An effective listing strategy

Price, timing & exposure

Finding the best buyer for a home is to expose it to the largest number of potential buyers. The market dictates the amount of attention a home will receive based on its listed price. Pricing above market value will get the attention of fewer potential buyers. Pricing at or below market value will attract more buyers.

Pricing Pyramid and Selling Price vs. Timing

Asking price compared for Market

Percentage of potential buyers who will look at property

Percentage of potential buyers who will look at property

Pricing is everything. If you miss the right price range, the chances are fewer buyers will find your home.

Pricing is everything. If you miss the right price range, the chances are fewer buyers.

Finding the best buyer for a home is to expose it to the largest number of potential buyers. The market dictates the amount of attention a home will receive based on its listed price.

Pricing above market value will get the attention of fewer potential buyers. Pricing at or below market value will attract more buyers.