Prepared exclusively for SALLY SAMPLE
Showcasing the property at 1 2 3 - 4 5 6 M A I N S T R E E T • S U R R E Y, B C
Prepared by JEREMY KALENUIK
BERNIE SCHOLZ
PERSONAL REAL ESTATE CORPORATION
PERSONAL REAL ESTATE CORPORATION
jeremy@whitestoneselect.com
bernie@whitestoneselect.com
M AT T VA N D E N B O O G A A R D
L AU R A K A L E N U I K
604.612.7511
REAL ESTATE ADVISOR
604.839.8047
matt@whitestoneselect.com
604.970.1117
REAL ESTATE ADVISOR
604.305.7546
laura@whitestoneselect.com
Engel & Völkers Ocean Park | 1562 128th Street | Surrey, BC | whitestoneselect.com
November 1, 2023 |Client's Name| |Client's Address| |City, BC | | Postal Code|
Re: Selling your home. Dear Client Thank you for inviting us to discuss the marketing of your home with you. We will go through a lot of information to explain to you how we can achieve the highest price for you in the shortest amount of time. Some people find the enclosed information overwhelming: for this reason, we are including here a brief summary of some of the things we think are most important to ensure you obtain optimal results. 3 Keys to getting the highest price for your home: 1. Have the home looking its best and priced right. 2. Get as many people as possible into the home at the same time to create the buyer urgency often leading to working with an offer. 3. Ensure that every buyer who enters the home leaves with all of their questions answered. What we do to meet these objectives: 1. Get the home looking its best and priced right: This is very important. A home without clutter that looks fantastic is much more likely to get multiple offers and those offers will likely be a lot higher. Homes that look good can sell for a lot more than they should. For this reason, we ask our clients to do as much as they can to clean and de-clutter their homes. Once this is done, we send in a home stager to work with you to take the home to the next level, making it look as good as it can with the furnishing and surroundings you have. We pay for the stager as an extra service to our clients. We will discuss pricing with you in detail but the bottom line is that a well-priced house will sell - often for more than expected; an overpriced home often will not even receive an offer. Generally, there is a maximum of two weeks which we can refer to as "the honeymoon period". This is when you are most likely to receive a high offer on your home. As time progresses, generally the price you obtain will be lower.
2. Get as many people as possible into the home at the same time; create the buyer urgency which leads to working with an offer. We are quite confident that we have the most extensive and most effective marketing plan available in the lower mainland. Our advertising program includes the things most realtors do but also includes additional features such as print and telephone invitations to your open house. In addition to our advertising program, our marketing strategy is such that we allow time for ads to get out to the buyers and during that time we do not allow viewings of the home except in exceptional circumstances. We prepare high-quality marketing materials for potential buyers to take away with them giving them the impression that your home is high quality and worth more. I then hold open houses where many people are in the home at one time, creating that feeling of "I have to have it" in the minds of many. The buyer urgency can lead to a great outcome for sellers in getting a high price. 3. Ensure that every buyer who enters the home leaves with all their questions answered. We have hosted our own open houses since we started selling real estate. We believe clients are hiring us for our sales ability. Clients can ask us any questions about your property they wish and have them answered promptly. We also coordinate with Mandarinspeaking realtors in our office if needed. For more details on how we market your property, please see the information included in this package and please ask us as many questions as you like. We look forward to working with you to obtain the optimal result in selling your home!
Sincerely,
Jeremy, Bernie, Laura & Matt
Whitestone Select Properties Group Engel & Völkers Ocean Park
Our Mission Statement We raise the bar in the real estate indusrty by providing world-class service to our clients through hard work, discipline, integrity and commitment.
Our Story Whitestone Select Properties Group was established in 2014. It was created by Laura and Jeremy Kalenuik, with the purpose of creating a real estate team that provided exceptional service and honest advice. In 2015, Whitestone quickly achieved Medallion Status putting them in the top 10% of all real estate teams in the Fraser Valley. Two years later, Whitestone added Matt van den Boogaard to the team. Matt has a business degree and is savvy with online real estate marketing. In 2018, the team was awarded "Top 1% of all teams in the Fraser Valley". In 2018, Whitestone added a new dimension to the team, a familiar name in the local real estate community: Bernie Scholz. He brings with him over 35 years of experience in single family home, townhome, condo, land development and luxury real estate sales. Having seen numerous market cycles, Bernie's knowledge and experience is put to good use with all the various aspects of real estate tha the Whitestone Group is involved in.
Our Achievement • Top 1% of all real estate teams, 2018 - 2022 • 89 homes sold in 2022 • 30 Detached Single Family Homes • 24 Townhomes • 32 Condos At Whitestone Select Properties Group, we are very proud of what we have achieved. Our results are rooted in our commitment to hard work, excellence, professionalism and every amazing cliente we've worked with along the way.
THE ENGEL & VÖLKERS STORY
Experts at your service
Engel & Völkers was founded in 1977. We began as a specialty
opened our first international shop in Majorca, Spain. It marked the
boutique agency providing high-end real estate services to
beginning of our worldwide expansion throughout Europe, Africa,
wealthy European investors in search of assistance from experts
Asia, and North America.
who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation
Today, there are approximately 9,000 real estate advisors in
for our unparalleled level of service, highly valued network and
over 30+ countries and with 850 locations spanning through six
strong leadership in the market. Our successes lead to greater
continents. Though the Engel & Völkers firm has grown beyond a
demand for what we offered. With a brand gaining in recognition
small boutique agency, you can still rely on us for the qualities that
and reputation, we established a system that allowed us to expand
remain our keys to success - local market expertise, a highly valued
without sacrificing our higher standards of quality.
network, and an unparalleled level of service quality.
In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication, we define our brand and showcase the premier properties we represent. In 1990, we
ENGEL & VÖLKERS VANCOUVER
Representing the area's best Operating in Vancouver since 2015, Engel & Völkers Vancouver has experienced unmatched success in our market. We have locations in Yaletown (our flagship shop), Kerrisdale, West Vancouver and South Surrey with over 125 Real Estate Advisors that bring an elevated experience to Vancouver and beyond. With a refined brand and innovative team, we’re here not only to buy and sell homes, but to help you discover the fullness of life found in your next move— whether it’s a first home, dream home, or even a castle (we can help with those, too). From Vancouver to Majorca, Boston to Belize, and everywhere in between, our people possess a shared passion for all that we do.
"
When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals.
"
Christian Völkers, Founder
Competence • Exclusivity • Passion THE CORE VALUES THAT DEFINE US
Engel & Völkers evokes a real estate experience
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expertise and passion for all that we do. Handcrafted attention
PASSION
to every detail and meticulous white-glove service is what each and every one of our clients deserves.
"
There is a single vision shared by
meaning of our brand for each and
the thousands of professionals
every Engel & Völkers advisor.
who represent Engel & Völkers worldwide. It is to link together
Our training, marketing capabilities
the
discerning
and international network ensure
individuals around the world, be
that our advisors can competently
it in a private or business context
meet your real estate needs. They
with total passion. To achieve this
will develop a customized strategy
vision, we have established a set of
and
core values. These values help to
services that will work exclusively
maintain our high level of service
for you. And they will do it all with
quality worldwide and reinforce the
total passion.
aspirations
of
provide
the
specialized
Bernie Scholz PERSONAL REAL ESTATE CORPORATION Bernie has been one of the top realtors in the Fraser Valley for 40 years, serving clients through the highs and lows of an ever-changing real estate market. His upstanding reputation is built on his track record of honest advice, trusted guidance, and years of experience. Bernie knows that being a realtor is not simply selling homes in a community. For Bernie, it is all about living in the area, knowing the people, being an integral member of the community and happily raising his family in this beautiful place we call home. Bernie has been living in South Surrey for over 35 years with his wife Cyndi and their four kids. Bernie speaks German and would be delighted to translate for any German speaking clients. Ich spreche Deutsch.
Jeremy Kalenuik PERSONAL REAL ESTATE CORPORATION Jeremy is known as the person who gets things done. His goal is to help people live their best lives. When it comes to buying and selling real estate, Jeremy has extensive knowledge of the market and the experience to help guide his client's home. His drive, integrity and commitment to his clients have quickly earned him numerous achievement awards and a great amount of respect from his clients and colleagues. As team leader, Jeremy has led Whitestone to be the #1 real estate team in White Rock and South Surrey, as well as the top 1% of all real estate teams in the Fraser Valley. Jeremy graduated from Simon Fraser University (SFU) with his Bachelor of Applied Science majoring in Communications and Marketing. Jeremy has over 15 years of experience in the real estate industry. With his extensive background in project marketing, he works closely with developers and builders marketing new residential and real estate developments. Jeremy loves to spend time with his amazing wife, Laura and their three beautiful daughters.
Matt van den Boogaard REAL ESTATE ADVISOR Matt is a modern real estate professional who uses today's cutting-edge technologies to create an innovative VIP experience for all of his clients. He loves working in real estate and has been helping clients successfully buy and sell homes since 2017. Matt started his own business when he was eleven years old and ran it successfully for ten years. His business venture made him realize that working hard for his clients and helping them achieve their goals is his dream job. Matt graduated from Kwantlen Polytechnic University (KPU) with a BBA in Entrepreneurial Leadership and a Diploma in Marketing Management. During his academic years, Matt won 14 academic and philanthropic awards. Matt strongly believes in giving back to his community. He has been a "Big Brother" in the Big Brothers and Big Sisters program for over seven years. Whether it's helping you sell your home or helping you find your dream home, Matt is always ready and willing to help.
Laura Kalenuik REAL ESTATE ADVISOR Laura has always had a love and passion for real estate. She bought her first apartment at 21 when she was playing basketball and pursuing her Communications degree at Simon Fraser University (SFU). In her five years on the basketball court, she won two national championships. Laura's competitive sports background has given her the ability to thrive in high-pressure situations, allowing her to accomplish tough challenges with great poise and favourable results. Laura has an extensive sales background and an extraordinary ability to connect with clients, understand their needs and provide them with exceptional customer service. She has chosen a career in real estate to have a better work and family balance. Laura and Jeremy are happily married with three young daughters.
Kim Campbell CLIENT CARE MANAGER Kim is our client care manager and the glue that holds our team together. She has been with the Whitestone Team for four years and she is an irreplaceable asset to the team. Before working in real estate, Kim worked in a variety of different roles at Costco Wholesale and has lived throughout BC and Alberta. Kim has a very active and wonderful daughter named Morgan and an adorable cat named Willow. They enjoy their summer holidays in Osoyoos with their extended family. Kim has a wonderful bubbly personality. When Kim isn't in the office, she can be found working out at Orange Theory, running around with her daughter's busy schedule or enjoying a glass of Pinot Gris at the local Cactus Club. You are in excellent hands when Kim is organizing and managing your purchase and sale - she ensures everything runs smoothly.
A Higher Standard Worldwide 35+ COUNTRIES SPANNING 5 CONTINENTS
Engel & Völkers is one of Europe’s most recognized real
roots of our success. We continue to value the knowledge,
estate brands. We specialize in the sale and leasing of
service and network we use to
premium residential property, commercial real estate and
assist each and every client we serve and to achieve their
yachts around the globe. We are also a trusted source
highest real estate aspirations.
of real estate market news and trends on a global scale. Engel & Völkers is part of a culture that appreciates fine
Wherever an Engel & Völkers office has opened, whether
living and discerning taste.
in Europe, Africa, Asia, or in the Americas, the worldwide recognition of our brand follows. For the homes we
Our reputation among the high-end segment of buyers and
represent, including yours, this means greater worldwide
sellers have given us the ability to become the first real
exposure enhanced by the confidence of our brand. This
estate
has been the strategy that has enabled us to successfully
company in the world with a specialized division dedicated
reach qualified international buyers for the homes that we
to the sale of historic properties. These include classical
represent.
mansions, castles, palaces and cloisters throughout Europe. While we continue to reach new heights in the super-prime real estate markets we never lose sight of the
Engel &Völkers began providing services more than 30 years ago as a boutique agency known for its highly specialized real estate service to a small but exclusive clientele.
Local and International Expertise PROVIDING WORLD-CLASS SERVICE
Today, as an international brand serving the needs of many thousands of home sellers and buyers around the world, we continue to value our boutique style of business. We will hold our relationship with you closely and give back to the communities we share. We know the unique features of your local towns and neighborhoods because we understand that these offer priceless value that will affect how we market your property. Though we belong to an international network, we are a local shop and all of our advisors are local experts. Many have grown up in the neighborhood and have a network of clients who are also their friends. What they all have in common is the ability to reach buyers and markets locally, nationally and around the world.
The strength of our network OUR COLLABORATIVE APPROACH With Engel & Völkers you have a dedicated team working to achieve your real estate goals. Our expert advisors have specialized knowledge of local market activity and neighborhood trends. They can evaluate your home in the context of ever changing factors that impact both to ensure an effective pricing strategy. Working with Engel & Völkers means you receive the personal service of an advisor who is supported by members of Engel & Völkers North America in New York City as well as representatives of our global headquarters team in Hamburg, Germany. Your advisor will also have access to our exclusive network of Engel & Völkers professionals worldwide. All work in collaboration to execute and deliver marketing campaigns, public relations exposure, social media engagement, and global outreach to attract more buyers for your home. These elements ensure your property is viewed by the highest number of potential buyers.
Every home is a mansion LUXURY SERVICE ALWAYS
While we do represent historic castles
recognition of our brand continues to provide the advantage of
and mansions throughout the world, we
gaining the attention of a wider audience of potential buyers for
represent homes at all price points, providing
every home we represent.
the same standard of premium service and personal attention for all. No matter
Through periods of strong economic growth and in less certain
the price, size or style of a home, Engel &
times, Engel & Völkers has maintained consistent success in its
Völkers’ core values ensure the very best
sales for the past 30 years.
service and commitment. Our experience and achievements in the many locations and countries we operate have given us a breadth of tools and strategies to be effective for a wide variety of properties, price points and market conditions. We take a consistent approach that includes market research, strategic marketing and maximizing the exposure throughout our network, for every home. The international
Concierge service throughout OUR ADVISORS DELIVER PEACE OF MIND
As an Engel & Völkers client, you are our highest priority. Our
The best real estate agents help their clients buy and sell
collaborative approach to the sales process means involving
homes. Engel & Völkers advisors do more. They will offer you
you in as much or as little of the activities as you would like.
guidance and insight in ways not every agent can. In fact,
However, through it all, we will provide proactive and ongoing
we designate our agents as “Advisors”, to better define the
communication, reporting on the status of your home as
higher level of service they provide.Engel & Völkers maintains
often as is most convenient and valuable for you.
consistently high levels of service experience throughout the world by managing performance at every level. We are
You will receive regular updates on the status of your
highly selective of the agents who join us. We approach
property, written reports on each showing, details of
top performers with proven track records and real estate
our
before
professionals who are well respected within the community.
they are implemented. We consider open and frequent
A deep understanding of client service is essential. Our
communications between our advisors and clients to be
advisors start out great and always strive to be better.
marketing
campaigns
and
new
measures
essential. Our hope and our goal is to have the successful sale of your home be the first of many opportunities in which
First and foremost, they are the experts. They can recommend
we can be of service in achieving your real estate goals
restaurants, movie theaters, financial institutions, popular tourist attractions and cultural events. Most importantly,
Detailed information to keep you up to date: • Reports after each showing • Activity reports on the status of your sale • Latest market information • Evaluation for marketing measures • Advice on aesthetic improvements
they can talk about the real estate market and where your home is in the bigger picture. Being experts, our advisors provide more than facts. They will provide you with valuable insight that is relevant to your personalized needs and see to every detail throughout the process so you won’t have to worry.
Why choose our real estate team? •
Four full-time real estate agents working on your behalf with a team approach to market your home.
•
One full-time client care manager making sure you have the best experience possible and that everything goes smoothly.
•
One marketing manager making sure your property gets full exposure on every marketing channel.
•
State of the art and proactive selling and buying approach.
•
Unparalleled commitment to exceptional service.
Top 1% of real estate teams in the Fraser Valley, 2018 - 2022* OVER 60 YEARS OF COMBINED REAL ESTATE EXPERIENCE
Seller representation OUR CONCIERGE LEVEL OF SERVICE
Your Engel & Völkers advisor will tend to every need throughout the home sales process to ensure a worry free experience for you. You can expect insight and information from a market expert, marketing strategies tailored to your property, proactive communication and ongoing consultation. The marketing professionals at Engel & Völkers who support our advisors have committed themselves to a clearly defined goal: to identify the maximum value of your home and to sell it for the best price possible. Using our broad range of expertise and the specialized training received at our company-owned academy, we dedicate ourselves to this goal and perform with total passion.
Initial assessment
Beyond the transaction
From offer to closing
Concierge service throughout
Presenting our strategy
Creating the marketing campaign
Planning a successful open house
Initial assessment
GETTING TO KNOW YOUR NEEDS
The better we know you, the better we can serve you. That is why we start with an individual consultation with every client. Our goal is to get a better understanding of your expectations and to learn more about the property through your eyes. As a leading real estate company with an international profile, you will be provided with exceptional service that starts from day one. During this step in the process, our advisor will review every aspect of your property, ask questions and research the local market trends and activity. The steps are taken to determine key marketing points, outline the ways in which we will collaborate with you on a pricing strategy, identify your home’s target audience and gain a full understanding of your specific and unique needs. This crucial first step sets a course for you, our advisor, our brokerage and our brand to work together to sell your home at the highest price within an acceptable time frame and in a stress-free manner.
The scope of our research: • Review your property • Conduct a homeowner interview • Research market activity and trends • Identify target audience • Outline pricing strategy • Gain full understanding of unique homeowner needs
An effective listing strategy
PRICE, TIMING AND EXPOSURE
Finding the best buyer for a home is to expose it to the largest number of potential buyers. The
15%
market dictates the amount of attention a home
10%
will receive based on its listed price. Pricing above market value will get the attention of fewer
10%
potential buyers. Pricing at or below market value
30%
will attract more buyers.
Market Value
60%
The chart represents the amount of interest among potential homebuyers once a property is listed.
-10%
75%
Statistics show that interest and excitement are highest within the first four weeks on the market. With the higher level of interest comes the best
-15%
90%
opportunity to communicate the value of the property and to ultimately sell it.
Asking price compared for Market Value
Preparation and, especially pricing, are crucial in capitalizing on this initial exposure. As weeks pass and without the added recognition as a “new listing”, interest falls and reintroducing the home at an adjusted price typically does not receive the
Pricing is everything. If you miss the right
same attention as the first four weeks.
price range, the chances are fewer buyers.
80%
60%
30%
20%
0% Listing
1
2
3
4 Weeks
5
6
7
All-encompasing marketing reach
MULTI-PL ATFORM STRATEGY Local exposure & marketing initiatives:
Online exposure:
• Engel & Völkers Advisor’s contacts and
• evrealestate.com
relationships
• vancouver.evrealestate.com
• Exclusive exposé display
• wsj.com
• Local publications (Vancouver Sun, etc.)
• MansionsGlobal.com
• Yard sign
• JamesEdition.com
• Property showings
• Realtor.ca
• Professional photography
• Juwai.com (Weekly leads - 90% of the received
• 3D Tour & Floor plans
• leads are for properties over $5 Million)
• Video Tour
• All ListHub partner websites
• Custom Property brochure
• Custom Email blast to International database
and local database.
National exposure:
International exposure:
• Engel & Völkers North America network
• Engel & Völkers global network GG Magazine
• Engel & Völkers Shop TV Private Residences
• International New York Times
• The New York Times
• International media exchange
• The Wall Street Journal
• Worldwide exposés display
• GQ
• Global corporate communications
• Vanity Fair • Condé Nast Traveler • The New Yorker • Architectural Digest
Creating the marketing campaign
DESIGNING BESPOKE STRATEGIES
With a full understanding of your home’s position in the market and a pricing strategy to meet your goal within an acceptable time frame, our marketing team will go to work in developing and executing a custom strategy to promote your home to the target audiences we’ve identified. Professional photographers will capture images of your home that will leap out of the pages of world-class publications where Engel & Völkers ads are placed. Our designers and copywriters will work together to build your campaigns which may include direct mail, online advertising, social media posts and on exposés appearing in shops throughout our international network. We also have a dedicated public relations group who find newsworthy features to present to our list of local, national and international media. We will market your property in a focused manner to prospective buyers that we have specifically chosen from within our network our existing global list that includes more than 400,000 clients around the world. We will also leverage the Engel & Völkers brand locally to maximize exposure, as well.
Full service marketing and advertising: • Professional high quality creative work • Engel & Völkers brand recognition • Advertisements in local, national and international publications • Preferred placements and branding on top real estate search sites • Presence on Engel & Völkers websites • Social media and public relations
Picture perfect
EYE CATCHING IMAGERY We only work with professional photographers and
When a potential buyer notices the right home it is
videographers who have earned our trust when it comes
typically love at first sight. Online or in print, you only
to the quality of their work. They are the best in their
have one chance to make a great first impression.
fields and produce work that captures both the details and the essence of a property’s greatest features.
Within the few minutes it takes for an opportunity to be won or lost, when noticing your property, it is all the more
On our websites, brochures, print advertising and
critical that the presentation of your property digitally
videos exceptional presentation is not only an essential
and in print is professionally styled.
requirement of the Engel & Völkers brand, it greatly increases the chance of connecting your home to the right buyer.
Superior Online Presence
CAPTURING MILLIONS OF VISITORS EACH DAY The Engel & Völkers network of websites are the center piece of our integrated online marketing strategy. It includes our local, national and international websites designed to introduce and engage highly qualified visitors from nearby and afar. Our website leads the industry for its design, tools and functionality. The intuitive and visually attractive layout of the Engel & Völkers websites increase the amount of time spent viewing to increase engagement and lead generation. As part of our overall web strategy, our shop-level websites concentrate on listing exposure for local and regional homebuyers while potential buyers searching nationally are connected to ourpages through our Engel & Völkers U.S. site. International buyers visiting any of our other Engel & Völkers websites from countries around the world are also linked in to our pages.
Our EDGE platform
EXTENSIVE DOMESTIC & GLOBAL EXPOSURE At Engel & Völkers we keep our consumers’ best interests top of mind, leading with personal experience and leveraging technology to enhance the white glove service we provide. In the evolving landscape of real estate it’s important that we continue to align ourselves with diverse and strategic partners that provide the greatest opportunities to give our network an EDGE in their business and consumers the EDGE in selling their homes through the most efficient and enjoyable process possible. That EDGE has never been stronger! The Extensive Domestic & Global Exposure (EDGE) platform for our North American network is a means of expanding our online listing syndication platform created to provide you that very EDGE.
Unrivaled online exposure
OUR MULTI-CHANNEL PLATFORM
90% of home buyers began their search using the internet and 47% who started this way actually purchased the home they found online. We understand the power and the necessity in strategic online exposure for your listing. Our partnership with ListHubGlobal, the nation’s number one distribution network, is one of the key ways we attract more potential buyers to our listings. Juwai.com is where Asia goes to find an international property. Meaning; “home overseas”, the site is visited by thousands of Chinese buyers, the largest international property buying force, each day from over 315 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore. The Wall Street Journal has expanded its online marketing power with the introduction in 2015 of Mansion Global, a standalone, luxury real estate website and mobile app that connects wealthy global buyers with extraordinary properties. James Edition is the premium online marketplace where high-networth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry and all accouterments of the luxury lifestyle.
The E&V mobile strategy
CONNECTING BUYERS TO YOUR HOME A growing number of real estate related searches are happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is for our smartphone and tablet users. We’ve developed mobile apps and optimized our marketing tools for mobile access to ensure our presence in this emerging segment. Designed for the iPhone®, Android®, iPad® and other mobile and tablet devices, the E&V Mobile App searches and finds the most accurate and up to date MLS listings from the Engel & Völkers network. We’ve also ensured that our listings appear on the most popular real estate mobile apps being downloaded, including Partner sites including Realtor.ca.
Social Media strategy
The E&V Mobile app gives you access to: • Home searches by price, beds, baths, lot size & square footage and more. • Home searches by new to market and price reduction listings and open houses. • Saved searches to keep track of viewed homes. • One-click-contact to an Engel & Völkers’ sales advisor.
ENGAGING FANS, CREATING BUYERS
Engel & Völkers places special attention in social media where over 35% of all online activity is spent. We engage our friends and fans through our Facebook® pages and YouTube® videos ensuring that our brand, services and premier properties remain a topic of conversation. Through Instagram® and Facebook® we are able to create content relevant to the market plus sponsored ads that will effectively showcase your property and drive traffic to the website. Our strategy in social media is to be where our clients and potential clients are, providing content of true value and driving traffic to our properties. We also use social media to strengthen our connections locally by reporting and sharing news and interests happening within our community.
Targeted print placements
ADVERTISING IN PREMIUM PUBLICATIONS While a greater number of property searches begin online, our relationships with the world’s leading publications, local magazines and newspapers and our ongoing public relations activities ensure all around maximum exposure for our listings in print. Engel & Völkers has maintained special arrangements for years that allow our properties heightened exposure in local, national and international print publications such as The New York Times, Architectural Digest, The International New York Times (formerly The International Herald Tribune) and Condé Nast Traveler. Our listings appear in foreign publications abroad through our international network of Engel & Völkers shops in 39 countries. Our own publication GG, is designed to promote our properties to our exclusive network of valued clients, and we also work closely with widely read print publications in our area for the best placements of Engel & Völkers listing and to maximize targeted exposure locally.
GG magazine
SHOWCASING THE E&V LIFESTYLE In 1988, we launched GG magazine, a high-end, glossy publication created to keep our clients informed of the latest news and trends in the luxury lifestyle world. It was also the place for us to share premier properties represented by Engel & Völkers. Printed seasonally and in six languages, GG explores culture, art, design and architecture and profiles innovators, artists and celebrities as well as the incredible homes in which they live. It is also the high end catalog in which we present the properties we represent, including yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our international network and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.
Local & North American advertising TARGETING QUALIFIED BUYERS
It has been said, and it is true, that a daily newspaper is the first draft of history. But it is so much more than that, at least in the case of The Vancouver Sun, which for the past century has been telling the story of its young namesake city and the people who live here. As part of the Vancouver Sun Advertising Program, we will be able to Feature your listing and showcase it to qualified buyers. We will be able to feature your property in a bi-weekly print ad in the Vancouver Sun, the #1 paper in the region, with a daily circulation of over 156,000. Published four times a year, Private Residences North America showcases the premier properties represented by Engel & Völkers and offers your property both national and international exposure. This publication is a way for you to reach potential buyers both here and abroad. Private Residences is sought after by Engel & Völkers brokerages internationally for its focus on North American markets. Additionally, each issue is delivered directly to our exclusive database of home buyers, estate managers, financial advisors and relocation consultants.
Proven measures for ensuring a successful showing: • Depersonalizing interior design • Ideal scheduling • Light repairs, landscaping to enhance curb appeal • Talking points to elaborate on the home’s best features
Planning a successful open house. LETTING YOUR HOME TELL THE STORY
We believe that careful planning, preparation and a depth of knowledge about your property are the elements of a successful home showing. This includes ideal scheduling to professional staging to a strategic approach to hosting the event. Our list of contacts include professional services for light repairs, landscaping and staging. We work with you to identify the most convenient dates and hours for the showing and promote them to achieve the highest number of attendees.
The Process Once we list your home, we like to have 10 days prior to the first open house to ensure that all ads have been placed and all prospective buyers have had a chance to view them. Generally the timing is something similar to this: DAY 1: List your home (sign all documents) DAY 2 - 5: Have our stager advise you in making your home 'showhome ready'. Have professional photographs taken, have floorplans drawn up, post "For Sale" sign and topper with open house information. DAY 6 - 9: Prepare all marketing material and highlight sheet. Place ad on all websites - local and international. Send out "Just Listed/Open House" postcards to neighbours. Announce the listing to all realtors. DAY 10: Open House During this process if you will be buying a new home, we will get you started on that process as well.
Above & Beyond
ACHIEVING THE BEST POSSIBLE OUTCOME Our service focuses on quickly relaying purchase offers and advising on the submission of counter-offers, the negotiating process itself, inspections, contractual issues and closing preparations. While we communicate often throughout this process as your representative, it is our role to stand firm and skillfully negotiate on your behalf and to achieve the best results for you. We will assist you throughout the transaction, be present at closing and handle the exchange of keys.
Ideal conditions for a successful closing: • Agreement between all parties concerning the purchase price and contingencies • Proper preparation of all required documents • Regular communications between all parties • Transaction management • Service at closing • Assistance during the handover of the property
Engel & Völkers charity OUR GLOBAL MISSION TO SERVE Success is a wonderful thing but sharing that success makes it even more so. A family contact of our President and CEO, Christian Völkers drew our attention to Africa and specifically to the village of Agbetiko. We believe that our business operations are inextricably linked with a duty to act in a socially responsible way. That is why we have founded the Engel & Völkers Charity e.V. to actively support a primary school project in Togo, West Africa. The living conditions of children living in the so called “Fourth World” leave no scope for evasion and discussion. It is not just financial inter-connectedness that poses a challenge in our age of globalization but above all social and humanitarian integration. Engel & Völkers is the first cause marketing sponsor for Special Olympics campaign. This new campaign plans to inspire and mobilize youth around the world to connect with people with intellectual disabilities and create more inclusive communities, leading to a more respectful world for everyone. “Engel & Völkers is proud to be a part of developing the first Unified Generation that will fight inactivity, intolerance and injustice for people with intellectual disabilities,” said CEO of Engel & Völkers North America, Anthony Hitt. Engel & Völkers chose Special Olympics as the North American charity of choice due to its aligned brand values of passion and com-petence, the ability to work with Engel & Völkers on national and local levels, and its outstanding brand awareness and reputation. This sponsorship is the first step in the company’s ongoing commitment with its growing North American network of shops and advisors to help create more respectful communities.
Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world.
Purpose of evaluation To estimate market value of a property, we look at the selling prices of comparable homes to determine value. The listing price of comparable homes are not helpful (except to determine competition) as some sellers and realtors overprice homes. Selling price can end up being much lower than listing price if the initial listing price is overly optimistic. Market Value: The highest estimated price (in terms of money ) that a property will bring if exposed for sale in the open market allowing reasonable time to find a buyer who purchases it with the knowledge of other comparable properties. or It is referred to as the price a willing seller would sell and a willing buyer would buy, neither being under abnormal pressure.
Current Listings What people hope to get for their homes. This shows us who your competition is but does not assist in pricing your own home.
Latest Sales What buyers are willing to pay for homes. This helps us determine what your home may sell for and a good list price.
Recently Expired For terminated or cancelled listings. Homes that failed to sell usually due to overpricing.
Appendix Other usefull information to help your home sell.
Notes
Notes
Yaletown Shop
Kerrisdale Shop
West Vancouver Shop
130 - 1152 Mainland Street Vancouver BC V6B 4X2
2126 W. 41st Avenue Vancouver, BC V6M 1Z1
2416 Marine Drive West Vancouver, BC V7V 1E1
Ocean Park Shop 1562 128th Street Surrey, BC V4A 3T7