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TABLE OF CONTENTS
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Our Team
Our Edge Platform
Creating The Marketing Campaign
Engel & Völkers
"When considering buying or selling a property, it is essential to work with true market experts who take the time to understand your unique real estate goals.” - Christian Völkers, Founder
OUR TEAM
GLENN
Glenn is a highly experienced and dedicated Real Estate Advisor in Vancouver, BC. Since obtaining his license in 2005, he has had the pleasure of representing clients in the purchase and sale of modern and heritage-style homes, as well as investment properties. He has been a valued member of the Engel & Völkers Vancouver team since the opening of their flagship shop in Yaletown in 2015. Glenn understands that the real estate market is constantly evolving and in order to provide his clients and friends with the highest level of service, he is committed to ongoing education, creative strategies, indepth market knowledge, solid relationships within the industry, and a collaborative mindset. He understands that investing in real estate is a significant undertaking, whether for a personal residence or an investment property. Glenn firmly believes that it is crucial to ensure his clients have all the information they need to make informed decisions. He advises them on all aspects of the process and provides ongoing support, enabling his clients to undertake and proceed through the process with confidence. He values building trust and strong relationships with his clients, which starts with a simple conversation. He invites you to connect with him to see if he is the right fit for you and wishes you all the best in your real estate journey. Real Estate Advisor, Team Leader +1 (604) 782-7545 @glennandbrittanyrealestate glenn.feldstein@evrealestate.com
BRITTANY
Brittany is a passionate, professional, and dedicated real estate agent who consistently goes above and beyond to exceed the expectations of her clients. Her greatest strength is the absolute confidence she instills in her clients and colleagues, which she achieves through her extensive market knowledge, tireless work ethic, open communication, and exceptional interpersonal abilities. Brittany has always been fascinated by the design and aesthetic of a home, which led her to pursue her interior design certificate from BCIT. She then worked in both residential and commercial design before receiving her real estate license in 2008. This unique combination of skills and experience allows her to provide her clients with a truly holistic approach to real estate, understanding both the practical and aesthetic considerations of a property. In the Greater Vancouver real estate market, Brittany is a highly connected and respected figure. She understands that every home, client, and transaction is unique and that's why she guarantees to give her clients the same absolute dedication and ensure that their interests are always her top priority.
Real Estate Advisor, Team Leader +1 604.831.2748 @glennandbrittanyrealestate brittany@brittanywhiterealestate.com
OUR EDGE PLATFORM
EDGE Our Extensive Domestic & Global Exposure (EDGE) platform provides unprecedented reach to get your listings in front of qualified consumers whether they’re next door, in The Americas or abroad. Exclusive to Engel & Volkers, EDGE provides the potential to reach approximately 10,000,000,000 visitors per year via the sites we partner with. Highlighting the EDGE program is an integral part of your listing presentation. Exposure from the EDGE program includes but is not limited to: MONTHLY VISITORS
EDGE Extensive Domestic & Global Exposure
We prioritize our clients' best interests by utilizing our personal experience and incorporating technology to deliver exceptional service. In the constantly changing real estate industry, it's crucial that we align ourselves with diverse and strategic partners to give our network a competitive advantage and provide our clients with the most efficient and enjoyable process when selling their homes. The EDGE platform for our North American network is an extension of our online listing syndication platform, designed to give you the extra advantage you need. The Extensive Domestic & Global Exposure (EDGE) platform is the means of expanding our online listing syndication platform to provide you that very EDGE.
UNRIVALED ONLINE EXPOSURE Our Multi-Channel Platform
With the majority of home buyers starting their search online, we understand the importance of strategic online exposure for your listing. Our partnership with ListHubGlobal, the nation's leading distribution network, is one of the key ways we attract more potential buyers to our listings. Additionally, Juwai.com, which means "home overseas",, is the top destination for Chinese buyers searching for international properties. The site receives thousands of daily visitors from over 315 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia, and Singapore, making it an important platform for reaching the largest international property buying force.
CREATING THE MARKETING CAMPAIGN
ALL-ENCOMPASSING MARKETING REACH Multi-Platform Strategy National Exposure:
International exposure:
Engel & Völkers North America network
Engel & Völkers Global Network GG Magazine
Engel & Völkers Shop TV Private Residences
International New York Times International
The New York Times
Media Exchange Worldwide Exposés Display
The Wall Street Journal
Global
GQ
Corporate Communications
Vanity Fair Condé Nast Traveler The New Yorker Architectural Digest
Local exposure & marketing initiatives:
Online exposure:
Engel & Völkers Advisor’s contacts and
glennandbrittany.com
relationships
evrealestate.com
Exclusive exposé display
vancouver.evrealestate.com
Property signage
Social media platforms
Property showings
Youtube
Professional photography
Realtor.ca
Floor plans Video Tour Custom Property brochure Custom Email blast to entire database
CREATING THE MARKETING CAMPAIGN Designing Bespoke Strategies Our team will provide a comprehensive analysis of your home's value in the current market and create a personalized pricing strategy to achieve your goals within an appropriate time frame. Utilizing our extensive marketing expertise, we will develop and implement a customized strategy to effectively showcase your property to a targeted audience of potential buyers. We will proactively market your home through targeted efforts, utilizing the Engel & Völkers brand's reputation to maximize exposure and reach a large number of interested buyers.
Full service marketing and advertising: Professional high quality creative work Engel & Völkers brand recognition Preferred placements and branding on top real estate search sites Presence on Engel & Völkers websites Social media and public relations
PICTURE PERFECT Eye Catching Imagery At the Glenn and Brittany Real Estate Group and Engel & Völkers brand, we understand the importance of showcasing your property in the best possible light. That is why we work exclusively with professional photographers and videographers who have earned our trust for their exceptional quality of work. These experts have the skill and experience to capture the details and essence of a property's greatest features, ensuring that our presentation of your home is of the highest standard. With our exceptional presentation, we greatly increase the chances of attracting the right buyer for your property. We know that first impressions are crucial, and so it is essential that your property's digital and print presentation is professionally styled to capture the attention of potential buyers and make a lasting impact.
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COMMUNITIES
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SUPERIOR ONLINE PRESENCE Capturing Millions of Visitors Each Day Our online marketing strategy is anchored by a network of websites that are accessible through Engel & Völkers. This includes our local, national, and international websites which are designed to attract and engage highly qualified visitors from all over the world. Our personal website, glennandbrittany.com, boasts an intuitive and visually appealing layout which increases engagement and lead generation by keeping visitors on the site for longer periods of time. As part of our comprehensive web strategy, our shop-level websites focus on providing listing exposure for local and regional home buyers, while potential buyers searching nationally are directed to our pages through our Engel & Völkers U.S. site. International buyers visiting any of our Engel & Völkers websites from countries around the world are also linked to our pages.
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PROPERTIES
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SOCIAL MEDIA STRATEGY Engaging Fans, Creating Buyers
We understand the importance of social media in the real estate industry. We pay special attention to social media platforms, where a significant portion of online activity takes place. We engage our followers through our Instagram, Facebook, LinkedIn, Twitter, and YouTube channels, ensuring that the properties we represent remain a topic of conversation. Through Instagram and Facebook, we create relevant content and sponsored ads that effectively showcase your property and drive traffic to our website for a more detailed look. Our strategy on social media is to be where our clients and potential clients are, providing valuable content and driving traffic to our properties. Additionally, we use social media to strengthen our connections locally by reporting and sharing news and interests happening within our community.
TARGETED PRINT PLACEMENT Advertising In Premium Publications
While many property searches begin online, our partnerships with leading publications, local magazines, and newspapers, as well as our ongoing public relations efforts, ensure maximum print exposure for our listings. Engel & Völkers has long-standing relationships that allow its properties to be highlighted in a wide range of local, national, and international print publications such as The New York Times, Architectural Digest, The International New York Times, and Condé Nast Traveler. Additionally, through our international network of Engel & Völkers shops in 39 countries, our listings are also featured in foreign publications abroad. Our own publication, GG, is tailored to promote our properties to our exclusive network of valued clients. Furthermore, we work closely with widely read print publications in our area to secure the best placements for our listings and to achieve maximum targeted exposure locally.
GG MAGAZINE Showcasing The E&V Lifestyle In 1988, we launched GG magazine, a high-end, glossy publication created to keep our clients informed of the latest news and trends in the luxury lifestyle world. It was also the place for us to share premier properties represented by Engel & Völkers. Printed seasonally and in six languages, GG explores culture, art, design and architecture and profiles innovators, artists and celebrities as well as the incredible homes in which they live. It is also the high end catalog in which we present the properties we represent, including yours. As part of GG, your property can be delivered directly to Engel & Völkers’ top clients, distributed through our international network and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.
ENGEL & VÖLKERS
The Engel & Völkers Story Our success as a global leader
Engel & Völkers was founded in 1977. We be-gan as a specialty boutique agency providing high end real estate services to wealthy European investors in search of assistance from ex-perts who were highly professional and discreet. We proved our competence and passion early on and quickly earned a reputation for our unparalleled level of service, highly valued network and strong leadership in the market.
In the same year, we also established the Engel & Völkers Academy to maintain our standard of quality among the growing numbers of expert real estate advisors choosing to represent our brand. In 1990, we opened our first international shop in Majorca, Spain. It marked the beginning of our worldwide expansion throughout Europe, Africa, Asia, and North America.
Our successes lead to greater demand for what we offered. With a brand gaining in recognition and reputation, we established a system that al-lowed us to expand without sacrificing our high-er standards of quality.
Today, there are approximately 9,000 real estate advisors in over 30+ countries and with 850 loca-tions spanning through six continents.
In 1988, we launched our own lifestyle, design and architecture magazine, GG. Through this publication we define our brand and showcase the premier properties we represent.
Though the Engel & Völkers firm has grown beyond a small boutique agency, you can still rely on us for the qualities that remain our keys to success - local market expertise, a highly val-ued network, and an unparalleled level of service quality.
WORKING WITH ENGEL & VÖLKERS Our success as a global leader
Engel & Völkers advisors are renowned for their professionalism and dedication to providing highquality, personalized service. These values are upheld by all Engel & Völkers advisors in local markets worldwide. Our advisors embody the core values of competence, exclusivity, and passion as they represent a luxury, global real estate brand with over 40 years of brand heritage and experience. Our advisors are leaders in their local markets, with deep knowledge and valuable connections that help maintain our consistent leadership on an international level. We will go above and beyond to market your property and obtain the best outcome for you, ensuring the best terms and conditions to help you reach your goals while minimizing stress in the transaction process.
“Engel & Völkers evokes a real estate experience with the utmost competence, exclusive expertise and passion for all that we do. Handcrafted attention to every detail and meticulous white-glove service is what each and every one of our clients deserves.”
COMPETENCE, EXCLUSIVITY AND PASSION The core values that define us
There is a single vision shared by the thousands of professionals who represent Engel & Völkers worldwide. It is to link together the aspirations of discerning individuals around the world, be it in a private or business context with total passion. To achieve this vision, we have established a set of core values. These values help to maintain our high level of service quality worldwide and reinforce the meaning of our brand for each and every Engel & Völkers advisor. Our training, marketing capabilities and international network ensure that our advisors can competently meet your real estate needs. They will develop a customized strategy and provide the specialized services that will work exclusively for you. And they will do it all with total passion.
A HIGHER STANDARD WORLDWIDE 35+ Countries spanning 5 continents Engel & Völkers is one of Europe’s most recognized real estate brands. We specialize in the sale and leasing of premium residential property, commercial real estate and yachts around the globe. We are also a trusted source of real estate market news and trends on a global scale. Engel & Völkers is part of a culture that appreciates fine living and discerning taste. Our reputation among the high-end segment of buyers and sellers have given us the ability to become the first real estate company in the world with a specialized division dedicated to the sale of historic properties. These include classical mansions, castles, palaces and cloisters throughout the world.
While we continue to reach new heights in the super-prime real estate markets we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their highest real estate aspirations. Wherever an Engel & Völkers office has opened, whether in Europe, Africa, Asia, or in the Americas, the worldwide recognition of our brand follows.For the homes we represent, including yours, this means greater worldwide exposure enhanced by the confidence of our brand. This has been the strategy that has enabled us to successfully reach qualified international buyers for the homes that we represent.
GLENN FELDSTEIN 604-7827545 glenn.feldstein@evrealestate.com
BRITTANY WHITE 604-831-2748 brittany@brittanywhiterealestate.com