Imagine a pack that increases sales, reduces costs & already has a track record of success...
It’s here. It’s called
CRUSHPAK®
Confidential. © 2015 EverEdgeIP Ltd.
CrushPak® in 7 points.
Patented packaging technology for viscous products. Has shipped 800+ million units, shipping in 7 countries already. Uses up to 35% less material lower cost. Use existing plant, equipment, plastic. Increase sales and market share, increase margins. Better for the environment. Exclusive rights available but move quickly.
The Problem. 1. Consumers can’t find product.
SKU growth Crowded shelves
2. Losing ground to labels / “follow you” competitors.
your
Difficult to differentiate on quality alone Success quickly copied
3. Margin compression.
private
The Solution: CrushPak®
Patented packaging technology.
Already a major success in Canada, USA, Mexico, Brazil, Argentina, South Africa and China.
Licensed by Danone, Parmalat and Bright Dairy (China), Strauss (Israel).
Has shipped over 800 million units.
Exclusive licenses currently available for major manufacturers and brand owners.
How does CrushPak work? Eat with OR without a spoon. Consumer chooses how they want to eat.
No spoon? On the run? Kids? Eat direct from the pack without a spoon!
OR
Prefer eating regular way? You can still use a spoon!
Suitable for any viscous product 
Yogurt, jelly, puddings, fruit pulps & pieces, ice cream, desserts, sorbets, mousses, cheeses...
CrushPak is already a major success in seven countries...
7 countries, 800,000,000 units…
Country Launches:
Licensees:
Largest dairy company in world.
Largest dairy company in China.
3rd largest dairy company in world.
Largest dairy company in Israel.
Packs in market
BRAZIL
UNITED STATES
MEXICO
CANADA
ARGENTINA
SOUTH AFRICA
CHINA
Danone has launched 5 countries already…
Launched Jan 09 in USA under flagship Danimals brand.
Major success: 100M+ units shipped in 1st year
"The introduction of CrushPak for Danimals surpassed our expectations. The response has been highly favorable." Michael J. Neuwirth - Senior Director of Public Relations - The Dannon Company
Rolled out nationwide, accepted in Walmart, CostCo.
License extended to Canada, Argentina, Mexico, Brazil.
The Results:
500 million consumers can’t be wrong!
no mess & easy to use no more product left than using a spoon
Licensees (Danone, Parmalat, Bright Dairy) have:
increased margins increased sales & market share reduced costs reduced environment footprint easy implementation
CrushPak reduces cost, runs on existing lines & is greener than traditional packs...
Lower cost, easy to implement, greener
Reduce material by up to 35%!
Increase top load strength
Use existing machines + quick pack change
Use standard materials (PS, PP, HDPE, PVC, EVOH, PLA etc)
Top, side, body label or sleeve pack.
Less material less waste, less power, less transport weight, less CO2
Better for the environment!
Savings at every manufacturing level... MATERIAL SAVINGS
LOGISTICAL EFFICIENCIES
35% LESS material but same top load strength Eliminate label cost – embossing Reduce sheet mass per unit
Reduce shipping & handling costs at every step of supply chain Reduce carbon emissions at every step of supply chain Reduce warehousing of roll stock
MANUFACTURE EFFICIENCIES
ENVIRONMENTAL BENEFITS
Use existing machines Thinner sheet – faster forming Fewer heating stations required, less factory floor space Reduce power consumption per unit
Strong green credentials for consumers Reduce material entering waste stream Pack crushed during consumption
Manufacture in any shape or size 
20g to 500g; variety of options to suit any application
Five reasons why CrushPak will help you sell more product...
1. Kids love CrushPak! (drives demand)
Fun
New
“cool”; “wacky”; “awesome” instant gratification - no spoon! playground grapevine nothing else like it “it’s different - the others are boring”.
Exciting
makes eating product an experience pack engages with child
2. Parents love CrushPak (keen buyers)
No more lost spoons! Can be frozen – perfectly chilled for lunch time. Makes healthy snacks fun & easy Pester power: kids ask for “squeezy pack” at supermarket. Majority of parents indicated they would buy instead of, or in addition to, traditional pack.
3. “On the go” adults (new markets)
Attracted to convenience: pack can be eaten with OR without a spoon.
Responds to busy lifestyles
healthy “on the go” snacks
fits cup holder “dash food dining”
no need to find, pack, clean spoon
Invigorate “sensible” brands more than formula change.
with
Parmalat has specifically targeted at 20 – 40 year old, active, health conscious women .
Remove pre-purchase barrier: “but it needs a spoon” New consumption opportunities + new channels (gas stations, cafeterias, gyms, vending machines) Eat more product in less time as eating by mouthful. CrushPak look bigger reduce physical pack volume = cost savings
CA NC EL
LE D
4. No Spoon = More Consumption
5. Grabs Attention & Builds Strong Brands
Shape STANDS OUT on crowded shelves - has “try it” factor. Strong brand recall: respondents 70% more likely to remember brand in CrushPak pack. Build brand around packaging emphasising fun, action, excitement.
Great advertising / brand opportunities
Option: New Lids = On the Go Extreme...
Kids spontaneously started eating through cup lid Apply perforated cover to drinking site to enable consumption directly through the lid. Enables “extreme on the go” products to fit with kids’ active lifestyles.
CrushPak can also dispense, dip or spread...
Dispense, dip or spread without a utensil... 
Jams, mustards, pastes, sauces, spreads, dips, butters, cheeses, cooking ingredients, enhancers, condiments‌
CrushPak as a dispenser or dipping pack... Dispense direct onto food OR dip. One pack multiple applications and uses.
Dispense or pour pastes, sauces, enhancers into a bowl or pot. OR
Dip hot chips, crisps,
crackers into pack.
Home dispensing / fast food dipping
At home: ideal single-serve dispense pack for sauces, enhancers & pastes.
standard portion size one hand, no utensil required. no utensil to clean, no jar or pack to reseal or store
Plus: food service, retail, catering applications. Fast food: dip food or squeeze contents onto meal
CrushPak Spreader™
Extend pack flange to become utensil to apply spreads. Ideal for cream cheese, butter, honey, jam
On the go, lunch boxes, cafes, airlines etc. Extended flange functions as utensil
CrushPak is protected by strong intellectual property; exclusive licenses are currently available. Act Now.
Exclusive License Available / Strong IP Exclusive licenses to CrushPak currently available. Strong intellectual property rights:
25+ patents / applications. US patent granted. 30+ design patents CrushZone® & CrushPak® 3D trademark & copyright
An exclusive license means: competitors can’t copy
long term advantage
sustainable margin growth.
7 out of 10 consumers will Next Steps choose one product over another because of its packaging – 2010 Packaging Trends Report Currently tendering exclusive licenses for CrushPak. 1. Presentation 2. Info sharing / tender discussions 3. Sign binding Term Sheet
4.
exclusivity, territory, duration, products
Sign License
EverEdge IP Ltd k.hacker@everedgeip.com Office phone: +64 9 489 2331 Cell phone: +64 21 024 50250 www.crushpak.com or www.everedgeip.com
Appendices
CrushPak Success – Awards
CrushPak’s innovative response to consumer demands for convenience and manufacturer needs has been recognised by many awards, including:
Bayer Innovation Award, 2007 Dannon Supplier of the Year for Innovation, 2010 Gold - NZ Plastics Industry Design Award for Exports, 2010 Silver - Plastics Engineers Society, Roll Fed Thin-Gauge, 2010 iF Packaging Award, 2011
Dannon Innovation Award 2010
Frequently Asked Questions (1) Q: When you use CrushPak is a lot of product left over?
A: No. The accordion design means that whether you’re squeezing or using a spoon no more product is left over than using a conventional cup. CrushPak’s thin, flexible design means getting out every last drop is a breeze. The proof: half a dozen independent consumer tests have found no discernable difference in residual product and CrushPak’s major market success backs these findings up.
Q: Is CrushPak messy to consume or use?
A: No. CrushPak’s unique design means the squeezing action is simple, intuitive and easy to control. It’s no more messy than drinking a cup of coffee or eating an ice cream. The proof – CrushPak has been a major market success in Canada, USA, Mexico, Argentina, Brazil, South Africa and China, shipping over 100,000,000 units in its first year. Total unit sales now exceed 500,000,000 – if it was causing a mess consumers wouldn’t be continuing to buy CrushPak.
Frequently Asked Questions (2)
Q: Is it difficult to change over a line to CrushPak?
A: No. CrushPak can be manufactured on existing Form Fill Seal or pre-form lines with only a lower mould change. This means there are very few change parts required between runs of conventional and CrushPak packs and line transition is no more difficult than any conventional pack change.
Q: Can CrushPak be designed to suit my product?
A: Yes. Ongoing research and development by our engineers means that CrushPak can be designed to suit most products and meet most cup specifications. In other words, CrushPak packaging can be adapted to meet your needs.
Who is EverEdge IP?
CrushPak technology is owned by EverEdge IP, New Zealand’s largest private sector technology and intellectual property commercialisation firm. Advisory: Advise how to commercialise technology. Client range: innovators to investors to Fortune 100 companies. Transactions: Broker the sale and purchase of intellectual property assets. Deal range: 000,000 to 00,000,000. Technology: Invest in and commercialise IP-rich technology. Technology range: export orientated, strong IP position.
We help our clients make money from ideas.