2 minute read

FOR YOU

Hair// Victor Lopez

Models// Thiago (Victor’s Son)

Products// JRL

Photography// JBH Studios (Victor’s Wife)

JRL.

Victor Lopez Collection

Directors

Andrew Brewster// andrew@barberevo.com

David Foster// david@barberevo.com

DESIGN

Shana Young// design@barberevo.com

Greg Wickham// design@salon-evo.com

* * * * EDITOR

Jennifer Paxton// jennifer@salon-evo.com

* * * *

FEATURE WRITERS

Karen Carruth// karen@barberevo.com

Mairi Mulhern// mmulhern@barberevo.com

* * * *

SALES MANAGER

Mairi Cotter// mairi@barberevo.com

* * * *

ACCOUNT MANAGER

Jane Thomson// jane@salon-evo.com

* * * *

DIGITAL MARKETING AND EVENTS MANAGER

Laura Davidson// laura@barberevo.com

* * * *

OFFICE MANAGER

Elspeth Foster// elspeth@barberevo.com

* * * * COVER BaBylissPRO // BaByliss

Between our BarberEVO and SalonEVO titles, we have reached 100 editions! We are so thrilled with our journey to date… and super invigorated to bring you the next 100 editions! As you know, BarberEVO leads the way in providing you the latest and greatest in industry knowledge, education, business advice, inspirational content and more. Put simply, we are your platform for progress, development and success in barbering! That’s our cast-iron commitment to you, our fantastic readership. There’s plenty more in the tank… stay tuned for some very exciting developments in the coming months!

Over the past five years or so with BarberEVO North America, some incredible industry icons have graced our covers, from Sofie Pok and Julius Caesar on issue #1, Kenny Duncan, to Wahl Pro’s Future Makers and The American Crew All Star Team. We’ve had many of the greats so far! We reckon this is definitely one of our very best BarberEVO editions to date. The content and design are all top notch, so start turning these pages and take a deep dive into the world of EVO.

Events update! We’re in great company when it comes to celebrating milestones as our friends at ABS celebrate their 100th anniversary show in April. You know us; we love to come to the States as often as we can, so you can expect to see us in-person at NAHA, Premiere Anaheim, ABS, CT Barber Expo, Barber Connect, with plenty more in the pipeline for the 2nd half of 2023. Keep an eye out for our BarberEVO Front Cover Photobooth – it’s your time to join our list of cover greats…

Thank you for your ongoing support, here’s to 100 more editions of EVO Magazines!

WELCOME TO THE 30TH ISSUE OF BARBEREVO NORTH AMERICA! IT’S TIME TO SADDLE-UP AND ENJOY THE NEXT 104 PAGES OF ACTION-PACKED CONTENT.

Are you ready to get influenced? Well, gracing the cover of this issue of BarberEVO are the faces of BaBylissPRO’s latest Influencer Collection, Nicole Renae, Andy Authentic, and Van Da Goat. Read on to find out what inspires and influences this group of influencers.

This issue also debuts our new column from Jim Valenzuela (AKA Mr V) the founder of the legendary V’s Barbershop franchise. Each issue, Mr V and the V’s team will be answering questions from you, our readers! If you have a burning q for Mr V, send ‘em our way!

Let’s talk about style, baby! Kicking off our styling feature, we speak to the one and only David Marulanda, the man behind some of the most iconic pro soccer player’s haircuts. Remember all the brightly colored hair at the 2022 World Cup? David is behind a lot of those

In this feature, we talk about everything from styling short hair, long hair, lived-in hair, braids, and how to stand out with style.

Next, we talk about how you can show your own personality and interests through your barbershop design. Whether it’s picking the perfect chair that keeps you and your clients comfortable, as Sofie Pok tells us about, creating a jaw-dropping multifunctional space, as CJ from The Barberville tells us about, or becoming the center of a community, as John Hancock Barbershop has become, we cover it all.

Finally, we touch on sustainability. With April being Earth Month, we wanted to share with you just some of the simple and effective ways you can make your barbershop more Earth friendly, lower your carbon footprint, and create a USP for yourself.

Let’s go!

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