Local Marketing Strategies

Technology gives us the ability to connect to more people, faster. Yet, in real estate, it’s still the first impressions and personal connections that make the difference between leaders and followers. That’s why Engel & Völkers Western Frontier continues to invest in local marketing. Our goal is to reach our clients in an intimate and personal manner. Creating a desire to buy or sell real estate by presenting them a luxurious, hand crafted experience that they want to be apart of.

Newspaper Advertisements

While we all know that the local print industry has decliend on a national level, we know that they are still a relevant and important component of our media mixture. Studies show that key demographics of people (55+ with disposable income) still read their local papers. That is why we run weekly ads, with premium placement, in the papers in our markets. We also have a weekly front-page advertisement in the Missoulian. This high impact, premium location ad is a great tool for catch the reader’s attention before they even begin to read the paper.

Billboard Advertisements

There is no better way to connect with our targeted client than when they are driving to their dream, home. For that reason, we advertise on billboards during peak times such as summer and spring. Billboards gives us the ability to able to speak our clients when they aren’t necessarily thinking about their next real estate purchase.

Private Residences • Western Frontier is our premium publication that featuring our exclusive property listings. This quarterly produced publication is direct mailed to targeted homes in Western Montana and distributed via our local shops, at select professional and medical offices, airports and business throughout our coverage area. This coffee table quality publication features beautiful property images, area information and advertisements from select business partners.