Time and exposure Charting the optimum moment

Weeks on the Market

The chart represents the amount of interest among potential homebuyers once a property is listed. Statistics show that interest and excitement are highest within the first four weeks on the market. With the higher level of interest comes the best opportunity to communicate the value of the property and to ultimately sell it.

The chart represents the amount of interest among potential homebuyers once a property is listed. Statistics show that interest and excitement are highest within the first four weeks on the market. With the higher level of interest comes the best opportunity to communicate the value of the property and to ultimately sell it. Preparation and, especially pricing, are crucial in capitalizing on this initial exposure. As weeks pass and without the added recognition as a “new listing”, interest falls and reintroducing the home at an adjusted price typically does not receive the same attention as the first four weeks.

Timing is extremely important in the real estate market. The graph below illustrates the importance of placing your property on the market at a realistic price and terms from the very beginning. A property attracts the most excitement and interest from the real estate community and potential buyers when it is first listed; therefore, it has the highest chance of selling when it is new on the market.

Preparation and, especially pricing, are crucial in capitalizing on this initial exposure. As weeks pass and without the added recognition as a “new listing”, interest falls and reintroducing the home at an adjusted price typically does not receive the same attention as the first four weeks.