EVENT MARKETING Essential Rules For Effective Event Promotion
"MARKETING IS NO LONGER ABOUT THE STUFF YOU MAKE, BUT THE STORIES ABOUT YOU TELL." Seth  Godin
TABLE OF CONTENTS CONNECT WITH YOUR COMMUNITY TAKE ADVANTAGE FROM CONTENT MARKETING TRY TO COLLECT AND RESPOND TO FAN FEEDBACK CREATE EXPERIENCE FOR ATTENDEES TO KEEP COMING BACK
Event planners always looking to connect with potential attendees and get them excited about upcoming events. So, for getting connected with attendees need to use event marketing websites . As per great thought "Follow the Rules or Follow the Fools". So, every event planners need to follow some rules to achieve the goals. These event marketing rules can drastically boost public enthusiasm about your conferences without requiring a massive expenditure or effort. Use this unique, affordable and easy to implement idea's to manage attendance at your next event.
CONNECT WITH YOUR COMMUNITY Connect with your community to get the idea about what they expect from you and your work. What they need? Try to conduct advance surveys and polls. Encouraging audience members to speak up, share news, and get involved with upcoming programs gives them more reasons to engage wit your event and tell others about it.
TAKE ADVANTAGE FROM CONTENT MARKETING Now a day's search engines have become the new front line for customer interaction. So, for interacting with customer content is must. Content is important factor to engage customer but that content should be effective, unique and valuable.
TRY TO COLLECT AND RESPOND TO FAN FEEDBACK Every event organisers want to give satisfaction to their customer. After all, the point isn’t just to create satisfied customers, it’s also to keep them coming back. When your event is over, don’t be afraid to ask how you can make the next one even better. Encourage them to suggest future topics and program setups, provide feedback on their experiences.
CREATE EXPERIENCE FOR ATTENDEES TO KEEP COMING BACK Every event organisers want to keep attendees to keep coming back. So, give them reasons to look out more information about your programs by giving them a constant stream of value-adding information and services. For example, if you’ve already been sharing hints and tips captured at meetings on your website's blog then it will be always consider beneficial for you as well as your attendees. Always add updated and unique chapters to prior works. You might also design an audio or video podcast series hosted on your event or association’s website.
Always keep in mind that a little advance planning and creativity, combined with everyday off-the-shelf technologies, tools, and solutions, can help you create more effective ways to market and promote any event. When it comes to keeping audiences interested and excited to spread the word about current and future programs, you may find many of the most effective solutions hiding in plain view.
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