APECATE IS LOOKING AT EUROPE, BY ANA FERNANDES PORTUGUESE IRMARFER BUILDS THE LARGEST TENT IN THE WORLD WHAT'S NEW IN LISBON WEB SUMMIT: EUROPE'S BIGGEST TECHNOLOGY EVENT MOVES TO LISBON LIVE CAMPAIGNS ARE HERE TO STAY THE NEW GLOBAL AGE THE EVENT PROFESSIONAL’S LIFE: UNDER PRESSURE TO OVER-DELIVER, BY BJÖRN WIGFORSS IACC REVEALS THE TOP MEETING PACKAGE TRENDS FOR 2016 MEETING DESIGN: LOOKING AT EVENTS IN A STRATEGIC WAY PROFILE: JULIAN PULLAN THE VALUE OF CONTENT MARKETING NEW ATTRACTIONS ARE BEING BORN IN DUBAI IAPCO AT THE CUTTING EDGE OF EDUCATION, BY ANDRÉ VIETOR MANILA: THE CITY WITH ALL THE COLOURS COMPANY AND SERVICES INDEX

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ASSOCIATION

4 © MARÍA RENÉE BATLLE

NEXT ICCA'S IBERIAN CHAPTER ANNUAL MEETING WILL BE IN MADEIRA The island of Madeira, in Portugal, will receive the ICCA's Iberian Chapter Congress in 2017. The destination was decided during the Annual Meeting that this year took place from 30th March to 1st of April, in Marbella, Spain. The Iberian Chapter meets annually on a rotational basis, in Portugal and Spain. “It will be an opportunity to showcase Madeira as a destination for meetings and events”, said Ricardo Vieira, from Madeira Promotion Bureau. “Madeira hosted this congress in 2005 and it was time to do it again”, he highlighted. Madeira is mostly a leisure destination, but it wants to grow in terms of meetings, explained Ricardo Vieira. The Marbella meeting was a turning point in terms of programme. With the help of Mike Van der Vijver and his MindMeeting, this year's programme applied the principles of meeting design. The event had no speakers, but a lot of practical exercises (like the simulation of bidding process with two clients), discussions (half-open space on a number of participant-led issues in the gardens of Hotel Gran Melia

Don Pepe) and networking opportunities (Supply and Demand Market of Best Practices). The feedback from the participants was quite good. Ricardo Vieira, who is also a member of ICCA's Iberian Chapter Board, says that Madeira will probably continue with this kind of approach.

Part of the programme were also a client/supplier workshop and the General Assembly.

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PORTUGUESE SPEAKING COUNTRIES NEWS

BRAZIL

ABEOC BRAZIL BLOWS OUT 39 CANDLES Almost 40 years working in benefit of the events sector. The Brazilian Association of Event Companies (ABEOC) celebrates this year its 39th anniversary achieving 500 members in 11 Brazilian states: Amazonas, Ceará, Espírito Santo, Goiás, Minas Gerais, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Sul, Santa Catarina and São Paulo, and representations in the Federal District and Rio Grande do Norte.

“It has been four decades of work to make the market stronger and more professional”, says ABEOCs President, Ana Cláudia Bitencourt. “In this special moment we want to say thank you to all the people who worked voluntarily to make this one of the most respected tourism associations in this country”.

MACAU

RESORT STUDIO CITY OPENS IN MACAU Macau has a new luxury resort located in the Cotai area: the Resort Studio City. The theme of the hotel is the movies. The total investment of this new unit was 3,2 billion dollars. Inspired by the Hollywood Studios, Studio City has a

multipurpose centre with the capacity to host 5,000 people. One of the attractions is Batman Dark Flight, where the visitor can make a virtual flight in a 4D Gotham City. The hotel has 1,600 rooms and 30 restaurants.

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PORTUGUESE SPEAKING COUNTRIES NEWS

MACAU

MACAU HAS A NEW ASSOCIATION FOR EVENT PLAYERS Macau welcomed a new association for professionals in the meetings, incentives and special events industry, reports TTG. Todd Cai, president of the Macau Meetings, Incentives and Special Events Association (MISE), said the association was one year in the making, "after the Macau government announced that MICE is a priority in its tourism strategy". "Thus, it’s timely to have an association with an international network to (promote) Macau as a destination (for business events)," Cai added. He noted that there were many associations featuring exhibitions and none covered the three segments of meetings, incentives and special events. "What sets (MISE) apart is that we use an English platform compared to the majority of associations here, which communicate in Mandarin. With more fascinating new venues coming online, it’s vital to build awareness as international MICE buyers do not understand Macau’s potential and capability well," he said. MISE secretary, Bruno Simões, told TTGmice e-Weekly that many special events in Macau are organised by the government and 90 per cent of production are done by local professionals.

Simões said: “There is a need for the private sector to drive special events like weddings and sports in different venues. While the tourism sector offers professional education (on areas like) F&B, we don’t see much (being offered) on audiovisual production or stage setup. Therefore, we plan to bring international certification courses like Certified Meeting Professional programmes to Macau." Other activities that MISE will tackle are the reports about the industry. Simões said: "This year, our white paper has got three topics to explore, namely transportation, MICE statistics, and special venues for events.” As a non-profit organisation, MISE plans to kick off destination marketing and do at least two to three business/networking events a year, with guest speakers to discuss pertinent issues or share report findings. Other objectives include generating business opportunities for members, to attract events from the international arena to Macau, to provide education and training to its members and the MICE industry in general, as well as provide on-the-job training for young members of the MICE industry.

PORTUGAL

PORTO AIRPORT ONCE AGAIN RATED AS EUROPE’S 3RD BEST ACI-Airports Council International once again awarded Porto Airport with the distinction of being Europe’s third best airport for the year 2015. “We were proud to be chosen by our passengers as one of the three best airports in Europe. This is our ninth award in the past nine years and it is particularly relevant to us at a time when Porto airport surpassed the 8 million annual passenger mark.”, said Jorge Ponce de Leão, Chairman of ANA, the company that runs all Portuguese airports. Porto airport was in the Top 3 between 2006 and 2011 and was

voted by passengers as the best European Airport in 2007. After an intermission of one year, it was again awarded 3rd place in the ranking in 2013 and 2014, a feat that is now renewed. Airport Service Quality (ASQ) is a world class customer service benchmarking tool, and of great importance to airport management worldwide, allowing participants to compare their airport’s performance against industry best practices. The results are based on passenger surveys, representing their views on 34 key indicators, namely services provided, waiting times, courtesy, cleanliness and comfort.

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PORTUGUESE SPEAKING COUNTRIES NEWS

PORTUGAL

MAJOR SPORTING EVENTS HAD A 100 MILLION EUROS IMPACT IN LISBON In a time when the Portuguese capital is preparing its bid to “European Sport Capital” in 2021, a study led by the business school INDEG-ISCTE shows that in 2014/2015 the sporting events had an economic impact of 100 million euros in Lisbon. The study has analysed 17 big and medium events, that happened between September 2014 and August 2015, including Volvo Ocean Race, Lisbon Open of Snooker or Mini-Marathon

EDP. For the hotels, the impact was 9,01 million euros and for the restaurants 7,2 million. 11,6 millions were spent shopping, and 5,6 millions in tickets for the events. “It's a very interesting kind of tourism for the city because usually the participant brings the family”, says Pedro Dionísio, from ISCTE. “There is still a big growth potencial”, underlines Dionísio.

PORTUGAL

WITHLOCALS.COM KICKS OFF IN LISBON AND PORTO 8

The number of tourists in Portugal grows every year, being safe to say that it is a fashionable destination. Withlocals realised that and launched their platform early this year (https://www.withlocals.com/experiences/portugal). For those who don't know their concept, Withlocals is a peer-to-peer marketplace for things to do and things to eat in Europe and Asia. “Our local hosts connect with travellers through home dinners, local tours and activities in 17 countries. The great advantage of booking a Withlocals host is that a guest's experience can be 100% personalised and 100% private - a local way to discover a new travel destination”, explains to Event Point Madalina Buzdugan, Communication Manager. Portugal is the 5th destination in Europe, and Madalina shares that the country was always on their mind. “Portugal has been in our expansion plan ever since we launched the project in Europe and we've been keeping an eye on how things are developing in the country. With Porto being voted the hidden gem of Europe several years in a row and Lisbon being recommended for its authentic feeling and great value, it was only natural it was one of our next Withlocals destinations”. Moreover, there were a lot of locals who already got in touch with Withlocals to offer their support in Portugal. Madalina says that the Portuguese hosts “have been amazing”. “The challenge was to select the right

hosts with the most unique and special local experiences to offer. We've found that our hosts are amazing individuals that are proud of their city and culture and are ready to show it to anybody who comes to visit”. For now only Lisbon and Porto have offers and there's no immediate plans to expand to other cities. TWO QUESTIONS TO MADALINA BUZDUGAN How useful can your project be to event agencies? I think our local experiences can add a lot to different types of agencies and their offers. By booking a unique local home dinner with one of our hosts, agencies can offer a unique product to their clients. Our hosts are also ready to customise menus, itineraries and activities to fit different group sizes and group preferences. Our hosts have worked with companies who organised team buildings or other social events and it was a truly special experience. Is it possible to book an event? Yes, it is! It's been possible to book local things to do and eat in Porto and Lisbon for the last 2 months and it's been fantastic to see the positive reactions from our guests.

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PORTUGUESE SPEAKING COUNTRIES NEWS

PORTUGAL

VIDAGO PALACE HOTEL IS ONE OF THE BEST GOLF RESORTS IN EUROPE Vidago Palace Hotel was considered one of the best golf resorts in Europe by the website Leadingcourses.com. The Portuguese resort is on the 15th position on the top 60. The ranking is made by golfers and for golfers. The 18 hole golf course of Vidago has been receiving a lot of

international events due to its challenging and unique characteristics. Alexandre Barroso, Vidago Palace Golf Course director, says that 2016 is off to a great start. “This distinction enhances our position as one of the leading courses internationally.” This resort is located in the North of Portugal.

SÃO TOMÉ AND PRÍNCIPE

SÃO TOMÉ AND PRÍNCIPE WILL HOST THE WORLD TRAVEL AWARDS AFRICA 2017 São Tomé and Príncipe will be the host nation of the 2017 edition of the World Travel Awards Africa. “A fascinating destination that is living an exponential growth”, says Graham Cooke, World Travel Awards (WTA) President.

The event will be held at São Tomé city and will be supported by the government. The WTA awards exist since 1993 and are one of the most important awards in this sector.

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ARE YOU READY FOR RIO DE JANEIRO? Because Rio is ready for you. In 2016 (5-21 August), the biggest sports event in the world, the Olympic Games, will take place in South America for the first time. And it promises to change the city.

The “Cidade Maravilhosa” (Marvellous City) undertook major developments which will ultimately benefit the locals and the city's meeting industry capacity. “We use the slogan 'Rio design for you'”, tells us Michael Nagy, from the Rio Convention Bureau and this aims for the post-olympics and for the benefits that will come for the population. “That's the vision”, and he has no doubts, “from June on we will be the most well-prepared city in Latin America to host an event”. In terms of hotels, the city has known a huge growth and the tourism products are getting better and new ones are coming. And all of this served with better transportation. “People think that Rio is a resort destination, but they're wrong, we are an urban destination, with world class hotels in front of the beach, and with the cosmopolitan life that New York or London have”.

“Doing events is not a problem”, says Michael Nagi and Brazil is used to organising them. “Carnival hosts more than 1 million people and it's not easy to organise it, but we do it fine”, he states. “And now we are giving you a better city to do events”.

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FEATURE

VISIT.RIO: NEW BRAND FOR PROMOTION

IMEXRUN This “new Rio” for events has been prommoted for quite some time, and one of the most important brand activation is the IMEXRun. This initiative, sponsored by the Rio de Janeiro Convention Bureau, started last year in Frankfurt, and already happenned in IMEX Las Vegas. This year it will happen again. “People are planning their lives based on experiences. We wanted to give them a Rio experience”. A traditional Brazilian morning coffee and a t-shirt were given to all participants. The outcome was better than expected. “In the first event we had 474 runners, from 27 countries, and many more visited the Rio's booth at IMEX looking for a t'shirt”, Nagi explains to us. “Actually, there was a group reservation that was booked in result of the run”, he added. This year there will be a new strategy in terms of social media and the booth will be more prepared to receive people.

Rio has created a new website to promote the city's tourism: http://visit.rio and Michael Nagy invites everyone to take a look. The purpose is to make information for tourists and locals more available. The brand will also feature in all the communication pieces that promote the city. For now, the website is available in Portuguese and in English.

The main tourist attractions can be found in the section “Rio Imperdível”. The business side of the project will feature in “Negócios”, with a calendar of exhibitions, congresses and other events.

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FEATURE

ZIKA VIRUS: A THREAT BEYOND THE GAMES? “Since the first time Zika virus was in the news we had the best New Year's Eve in Rio de Janeiro's history and Carnival was spectacular”, says Michael Nagi and he remembers that the local tourism is also increasing. He says that they are worried, but there is no known report of Zika in the city. “Rio is open for business”, he underlines. A report from International Meetings Review (IMR) says that leisure travel agents are not seing “a strong negative effect on their business”. “Understanding the seriousness of the Zika virus, our agents have been providing detailed information to their clients over the course of the last few months – particularly to those who are pregnant or may be trying to start a family – so that they may make informed decisions about their travel plans. Our job is to advocate for our clients, and our clients’ safety is always our top priority,” states Ninan Chacko, Travel

Leaders Group CEO. “We were even a bit surprised to learn just how limited the impact of the Zika virus has been on the overwhelming majority of our clients’ travel plans. The World Health Organization (WHO) has been clear in stating it ‘found no public health justification for restrictions on travel or trade to prevent the spread of Zika virus’ and, armed with the facts, most travellers are opting to travel even as they heed expert advice for avoiding mosquito bites.” The Business Travel Coalition (BTC), writes IMR, has launched a resource centre for information on the virus at www.businesstravelcoalition.com/zika, and projects that any impact on air travel demand from the virus will largely be felt on the leisure side of the business. At the same time, the BTC said this impact could be "significant," given WHO’s projection of a very rapid escalation to 4 million cases in the Americas alone.

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ANA FERNANDES | PARTNER | BRIDGE EVENTS AND ENTERTAINMENT AND VICE-PRESIDENT OF APECATE

APECATE: THE PORTUGUESE ASSOCIATION OF EVENTS IS LOOKING AT EUROPE In a time when Europe shows some signs of fragility in terms of social and political conscience, the European companies give a different answer. The events industry, specifically, gives clear signs of cooperation between international peers and this is fundamental to reach business qualitative and finantial growth. In a market of great local and international competition, the mood is changing. Sharing, partnerships and complementary actions have became normal in a market that used to see with distrust the entering of foreign companies in local markets.

The focus is now on the companies internationalisation, on the search of global partners and on sharing the market. The professional associations of this sector are called upon supporting this processes of internationalisation and establishing principles that allow the companies to act in the global market with equity, knowledge and information.

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OPINION

1. LIVECOM ALLIANCE

2. QUALITY SEAL

This is the most recent European Alliance, created in March this year. The European Events Companies Associations decided to join efforts to create the LiveCom Alliance. Portugal, The Netherlands, the United Kingdom, Belgium, Spain and Russia, through their associations APECATE, IDEA, EVCOM, ACC, AEVEA e NAOM, where the first to sign the cooperation protocol. Meanwhile, France and Germany have already shown their intention to join. The goal is that other associations join and make this a true Pan-European Alliance. The main task of LiveCom Alliance is to share information and best practices, and also to implement benchmarking actions. One of the priorities is to compile national researches about the events industry, which can be the base for a European scale research. The creation of a European database for this sector, available for all the member companies, is a vital goal of this project. Another is sharing best practices from all the associations. APECATE has presented its projects: the quality seal and the nacional registration of event companies. They can be a source of inspiration for other countries. The education and support to students and trainees mobility are other issues to be discussed. APECATE has a special concern about the education of future professionals, a concern shared by LiveCom Alliance. In today's social context, terrorism was also discussed. The European solidarity with the recent events in Paris or Brussels is clearly shown and our industry gives concrete signs of union and strength. Such as the development of a number of initiatives that highlight the safety conducts of European events.

It is with great pride that APECATE announces the first company to obtain its Quality Seal. The company is Equin贸cio (www.equinocio.com). The APECATE's Quality Seal was created as a mark of differentiation of both companies and their services, allowing customers a safe choice when they are hiring. 3. EUROPEAN AND IBERIAN AWARDS APECATE has confirmed its support to the EUBEA - The Internacional Festival of Events and Live Communication, by participating in the recent Advisor Board event and establishing better entry conditions to its members. The festival will be in Saint Petersburg, from 13th to 15th October. APECATE has also given its support to the Evento Plus Awards, as a way to show the Iberian profile of the awards. Companies can apply to the awards until 12th May. APECATE will be jury in that event.

We are in a clear process of internationalisation of our industry and our member companies. And we are doing this also by sharing best practices and awarding our companies and events. A new and exciting path for APECATE.

A lot of plans and ideas that are taking their first steps, but the goals are specific and shared by all members.

ANA FERNANDES Vice-President of APECATE. Founder and partner of Bridge, Events and Entertainment. She started working on events in 1994. During the last 20 years, she has worked in mega-events in Portugal and abroad. She has studied Economics, has a post-degree in Communication and Political Marketing and a master's in Economics and City Management.

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FOCUS ON

PORTUGUESE IRMARFER BUILDS THE LARGEST TENT IN THE WORLD

It will be assembled for the Olympic Games in Rio de Janeiro and the numbers are impressive: 75 metres wide, 22 high and 400 long. Moreover, for the first time a removable tent of this size does not have any supporting pillar in its centre, which allows it to have an ample interior space, run without any hurdle. 80 arches are required to support it and, unlike the usual, these arches are on top of the screen and not underneath it. Each of the arches weighs 4,500 kilograms, is accompanied by a PVC screen with five meters wide and 800 kilos, and is prepared to withstand 170 km/h winds. 20 generators are needed to feed the air conditioning system of this giant. The estimated cost of construction is five million euros. Apart from this tent, which will be used to provide meals for 7,500 athletes, Irmarfer will provide about 230 pallets, stages and smaller tents for the Rio Games (60% of these structures throughout the competition). This means that to transport 10,000 tons of equipment from Freamunde, Paços Ferreira, to Rio de Janeiro 400 containers will be required. And for the assembling Irmarfer will have a team of 60 people from February to June. The whole story of this project is full of interesting details, explains Júlio Ferreira, one of the Irmarfer administrators. To begin with, the selection process that allowed them to beat a company from France and another from Dubai in the final competition "The truth is that few believed that a tent like this would be possible to build. But we had all the calculations made in certificate software to show international experts ". The process is so innovative that forced some changes in the factory production line, and even the cranes that will install the supporting arches have to be adapted. "There are so many details, and so many applied knowledge that even if our competitors may see the structure of the tent, they will not realise how it's done," assures Júlio Ferreira. This family company, used to working for events like Rock in

Rio, the Ibero-American Summit, the Pope's visit to Portugal or the Champions League final in Lisbon, innovates once more, placing itself among the world leaders in this sector. "We do not want to stop. We think we build tents even larger than 75 metres and in length it can go to infinity - just move forward every five metres, which is the width of the screens we use", explains the director of Irmarfer.

TEAMWORK This project had five people entirely dedicated to it for almost a year; two architects, two engineers and one of the directors. "This was only possible because all the people who work here, in all sectors, are permanent challenged to do something new, different. The technicians were the ones that came to us and told us that this could be done. It is indeed an extraordinary team," concludes Júlio Ferreira.

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ADVERTORIAL

WHAT'S NEW IN LISBOA Lisboa is amongst the most competitive cities for international events. And it is changing all the time, adding to its offer more infrastructure, services and activities. In the year that marks the first Web Summit in Lisboa (the city has won the bid to host the 2016, 2017 and 2018 editions), let's find out what's new in the Portuguese capital. ALMOST 100% OF CONGRESS PARTICIPANTS RECOMMEND LISBOA

ESPAÇO ESPELHO D'ÁGUA

It's a new venue located in the Belém area (the place from where the Portuguese sailors departed in the 15th century to explore the world). This venue was built in 1940 and it has an area of 1,200 square metres. The concept for this space is a combination of gastronomy, art, design and culture. It has a restaurant, a cafeteria, a galery or concert hall and a very pleasant exterior area, to enjoy the beatiful light of Lisboa. WATERX Yes, it is possible to do events in the middle of the Tagus River, thanks to WaterX, a company with catamarans fully prepared for corporate events, meetings and incentives. Now, for 2016, WaterX has new boats and programmes for groups that want to have a different view of the city. PORTOBAY MARQUÊS A 4 star hotel right in the heart of Lisboa, located on Duque de Palmela Street, close to Avenida da Liberdade and the Marquês de Pombal square. This new hotel includes 71 rooms, a chill-out space in the terrace, outside pool, indoor and outdoor gym, sauna, turkish bath, a library, and a wide offer in terms of gastronomy.

According to a survey by the Observatório do Turismo de Lisboa (Lisboa Observatory of Tourism) to the foreign participants who attended conferences in the Portuguese capital in 2015, 98.3% consider it likely or very likely to return to the city, 98.7% recommend Lisboa as a congress destination and 99.3% percent as a tourist destination. T he most valued evaluation criteria are func tionalit y and qualit y of equipment, congress organisation and the excellence of ex tra - congress program, the Obser vator y reveals. The average participant spends almost 1,700 euros, which includes transport, congress registration, accommodation, travel and food. Regarding the foreign congress participant profile, this survey indicates that the most relevant nationality is the British and that male participants keep the prevalence (77.3 percent) among the audience, especially those aged 36 to 45. Women goers are mostly in between the age group of 26 to 35 years old. About education, it was found that 75.2 percent of respondents have a graduate, a master's or doctorate degree. This survey was based on a sample of 905 interviews in the course of three congresses, in May, September and October 2015.

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FEATURE

WEB SUMMIT: EUROPE'S BIGGEST TECHNOLOGY EVENT MOVES TO LISBON "Today we are excited to announce the next chapter in the Web Summit story. In 2016 Web Summit will move to Lisbon”. The announcement was made at the event's blog. The event will stay for three years. Paddy Cosgrave, Web Summit founder, points some of the reasons for choosing the Portuguese capital. “Lisbon is a great city with a thriving startup community. What’s more, it has great transport and hotel infrastructure and a state-of-the-art venue with capacity for more than 80,000 attendees”. The first Web Summit, five years ago, had 400 participants. This year, organisers expect 30,000. This is considered the biggest technology event in Europe and the world's largest start-up event. The event will have 3.9 million euros to support its three editions, 1.3 million per year, from Tourism of Portugal, Turismo de Lisboa (ATL) and AICEP (Portugal Global Trade & Investment Agency).

The event will take place at Meo Arena and FIL from 7th to the 10th of November.

TIPS FROM LOCAL PCO AND DMC Are you attending the event in Lisbon? No one knows the city best as the local PCOs and DMCs. We asked for their pieces of advice on things to do and where to go in the Portuguese capital.

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FEATURE

LUÍSA TEIXEIRA Mundiconvenius

MARJOLAINE DIOGO DA SILVA Fórum D'Ideias

A Restaurant? It depends on numerous things. But for good food, nice price and a view over Lisbon, I would say Zambeze.

A Restaurant? There are so many, hard to say only one. We suggest going to Praça do Comércio where there is a variety of choice or another idea is the "Time Out Mercado da Ribeira" at Cais do Sodré

Touristic spot? The route between Carmo and the Castle (multiple Elevators) An experience? A cruise along Tagus River.

Touristic spot? Downtown Lisbon, what we call Baixa de Lisboa An experience? Lisbon cruise or sailing tour. Discover the city from a complete different angle, maybe the best perspective 19

JOÃO LUÍS MOITA Citur

PAULA FERREIRA DE ALMEIDA Factor Chave

A Restaurant? For the excellent food, quality and service: Restaurante Bica do Sapato

A Restaurant? Mercearia Descobre, in Belém

Touristic spot? For the beauty, history and outstanding view: Castelo de São Jorge

Touristic spot? Guincho

An experience? A cruise along Tagus River

An experience? Enjoy the fabulous view from the top of Rua Augusta Arch

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TRENDS

LIVE CAMPAIGNS ARE HERE TO STAY 20

Meo Arena and Event Point have join hands to create the Meet@MeoArena (it took place on 4th of February), a annual event to discuss the industry. Our first guest was Colja Dams, the CEO of Vok Dams, a German headquarted agency that works for clients like: Audi, Bayer, BMW, Deutsche Bank, Deutsche Telekom, Geberit, Lamborghini, Lufthansa, Mercedes-Benz, Nespresso, Porsche, Puma, Renault, Samsung, SAP, SEAT, Siemens, Skoda, Swisscom or Volkswagen. He shared his view about Live Campaings and the future of events for more than 120 Portuguese event professionals. 74% of clients requests, says Colja Dams, include a hybrid component, which means that to the event (live experience) you have to add MoSoLo (mobile apps, social media, and location based services). The event continues to be in the epicenter of the communication strategy because only the event can provide enough content for all the other channels: TV, PR, advertising. Colja identifies some of the tendencies to be aware. #1 - EGOLUTION

# 4 CO-CREATION

“Me, myseld and I”! – Self-realisation becomes increasingly important.

People come together to create something big, to think of and find solutions together. Why? Simply because it is possible nowadays, and because they want to achieve something. Makerspaces, hackerthons and co-working places – are all first examples for this.

#2 – SHARING The joint experience becomes ever more central for many people – especially young ones. Joint experiences with others become a means of self-realization. # 3 WORD-OF-MOUTH 2000 The most effective marketing-tool ever. Since 1956 several analyses have proven over and over again the power of recommendations for the purchase process. And it is the digital revolution that makes recommendations more important than ever before.

# 5 THE IMPORTANCE OF GOOD STORIES People love stories. But people only like content, when it offers them some kind of added value, when it is actually relevant for them. Moreover, the more “beautifully wrapped” these contentstories are, the more likely it becomes that they will be retold and shared. Find the good story and spread its word.

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TRENDS

THE NEW GLOBAL AGE “Technology hasn't changed the needs”, says David Shing, Digital Prophet at AOL (a somewhat "philosophical" job), in the latest QSP – Summit, a marketing conference that takes place every year in Portugal. But now the brands have all kinds of technology to spread their word. For instance for the hotel industry the task is hard, and they have to find new ways to be competitive. With the likes of airbnb, exemplifies David Shing, “How can you compete with someone that says that all their rooms are different from each other?”. The key is to understand the new generation and the new ways to communicate because “marketing follows audience behaviour”. David Shing says that it's not more about “consumers consuming content”. Now they are creators, curators and critics. And the brands have to be aware of that. The new connected generation is not anymore a “Me Generation”, it's a “We Generation”. They use social for good. “Now your audience has audiences”, says Shing. “And one thing that is interesting, they love to achieve hapiness, they want to spend time with family and friends, they want to stay true to themselves and they want finantial stability”, values shared by their grandparents. Marketing strategies have to look to this audience seriously, he warns, and the way to get trough them is with smart content. We are not in the world of advertising anymore, but in the world of content. “That's a big challenge”, says David Shing. “If you get your content strategy right you will not only compete with advertising but also with popular culture”. It means that creativity has to be redefined, because we are living

overwhelming times in terms of information overload. “Attention is the new currency”, he states. 75% of our decisions are made emotionally and then we justify the purchase rationally. So emotion is key. And we must know that people are influenced by their peers and that 70% of consumers share something. So “put good content in smart places”, but that “is really hard to do”, so brands have to experiment creating contents that people can pass on. The “new new” is utility, to be useful. “If you're useful, people will share your brand more often”. Screen now means mobile, not tv, “this is the future where we are going”. So we have to interacte with people through mobile. Brands have to deal with it. And another thing, “Video is everywhere, 90% of consumers are video oriented, it's all about the “show me generation”, underlines the Digital Prophet and that is a wonderful form to communicate if you can pass the right message.

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BJÖRN WIGFORSS | MARCOM DIRECTOR AT MICROSOFT | UNICEO PRESIDENT FOR THE NORDICS AND BALTICS REGION

THE EVENT PROFESSIONAL’S LIFE: UNDER PRESSURE TO OVER-DELIVER You’ve just done an event and people tell you how amazing it was. At the same time, you’ve got the next one in the works. You’re constantly looking for ways to improve and you feel like nobody will remember how great the last one was if the next one isn’t successful. 22

Sounds familiar? I bet this is equally true no matter if you’re working on the client- or agency-side of the business. It’s that overarching notion of always needing to improve that makes our blood pressure rise. So how do we manage the stress? Well, the answer isn’t that easy, but in this article I’ll highlight a few things that can help. THE KEY TO STRESS RELIEF IS APPROACH AND MINDSET For the past several event projects, I’ve kicked them off by introducing a model that puts the participant at the heart of the execution. It’s based on Maslow’s hierarchy of needs, but I’ve adapted it for events. It looks like this: I get inspired to excel I am a valued and respected participant I build relationships with the right people I am informed about the event I find my way around I am being taken care of I get a hotel room and i get food I have access to restrooms I get free and functioning Wi-Fi

What this does is that it forces us to filter everything we do through the model and it helps us to see how we can meet and exceed the needs of the participants. It also helps us to identify the things that really matter – the levels 3-5 of the pyramid. As a level one example, nobody will come again to your event because there’s food, restrooms, a hotel room and functioning Wifi. Of course if you fail on any of these you will hear about it so it needs to be done well. The beauty of this model, however, is that it forces you to think about what you can do to add value to the participants’ experiences. How does catering it fit in with your event’s overall creative approach? What about a little surprise in the hotel room as people arrive? Maybe a nice little message on a restroom mirror that make people smile (and that is contextual for the theme of your event)? These are all simple things that make people feel more appreciated. Of course there are tons of more examples on how to use the tool.

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OPINION

We all know the value of networking – it’s one of the key drivers for people to attend events in person, but too often it is forgotten when planning the program. The format of the session: How do we stimulate dialogue and exchange of thoughts? Do we fill the event days with sessions from day to night? Plan for networking! You might now ask how this tool gives you stress relief. By hyperfocusing on the needs of the participants and by planning your event with them in mind, you KNOW that you will be more successful and you KNOW that the experience will be relevant for your participants! Define your event objectives with the participants in mind. Quite often it is highly useful to either make a pre-event survey, or do qualitative interviews with prospective participants to find out what they’re after. It’s a great tool also when it comes to the ever-important event effectiveness measurements. When you do pre- and post-event surveys, and you ask the right questions you are able to measure the impact of the event. How much did people learn? Do they feel more positive about our brand/ company after having participated? Did they deepen their relationship with us? Are they more likely to increase their business with us?

MEANINGFUL TECHNOLOGIES

PROCESS AND PLANNING

CO-CREATE – ONE TEAM, ONE MISSION

Being systematic is everything but your processes should be defined so that you know what needs to be done and when to do it. This will save you time and therefore reduce stress. Far too often the process document becomes a burden, so keep it as light as possible but also make it purposeful. Make sure that you have a clear work back schedule with key milestones when things are due. Agency-side professionals are often very good at this: If you are on the client-side of the business, it is worthwhile adopting your agency’s time lines and complement them with your internal mile stones. If it’s too detailed for your needs then make an abstract one that can be communicated to all relevant stakeholders.

I did mention agency-side and client-side. However, when it comes to an event project we all work for the same team, we all share the same goals and we all are equally passionate about being successful. Ultimately the event lead is accountable for the event. To make people work for the project, it is very important to treat all members – internal and external – equally. This makes the whole work more fun. As we all know, enjoying what you do is the best weapon against negative stress.

PRE-EMPTING FAILURES What if something goes wrong? You can plan well but it is so often the case that you get a lot of stress from the uncertainty that something might not work. What’s the solution? First of all, always do as much as you possible can BEFORE the event. Don’t save things that you can fix until later. This will free up time to solve problems that occur. Second, rehearse. I don’t only mean the stage rehearsals. It is also about running through the whole event verbally with the core team well in advance of the event. This way you will clear out any gaps and you will more easily identify what could go wrong – and do something about it before it happens.

One of the biggest drivers for event effectiveness these days comes via the digital revolution and new ways of communicating. New technology innovations also can be of great value. It is crucially important to plan the digital experiences as much as it is about planning the on-site execution, and both of these should be aligned in content, look and feel. One of the most stressful situations for event pros is the feeling of not quite understanding how to leverage the event in Social Media. Another one is the adoption of new technologies. For the former, your company and/or most likely have people that are digital experts. Involve them, make them a part of the core team and plan the communication activities together. For the latter – using new technologies: Testing is everything. First evaluate if the new technology adds value (use the pyramid as a filter). Then assess how well it will work, “crash test” it. Then rehearse – before the event, early enough to take action if it for some reason still does not work out.

Have fun doing your next event!

BJÖRN WIGFORSS Björn Wigforss has over 20 years of experience in the training, consultancy and events industry. He has delivered high impact events both as Global Events Director at Nokia and as Marcom Director, Events at Microsoft. He is a member of the Advisory Board at EuBEA (European Best Event Awards), chairs the Finnish Evento Awards jury and is UNICEO President for the Nordics and Baltics region. He is also an Advisory Board member for the Arctic Startup events.

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TRENDS

IACC REVEALS THE TOP MEETING PACKAGE TRENDS FOR 2016 Following research among the 378 members of IACC (International Association of Conference Centres), the association released its Top Meeting Package Trends for 2016. The concept of meeting packaging is one where the required components provided by a venue are included in a per person package. It can also be called Complete Meeting Package, Day Meeting Package, Day Delegate Rate, 24-Hour Rate, etc, but the concept is the same throughout IACC's membership in 22 countries. An IACC-certified meeting venue must offer a package which includes food and beverage, meeting room hire and basic AV.

#1 95% of venues have offered non-traditional meeting packages for over 5 years. IACC member venues surveyed stated that they have been offering flexible and highly creative delegate meeting packages for over 5 years. As a result, they have developed packages over time, which meet the specific needs and requirements of planners and delegates. They are now experts in customising packages. #2 Innovative packages developed by venues and clients. Twothirds of delegate packages were crafted and developed by the leadership at IACC-member venues, using their specialised knowledge in selling meeting space in this inclusive and consultative way. At the same time, a third of those surveyed reported that their planner clients had a direct hand in developing a package that was bespoke to them and their needs. Being able to influence the way a venue packages services and products is a true demonstration of collaboration between venue and client. #3 55% reported that meeting planners wanted to tailor a package specifically to meet their needs. Offering inclusive delegate packages provides certain differentiation, but being able to tailor a package to the individual client is a further step. With 55% reporting their clients prefer flexible packaging, this is not a rare approach anymore. From the packages offered which include guest room accommodations and meals, 56% of responders cited that these packages were becoming more customised.

#4 65% reported that planners are starting to request new inclusions. A significant number of members surveyed reported that clients are starting to ask for packages beyond the normal meeting room, F&B and tech inclusions. The top additional items requested were teambuilding, local cultural trips, coaching and facilitation. Although many IACC venues offer free delegate WiFi, the inclusion of high bandwidth WiFi to support the use of collaborative technologies was highlighted as a growing trend. The survey also indicated that the inclusion of collaborative technologies, such as audience participation and meeting apps, had potential for future packaged pricing. #5 The top components included in customised packages. Food & beverage enhancements lead the list of inclusions, with 76% of those surveyed reporting they tailor packages with nonstandard F&B items. Indoor teambuilding and meeting room configurations were second at 70% and outdoor teambuilding was fourth. Also included in the list of components used to customise delegate packages were AV, WiFi and culinary teambuilding activities. #6 Delegate packages make good business sense for 3rd parties as well! Thirty-five percent of the venues surveyed reported that third party booking agents could consider all components of the delegate package as part of their commercial terms with the venue. #7 Flexible meeting packages are here to stay. Although flexible meeting packages -- where clients can build a package that fits exactly their needs -- have only become widespread amongst IACC venues since the economic downturn, all surveyed believe that this is a concept that is here for the long term and demonstrates that they are true partners to their clients and understand their needs. Source: IACC

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IN DEPTH

MEETING DESIGN: LOOKING AT EVENTS IN A STRATEGIC WAY When Kenes Group, one of the top PCO and Association Management Companies, hires for the first time a meeting architect or meeting designer, we can conclude that this theme is gaining more and more strength. It's an “historical” moment, said Maarten Vanneste, author of the book “Meeting Architecture – a Manifesto” when the news broke that Rosa Garriga Mora was hired by Kenes Group. This is a clear endorsement from a big company to an approach that people saw tied to a small group of thinkers. Elling Hamso, director of the Events ROI Institute, where Garriga also worked, said that this is a “sign of a new era”.

This new era has another face: Mike van der Vijver. Together with Eric de Groot, he wrote the book “Into the Heart of Meetings”, where they explain the concept of meetings design and give very pratical examples about it. We had the opportunity to see him work during the Connections Meetings, an event that took place in December, in the Algarve. We talked with him during a train trip, from Lisbon to Loulé (Algarve).

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IN DEPTH

CONNECTIONS MEETINGS IN ALGARVE

In terms of meeting design what were your goals for this event? The main thing for me is to create awareness among meeting professionals, to make sure that meetings become better. There's a lot to that, but I think that's the main thing for me at this point. Can you walk us through some of the key points in meeting design? It is about designing the programme and then apart from that there's the all production issue of making sure that that programme works. Designing the programme means that you have to have clear objectives, so you have to have a meeting owner who commits to clear objectives. You also need to talk to your participants, because you need to know what the expectations are, what their concerns are, what they are interested in. Meetings are about something, about content, so anything that happens in a programme that is not related to the original content is not going to have any impact at all, it's not going to contribute to good outcomes.

You go to a lot of meetings, do you think that people are aware of the importance of these matters? The awareness right now is pathetically low. Specially if you think how much money is going around in this industry. Just an addition to money spending. So you can extrapolate that even to the small day-to-day business meetings in any kind of organisation. They are done really badly, everybody hates them and a lot of resources are wasted there. And then, you have a very similar situation to that of larger meetings, conferences, congresses. People just go there and if they say that they go for the content, then they think that you can't influence that, strangely enough, because it has to be by speaker action, has to be done in the form of lectures, otherwhise content isn't good. And if they say that they go for the networking, then you can't influence that, because people want to be left alone and meanwhile what happens is that nobody does anything to make programmes that produce results.

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IN DEPTH

What kind of soft skills does a meeting designer have to have? You need to be pretty tough, you need to be very insistent, tenacious, because you have a lot of resistances to overcome. I think you need a really good share of common sense and not taking things for what they are. Ok, so you've been doing your meeting for the last 75 years this way, does that mean that is good? Do you think that that increased with the crisis? Not necessarily! Depends on the organisation and how risk adverse it is. As we kow, this crisis can also be an opportunity and some use it as an opportunity to improve what they've been doing so far. Is it possible to satisfy every delegate at an event? Let's put it this way, that is not my objective ultimately, it's my secondary objective. Some people might go away without being happy and the reason that I think that is not bad is because satisfaction is not really a relevant criteria in terms of meeting success. A good criteria is: did I reach my objectives, and the objectives would have to be related to the strategy or the mission of the organisation. For instance, if I have a meeting with my suppliers and I say part of the mission of my organisation is that we want all of our suppliers to be sustainability certified in 2017. Some of these suppliers would be really unhappy, they are not interested on getting that certification. But if it is part of the organisation to deal only with suppliers that have that certification, in that meeting you have to hammer out what it means to do that, what it means in terms of reciprocal responsibilities. And maybe that means that with some suppliers you'll end your relationship. So be it. And I think that what happens in meetings is actually the opposite. We try to keep everybody happy and as a result we do something that is senseless, useless, meaningless.

Can a meeting designer influence the speaker? In terms of communication and content? Last year my colleague had a really in-depth talk with one of our clients and together they decided that one of the speakers that the client initially was very interest in, was not going to be present. And the reason was because he would'n fit the intended design. And he didn't want to fit the design. Yes, speaker management in all of its aspects is one of the things we do, and that comprises both content and form. Very often people bring the right content but they don't know how to deliver it in a nice and engaging, attractive way. So we help them do something that is attractive for the audience and feasible for them. So obviously we can't expect somebody who is really poor at being a public speaker all of a sudden to become as good as Bill Gates. He is pretty good, he's become pretty good. But what you can do is bringing him into some kind of different situation, where maybe he doesn't have to speak a mologue of an hour in front of an audience, and that is a design intervention, which helps that person bringing his content across in the right way. So the meeting designer has to be part of the project right at the start of the meeting planning? Yes! Just imagine you're going to design your new webpage. When do you call your webdesigner? When the page is almost ready? When you've done 75% of the work? That doesn't make sense. In communications, if you want to get it right, you need to get your professionals on board through all the process. If people want to know more about meeting design where should they go? It's not a recognised profession. You can become a graphics designer or an industrial designer by attending the university, there's not such thing for meeting design. It's a very recent profession. I recommend people to start experimenting, trying to do things differently and see what happens. That's the hard way, the inductive way. The more deductive way would be, we wrote a book, that fortunately had very good reactions, so they can read that. We also promote training courses. Clรกudia Coutinho de Sousa * * Invited by Connections Meetings

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PROFILE

JULIAN PULLAN

“CREATIVITY IS EVERYTHING – WITHOUT IT WE HAVE NO POINT OF DIFFERENTIATION OTHER THAN PRICE“ 28

Jack Morton Worldwide is one of the leading event agencies in the world and we got to talk with its Vice Chairman and President International, last year. Julian Pullan has very clear thoughts about the world of events in this competitive outlook. Can you share with us some agency history facts? When was it born? What were the main landmarks? Jack Morton founded our company in 1939 with a clear vision that business communications needed to be made more entertaining and connected to their audiences if they were going to have impact. This insight lay the foundations for our agency and today we have evolved into a global brand experience agency with over 700 employees in 17 offices in 5 continents. Our portfolio of award-winning work (we won 74 awards alone in 2013) spans across event marketing, sponsorship marketing, promotion and activation, experience strategy, employee engagement, digital, social, and mobile.

business, by helping brands make a genuine difference to people’s lives. And as a creative agency, the thing that really excites us is to be able to use our creativity to its full potential – this often means having a brave client who is willing to take risks in order to reap the greatest business rewards.

You're regarded as one of the best agencies in the world, organising many events for the most important brands. What moves you nowadays? That’s very flattering, but we would never want to be complacent. We are very aware that we have some excellent competition out there and this is what keeps us on our toes. What drives us is the desire to use creative ideas to transform

Do you think that the brands are now more aware of the importance of live events and giving it more budget? Do they find it strategic? Brands are becoming more aware of the importance of live events - they recognise their need, in an environment where people are increasingly tuning-out of advertising, to make an emotional connection and live events can be a great way to achieve this. One consequence of this is the increasing number

What kind of qualities must an event planner have today? It is no longer enough to have excellent organisational and negotiation skills. The industry, and indeed the world, has moved on and those in this role need to have a far broader and flexible skill set. As with everyone within our agency, the ability to think creatively is a key quality.

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PROFILE

of agencies we are seeing from different marketing sectors who are adding live events to their capabilities. More consideration and allocation to live events does not necessarily translate to increased budgets, however. Do you believe that clients involve agencies too late when they're making a decision about an event? Or this has changed? Too often yes, but we have also seen some progress in this area, with enlightened brands thinking about live experience at earlier stages of their campaign planning and involving agencies accordingly and also more campaigns are being led by brand experience. But we would love to see more briefs that allow for an ideas-led response, rather than requiring a tactical live event solution to a very closed brief. The budget is still the challenge nowadays? The budget is always a challenge, but our greatest one is proving the tangible value of the industry. It is no longer the case that we don’t have the tools to do so. The barrier now is that clear KPIs are too often lacking. It takes a brave and highly organised client to stick their neck out and insist effective measurement is carried out but this is the only way to ensure a robust analysis and in-turn the most effective campaigns. How did the crisis impact the event's sector? The global financial crisis of course impacted our industry - we’ve all had a tough few years and in many markets this still continues. I’m happy to say, though, that within Jack Morton in EMEA, we have secured consistently strong growth right through the recession – in fact, just over the last three years we have grown by 30%. We are projecting and targeting further growth. And this is our challenge – to continue to grow market share in a very competitive market. We do so through our focus on being ideas-led and securing and nurturing the best creative talent, but of course, as we grow it becomes a bigger challenge each year. What's the importance of creativity in this context? Creativity is everything – without it we have no point of differentiation other than price and execution and if you are to survive and grow in a very competitive market this just isn’t enough. And technology? Technology can fantastically augment and enable a campaign, but that’s what it should be - an enabler of a creative campaign, and not the campaign in itself. There’s some amazing technology out there but we should resist the temptation to use technology for its own sake.

How did the social media change the face of events? Social media is a natural partner for live experiences, with the ability to both build buzz in advance and extend the reach and life of the experience post-event. However, as with technology digital media should be used where it adds value for consumers and customers and not for its own sake. What are the main trends for events as we speak? Big data has been in danger of becoming an empty buzz-word, but we’re starting to see some work that uses it in beautiful ways for big impact – such as the Sound of Honda campaign. But it also has potential to improve live experiences in very small ways – once wearable tech takes off, big data will have the power to seriously personalise experiences in ways we haven’t been able to reach before. On a higher level, I think we’re seeing a return to using live experiences as a means of storytelling. This most ancient of all our human behaviours is, of course, an essential way of engaging and forming a bond with other people. It may seem like stating the obvious, and it’s certainly an industry buzz-word, but it will be those live experiences that can take people on an emotional journey and not fall into the trap of just being another one-way form of communication (and live experiences can do that just as well as advertising) that will see the most success. What kind of things do you look for in a destination? As with all other aspects of the live experience, destinations should add value for those who experience it – it’s all about the nature of the campaign, the brand and the people the brand wants to connect with. Is it very different to organise events in the US or in Europe? Of course, it is very different whichever country you are working with, but we embrace those differences – it’s one of the pleasures of our industry. The biggest challenge in the US is the union laws. Can you share with us the most amazing story that has happened in one of your events? Probably the funniest was at a customer event we created for a US client in Copenhagen. One of the exhibitors had a webcam on their stand, and had sent a link to their team in San Francisco so that they could see the stand. Owing to the time difference, by the time one senior manager in SF logged on it was the middle of the night in Copenhagen, and what he saw on the webcam was two security guards ‘in flagrante’ on the booth! I dare say that neither of them are security guards any more. Cláudia Coutinho de Sousa

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FEATURE

FIRST EDITION OF THE FURROW

THE VALUE OF CONTENT MARKETING John Deere was one of the first to use content marketing, and he did it even before the term started to be used. In 1895 his agriculture company launched the magazine “The Furrow” to teach farmers to make their land more productive. The magazine still exists, is published in more than 40 countries and has more than 2 million readers. It's even called the Rolling Stone of farmers.

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FEATURE

But what's content marketing? According to the Content Marketing Institute, it is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”. That content – free – can assume various forms: videos, podcasts, blogs, infographics, guides and even events. Yes, events! They can be part of a content marketing strategy or, they can use content in their benefit: to have more participants, to raise more awareness, to expand their life circle. We will be back to this issue. The key to the success of content marketing strategies is not trying to sell, but to communicate, to inform. It´s an invitation, not an imposition. Although the ultimate goal is commercial, the strategy will only be effective if it is focused on the target audience's needs and if content is good and is valuable. Josh Steimle writes in Forbes that the key word is valuable. “It’s what changes this definition from one that could describe almost any form of advertising or marketing”. Of course the interpretation of what has value or not is up to the consumer. Some will think it has, others won't, but the goal is “to provide as much value from your content marketing to as much of your target audience as possible”.

Steimle, who works for MWI, a marketing company, says that content marketing is vital for the companies and points out the buying cicle: awareness, research, consideration and buy. “Traditional advertising and marketing is great when it comes to the second two

Allen Bonde, Pulse Network marketing director, quoted by BizBash, suggests that a brand or company invites specialists or industry leaders to create content. “Remove barriers to engagement. Make it easy for people to subscribe to your content, share your content, and contribute their own content”, writes the magazine. And he also encourages a “call to action”, like an information request. In the specific case of events, Bonde advises to create offline content during the event and transforme it into digital content so it can live on after the event. And that is something that the event industry is not 100 per cent taking advantage from, says Joe Pulizzi, Content Marketing Institute director in a interview to Event Point. “Most event planners focus on the actual execution of the event and forget that events are possibly the best for accumulating raw content that can be used in multiple ways throughout the year”. And he advises, “The important part is to plan all these different uses ahead of time and not after the fact”. It could be videos, a podcast series, article transcription, you just need to get creative. Content marketing strategies for events must be thought at a long haul. In a presentation that Pulizzi did at IAEE (International Association of Exhibitions and Events) meeting, he shared with the event planners some of the key elements in these strategies. The first step, according to him, is to understand why. What do we want to accomplish? More participants, to sell more products and services, to create selling opportunities for exhibitors, etc? Then, you have to define your audience. Who is who? Next you should find the content, the stories that you want to share. They can and should be aligned with the event programme and be relevant and shareable. Ann Lowney, from Business2Community, suggests a behind-the-scenes tour, because almost everybody wants to know the details from an event's backstage. Let's go back to Pulizzi. The next step is to decide the toll, if it is a video, or a blog or a sound, for instance, and finally choose the channel. Once this is done, underlines our specialist, you have to monitor everything so you can improve processes.

steps. Content marketing taps into the first two stages of the buying process by raising awareness of solutions and educating consumers about a product they may have never considered before”.

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FEATURE

JOE PULIZZI

4 QUESTIONS TO JOE PULIZZI Can an event be part of a content marketing strategy? Absolutely. Content marketing can be in-person, print or digital, so events are definitely part of what can drive a positive experience and help build an audience that knows, likes and trusts you. 32

Is the strategy around content marketing very time-consuming? I've seen content marketing strategies that range from a one pager to a 100 slide presentation. It all depends on the goals, the company culture and what you need to get buy-in and begin execution. Social media should be important in this strategy. Should each content be adapted for each social media platform? Possibly, but it doesn't have to. The core should be the content hub - let's say that's your blog/website, iTunes (for audio content), YouTube (for video content)... then yes, we should leverage social channels to drive interest. But we can't forget that we don't own or control any of the content or connections on social platforms, which is why email subscriptions are so important to success. What are the most important and efective tools nowadays? VĂdeos, pictures? Yes and no. We've seen the most success with a focus on one content type (like video or textual content), one key platform, consistent delivery over time. Video is a solid option, but you could do a print magazine (like The Furrow magazine from John Deere), or an iTunes series (like EntrepreneurOnFire from John Lee Dumas) or a blog (like Copyblogger).

DOS AND DONT'S (WITH THE HELP OF JOE PULIZZI)

DOS Be sure you are telling a different story than anyone else around your content niche. Always be consistent with your content delivery. Focus on building an audience of loyal subscribers above all other metrics.

DON'TS Don't be the hero of your story. Focus on the needs of the audience. Be careful leveraging social platforms. The rules change every day and we cannot count on them. Don't start creating any content without a business strategy for your content.

ClĂĄudia Coutinho de Sousa

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TOURISM

NEW ATTRACTIONS ARE BEING BORN IN DUBAI The city that doesn't stop! There are new investments being made with one purpose: making Dubai the world's most visited city, whether in leisure or on business. Here the ideas easily get out of the paper and become real. Well, this is the “land of dreams”, as said by Nevil D’souza, from Dubai Parks & Resorts, during the Discover Dubay Study Mission 2016, attended by Event Point. Dubai Parks & Resorts include three Theme Parks: Legoland, Motiongate Dubai and Bollywood Parks, 2 million square metres of fun, with more than 100 entertainment suggestions. The idea is to provide amazing experiences around concepts like cinema and Lego. All these venues will be able to

receive all kinds of events. This infrastructure is schedueled to open (at least a part of it) in October this year. In its first year, 5,5 million visitors are expected. But there is much more to look for: the Museum of the Future, the Union Museum (dedicated to the United Arab Emirates history), the Dubai Opera and the Dubai Eye, a giant wheel which will be bigger than the one in London, 210 metres high. There's no reasons lacking to put Dubai in the agenda in the years to come. Maria João Leite invited to Dubai by Dubai Business Events

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ANDRÉ VIETOR | HEAD OF CONGRESS DIVISION OF BARCELÓ CONGRESOS AND CHAIR OF THE IAPCO TRAINING ACADEMY

IAPCO AT THE CUTTING EDGE OF EDUCATION When IAPCO presents itself to the outside world there is one irreplaceable sentence that describes the organisation very well: Education is part of our DNA! In fact, one of the main reasons why the four “founding fathers” who created IAPCO 49 years ago was to train and educate their in-house staff, a principle that not only remains today but has developed much further over the past decades. At a very early stage after its foundation a seminar was created, tailored to train the staff of existing members at the time but

very soon the training programme was designed to embrace other meetings industry stakeholders, who were interested to learn more about the profession, tasks and responsibilities of a PCO and the singularities of association meetings. The very first editions took place in Europe, rotating among several cities, but almost immediately a fixed location for the

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OPINION

seminar was established at Wolfsberg in Switzerland, where it was held for 37 consecutive years. This seminar, frequently referred to as the “Wolfsberg seminar”, quickly gained a reputation of being the best available for the meetings industry worldwide. I did attend the seminar myself in 1996 and I have to say that I was overwhelmed with the overall experience and the content provided. It was my introduction to the PCO world and IAPCO as an organisation and certainly had a heavy influence in the development of my professional career, as you can easily deduct from my current position within IAPCO. The IAPCO brand stands for quality, not only because of its member organisations, but for the educational programmes being designed and delivered. We had a successful and internationally highly regarded product out there; however, we had to ask ourselves whether the best was good enough to meet the expectations of the increasingly ‘knowledge hungry’ societies looking for existing training opportunities in the market. Offering the best product available on the market also implies offering educational programmes that are affordable, accessible and convenient. We thought it was time for a change! Time for bringing education closer to people, time for providing more training opportunities than once a year, time for providing different programmes according to the level of experience, as well as time for introducing new learning formats and in particular a new e-learning platform. And with such an ambitious plan of changes ahead, we strongly felt that this undertaking required a total separate branding. That’s when the EDGE concept was born and an innovative new educational offering, known as ‘EDGE from IAPCO’ was launched in 2015. The EDGE – Experts in Dynamic Global Education – initiative offers a dynamic educational seminar dedicated to professional congress organisation at general, intermediate and advanced levels in different geographical regions throughout the year, with the aim of giving people the ‘edge’ that they need in a competitive global environment.

EDGE seminars are an important

Importantly, and with a key aim of improving membership engagement, IAPCO is offering members the opportunity to organise their own EDGE seminar and thus take the lead in providing an educational platform in their region. Local and regional support is welcomed, and enables a broader commitment to the regional meetings industry, as well as more accessible registration fees. As host of the seminars, the ‘Destination Partners’ of IAPCO Education may participate in the programme, showcasing their destination and bringing an international flavour to their EDGE meeting. With these new offerings, IAPCO is delivering affordable and accessible cutting ‘EDGE’ seminars worldwide, encouraging members to ask themselves: are you standing on the EDGE of the future? The first two EDGE seminars have been launched already in Auckland (New Zealand) and Copenhagen (Denmark) and both were huge successes according to the evaluation and feedback gathered from participants and the host cities. But we had to go one step further with our educational programme efforts. Webinars and virtual seminar sessions are part of our e-learning environment today and ultimately this was another milestone in our new education strategy and IAPCO's continuous effort to provide quality education to international meeting professionals. IAPCO launched web-EDGE with a competitively priced starter pack containing seven webinars presented by leading IAPCO experts on a variety of level 1 (introductory) topics. This starter pack is the perfect introduction to the meetings industry for new employees. Focusing on delivering quality IAPCO education to all, web-EDGE is not just for members, but is a valuable resource for all sectors of the meetings industry. We are now working to continuously update and increase our webinar library. Each webinar has been accredited by the Convention Industry Council for CMP credits, as indeed is all IAPCO education. Are you on the EDGE of the future? How can IAPCO assist you with training and education in your country?

ANDRÉ VIETOR

opportunity in international MICE

Joined the PCO business in 1995 at VIBO Congresos, formerly Viajes Iberia. Now, since 2013,

education for PCOs, meeting planners, and the wider meetings industry such as Convention Bureaux, venues and others.

leads the congress division of Barceló Congresos. He has been responsible for organising more than 800 meetings in Europe and Latin America. He is also a business development consultant and an expert in strategic bid planning. André started his career in the hotel industry where he held sales positions at prestigious international hotel chains for almost eleven years. He is a Past President of IAPCO - International Association of Professional Congress Organisers and is the current Chair of the IAPCO Training Academy.

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MANILA: THE CITY WITH ALL THE COLOURS Between black and white there are a vast number of colours. Manila has them all. Come with us to the heart of the Philippines capital city. Intramuros is the heart of Manila and the main spot in terms of tourism. If you want to make it more fun, take a jeepney. This is a popular transportation in Manila, and a very cheap one. These jeepneys are originally made from U.S. military jeeps left over from the World War II. The decoration is as colourful and kitsch as you can imagine, and you want to photograph them all. As in other Asian capitals, traffic in Manila is absolutely chaotic. Take a deep breath before you catch the jeepney and take advantage from the fact that you are travelling with locals. Once in Intramuros (Walled City) you're in the oldest district of Manila. The defensive walls were built by the Spanish colonial government in the 16th century. During World War II

Intramuros was heavily damaged by the Japanese Imperial Army. In 1951, a couple of years after the world conflict, the walls were rebuilt to what we can witness now. They expand over 4,5 kilometres and an area of 64 hectares. You can't deny it: there is a lot of poverty in this area, a lot of people living in the streets (Manila has a big housing problem for its population), a lot of old houses and dirt. The Spanish presence in the Philippines (three centuries) can be witnessed in Intramuros. And Casa Manila is a good example of the Spanish lifestyle in the colony. The antique furniture and artwork of this museum are authentic. It's a great place to visit. And what about the churches? If not for the heat and the humidity, you would almost feel like you were in the Iberian Peninsula. A

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DESTINATION

PARC RIZAL AND MANILA HOTEL good example is the San Agustin Church, the oldest church in the Philippines, and the only building left intact after the destruction of Intramuros during World War II. It's Unesco World Heritage since 1993 and an absolute must go when in Manila. In Intramuros the main tourist attraction is Fort Santiago. Besides lovely green areas, you can find the place where the “national hero” of the Philippines, Dr José Rizal, was incarcerated, awaiting execution (1896). In the pavement, his final steps to the execution place are marked, in Rizal Park. José Rizal was a writer that has defended political reforms and the independence of the Philippines. He was executed on December 30 by a squad of Filipino soldiers of the Spanish Army. Rizal Park was built to honour him.

Rizal Park is the lung of the city, with over 60 hectares of gardens. It's a place to go for a walk. It also houses the Rizal Monument which contains the hero’s mortal remains. Two years after Rizal's death, the US attacked Spain's Pacific possessions, an event that led to the Spanish-American war. The Treaty of Paris established the American control of the Philippines. It was a new beginning for the country, but the dream of being independent didn't fade away. One of the biggest symbols of the American presence was the Manila Hotel. This 5 star hotel was inaugurated in 1912, in the 4th of July, and it was a major event at that time. In 1935 General Douglas MacArthur lands in the country to serve as the Military Advisor of the Philippine Commonwealth. He lived in the penthouse of the Manila Hotel and that suite still exists.

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DESTINATION

ÂŠ DAVID SPENCER

ANOTHER CONQUEROR: JAPAN

SHOPPING ADDICTS

Hours after the attack on Pearl Harbour, the Japanese invasion to the Philippines began. It damaged Intramuros severely. During the next three years, the Japanese occupied the region in a violent manner. But a well-know friend of the Philippines, General MacArthur, liberated the islands in 1944. Two years later, at last, the Philippines became independent.

Shopping malls are everywhere in Manila. If you like shopping you'll be in heaven. The locals enjoy it a lot and the whole family usually goes together on Sundays.

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DESTINATION

TOURISM AMBITION We travelled to Manila for the ASEAN Tourism Forum, an event that gathered the tourism leaders of the Southeast Asian countries: Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Vietnam and the Philippines. The event takes place every year and rotates between the member countries. Tourism is a national ambition in the Philippines, a priority for the country, and that includes the meetings industry. Arturo Boncato Jr, from Tourism Philippines, underlines the growth in terms of tourist arrivals in 2015 and the economic impact that they had on the country. Last year, the Philippines welcomed 5,36 million international visitors, mainly from South Korea, the United States and Japan. In Europe the main source of tourists to that Southeast Asian country is Germany. 1 in every 10 jobs in the country are tourism related. In 2014, the capital of the Philippines was in the 108th position on

the ICCA (International Congress and Convention Association) world ranking and in the 23rd in the regional ranking. Manila has a nice list of event venues, such as the Araneta Coliseum, the Cultural Center of the Philippines, the Philippine International Convention Center, the World Trade Center or the SMX Convention Center (where the ASEAN Tourism Forum took place). There are a lot of hotels with meeting facilities and multipurpose rooms across the city. Security is a big issue in the Philippines and you see it in every hotel, congress centre or mall. You are searched when you go in. There are guards everywhere and people from the hotel, and even locals in the streets advise you where you can or cannot go. We took the chance and got to explore the city on our own. And we do not regret it. Clรกudia Coutinho de Sousa * * Invited by ASEAN Tourism Forum

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PORTUGAL HIGHLIGHTS

AV SUPPLIERS

VENUES

FX ROADLIGHTS

CENTRO CULTURAL DE BELÉM

LISBOA | +351 213 612 400 | EVENTOS@CCB.PT | WWW.CCB.PT WHERE MEETINGS AND CULTURE COME TOGETHER

LOURES | 214 780 843 | GERAL@FX‑RL.COM.PT | WWW.FX‑RL.COM.PT THE LIGHT OF YOUR EVENTS.

CONVENTION BUREAUX / TOURISM OFFICES

CENTRO DE CONGRESSOS E EXPOSIÇÕES DA ALFÂNDEGA TURISMO DE LISBOA VISITORS & CONVENTION BUREAU

PORTO | +351 223 403 000 | GERAL@CCALFANDEGAPORTO.COM | WWW.CCALFANDEGAPORTO.COM BEST MEETINGS AND CONFERENCE CENTRE IN EUROPE AT THE BUSINESS DESTINATIONS TRAVEL AWARDS

LISBOA | +351 210 312 700 | ATL@VISITLISBOA.COM | WWW.VISITLISBOA.COM THE MI IS STRATEGICAL FOR LISBOA. WE PLAN TO CONTINUE TO GROW, QUALIFY AND KEEP OUR CREDIBILITY AS ONE OF THE BEST DESTINATIONS FOR EVENTS.

PROFESSIONAL CONGRESS ORGANISERS

CENTRO DE CONGRESSOS FREEPORT

ALCOCHETE | +351 212 343 528 | DORA.TORMENTA@CCFREEPORT.COM | WWW.CCFREEPORT.COM CAPACITIES RANGING FROM 96 TO 800 SEATS. THE FLEXIBILITY OF THE SPACES AND THE MULTIPURPOSE HALL POSITIONS THIS VENUE AS AN EXCELLENT CHOICE FOR THE MOST VARIED TYPES OF EVENTS.

FACTOR CHAVE

ALGÉS | +351 214 307 740 | CONGRESSOS@FACTORCHAVE.PT | WWW.FACTORCHAVE.PT FACTORCHAVE WORKS EXCLUSIVELY IN THE FIELD OF HEALTH MEETINGS. TODAY WE BOOST 14 YEARS OF EXPERIENCE IN PLANNING EVENTS OF VARIOUS TYPES AND DIMENSIONS WITH MEDICAL ASSOCIATIONS, RESEARCH GROUPS, PHARMACEUTICAL AND EQUIPMENT COMPANIES. MARKETING IS A CENTRAL ELEMENT OF OUR WORK, WHICH ALWAYS REFLECTS PASSION, STRATEGY, KNOW-HOW, COMPETENCE, ORIGINAL IDEAS AND TALENT.

MEO ARENA

LISBOA | +351 218 918 409 | INFO@MEOARENA.PT | WWW.ARENA.MEO.PT A NATIONAL BENCHMARK IN MULTIPURPOSE ARENAS AND SITES FOR LARGE EVENTS IN THE COUNTRY, THIS VENUE HOSTS AN AVERAGE OF 80 EVENTS A YEAR, OF VARIOUS DIFFERENT TYPES, AND FOR AROUND 400.000 PEOPLE. FROM CONCERTS, FAMILY SHOWS AND SPORTING EVENTS, THESE FACILITIES ALSO HOST PRODUCT LAUNCHES, MEETINGS OF DOMESTIC AND INTERNATIONAL ECONOMIC GROUPS, OPENINGS AND VARIOUS FUNCTIONS FOR LARGE CONVENTIONS, EXHIBITIONS AND FAIRS, MANAGEMENT MEETINGS, GALA EVENINGS AND CATERING EVENTS.

LEADING

LINDA‑A‑VELHA | +351 217 712 634 | LEADING@LEADING.PT | WWW.LEADING.PT ONCE YOU H AV E M A DE P ORT UGA L YOUR CHOICE OF DESTIN ATION, M A K E LE A DING YOUR CHOICE OF LOCA L PA RTNER

THE HOUSE OF EVENTS

PORTO | +351 228 348 940 | INFO@THE.PT | WWW.THE.PT BROAD COMMUNICATION SKILLS; WIDE RANGE OF TECHNICAL ABILITIES; MAJOR GROUND-BREAKING CAPACITY TO FIND INNOVATIVE SOLUTIONS IN CONGRESS AND EVENT PLANNING.

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COMPANY AND SERVICES INDEX

IMAGINE MORE

OTHER CONTACTS IN PORTUGAL

LISBOA | + 351 213 628 393 | WE@IMAGINEMORE.PT | WWW.IMAGINEMORE.PT

AV SUPPLIERS

TA DMC

LISBOA | +351 218 925 400 | LISBOA@TOPATLANTICO.PT | WWW.TADMC.COM

AVK

LISBOA | +351 219 413 530 | COMERCIAL@AVK.PT | WWW.AVK.PT

VEGA

LISBOA | +351 213 976 053 | VEGA@VEGA.PT | WWW.VEGA.PT

EUROPALCO

SINTRA | +351 219 605 520 | COMERCIAL@EUROPALCO.PT | WWW.EUROPALCO.PT

EVENT AGENCIES

CATERING

AA.COM - EVENT PRODUCTION AND COMMUNICATION LISBOA | +351 211 929 707 | ANABELA.ALMEIDA@AA‑COM.PT | WWW.AA‑COM.PT

CASA DO MARQUÊS

LISBOA | +351 214 118 152 | CASADOMARQUES@CASADOMARQUES.PT | WWW.CASADOMARQUES.PT

VILA NOVA DE GAIA | +351 223 742 800 | GENERAL.OFFICE@TRESSECULOS.PT | WWW.TRESSECULOS.PT

CONVENTION BUREAUX / TOURISM OFFICES

FADUS SPECIAL EVENTS

CASCAIS | +351 963 065 525 | JOAO.PESTANA@FADUS.PT | WWW.FADUSPECIALEVENTS.COM

JOGO DE SOMBRAS

ALGARVE PROMOTION BUREAU

AVEIRO | +351 234 424 519 | GERAL@JOGODESOMBRAS.COM | WWW.JOGODESOMBRAS.COM

FARO | +351 289 800 403 | ATA@ATALGARVE.PT | WWW.ALGARVECONVENTION.PT

KRIA EVENTOS

ASSOCIAÇÃO DE TURISMO DOS AÇORES

PONTA DELGADA | +351 296 288 082 | TURISMOACORES@VISITAZORES.TRAVEL | WWW.VISITAZORES.COM

LISBOA | +351 213 240 227 | KE@KRIAEVENTOS.PT | WWW.KRIAEVENTOS.PT

UP PARTNER

CASCAIS CONVENTION BUREAU

LISBOA | +351 210 410 100 | RUI.BATISTA@UPPARTNER.PT | WWW.UPPARTNER.PT

CASCAIS | +351 214 668 167 | GERAL@ESTORILMEETINGS.COM | WWW.VISITCASCAIS.COM

HOTELS

PORTO CONVENTION BUREAU

PORTO | +351 223 326 751 | PORTOCVB@PORTOCVB.COM | WWW.PORTOCVB.COM

ALTIS BELÉM HOTEL & SPA *****

LISBOA | +351 210 400 200 | RESERVATIONS@ALTISBELEMHOTEL.COM | WWW.ALTISHOTELS.COM

TURISMO DA MADEIRA

FUNCHAL | +351 291 211 900 | INFO.SRT@GOV‑MADEIRA.PT | WWW.VISITMADEIRA.PT

CONRAD ALGARVE *****

ALMANCIL | +351 289 350 700 | CONRADALGARVE.RESERVATIONS@CONRADHOTELS.COM | WWW.CONRADALGARVE.COM

TURISMO DO ALENTEJO

BEJA | +351 284 313 540 | GERAL@TURISMODOALENTEJO‑ERT.PT | WWW.VISITALENTEJO.PT

CORINTHIA HOTEL LISBON *****

LISBOA | +351 217 236 363 | LISBON@CORINTHIA.COM | WWW.CORINTHIA.COM/LISBON

TURISMO DO CENTRO DE PORTUGAL

AVEIRO | +351 234 420 760 | GERAL@TURISMODOCENTRO.PT | WWW.TURISMODOCENTRO.PT

EPIC SANA ALGARVE *****

ALBUFEIRA | +351 289 104 300 | INFO.ALGARVE@EPIC.SANAHOTELS.COM | WWW.ALGARVE.EPIC.SANAHOTELS.COM

DESTINATION MANAGEMENT COMPANIES

FOUR SEASONS HOTEL RITZ LISBON *****

AIM

LISBOA | +351 213 245 040 | F: +351 213 245 050 | LISBON@AIMGROUP.EU | WWW.AIMGROUP.EU/LISBON

LISBOA | +351 213 811 400 | RITZFOURSEASONS@MAIL.TELEPAC.PT | WWW.FOURSEASONS.COM/LISBON

HOTEL ALTIS *****

ABREU

LISBOA | +351 213 106 000 | RESERVATIONS@HOTEL‑ALTIS.PT | WWW.ALTISHOTELS.COM

PORTO | +351 222 043 570 | DMCPORTUGAL.PORTO@ABREU.PT | HTTP://PCO.ABREU.PT

HOTEL CASCAIS MIRAGEM *****

BUZZ PORTUGAL

LISBOA | +351 211 147 160 | EMAIL: LISBOA@BUZZPORTUGAL.COM | WWW.BUZZPORTUGAL.COM

CASCAIS | +351 210 060 600 | GERAL@CASCAISMIRAGE.COM | WWW.CASCAISMIRAGE.COM

HOTEL INTERCONTINENTAL PORTO- PALÁCIO DAS CARDOSAS *****

CITUR

PORTO | +351 220 035 600 | ICPORTO.INFO@IHG.COM | WWW.INTERCONTINENTAL.COM/PORTO

LINDA-A‑VELHA | +351 217 712 610 | LISBON@CITUR.PT | WWW.CITUR.PT

HOTEL MARINA ATLÂNTICO ****

ESCAPE2OPORTO

PONTA DELGADA | +351 296 307 900 | HOTELMARINAATLANTICO@BENSAUDE.PT | WWW.BENSAUDE.PT

PORTO | +351 229 743 040 | ESCAPE2OPORTO@GMAIL.COM | WWW.ESCAPE2OPORTO.COM

HOTEL VILA GALÉ COIMBRA ****

EVENTIVUS

COIMBRA | +351 239 240 000 | COIMBRA@VILAGALE.PT | WWW.VILAGALE.PT

LISBOA | +351 218 939 010 | EVENTIVOS@EVENTIVOS.PT | WWW.EVENTIVOS.PT

LISBOA MARRIOTT HOTEL ****

EVENTS BY TLC

LISBOA | +351 217 235 400 | LISBON@MARRIOTTHOTELS.COM | WWW.LISBONMARRIOTT.COM

LISBOA | +351 213 213 060 | PORTUGAL@EVENTSBYTLC.COM | WWW.EVENTSBYTLC.COM

FORUM D’IDEIAS, PCO & DMC

DESAFIO GLOBAL ATIVISM (EVENT PLANNERS)

LINDA‑A‑VELHA | +351 214 149 550 | PEDRO.RODRIGUES@DESAFIOGLOBAL.ATIVISM.PT | WWW.DESAFIOGLOBAL.ATIVISM.PT

TRÊS SÉCULOS

MELIA BRAGA HOTEL & SPA *****

VILA NOGUEIRA DE AZEITÃO | +351 212 189 393 | INFO@FORUMDIDEIAS.COM | WWW.FORUMDIDEIAS.COM

BRAGA | +351 253 144 000 | MELIA.BRAGA@MELIAPORTUGAL.COM | WWW.MELIABRAGA.COM

MELIÃ RIA HOTEL & SPA ****

AVEIRO | +351 234 401 000 | MELIA.RIA@SOLMELIAPORTUGAL.COM | WWW.MELIARIA.COM

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COMPANY AND SERVICES INDEX

MYRIAD BY SANA HOTELS *****

FEIRA INTERNACIONAL DE LISBOA

MONTEBELO HOTEL & SPA *****

SERRALVES

PESTANA PALACE HOTEL *****

WORLD OF DISCOVERIES

PORTO PALÁCIO CONGRESS HOTEL & SPA *****

OTHER SERVICES

LISBOA | +351 211 107 600 | INFO@MYRIAD.PT | WWW.MYRIAD.PT

LISBOA | +351 218 921 500 | FIL@AIP.PT | WWW.FIL.PT

VISEU | +351 232 420 000 | RESERVASMONTEBELO@VISABEIRATURISMO.COM | WWW.MONTEBELOVISEU.PT

LISBOA | +351 213 615 600 | GUEST@PESTANA.COM | WWW.PESTANA.COM

PORTO | +351 220 439 770 | COMERCIAL@WORLDOFDISCOVERIES.COM | WWW.WORLDOFDISCOVERIES.COM

PORTO | +351 226 086 600 | GERAL@PORTOPALACIOHOTEL.PT | WWW.HOTELPORTOPALACIO.COM

KIWISCREEN (TECHNOLOGY)

POUSADA DO FREIXO

PORTO | +351 968 678 751 | INFO@KIWISCREEN.COM | WWW.KIWISCREEN.COM

PORTO | +351 210 407 600 | GUEST@POUSADAS.PT | WWW.POUSADAS.PT

ALUGOCLIMA (AIR CONDITIONING UNITS)

SHERATON PORTO HOTEL & SPA *****

PORTO | +351 220 404 000 | SALES.PORTO@SHERATONPORTO.COM | WWW.SHERATONPORTO.COM

ALDEIA DE PAIO PIRES | +351 212 549 550 | INFO@ALUGOCLIMA.COM | WWW.ALUGOCLIMA.COM

DOURO AZUL (OUTDOOR, LEISURE AND CULTURAL)

THE VINE *****

FUNCHAL | +351 291 721 406 | THEVINE@PORTUGAL‑LIVE.NET | WWW.PORTUGAL‑LIVE.NET/THEVINE

PORTO | +351 223 402 500 | RESERVAS@DOUROAZUL.COM | WWW.DOUROAZUL.PT

GRUPO BARRAQUEIRO (TRANSPORTS)

THE YEATMAN *****

VILA NOVA DE GAIA | +351 220 133 100 | RESERVATIONS@THEYEATMAN.COM | WWW.THEYEATMAN.COM

LISBOA | +351 217 511 900 | BARRAQUEIRO@BARRAQUEIRO.COM | WWW.BARRAQUEIRO.COM

MINIFOTO (PHOTOGRAPHERS)

VIP EXECUTIVE AZORES ****

PONTA DELGADA | +351 296 000 100 | RES.AZORES@VIPHOTELS.COM | WWW.VIPHOTELS.COM

LISBOA | +351 217 567 330 | MINIFOTO@NETCABO.PT | WWW.MINIFOTO‑ESTUDIO.COM

NV STUDIO (PHOTOGRAPHERS)

PROFESSIONAL CONGRESS ORGANISERS

PORTO | +351 226 180 741 | NVSTUDIO@NVSTUDIO.CO.PT | WWW.MINIFOTO‑ESTUDIO.COM

AA.COM - EVENT PRODUCTION AND COMMUNICATION

PMP PRODUÇÕES (EVENT ORGANISERS)

AIM

TAP (AIRLINES)

CPL MEETINGS & EVENTS

TURAVENTUR (OUTDOOR, LEISURE AND CULTURAL)

FORUM D’IDEIAS, PCO & DMC

ANGOLA

LISBOA | +351 211 929 707 | ANABELA.ALMEIDA@AA‑COM.PT | WWW.AA‑COM.PT

LISBOA | +351 213 245 040 | F: +351 213 245 050 | LISBON@AIMGROUP.EU | WWW.AIMGROUP.EU/LISBON

PORTO | + 351 226 156 571/28 | EVENTOS@SERRALVES.PT | WWW.SERRALVES.PT

CASCAIS | +351 214 003 540 | EVENTS@CPLEVENTS.PT | WWW.CPLEVENTS.PT

LISBOA | +351 218 619 375 | PMP@PORTUGALMAIL.COM | WWW.PMPEVENTOS.COM

LISBOA | +351 218 415 000 | RESERVAS@TAP.PT | WWW.TAP.PT

ÉVORA | +351 266 743 134 | TURAVENTUR@TURAVENTUR.COM | WWW.TURAVENTUR.COM

VILA NOGUEIRA DE AZEITÃO | +351 212 189 393 | INFO@FORUMDIDEIAS.COM | WWW.FORUMDIDEIAS.COM

AV SUPPLIERS

MUNDICONVENIUS

LISBOA | +351 213 155 135 | INFO@MUNDICONVENIUS.PT | HTTP://MUNDICONVENIUS.PT

GRUPO VB

LUANDA | +244 948 751 089 | WWW.GRUPO-VB.COM/AUDIO-VISUAIS

SKYROS CONGRESSOS

PORTO | +351 226 165 450 | SKYROS@SKYROS‑CONGRESSOS.COM | WWW.SKYROS‑CONGRESSOS.COM

TEAM QUATRO

CATERING GUAPA CATERING

LISBOA | +351 214 111 300 | INFO@TEAMQUATRO.COM | HTTP://TEAMQUATRO.COM

LUANDA | +244 222 332 533 | CATERING.GUAPA@GUAPACATERING.COM | WWW.GUAPACATERING.COM

VENUES

CONVENTION BUREAUX / TOURISM OFFICES

CAMPO PEQUENO

LISBOA | +351 210 414 078 | EVENTOS@CAMPOPEQUENO.COM | WWW.CAMPOPEQUENO.COM

CENTRO DE CONGRESSOS DE LISBOA

MINISTÉRIO DA HOTELARIA E TURISMO DE ANGOLA LUANDA | +244 33 82 11 | WWW.MINHOTUR.GOV.AO

LISBOA | +351 213 601 400 | LISBOACC@AIP.PT | WWW.LISBOACC.PT

DESTINATION MANAGEMENT COMPANIES

CENTRO DE CONGRESSOS DO ARADE

EXPRESSO VIAGENS

CENTRO DE CONGRESSOS DO ESTORIL

EVENT AGENCIES

LAGOA | +351 282 498 577 | INFO@CENTROCONGRESSOSARADE.COM | WWW.CENTROCONGRESSOSARADE.COM

ESTORIL | +351 214 647 570 | INFO@ESTORILCC.COM | WWW.ESTORILCC.COM

EUROPARQUE

LUANDA | +244 222 33 17 19 | INFO@EXPRESSOVIAGENS.COM | HTTP://EXPRESSOVIAGENS.COM/PT

EVENTOS ARENA

SANTA MARIA DA FEIRA | +351 256 370 200 | EVENTOS@EUROPARQUE.PT | WWW.EUROPARQUE.PT

LUANDA | +244 226 433 360 | GERAL@EVENTOSARENA.CO.AO | WWW.EVENTOSARENA.CO.AO

EXPONOR - CENTRO DE CONGRESSOS

MATOSINHOS | +351 229 981 425 | CONGRESSOS@EXPONOR.PT | WWW.EXPONOR.PT

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COMPANY AND SERVICES INDEX

HOTELS

CATERING

EPIC SANA LUANDA HOTEL

AMIS GOURMET

EXECUTIVE HOTEL SAMBA

CASABLANCA BUFFET

HOTEL BAÍA LUANDA

NOAH BANQUETERIA

HOTEL DE CONVENÇÕES TALATONA

TOP GOURMET

HOTEL PRESIDENTE

CONVENTION BUREAUX / TOURISM OFFICES

LUANDA | +244 222 642 600 | INFO.LUANDA@EPIC.SANAHOTELS.COM | WWW.LUANDAEPICSANAHOTELS.COM

LUANDA | +244 914 783 909 | GERAL@EXECUTIVEHOTELSAMBA.COM | WWW.EXECUTIVEHOTELSAMBA.COM

LUANDA | +244 222 652 900 | BAIA@TDHOTELS.COM |

RIO DE JANEIRO | +55(21)98440-2753 | CONTATO@AMISGOURMET.COM.BR | WWW. AMISGOURMET.COM.BR

SÃO PAULO | +55(11)3990-7444 | EVENTOS@CASABLANCABISTRO.COM.BR | WWW.CASABLANCABISTRO.COM.BR

SÃO PAULO | +55(11)2179-3425 | EVENTOS@NOAH.COM.BR | WWW.NOAH.COM.BR

LUANDA | +244 226 424 300 | INFO@HOTELTALATONA.COM | WWW.TDHOTELS.COM/BAIA/PT

LUANDA | +244 222 311 717 | GERAL@HOTELPRESIDENTE.CO.AO | WWW.HOTELPRESIDENTELUANDA.COM

RIO DE JANEIRO | +55(21)2441-9100 | SANDRA.ALVARENGA@GLBR.COM.BR | WWW.TOPGOURMETGL.COM.BR

BELO HORIZONTE CONVENTION & VISITORS BUREAU

PROFESSIONAL CONGRESS ORGANISERS

BELO HORIZONTE | +55(31)3261-2547 | WWW.SOUBH.COM.BR

EVENTOS ARENA

BRASÍLIA CONVENTION & VISITORS BUREAU

IIR ANGOLA

FLORIANÓPOLIS E REGIÂO CONVENTION & VISITORS BUREAU

VENUES

FORTALEZA CONVENTION & VISITORS BUREAU

LUANDA | +244 226 433 360 | GERAL@EVENTOSARENA.CO.AO | WWW.EVENTOSARENA.CO.AO

LUANDA | +244 917 000 194 | GERAL@IIRANGOLA.COM | WWW.IIRANGOLA.COM

BRASÍLIA | +55(61)3328-6878 | INFO@BRASILIACONVENTION.COM.BR | WWW.BRASILIACONVENTION.COM.BR

FLORIANÓPOLIS | +55(48)3222-4904 | FCVB@FLORIANOPOLISCVB.COM.BR | WWW.FLORIANOPOLISCVB.COM.BR

FORTALEZA | +55(85)3258-5888 | WWW.VISITECEARA.COM

CENTRO DE CONVENÇÕES TALATONA

IGUASSU CONVENTION & VISITORS BUREAU

LUANDA | +244 226 420 111 | INFO@CCTA.CO.AO | WWW.CCA.CO.AO

FOZ DO IGUAÇU | +55(45)3027-6677 | EVENTOS1@IGUASSU.COM.BR | WWW.HTTP://IGUASSU.COM.BR

FEIRA INTERNACIONAL DE LUANDA

NATAL CONVENTION & VISITORS BUREAU

LUANDA | +244 926 405 970 | WWW.FIL-ANGOLA.CO.AO

NATAL | +55(84)3219-2000 | WWW.NATALCVB.COM.BR

OTHER SERVICES

PORTO ALEGRE CONVENTION & VISITORS BUREAU

PORTO ALEGRE | +55(51)3018-7373 | RELACIONAMENTO@VISITEPORTOALEGRE.COM | WWW.VISITEPORTOALEGRE.COM

LINESTANDS (STANDS)

LUANDA | +244 226 433 360 | ANA.ALMEIDA@LINESTANDS.COM | WWW.LINESTANDS.COM

RECIFE CONVENTION & VISITORS BUREAU RECIFE | +55(81)3328-8302 | WWW.RECIFECVB.COM.BR

BRAZIL

RIO CONVENTION & VISITORS BUREAU

AV SUPPLIERS

RIO DE JANEIRO | +55(21)2266-9750 | RCVB@RCVB.COM.BR | WWW.RCVB.COM.BR

CIA DA IMAGEM

SALVADORELITORALNORTEDABAHIACONVENTION&VISITORSBUREAU

EMBRASSOM

SÃO PAULO CONVENTION & VISITORS BUREAU

EXECUTIVE ONE

DESTINATION MANAGEMENT COMPANIES

RIO DE JANEIRO | +55(21)2228-6263 | MAIL@CIADAIMAGEM.COM.BR | WWW.CIADAIMAGEM.COM.BR

RIO DE JANEIRO | +55(21)2591-6918 | EMBRASSOM@EMBRASSOM.COM.BR | WWW.EMBRASSOM.COM.BR

RIO DE JANEIRO | +55(21)2236-1005 | RIO@EXECUTIVEONE.COM | WWW.EXECUTIVEONE.COM

SÃO PAULO | +55(11)3736-0600 | CONTATO@VISITESAOPAULO.COM | WWW.VISITESAOPAULO.COM

ABREU DMC BRASIL

HOFFMANN DO BRASIL

SÃO PAULO | +55(11)3702-1850 | DMC.SAOPAULO@ABREUTUR.COM.BR | WWW.ABREUDMC.COM

SÃO PAULO | +55(11)3813-7000 | SAO@HOFFMANN.COM | WWW.HOFFMANN.COM

AMTOURS DMC

LÉON CHAUVIÈRE SERVIÇOS

RIO DE JANEIRO | +55(21)2452-2225 | AUDIOVISUAIS@LEONCHAUVIERE.COM | WWW.LEONCHAUVIERE.COM

SÃO PAULO | +55(11)3675-4203 | EVENTOS@AMTOURS.COM.BR | WWW.AMTOURS.TUR.BR

ESA EVENTOS E VIAGENS

R1 SOLUÇÕES AUDIOVISUAIS

SÃO PAULO | +55(11)5585-2241 | COMERCIAL@R1SOLUTIONS.COM.BR | WWW.R1SOLUTIONS.COM.BR

RIO DE JANEIRO | +55(21)3736-7270 | CARLOS.MOUTINHO@ESAWORLD.COM | WWW.EXCLUSIVESOUTHAMERICA.COM

EVENTS BY TLC

UNIVERSAL LOCAÇÕES

SÃOPAULO|55(11)2495-0667|PAULA.MENDONCA@UNIVERSALLOCACOES.COM|WWW.UNIVERSALLOCACOES.COM

UPGRADE AUDIO VISUAL

SALVADORDABAHIA|+55(71)3311-4444|CONTATO@SALVADORCONVENTION.COM.BR|WWW.SALVADORCONVENTION.COM.BR

RIO DE JANEIRO | +55(21)3624-0136 | BRAZIL@EVENTSBYTLC.COM | WWW.EVENTSBYTLC.COM

FLYTOUR AMERICAN EXPRESS

SÃO PAULO | +55(41)3029-0003 | SONIA@UPGRADEAUDIOVISUAL.COM.BR | WWW. UPGRADEAUDIOVISUAL.COM.BR

SÃO PAULO | +55(11)4082-7777 | SP.REPUBLICA@FLYTOUR.COM.BR | WWW.FLYTOUR.COM.BR/SPREPUBLICA

MCI RIO DE JANEIRO OFFICE

RIO DE JANEIRO | +55(21)2286-2846 | RIODEJANEIRO@MCI-GROUP.COM | WWW.MCI-GROUP.COM/BRAZIL

WWW.EVENTPOINTINTERNATIONAL.COM

COMPANY AND SERVICES INDEX

OVATION DMC

TIVOLI SÃO PAULO - MOFARREJ *****

TERRAMAR

TRYP SÃO PAULO PAULISTA HOTEL ****

EVENT AGENCIES

VILA GALÉ RIO DE JANEIRO ****

SÃO PAULO | +55(11)3056-6000 | ANA.COELHO@OVATIONDMC.COM | WWW.OVATIONDMC.COM

SÃO PAULO | +55(11)2615-9665 | CONTATO@TERRAMAR.TUR.BR | WWW.TERRAMARNEWS.COM.BR

SÃO PAULO | +55(11)3123-6200 | PAULISTA@TRYPHOTELS.COM.BR | WWW.MELIA.COM

RIO DE JANEIRO | +55(21)2460-4500 | RIO.RESERVAS@VILAGALE.COM | WWW. VILAGALE.COM

EMSJ EVENTOS

RIO DE JANEIRO | +55(21)3563-1585 | ELEONORA@22MKT.COM.BR | WWW.22MKT.COM.BR

PROFESSIONAL CONGRESS ORGANISERS

FAGGA EVENTOS

CCM WORLDWIDE - MEDICAL CONGRESSES

MCI BRASIL

GAP CONGRESSOS

MCM GROUP

KONGRESS EVENTOS

MIND RIO MEETING EXPERIENCES

MÉTODO EVENTOS

TEAM BRASIL

VENUES

SÃO PAULO | +55(11)5067-1760 | FAGGASP@FAGGA.COM.BR | WWW.FAGGA.COM.BR

SÃO PAULO | +55(11)3061-1495 | KAROLINE@CCMEW.COM | WWW.CCMEVENTOS.COM.BR

SÃO PAULO | +55(11)3056-6000 | SAOPAULO@MCI-GROUP.COM | WWW.MCI-GROUP.COM/BRAZIL

SÃO PAULO | +55(11)3663-3906 | MCM@MCM.BR.COM | WWW.MCM.BR.COM

RIO DE JANEIRO | +55(21)2215-4476 | CONTATO@GAPCONGRESSOS.COM.BR | WWW.GAPCONGRESSOS.COM.BR

SÃO PAULO | +55(11)2737-2313 | CONTATO@KONGRESS.COM.BR | WWW.KONGRESS.COM.BR

RIO DE JANEIRO | +55(21)2148-2220 | ATENDIMENTO@MINDRIO.COM | WWW.MINDRIO.COM

RIODEJANEIRO|+55(21)2548-5141|METODOEVENTOSRIO@METODOEVENTOSRIO.COM.BR|WWW.METODORIO.COM.BR

RIO DE JANEIRO | +55(21)3385-0000 | MNUNES@TEAMBR.TOURVESTDM.COM | WWW.TOURVESTDM.COM

ANHEMBI

HOTELS

SÃO PAULO | +55(11)2226-0400 | ATENDIMENTOCLIENTES@SPTURIS.COM | WWW.ANHEMBI.COM.BR

AMERICAS COPACABANA HOTEL ****

SÃO PAULO CENTER

BELMOND COPACABANA PALACE *****

CASA BOSSA

GRAN ESTANPLAZA BERRINI *****

CASA DAS CALDEIRAS EVENTOS

GRAND HYATT SÃO PAULO *****

CENTRO DE CONVENÇÕES FREI CANECA

HILTON BARRA RIO DE JANEIRO *****

CENTRO DE CONVENÇÕES SULAMÉRICA

HILTON SÃO PAULO MORUMBI *****

ESPAÇO IMMENSITÀ

HOTEL EMILIANO *****

ESTÂNCIA ALTO DA SERRA

HOTEL FASANO RIO DE JANEIRO *****

EXPO CENTER NORTE

HOTEL FASANO SÃO PAULO *****

FORTE DE COPACABANA

L'HOTEL PORTO BAY SÃO PAULO *****

MARACANÃ

MELIÁ PAULISTA *****

PÃO DE AÇÚCAR

MIRAMAR HOTEL BY WINDSOR *****

RIO SCENARIUM

NOVOTEL RIO DE JANEIRO SANTOS DUMONT ****

RIOCENTRO EXHIBITION & CONVENTION CENTER

PORTO BAY RIO INTERNACIONAL ****

SÃO PAULO EXPO EXHIBITION & CONVENTION CENTER

RIODEJANEIRO|+55(21)3445-9666|RESERVAS@AMERICASCOPACABANAHOTEL.COM.BR|WWW.AMERICASHOTEIS.COM.BR

RIO DE JANEIRO | +55(21)2548-7070 | RESERVATIONS.BRAZIL@BELMOND.COM | WWW.BELMOND.COM

SÃO PAULO | +55(11)3146-5900 | EXPERIENCETEAM.HTSP@TIVOLIHOTELS.COM | WWW. TIVOLIHOTELS.COM

SÃO PAULO | +55(11)2162-3500 | RESERVAS@ESTANPLAZA.COM.BR | WWW.ESTANPLAZA.COM.BR

SÃOPAULO|+55(11)2838-1234|RESERVATIONS.GHSAOPAULO@HYATT.COM|WWW.SAOPAULO.GRAND.HYATT.COM

RIO DE JANEIRO | +55(21)3348-1000 | WWW.HILTONHOTELS.COM

SÃO PAULO | +55(11)2142-3600 | EVENTOS@SAOPAULOCENTER.COM.BR | WWW.SAOPAULOCENTER.COM.BR

SÃO PAULO | +55(11)3707-4787 | CONTATO@CASABOSSA.COM.BR | WWW.CASABOSSA.COM.BR

SÃO PAULO | +55(11)3873-6696 | CASADASCALDEIRAS@CASADASCALDEIRAS.COM.BR | WWW.CASADASCALDEIRAS.COM.BR

SÃOPAULO|+55(11)3472-2020|FREICONV@FREICANECASHOPPING.COM.BR|WWW.CONVENCOESFREICANECA.COM.BR

RIO DE JANEIRO | +55(21)3293-6700 | COMERCIAL@CCSULAMERICA.COM.BR | WWW.CCSULAMERICA.COM.BR

SÃO PAULO | +55(11)2845-0000 | WWW.HILTONHOTELS.COM

SÃO PAULO | +55(11)5070-9000 | EVENTOS.A3@IMMENSITA.COM.BR | WWW.IMMENSITA.COM.BR

SÃO PAULO | 55(11)3069-4369 | WWW.EMILIANO.COM.BR

SÃO PAULO | +55(11)4101-5000 | ESTANCIA@ESTANCIAALTODASERRA.COM.BR | WWW.ESTANCIAALTODASERRA.COM.BR

RIO DE JANEIRO | +55(21)3202-4000 | RIO@FASANO.COM.BR | WWW. FASANO.COM.BR

SÃO PAULO | +55(11)2424-5959 | EVENTOS@EXPOCENTERNORTE.COM.BR | WWW.EXPOCENTERNORTE.COM.BR

SÃO PAULO | +55(11)3896-4000 | SP@FASANO.COM.BR | WWW.FASANO.COM.BR

RIODEJANEIRO|+55(21)3201-3995|COMANDANTE@FORTEDECOPACABANA.COM|WWW.FORTEDECOPACABANA.COM

SÃO PAULO | +55(21)2546-8000 | RESERVAS@PORTOBAY.COM.BR | WWW.PORTOBAY.COM

RIO DE JANEIRO | +55(21)3616-2660 | EVENTOS@MARACANA.COM | WWW.MARACANA.COM

SÃO PAULO | +55(11)2184-1600 | RESERVAS.PAULISTA@MELIAHOTELS.COM.BR | WWW. MELIA.COM

RIO DE JANEIRO | +55(21)2195-6200 | CENTRALDERESERVAS@WINDSORHOTEIS.COM.BR | WWW. WINDSORHOTEIS.COM.BR

RIO DE JANEIRO | +55(21)3506-8500 | H6522-RE@ACCOR.COM.BR | WWW.NOVOTEL.COM

RIO DE JANEIRO | +55(21)2546-8400 | BONDINHO@BONDINHO.COM.BR | WWW.BONDINHO.COM.BR

RIO DE JANEIRO | +55(21)3147-9000 | EVENTOS@RIOSCENARIUM.COM.BR | WWW.RIOSCENARIUM.COM.BR

RIO DE JANEIRO | +55(21)3035-9100 | COMERCIAL.RIOCENTRO@GLBR.COM.BR | WWW. RIOCENTRO.COM.BR

RIO DE JANEIRO | +55(21)2546-8000 | RESERVAS@PORTOBAY.COM.BR | WWW.PORTOBAY.COM

SÃO PAULO | +55(11)5067-1717 | WWW.SAOPAULOEXPO.COM.BR

WWW.EVENTPOINTINTERNATIONAL.COM

COMPANY AND SERVICES INDEX

TRANSAMÉRICA EXPO CENTER

SÃO PAULO | +55(11)5643-3000 | FALEEXPO@TRANSAMERICA.COM.BR | WWW.TRANSAMERICAEXPO.COM.BR

HOTELS HOTEL OÁSIS PRAIA MAR

VILLA RISO

SANTIAGO | +238 260 84 40 | PRAIAMAR@OASISATLANTICO.COM | WWW.OASISATLANTICO.COM

RIO DE JANEIRO | +55(21)3322-1444 | INFO@VILLARISO.COM.BR | WWW.VILLARISO.COM.BR

MELIÃ TORTUGA BEACH

VILLAGEHALL – CENTRO DE EVENTOS

RIODEJANEIRO|+55(21)3252-2900|GALGRANTI@SHOPPINGVILLAGEMALL.COM.BR|WWW.SHOPPINGVILLAGEMALL.COM.BR/#VILLAGEHALL

WTC EVENTS CENTER

SÃO PAULO | + 55(11)3055-8888 | EVENTOS@WTCEVENTSCENTER.COM.BR | WWW.WTCEVENTSCENTER.COM.BR

SAL | +238 242 90 00 | MELIA.TORTUGA@MELIA.COM | WWW.MELIA.COM

PESTANA TROPICO

PRAIA | +238 261 42 00 | RESERVAS.TROPICO@PESTANA.COM | WWW.PESTANA.COM/PT/HOTEL/PESTANA-TROPICO

VENUES

OTHER SERVICES

FEIRA INTERNACIONAL DE CABO VERDE

AVIANCA BRASIL (AIRLINES)

MINDELO | +238 232 18 22 | INFO@FIC.CV | WWW.FIC.CV

RIO DE JANEIRO | +55(11)3893-8230 | VALCI.SOUZA@AVIANCA.COM | WWW.AVIANCA.COM

EAST TIMOR

AZUL LINHAS AÉREAS (AIRLINES)

SÃO PAULO | +55(11)4134-9595 | COMERCIAL@VOEAZUL.COM.BR | WWW.VOEAZUL.COM.BR

CATERING

BOTAFOGO PRAIA SHOPPING (SHOPPING CENTERS)

RIODEJANEIRO|+55(21)3171-9880|MARKETING-BPS@BOTAFOGOPRAIA.COM.BR|WWW.BOTAFOGOPRAIASHOPPING.COM.BR

CIDADE JARDIM SHOPPING (SHOPPING CENTERS)

HOTEL TIMOR

DILI | +670 332 4502 | HOTELTIMOR@FORIENTE.MINIHUB.ORG | WWW.TIMORTUR.COM

SÃO PAULO | +55(11)3552-3560 | SAC@CIDADEJARDIMSHOPPING.COM.BR | WWW.SHOPPINGCIDADEJARDIM.COM

HOTELS

GOL - LINHAS AÉREAS INTELIGENTES (AIRLINES)

HOTEL DISCOVERY INN

MORUMBI SHOPPING (SHOPPING CENTERS)

HOTEL TIMOR

RIO SUL SHOPPING CENTER (SHOPPING CENTERS)

GUINEA BISSAU

SÃO PAULO | +1 855-862-9190 | FALECONOSCO@GOLNAWEB.COM.BR | WWW.VOEGOL.COM.BR

SÃO PAULO | +55(11)5189-4836 | SAC@MORUMBISHOPPING.COM.BR | WWW.MORUMBISHOPPING.COM.BR

RIO DE JANEIRO | +55(21)3527-7200 | MARKETING.RIOSUL@RIOSUL.COM.BR | WWW.RIOSUL.COM.BR

RIO DE JANEIRO | +55(21)3138-8000 | MARKETING@SHOPPINGLEBLON.COM.BR | WWW.SHOPPINGLEBLON.COM.BR

RIO DE JANEIRO | +55(21)3212-9300 | COMERCIAL.RIO@TAM.COM.BR | WWW.TAM.COM.BR

VENUES

CAPE VERDE

CENTRO CULTURAL FRANCO-BISSAU-GUINEENSE BISSAU

AV SUPPLIERS

MACAU

ARTEMEDIA ZWELA

PRAIA | +238 261 76 43 | HTTPS://WWW.FACEBOOK.COM/ARTEMEDIA.GRUPOZWELA

AV SUPPLIERS

CONVENTION BUREAUX / TOURISM OFFICES

DESTINATION MANAGEMENT COMPANIES ISI DMC

INCOMING@ISIDMC-CABOVERDE.COM | WWW.ISIDMC-CABOVERDE.COM

MORABITUR

ILHA DO SOL | +002 382 412 672 | MORABITUR@MORABITUR.COM | WWW.MORABITUR.COM

EVENT AGENCIES ARTEMEDIA ZWELA

PRAIA | +238 261 76 43 | HTTPS://WWW.FACEBOOK.COM/ARTEMEDIA.GRUPOZWELA

HOTEL ANCAR

BISSAU | +002 453 207 633 | INFO@HOTELANCAR.COM | WWW.HOTELANCAR.COM

TAM LINHAS AÉREAS (AIRLINES)

PRAIA | +238 260 48 00 | WWW.MTIE.GOV.CV

DILI | +670 332 4502 | HOTELTIMOR@FORIENTE.MINIHUB.ORG | WWW.TIMORTUR.COM

HOTELS

SHOPPING LEBLON (SHOPPING CENTERS)

MINISTÉRIO DO TURISMO DE CABO VERDE

DILI | +670 331 1111 | INFO@DISCOVERYINNTIMORLESTE.COM | WWW.DISCOVERYINNTIMORLESTE.COM

GL EVENTS

MACAU | +853 282 651 22 | INFO@GL-EVENTS.COM.HK | WWW.GL-EVENTS.COM.HK

CONVENTION BUREAUX / TOURISM OFFICES TURISMO DE MACAU

MACAU | +853 283 155 66 | MGTO@MACAUTOURISM.GOV.MO | WWW.MACAUTOURISM.GOV.MO

DESTINATION MANAGEMENT COMPANIES ESTORIL TOURS TRAVEL AGENCY

MACAU | +853 287 103 60 | ESTORIL@MACAU.CTM.NET | WWW.ESTORIL.COM.MO

OVATION – HONG KONG - MACAU HONG KONG | +852 291 179 00 | WWW.OVATIONDMC.COM

HOTELS BANYAN TREE MACAU

MACAU | +853 888 368 88 | MACAU@BANYANTREE.COM | WWW.BANYANTREE.COM

WWW.EVENTPOINTINTERNATIONAL.COM

COMPANY AND SERVICES INDEX

CONRAD MACAO

RADISSON BLU HOTEL

SHERATON MACAO

VIP EXECUTIVE TETE

VENETIAN MACAU

VENUES

MACAU | +853 288 290 00 | CONRAD_MACAO@CONRADHOTELS.COM | WWW.CONRADHOTELS.COM

MACAU | +853 288 020 00 | WWW.SHERATONMACAO.COM

TETE | +258 252 223 60 | HOTELTETE@VIPHOTELS.COM | WWW.VIPHOTELS.COM

MACAU | +853 288 288 77 | INQUIRIES@VENETIAN.COM.MO | WWW.VENETIANMACAO.COM

CENTRO INTERNACIONAL DE CONFERÊNCIAS JOAQUIM CHISSANO

PROFESSIONAL CONGRESS ORGANISERS

MAPUTO | +258 214 263 95 | WWW.CICJC.GOV.MZ

DOC DMC

OTHER SERVICES

MACAU | +853 287 235 10 | MAIL@DOC-DMC-MACAU.COM | WWW.DOC-DMC-MACAU.COM

MOVEX (STANDS)

MCI

MATOLA | +258 843 810 860 | MOCAMBIQUE@MOVEX.PT | WWW.MOVEX.PT

MACAU | +853 287 280 43 | MACAU@MCI-GROUP.COM | WWW.MCI-GROUP.COM

S. TOMÉ E PRINCÍPE

VENUES

CATERING

MACAU TOWER

GUAPA CATERING

MACAU | +853 289 333 39 | WWW.MACAUTOWER.COM.MO

LUANDA | +244 222 332 533 | CATERING.GUAPA@GUAPACATERING.COM | WWW.GUAPACATERING.COM

CENTRO DE CIÊNCIA DE MACAU

MACAU | +853 288 808 22 | INFO@MSC.ORG.MO | WWW.MSC.ORG.MO

CONVENTION BUREAUX / TOURISM OFFICES

MOZAMBIQUE

TURISMO DE S. TOMÉ E PRINCIPE

S. TOMÉ | +239 222 20 20 | DTURISMOSTP@HOTMAL.COM | WWW.STPTOURISM.ST

AV SUPPLIERS

HOTELS

THE AUDIOVISUAL COMPANY

HOTEL PRAIA

MAPUTO | +258 848 246 015 | WWW.TAC.SYSTEMS

SÃO TOMÉ | +239 222 62 35 | EVENTOS@HOTEL-PRAIA.COM | WWW.HOTEL-PRAIA.COM

CATERING 46

MAPUTO | +258 212 424 00 | INFO.MAPUTO@RADISSONBLU.COM | WWW.RADISSONBLU.COM

PESTANA EQUADOR ILHÉU DAS ROLAS

CAUÉ SUL | +239 226 11 96 | PESTANA.EQUADOR@PESTANA.COM | WWW.PESTANA.COM

GIRASSOL CATERING

MAPUTO | +258 2214 831 00 | GIRASSOLINDYHOTEL@VISABEIRA.CO.MZ | WWW.GIRASSOLHOTEIS.CO.MZ

CONVENTION BUREAUX / TOURISM OFFICES

PESTANA SÃO TOMÉ

SÃO TOMÉ | +239 224 45 00 | RESERVAS.STOME@PESTANA.COM | WWW.PESTANA.COM

TURISMO DE MOÇAMBIQUE

MAPUTO | +258 213 073 20 | INFO@INATUR.ORG.MZ | HTTP://VISITMOZAMBIQUE.NET/PT

DESTINATION MANAGEMENT COMPANIES DANA TOURS

MAPUTO | +258 214 974 83 | WWW.DANATOURS.NET

MOZ SENSATIONS

MAPUTO | +258 840 578 112 | CONTACT@MOZSENSATIONS.COM | WWW.MOZSENSATIONS.COM

EVENT AGENCIES MULTIPLA EVENTOS

MAPUTO | +258 213 271 91 | INFO@MULTIPLAEVENTOS.COM | WWW.MULTIPLAEVENTOS.COM

SEKUELA EVENTOS

MAPUTO | +258 843 777 777 | SEKUELAEVENTOS@GMAIL.COM

HOTELS HOTEL AVENIDA

MAPUTO | +258 214 844 48 | BOOKINGS.AVENIDA@TDHOTELS.COM | WWW.TDHOTELS.COM

PRESTIGE HOTEL

MAPUTO | +258 213 589 00 | PRESTIGE.RESERVAS@AFRINHOTELS.CO..MZ | WWW.AFRIN-HOTELS.COM/AFRIN-HOTELS.HTML

POLANA SERENA HOTEL

MAPUTO | +258 212 417 00 | RESERVATIONS@SERENA.CO.MZ | WWW.SERENAHOTELS.COM