Things. Elisa Werbler
Things.
Elisa Werbler
Š Copyright 2015 by Elisa Werbler All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission in writing from the author. For inquiries, contact elisa@elisawerbler.com School of Visual Arts MFA Products of Design 136 West 21st Street New York, NY 10011-3213 productsofdesign.sva.edu
serif typeset in Century Schoolbook sans-serif typeset in Value by Benjamin Critton Printed by Blurb
Elisa Werbler Author and Designer
Allan Chochinov Chair, MFA Products of Design Thesis Advisor
Andrew Schloss Thesis I Advisor
Abby Covert Thesis II Advisor
Lex Berko Editor
Contents
Introduction
09
Things We Don’t Need
66
How This Thesis Came To Be
Audience
85
The Thing You Are Reading
We All Have Things
Let’s Talk About Things
Opportunities
Goals & Objectives
15
What Happens To Your...
Why What
Things Early On
How
Initial Ideas & Prototypes
93
Branded Objects
Previous Work
21
The Things That Came Before
Developed Things
Blank Slate
Final Offerings
What’s Mine Is Yours
Futuring & Speculation
113
Chain-Of-Custody
Research Exploring Things
31
Lossless Trappings
Stories About Things Sociology & Things
Future Things
The Psychology of Things
Looking Forward
173
Things On Planet Earth Digital Things
More Things
Things To Keep
Lexicon
The Professionals
Select Bibliography
How Did We Get Here?
Thanks.
177
08
Chapter 1
Introduction Let’s Talk About Things
relationships with others, the things we consume, the things we share,
We live in a world of things. Thou-
and the things we can’t bear to
sands of things surround us every-
part with.
day, and we interact with only a fraction of them on a regular basis. Some
Let me start by defining the word
of these items are functional and
“things.” I have defined things for the
help us to complete our daily tasks.
purpose of this thesis as the personal
Some of them act only as a physi-
artifacts accumulated over the course
cal reminder of a certain place and
of someone’s life. Here are some
time. These things are inanimate
words that can all be considered
and unable to express emotion, and
things: stuff, objects, possessions,
yet, they have the powerful ability to
items, collectibles, goods, effects, ar-
recount stories, create interactions,
tifacts, belongings, mementos, trap-
and even build identities.
pings, and so on. Things can mean anything, a challenge this thesis has
This thesis explores how we ascribe
embraced with open arms.
value to our everyday things. It examines the things we cherish from our pasts, the things that signify our
09
“Have nothing in your house that you do not know to be useful or believe to be beautiful.� William Morris
How This Thesis Came To Be
and feel, and I began to cultivate the idea that the things you keep are the things you care about, and a reflec-
As a child, my favorite hobby was
tion of who you are as a person.
painting, a skill that I continued to refine through my teens and one that
I like things. I like experiencing
eventually landed me in art school.
things with all of my senses, and
I studied furniture design, which I
sharing those experiences with oth-
found to be incredibly rewarding. I
ers. I enjoy collecting things that
designed things for people to interact
remind me of a certain time and
with on a personal level, often within
place. I also like new things, things I
the home. I’ve always had an interest
find beautiful or useful or that I sim-
in the way things look, work,
ply want. But there is a disconnect
10
Introduction
between my feelings towards these
decided to further my education, and
things, and how I experience them.
broaden my professional experience.
The things that I have keep accumulating. They get pushed deeper into
My entire life I’ve been surrounded
a drawer or a closet, or even worse,
by people that care deeply about
into the storage basement of my par-
their things, as well as people that
ents’ house. Whenever I purchased
don’t. I come from a family of Ho-
something new, the imbalance be-
locaust survivors who came to the
came even greater. Turns out I’m not
United States with almost no person-
the only one with this problem—as a
al possessions. Their most valuable
society, we have too many things.
things were photographs of those they had lost in the war. They were
Between 2010 and 2014 I designed
determined to establish their lives
and executed window and inte-
here, and had to make it count. My
rior displays for Anthropologie, the
grandmother was an avid antiques
women’s clothing, home, and acces-
collector. I would say that much of
sories store that is the epitome of
what she collected didn’t intrinsically
a “lifestyle brand.” Unlike many
bring her joy. However, the fact that
other companies that box and ship
she was able to collect it, and call it
ready-made displays from their
her own, made it valuable.
1
headquarters to each store, my colleagues and I made every tiny detail
My interests lay in the ability of our
by hand. After a while, I started to
things to act as a representation of
feel as though I was contributing in
who we are. The goal of this work is
large part to people being duped by
to uncover how those things affect
paper flowers and wooden chevrons.
our emotional states and to define
I felt as though people were merely
what it is that we consider valuable.
buying into the atmosphere that I
Our things can often manifest them-
had helped to perpetuate and not
selves as clutter, both physically and
the products themselves. This was
mentally. This thesis aims to help
the beginning of my questioning the
people uncover what is truly worth
things that I bring into this world
keeping by letting go of the things
and how they affect people. It is
that are not.
also, in large part, the reason why I
11
Things
The Thing You Are Reading
In this thesis, I’m not only challenging myself—I’m challenging the role of the designer. I’m a designer and designers make things. If there
This book is a document that encap-
is one thing that I struggled with
sulates a year’s worth of research-
the most over the course of the past
ing things. It illustrates my design
two years it would be in making
offerings and the process it took to
things, which is usually a strength
get there. This book is not a scholarly
of mine. For better or for worse, I
dissertation. It is a compilation of the
have become hyper-aware of what
journey I took to from the very begin-
I’m making, almost to the point of
ning of this thesis, until the time this
paralysis. A designer advocating for
was printed.
less things is a strange position to be in, as designers are by definition in
If you read this from cover to cover,
the business of creating more stuff.
you will see a significant amount of research, throughout the entire process. Rather than present one final offering as the culmination of this process, you will come across several design interventions including a service, a mobile application, a series of physical products, and many other successes and failures along the way. By filtering one idea through many forms, what I present to you is a body of work: Each individual offering can stand alone, but as a united front, they strengthen one another.
1 A lifestyle brand is a brand that tries to represent the interests, and opinions of a specific group or a culture as a means to directly target a specific audience.
12
Introduction
13
14
Chapter 2
Goals and Objectives Why
change, both personally and globally. If the demand for new things decreases, so will the production of
The way in which people determine
those things. The primary question
the value of their objects contributes
is: If we don’t know what we have,
to the way they consume. These
is it possible to know what we want
processes are completely subjective.
and what we need?
Everyone has his or her own understanding of what makes something
What
valuable. Western culture, fueled by mass production and consumerism, has
This thesis attempts to achieve sev-
distorted our perception of value.
eral goals. The first goal is personal.
The ability to consume effortlessly
I am my own audience. I am hoping
has fostered a culture of overcon-
to leave this experience with a new
sumption. My belief is that we need
frame of mind, and the tools to make
to become more aware of what we
a significant mental shift in how I re-
consider valuable and necessary. If
late to my stuff, by recognizing what
we do so, we can make significant
is actually meaningful, valuable, and
2
15
Things
worth having. I’ve already seen the
able to accurately identify our wants
effects of this work on my personal
and needs, rather than continually
life and it is starting to spread to
purchasing in the hopes of
those around me. I have become very
achieving satisfaction.
cautious of what I will allow into my life. Instead of thinking, “Will this
How
satisfy me in this moment?” I have started to approach purchases with the question, “Will I want this in my life forever?” This past holiday
There are many components that
season, I declared that I would not
make up this thesis, each offering a
accept any tangible gifts. While it
different perspective. As previously
seemed harsh and ungrateful at the
mentioned, the final offerings include
time, and was met with some resis-
a service, an experience, a series of
tance, the outcome was a pleasant
speculative objects, a mobile appli-
one. I didn’t have to pretend to like
cation, and a video. I have engaged
a rhinestone-encrusted jewelry box,
with many potential users (more on
before retiring it to the bottom of my
this later), to test the efficacy and
sock drawer or something equivalent
strength of each design offering.
for the the first time in a long time. This was done through a series of inThe ultimate goal of this thesis is to
terviews, conversations, workshops,
be a catalyst for large-scale systemic
and user testing in situ. I looked for
change. If it is possible to change
feedback on ways to strengthen each
the mind-set of just one individual,
concept as well as combat assump-
it is possible to reach many. As a
tions that I personally had going in
culture, we should shift our priorities
to each project. It was important to
from consuming more things more
me that I was able to pivot or re-
frequently to consuming fewer things
route each concept as the feedback
less often. In doing so, we can lower
was returned and the data gathered.
the demand for the production of these things in the first place. We
One of the recurring questions that
can avoid unnecessary purchases
surfaced throughout this thesis was:
that lead to clutter. We need to be
Does the effort and energy that it
16
Goals & Objectives
takes to have a particular thing
your personal space, you can see
equate to the amount of joy, happi-
the benefits of not being cluttered
ness, and pleasure that it
by those things. Lack of proximity
brings you?
causes the pain of parting with these objects to decrease and even vanish.
Trying to define the value of something by unpacking its meaning is
My work was to create a set of tools
difficult. Assigning value to a thing
to help people determine the value
isn’t as simple as conducting market
of their things from both a qualita-
research and putting a price tag on
tive and quantitative perspective. In
it. In essence, I was trying to solve
doing so, this thesis aims to empower
something that cannot be solved.
people as agents of their own lives.
I narrowed my focus to a single
It encourages them to become more
moment, the moment when a thing
aware of their surroundings, and to
becomes worthy of having or not
foster more valuable interactions
having. I focused on design interven-
with others, rather than spending
tions to change the outcome of that
their energy on things.
particular interaction between human and thing in order to determine whether or not something is worth keeping. Rather than focusing on what goes, it’s important to highlight what stays. There are two research-based hypotheses at the crux of this thesis. The first is that we need to become more in-tune with the things we already have. In doing so, we can better filter what we allow to enter into our lives in the future. The second is that it is easier to let go 2
of something if you don’t remember it’s there.3 By removing things from
Lubin, Gus. There’s a Staggering Conspiracy Behind The Rise of Consumer Culture.
3 See Hulda and Josh Klein in section—Things To Keep.
17
20
Chapter 3
Previous Work
The Things That Came Before
I have long been fascinated with the ability of an inanimate object to hold meaning. The following are a few examples of past work that shares this inspiration.
21
Things
Blank Slate
I introduced the idea of recordkeeping to an object that we know to be practical, functional, and great at doing its job: a tape measure. What started with the disposal of a piece of masking tape evolved into a design project wherein a physical object— the tape measure—became a living journal of measurements, memories, and process. This concept was born by taking an existing tape measure and covering the surface with a piece of masking tape. This marriage of materials created an opportunity to add an element of permanence and storytelling in regards to physical distance over a period of time. The final artifact was a hand crafted tape measure, constructed out of high-end materials like wood and brass. The tape itself was left completely blank. The intended use of the object was left entirely to the user. It mimicked a precious object that might live on through generations as would a photo album or video.
22
Previous Work
23
Things
24
Previous Work
as gifts. By turning these objects
What’s Mine Is Yours
into stickers, the things that they represent are given a new life. Users are encouraged to compose their own
I made a series of seven unique
narratives around the objects.
books titled “What’s Mine is Yours.” Each is part sticker book, part
The inspiration for this project came
workbook and gets its title from a
from the scratch-‘n-sniff sticker col-
set of vintage scratch-’n-sniff stick-
lection4 itself and my previous work
ers. Book titles include Bubblegum,
Blank Slate. Scent is said to be the
Cherries, Chocolate, Limes, Peaches,
strongest sense tied to memory. The
Pickles, and Root Beer. Each sticker
inclusion of scent is designed to trig-
book is composed of seven color-
ger childhood memories.
coded sheets of stickers, which are made up of my things. They are all identical except for the original sheet of scratch-n-sniff stickers inserted into each one, which determines the name of that particular book. The workbook is a place for people to compose narratives around this collection of things. It is a booklet of blank pages, each with a different colored background, and a space provided to write what is happening in the scenario if one wishes to do so. The collection of stickers is a document of objects of sentimental value that belong to me. These things were acquired through relatives, pur-
4 I returned to my parents’ home to find these stickers. They were just where I had left them, in a Ziploc bag. The combination of all of the scents combined was not pleasant.
chased at flea markets, and obtained
25
Things
26
Previous Work
27
Things
28
Previous Work
29
30
Chapter 4
Research Exploring Things
followed by uncovering the psychological means through which we create attachment to things. This
This thesis did not begin in the sum-
deep-dive led me to narrow my focus
mer of 2014. It began much earlier
to understanding the social and
and was explored unconsciously
cultural ramifications of peoples’ at-
through my observations and experi-
tachment to things.
ences. I’ve always had an affinity for things. I was raised to believe that
My research started with narrative
objects do in fact hold significance
accounts of peoples’ relationships to
and meaning.
things. It also included ethnographic research into how culture and society
Things have the ability to connect us
relate to personal objects. Addition-
to one another in ways that perhaps
ally, I conducted many interviews
cannot be communicated other-
with industry experts. This chapter
wise. The research you are about
illustrates the broad range of topics I
to encounter is an evolution of my
explored during the course of
thoughts on the topic. It started by
my work.
pinpointing an interest in this vast and completely subjective topic,
31
Things
Stories About Things
value of items was determined and how that was manipulated through various channels.
One of the major inspirations for this thesis came from Rob Walker
I spoke with Rob Walker6 about his
and Joshua Glenn’s book Significant
book and his take on our emotional
Objects. Through an expertly crafted
attachment to things. “I’m surround-
social experiment, the authors were
ed by a roomful of ‘gift albatrosses’,
able to prove the power of storytell-
things that I have no use for and ac-
ing as an indicator of value.
tually don’t like, but I can’t get rid of
5
because of who gave them to me,” he The experiment started with a series
said. “That’s an interesting thought,
of cheap thrift store items that were
gift as guilt.”
each given to a different author enlisted by Walker and Glenn. Each
I found this to be a valuable insight
author crafted a fictional narra-
and a distinct turning point in my
tive around their given object. The
thesis. My thoughts up until this
objects were then placed on eBay
point were that objects have the abil-
accompanied by their stories, which
ity to connect people to each other.
were fully disclosed as fiction. The
They can convey emotion and provide
total value of all the items purchased
us with a level of fulfillment that
amounted to almost 30 times their
perhaps nothing else can.
original purchase price at the end of What I hadn’t been able to put my
the experiment.
finger on was that the things around The book illustrates that we often
us could actually plague us, because
find the meaning of an object to be
we cannot bear to part with them.
as valuable, if not more so, than its
The emotional weight of these things
market value. This was evident in
is matched by their physical pres-
the difference between each ob-
ence. Clutter that accumulates over
ject’s initial purchase price and the
time because of our inability to let go
amount it sold for in the end, once
is a significant cause of anxiety and
the fictional story had been attribut-
mental burden.
ed to it. I was fascinated by how the
32
Research
33
Things
Rob Walker, co-author of Significant Objects
Christian Svanes Kolding, creator of The Things We Keep
34
Research
The physicality of an object and the use of senses to experience it can be powerful in triggering memory. I spoke with Christian Svanes Kolding,7 an artist, designer and filmmaker, about The Things We Keep, a film he created for the MoMA exhibit Talk To Me. The film is simple: The camera scrolls across a desktop full of his possessions and Kolding describes each thing as it passes along the screen. He told me that the making of the film, and the film’s permanence as an object, allowed him to distance himself from the things within the film. Because there is a record of each object’s significance, he can hold on to an associated memory without holding on to the thing itself. From our conversation, I gathered the following insights. The first is that an image or record of an object can be sufficient in holding on to its memory. The second is that we are constantly searching for meaning in things even if no meaning exists. These two theories became important building blocks of my thesis.
35
Things: Research
“When someone invests psychic energy in an object — a thing, another person, or an idea — that object becomes ‘charged’ with the energy of that agent.” Mihaly Csikszentmihalyi
36
Research
Sociology & Things
result. Grandparents contribute to possessions in no small way. Here comes Christmas, here come the
Anthropologists have a term for
birthdays. The inflow of objects is
the way in which society interacts
relentless. The outflow is not.”10
with and produce things: “Material Culture.” The idea of Material
Going back to earlier points made
Culture has existed for many thou-
on gift giving, our emotional attach-
sands of years, but it did not become
ments are rarely about ourselves
a recognized area of study in the
exclusively, but about the people we
United States until the 1960s. The
share them with.
8
rise of Material Culture as an area of scholarly pursuit was due in part
An earlier ethnographic study in
to the shift in our societies’ means of
1981 drew related conclusions. Mih-
consuming goods.
aly Csikszentmihalyi, a world leader in positive psychology and social sci-
In a book called Life at Home in the
ence, examined a small demographic
21st Century, a group of anthropol-
of median income homeowners in a
ogists documented their attempt to
suburb of Chicago. In his book The
uncover the truths about our mate-
Meaning of Things: Domestic Sym-
rial culture in real time from 2001 to
bols and the Self,11 he explores which
2005. They visited 32 families across
household items those homeowners
America and carefully observed
valued most. The biggest distinction
them as they went about their nor-
he uncovered related to function:
mal days. The anthropologists part-
something useful, versus something
nered with clinical psychologists in
that has no function other than to be
order to test stress-levels associated
enjoyed or to evoke emotion.
9
with each family’s things. One of the anthropologists and authors of the
Pamela Drukerman, a contributing
book, Anthony P. Graesch writes,
writer for the New York Times,12
“We go to work, we come home, and
wrote about the recent heightened
there is only four hours of time we
awareness that Americans are hav-
spend together. We feel guilty about
ing towards their clutter. Drukerman
this, and oftentimes buy gifts as a
consulted with Karen Kingston, a
37
Things
38
Research
British clutter expert who said that,
debt. That in giving something to
unwanted heirlooms are amongst
another, whether a necklace, or one’s
the most frequent items people can’t
sister as a wife, a bond is created be-
let go of. As compared to other coun-
tween the society of givers and that
tries, Germans strive for optimal
of the receivers. The bond consists of
organization and aren’t necessarily
the obligation to return this gift. Not
as bogged down by things, but by the
to remain in debt.”
thought of not utilizing those things in an ideal way. Italians are thought
Gift-giving is an exchange between
to have the greatest number of aban-
two people, according to Marcel
doned items in their homes.
Mauss, a French sociologist and author of the book The Gift.15 Once a
This is likely because extended
person has given a gift, the recipi-
families live together and all of
ent is essentially indebted to that
their belongings merge together.
person. Lewis Hyde, an essayist who
Meanwhile, Americans become more
studied the anthropology of the gift-
attached to newer purchases regard-
ing economy, also wrote a book titled
less of their sentimental value—it’s
The Gift.16 However, he has another
all about getting as much for their
definition for gift giving. He argues
money as possible.
that a gift must exist with at least three people and can never stop mov-
How can we assess the value and
ing. Once the gift is “owned,” it is no
need for the things we already have
longer a gift, but a commodity. Our
as a way to keep us from needing
Western culture has abstracted the
more? In his essay Materiality and
earliest ideas of gifting illustrated by
The Comfort of Things, Daniel
Mauss and Hyde into the exchange of
Miller, anthropologist, writes, “Con-
one commodity for the next. It is our
sumption is a process by which hu-
interpretation of gifting that makes
man beings materialize or objectify
it very difficult for people to let go
values and meanings, and moreover
of things, which is ironic consider-
resolve conflicts and paradoxes in
ing, in Hyde’s view, a gift was never
everyday life.” Miller also wrote a
intended to stop moving.
13
book titled Stuff14 in which he says, “The basis of most relationships is
39
Things: Research
“We shall not, therefore, be concerning ourselves with objects as defined by their functions or by the categories into which they might be subdivided for analytic purposes, but instead with the process whereby people relate to them and with the systems of human behavior and relationships that result there from.� Jean Baudrillard
40
Research
The Psychology of Things
defines loss-aversion as the pain of losing something being worse than the pleasure of gaining something.17
When I spoke with Rob Walker, we
This is particularly evident in the
discussed “the endowment effect.”
realm of heritage.
The endowment effect is the notion that just because something belongs
The passing down of objects from
to you, it is worth more to you than
person to person is common in many
it is to someone else. This often coin-
cultures. It is often a significant
cides with what is called
moment in the life of the recipient.
“loss-aversion”.
When faced with having to decide what to do with these inherited
Psychologist Daniel Kahneman
items, there is often immense guilt
41
Loss Aversion the pain of losing something is worse than the pleasure of gaining something
42
The Endowment Effect something is perceived as being worth more simply because it’s yours
43
Things
in choosing what to let go of. The fear
cortex. These areas are associated
of letting go of something, which is
with pain. They are the same parts
believed to embody the person from
of the brain that are triggered when
whom it was received, is more pain-
a smoker attempts to quit smoking.
ful than the joy of holding on to it.
Understanding the psychological gymnastics that occur as we process
In 2008, Kahneman and some of his
the status of our things, I directed
colleagues conducted a study, pub-
my attention towards changing be-
lished in the journal Judgment and
haviors for the long term rather than
Decision Making, that concluded,
just in the moment.
18
“The longer we hold onto things the more valuable they become.” In
The hardest items to discard, and
the study, Kahneman split 42 test
thus the biggest sources of clutter,
subjects into two groups and asked
are things that hold sentimental val-
them to bid on coffee mugs they’d
ue. In an article in The Wall Street
held in their hands for either ten
Journal titled “The Psychology of
or thirty seconds. The group that
Clutter,”20 Dr. Simon Rego, director
had more physical contact with the
of psychology training at Montefiore
objects bid significantly higher. This
Medical Center in Bronx, NY, says,
study helped illuminate the differ-
“It’s natural to want to hang onto ob-
ences between psychological owner-
jects that trigger memories, but some
ship versus subjective ownership,
people confuse letting go of the object
meaning how our minds interpret
with letting go of the person.”
value versus what the market says it People hold on to physical objects
is worth.
that pertain to people they once But the pain of letting go of some-
knew, goals they once had, or
thing is actually in our brains. In
achievements they once experienced.
2012, researchers at Yale Univer-
In Western society, the exchange
sity
19
conducted a study about the
of things creates this meaning and
process of letting go of things. What
significance. We become loyal to
they found was that, often, letting
people and brands that promise to
go triggers two areas of the brain:
fulfill personal goals, and provide
the insula and the anterior cingulate
happiness.
44
Research
I spoke with Gail Steketee,21 Dean of Social Science at Boston University and author of Stuff: Compulsive Hoarding and the Meaning of Things.22 She said, “As humans we are fundamentally hard-wired to become emotionally attached to physical objects it’s a survival tactic.” We use objects as security blankets, to remind us that the people we love will take care of us in times of need. In psychology, this is called “object relations theory.” A prime example of this phenomenon is when an infant becomes attached to a stuffed animal or blanket. The comfort that the object provides is a placeholder for the child’s mother. We experience similar feelings as adults in relation to objects.
Gail Steketee, co-author of Compulsive Hoarding and The Meaning of Things
45
Things
Things On Planet Earth
my explores the lifecycle of an object and challenges the notion of a commodity.”
During the course of my research, I became interested in exploring the
If we think about what the scientist
landscape of ownership in today’s
in the year 3000 will find, it’s sort
economy and how that concept
of embarrassing. It’s hard to imag-
might shift in the future. The shared
ine the scale of this problem, even
economy is becoming more and more
when faced with gut-wrenching
prominent in our society as a result
photographs of heaps of garbage. It’s
of the financial crisis in 2008 and our
apparent that the amount of stuff
access to the internet.
we produce, purchase and throw away is disproportionate to what this
This new business model forces us
planet can handle. If we as a society
to ask: Is it necessary for us to own
demanded less, the latter amount we
things as individuals or can we ex-
waste would decrease. That’s pretty
plore the idea of sharing as a means
easy math.
to make less waste, share stories, and become closer to our peers? In her book The Mesh,23 which discusses the future of business in the shared economy, Lisa Gansky entrepreneur and author, writes, “Pent up waste, becomes value.” The sharing econo-
46
47
“Even worse, digital hoarding may be contributing to your ‘information obesity’ — a term now so common it’s usually just shortened to ‘infobesity.’” Dominic Basulto
48
Research
Digital Things
Jan Christian Bernabe writes, “I’m inclined now to think that sites like eBay, Pinterest, Tumblr, and others
Experiencing something in the
are turning all of us into ‘digital
physical world is very different than
hoarders’ and not into curators (eBay
experiencing something digitally.
gives folks the opportunity to become
I was interested in this dichotomy
a hoarder offline).” The lines are
because at this particular moment in
becoming more and more blurred
time, our true selves and our digital
as our personas in real life become
selves are becoming increasingly
intertwined with those on the web.
connected. By nature, physical objects referI wanted to question the possibility
ence the tangible—the things we can
that digital tools such as photogra-
hold in our hands and experience
phy can become a means to create
with our senses. Senses are major
a memory of something, without
contributors to our recollection of
taking up much physical space.
memory. How can we experience
Much like physical hoarding, there
things behind a screen when we can’t
is a phenomenon known as “digital
feel their weight, texture, and smell?
hoarding.”Digital hoarders have a
As we move into an increasingly
hard time cleaning out files from
digital era, how might we experience
their various technological devices.
the physical through an ephemeral
Platforms such as Pinterest make it
medium, and how do our collections
easy to collect and curate things we
in the real world live in
find interesting across the web, in
the digital?
turn making collecting things on the Internet a form of expressing
While I’m not advocating for endless
one’s identity.
amounts of disorganized external hard drives overflowing with mean-
Services such as Dropbox make digi-
ingless files, I do believe that there
tal storage inexpensive and extreme-
are ways to store things digitally
ly accessible. In an article published
that can act as a proxy for their
on Medium titled We Live In An Age
physical counterpart.
of Hoarding,
24
artist and curator
49
Things
Dave Bruno, author of The 100 Things Challenge
52
Research
Things To Keep
for so much crap if we can disconnect our experiences from accompanying objects.
The following are a few examples of people that have successfully been
It’s been several years since Dave
able to reduce the amount of posses-
completed the challenge and he
sions they own. Each has proclaimed
claims that he still only owns about
that this shift was life-altering in
135 things. When he eliminated
the most positive sense. The greatest
his attachment to consumer goods,
insight I took from these examples is
people stopped trying to give him
that it’s not about deciding what to
things. “A lot of people around the
let go of—it’s about deciding what
world feel ‘stuck in stuff,’” he told
to keep.
me, “They feel like their closets and garages are too full of things that do
I spoke with Dave Bruno, author
not really make their lives
of The 100 Things Challenge. Dave
much better.”
25
wanted to become a more mindful consumer, so he rid himself of all of
After speaking with Dave, I came to
his possessions, except for 100 select
some conclusions of my own. While
items. He told me, “We think of
he took an extreme route to rejecting
sentimentality as being a good thing,
consumerism by limiting the number
but who says? Creating an emotional
of his things, I see the number as a
attachment to something can also be
guideline rather than a rule to live
pretty dangerous.” Dave expressed
by. In my opinion, someone could
his view on the notion of object
potentially live with a lot less, or a
versus experience.
lot more than that number, and have the same results. However, his ap-
He explained, “When you go to some-
proach resonated with many people
one’s house for dinner you bring
and he has a following that are also
them a token because society tells
trying to hit that target.
you to, but it’s meaningless. What you’re really there for is their com-
Hulda and Josh Klein spoke at
pany and the experience.” In other
a Quantified Self conference in
words, we can reduce the demand
2009 about a similar project they
53
Things
undertook. Their talk was about
to be a part of their lives anymore.
the in-depth personal inventory
As a result, they used the list to
they created of their things prior
determine what things they needed
to moving from Seattle to Iceland.
to purchase in order to outfit their
They made an enormous spreadsheet
home upon returning to the United
that contained everything that they
States. They could easily avoid un-
owned broken into several categories.
necessary purchases because they
The categories were as follows: I
had created the bible of which things
Love This Thing, and I Use It All the
were essential to them.
Time; I Love This Thing, Because It’s a Good Memory; I Love the Way This
Another great example of letting go
Thing Looks, and I’m Going To Keep
comes from the Radiolab podcast
It; This Is Useful, But It’s Lacking
titled Things.26 Rick Rawlins, a guest
Somehow; This Is Useful, But I Don’t
of the show, tells the story of his
Love It. Everything that fell into the
most valuable possession. It was a
last two categories was discarded in
yellow sugar egg that reminded him
some fashion.
of his childhood and his first childhood friend. The egg was broken over
The project started as a personal
the course of the episode’s taping
tracking system. However, when the
and Rick’s response was somewhat
couple finally settled into a home,
shocking. Rather than be angry, he
they used the list to help them deter-
felt a sense of freedom and decided to
mine how and what to purchase. The
create a new memory for it.
system allowed them to see what was important to them and what they
He proceeded to make new sugar
could do without. The result of this
eggs with a friend’s child as a means
exercise was that, in the end, they
to pay it forward and let go of his
were inevitably surrounded by less
past. This is a prime example of an
stuff. In their talk, they referred to
insight that I found throughout my
the example of an Eames chair they
research repeatedly. Once something
had put into storage and had com-
is gone, it is rarely missed. I like to
pletely forgotten. They argued that if
think of it as the metaphor of ripping
it wasn’t important enough to remain
a Band-Aid off. The anticipation is
in their psyche, then it didn’t need
far worse than the outcome.
54
55
Things
The Professionals
I met with professional organizer Amelia Meena27 over a cup of coffee to discuss the ins-and-outs of letting go. Her clients hire her to help organize parts of their home. Services range from a single four-hour session to tackle a specific room to regularly scheduled appointments. All of her clients are in New York City, which means that, for the most part, these are people who are low on space. I Amelia Meena, owner of
asked her what the hardest part of
Appleshine Lifestyle Organization
letting go of something is for the peo ple she works with and she gave me a litany of responses: they paid good money for it; it used to fit and they hope it will again soon; it belonged to someone they loved who passed away; it just needs to be repaired; and so on. During the course of our conversation, she told me what she tells her clients and it strongly resonated with me. She tells them, “That thing you have is a service. You purchased it to serve a purpose, just like any other service. Once it is no longer fulfilling that purpose, it no longer deserves a place in your home.�28
56
Research
As we were talking, two modern-day
ing this. Her book hit the American
examples of such behavior came to
market one month into this thesis.
mind. Take gym memberships. You pay for a membership that you use
At first I felt deflated. It seemed
on a regular basis for the first three
as though she had solved all of the
months. Then your visits become
problems I had been addressing. But
less regular but you continue to go
I soon realized that the number of
intermittently. Finally, you stop
people jumping on the Kondo band-
going altogether. It’s hopeful to say
wagon meant that I have an even
that you will go again soon, but until
greater audience than
that happens, the money you’re
I anticipated.
paying for the membership is a total waste. Now think of your last laptop,
She preaches that we should only
the one that you still have because
surround ourselves with things that
it has all your files on it, but you
spark joy. The “KonMari” method,
haven’t opened it since you got your
as she calls it, involves determining
new one. It might not be costing you
what to keep rather than deciding
anything, but imagine what your
what to get rid of. She believes that
desk would look like without that
the success of her method lies in the
added hardware on it.
ability for people to feel liberated from their clutter and belongings.
Once you get over the hump of let-
The goal is to create a psychologi-
ting go, the anxiety lessens, the pain
cal shift. That shift in mindfulness
is gone, and there is a feeling of free-
directly affects a person’s desire to
dom and euphoria. If you’re reading
consume in the future.
this book, you might be familiar with Marie Kondo, a well-known Japanese professional organizer who wrote a book titled The Life-Changing Magic of Tidying Up.29 This book became an instant New York Times best-seller in October 2014, and remains in the number two spot even seven months later as I’m writ-
57
58
“It’s about how firmly Americans are attached to their belongings. We do not know if people store their lava lamps because parting with them is such sweet sorrow. But we do know that they store them because they like them and that they like them because they’re theirs.” Journal of Experimental Psychology
59
Things
How Did We Get Here?
stuff. The average American household is almost three times the size
Following Word War I, prodution
it was 50 years ago, despite having
soared in the Unites States, and the
fewer occupants.31 One-quarter of
things being produced had to be sold.
homes with two-car garages can’t
Paul Mazur of the Lehman Broth-
even fit one car in it because they use
ers said, “People must be trained
the garage for excess storage.32
to desire, to want new things even before the old had been entirely
As more people move to cities, living
consumed. We must shape a new
quarters are getting smaller and
mentality in America. Man’s desires
smaller. Rather than pairing down
must overshadow his needs.”30 As
on items that are unnecessary and
things became cheaper to produce,
excessive, people often get storage
the demand for more began to define
units. “The storage industry has
our culture.
48,500 locations across the country, more than triple the number of
Having material things has become a
McDonald’s (14,350) restaurants,
way to compare oneself to others. We
and generates $24 billion in revenue
constantly find ourselves asking, “I
every year.”33 Storage units are a
have this many of this thing and you
sort of purgatory for things: We don’t
have that many of that thing, so why
have to expel much mental energy on
don’t we compare things?” Market-
the things inside because they’re not
ing and advertising has infiltrated
in our immediate surroundings, but
our brains, making us think that
we can’t quite part with them. It’s
the next best thing will do the trick.
the perfect business—charge people
The next thing will make you happy,
to store their unwanted items for as
or impress your friends, or make
long as they want. Chances are if it
you look like a great person, but the
goes in, it’s not coming out
truth is that feeling will only last as
anytime soon.
long as it takes for the next thing to come around. Consequently, our homes have gotten larger to accommodate all our
60
5 Grote, Jason, Nicholson Baker, Jonathan Lethem, Gary Panter, William Gibson, Kurt Andersen, Myla Goldberg, et al. Significant Objects. Edited by Joshua Glenn and Rob Walker.
18 Reb, Jochen. Connolly, Terry. Possession, feelings of ownership and the endowment effect. 19 Psychology Today. Why It’s Hard to Let Go of Clutter.
6 Phone interview with Rob Walker.
20 Beck, Melinda. The Psychology of Clutter.
7 Phone interview with Christian Svaned Kolding.
21 Phone interview with Gail Steketee.
8 Schlereth, T. J. Material Culture Studies and Social History Research..Journal of Social History.
22 Frost, Randy O., and Gail Steketee. Stuff: Compulsive Hoarding and the Meaning of Things.
9 Arnold, Jeanne E. Life at Home in the Twenty-first Century: 32 Families Open Their Doors.
23 Gansky, Lisa. The Mesh: Why the Future of Business Is Sharing.
10 Green, Penelope. The Way We Live: Drowning in Stuff.
24 Bernabe, J. Christian. We Live in Age of Hoarding
11 Csikszentmihalyi, Mihaly, and Eugene Halton. The Meaning of Things: Domestic Symbols and the Self. 12 Druckerman, Pamela. The Clutter Cure’s Illusory Joy. 13 Borgerson, J; Miller, D; Materiality and the comfort of things: drinks, dining and discussion with Daniel Miller.
25 Phone interview with Dave Bruno. 26 Things. Radiolab. National Public Radio. 27 In person interview with Amelia Meena, Appleshine. 28 Paraphrased from interview.
29 Kondo, Marie, and Inc OverDrive. The Life-Changing Magic of Tidying Up
14 Miller, Daniel. Stuff.
30
15 Mauss, Marcel, and E. E. Pritchard. The Gift: Forms and Functions of Exchange in Archaic Societies.
Lubin, Gus. There’s a Staggering Conspiracy Behind The Rise of Consumer Culture.
31 Alter, Lloyd. American houses are HUGE! Now 3x bigger than 50 years ago.
16 Hyde, Lewis. The Gift: Creativity and the Artist in the Modern World.
32 Becker, Joshua. The Statistics of Clutter.
17 Kahneman, Daniel, Jack L Knetsch, and Richard H Thaler. Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias.
33 Clark, Patrick. Hoarder Nation: America’s Self- Storage Industry Is Booming.
61
“To have more you had to spend more, you had to be materialistic: to covet the things thy neighbors, the Joneses, had — if not their oxen and their donkeys, certainly their cars.� James Wallman
62
“The desire to consume is a kind of lust. We long to have the world flow through us like air or food. We are thirsty and hungry for something that can only be carried inside bodies. But consumer goods merely bait this lust, they do not satisfy it.� Lewis Hyde
63
Chapter 5
Things We Don’t Need This section of my thesis was influenced heavily by the short book You Have Too Much Shit, by designer Chris Thomas. I created the following list, which inspired a video that summarizes my thesis, it contains examples of common things we keep. The video begins by revealing this minefield of things. Each of the items listed is then individually removed from the pile, illustrating that their presence is no longer necessary.
66
67
the boxes from your Apple products
CDs and DVDs (come on)
that enormous stack of magazines that
piles of lost socks hardened paintbrushes and foam rollers
the French dictionary you used in high school Rolled up posters you never look at
all twelve of your identical tote bags
beat up sneakers old ID cards
that pair of glasses from four prescriptions ago
notebooks with only the first nine pages filled out
can double as a side table the bag filled with plastic shopping bags
dried out pens and markers matching “I Love NY� mugs from your ex more than one of your favorite childhood stuffed animals
fake pearls bottles of expired prescription drugs
that stack of old postcards
your turn. use the space provided to write down some things you probably don’t need. (It’s fun!)
84
Chapter 6
Audience We All Have Things
exhausted. If we are unable to identify what we a already have, it’s hard to know what we want to have. This
This thesis started as a personal ex-
tension leads people to purchase not
ploration into my relationship with
only things they currently own, but
the things I own. I wanted to iden-
things they currently own and don’t
tify the reasons why I care about
use, don’t love, and don’t need.
them (or don’t) and how it affects me as a consumer. The deeper I dug and
By way of research and observation,
the more research I did, I found that
I have found that the people that
indeed these two things are linked.
hold their things in high regard can
That which we already own directly
be divided into two categories. There
affects us as consumers.
are those that follow, acting much like their predecessors, and those
As things get buried deeper and
that react, by adopting the exact
deeper into our closets, they also get
opposite behavior. The former is a
buried in our psyche. The amount
person who cannot let anything go
of mental energy it would take to
for fear that she can never get it back
recall everything we own at all times
or that the memory of that thing
would render us completely
will disappear if it is not physically
85
Things
present. The latter is a person who
included and myself especially.
finds no value in keeping something
Almost everyone is a target of this
for its sentimental value alone.
thesis. Even those that believe they
When faced with the option of either
have no emotional attachment to
keeping everything or getting rid of
things become attached to things
everything, that person chooses op-
unwittingly. Undoubtedly things at-
tion two without hesitation.
tach themselves to humans, whether people would like to admit it or not.
What is often overlooked is that
However, hoarders are an extreme
that the physical burden of owning
case and not necessarily included
things breeds mental burden. In
in my target audience. I’m not a
Western society, we are constantly
psychologist and I’m not pretending
bombarded by media and our social
to be one. There are varying levels of
networks, both insisting we need to
attachment and extreme hoarding is
consume more. We are overworked,
one that needs to be treated on a
underpaid, stressed, and don’t have
deeper level.
enough time for our families and friends There are countless platforms
I believe that there are design inter-
and apps that are trying to help solve
ventions that can assist those with
this problem, but they fail to address
lesser degrees of attachment. Profes-
the stress of being able to have any-
sional organizers suggest that some-
thing you want at the click of
one should be present for emotional
a button.
support34 when a person is trying to let go of things. Is it possible for a
From the research that I have gath-
design intervention to provide that
ered over the last few months, I have
emotional support? Could there be a
come across a similar finding over
solution that “holds on” to things in
and over again. Mindfulness makes
the digital realm rather than in
change. We cannot know how to act
the physical?
differently or change our behaviors unless we can identify that a change
This thesis is for those of us that
is needed. I would argue that most
feel bound by personal possessions,
Americans have an unhealthy rela-
those that feel our things are keep-
tionship to their belongings, myself
ing us from moving forward. If we
86
Audience
could more easily understand how the things in our lives really affect us, we could cultivate a culture of mindfulness, with less waste, less production, and more value.
“Clutter can play a significant role in how we feel about our homes, our workplaces, and ourselves. Yet, rarely is it recognized as a significant source of stress in our lives.� Psychology Today 87
“A house is just a place to keep your stuff while you go out and get more stuff.” George Carlin
88
Audience
Opportunities
While the latter is certainly the better of the two options, there remains an excess of stuff in the world.
Part of the difficulty in disposing of things is not knowing where and
But there’s good news! People (par-
how to do so. Throwing something
ticularly Millennials) are recognizing
in a donation bin in the parking lot
that stuff doesn’t always make us
of your nearby grocery store doesn’t
as happy as we want it to, and thus
feel quite right, but putting in more
there has been a shift from spending
effort than that can seem like an un-
money on things to spending money
bearable task. However, once you’ve
on experiences. This shift is referred
accomplished this task—figuring out
to as the “Experiential Revolution”
where to recycle your electronics or
or “Experientialism.” It’s a response
where your donated clothes will get
to what futurist James Wallman35
the best use—future attempts to get
refers to as “Stuffocation,” which is
rid of things will be less daunting.
the anxiety associated with having too many things. If we are able to
So where can things go? They can
transform consumption of things to
be sold using various web platforms
consumption of experiences, perhaps
such as eBay or Craigslist; donated
we can reverse some of the damage
to different charitable organizations;
done to the planet as well as our
gifted to friends or family in need;
mental status.
recycled or just thrown away. The thing to consider when getting rid of stuff is the difference between an “after-life” and a “next-life.” “Afterlife” suggests that the object in question has reached the end of its road and is pronounced dead. “Next-life” is an object reborn, re-used, re-vitalized, re-cycled, up-cycled, or donated to a good cause.
89
What Happens To Your Things When You Die? If you’ve ever experienced the loss
to tell what might have actually
of a loved one, you can likely relate
been valuable to them. You could be
to this next section. Confronting the
keeping something totally meaning-
stuff left behind by others can be a
less because you think it’s valuable
daunting and emotionally draining
and getting rid of that person’s most
task. It can be a way for families to
prized possession instead.
come together over the passing of someone or it can tear relationships
To make the process more complex,
to shreds.
there are family heirlooms. While I can appreciate from afar the richly
As if determining the value of your
ornate, handcrafted furniture that
own things isn’t difficult enough, try
belonged to those before me, there’s
doing so for other people’s things.
really no place in my heart for co-
When my grandmother passed away,
existing with something I find to
her home was a preserved museum
be aesthetically unappealing. But
of things. This got me into think-
getting rid of someone else’s treasure
ing about the idea of appraisals. An
often comes with a lot of guilt. It’s
appraisal is when a professional
hard to be practical without seeming
assigns value to an item based on
insensitive. My fascination with this
its condition, the market, and so on.
particular flavor of things, and the
Think “Antiques Roadshow.”36 But
tension it creates, became the inspi-
regardless of what something might
ration for one of my final offerings.
be worth in dollars and cents, it’s likely to be worth something entirely different in emotional value. So, for the sake of this thesis, I redefined appraisal as determining the value of something from both a qualitative and quantitative perspective. 34 From interview with Amelia Meena.
The difficulty in going through
35 Wallman, James. Stop Accumulating Stuff And Start Accumulating Experiences.
someone else’s stuff is that it’s hard
90
91
92
Chapter 7
Things Early On Initial Ideas & Prototypes
The first means of generating content for this thesis was in creating a series of speculative objects. Speculative objects act as a way to provoke thought and question ideas rather than act as fully formed products. These objects were designed to test whether or not meaning could be assigned to everyday objects. Since the goals and objectives of this thesis shifted as time went on, a lot of the early prototypes speak to the ability to actually create value, to make things more desirable.
93
Things
Googly Glasses
Special Delivery
My first prototype was humble
The second stage of my speculative
yet effective. I asked myself how I
process probed the notion of gift-giv-
might take something mundane and
ing. This area of exploration involved
inconsequential, and alter it slightly
two different prototypes. For the
to add even a marginal amount of
first, I arranged a special delivery.
value. I took nine identical drinking
Several months ago, I purchased
glasses and a pitcher of water and
a book for my classmate Brandon.
set them on the table. Three of the
When I saw the book, I had that
drinking glasses were adorned with a
moment wash over me—the moment
pair of googly eyes.
when you know a particular thing was meant for a particular person.
My goal was to see if adding person-
I held on to the book, knowing that
ality to these glasses would make
Brandon’s birthday was not
them more desirable to the user. The
far away.
answer was yes, the adorned glasses were selected first by the partici-
In an effort to deliver what I had
pants. While this may have been a
imagined to already be a pretty good
very small intervention, it proved
gift in an even more special way, I
that humans could be manipulated
had Berk, another classmate, dress
into assigning value to otherwise
up as in a turtle costume that I had
ordinary objects, making them
handcrafted and deliver the pack-
more desirable.
age to Brandon while reciting a note that I had written. My hope was that when Brandon looks at the book several years from now, he will not only enjoy the gift, but recall the way in which it was given to him. This success of this is hard to assess—only time will tell.
94
95
Things
Gift Cards?
The Kaleidoscope
I then sought to challenge the cul-
The next prototype, which I’ll refer to
tural aspect of gifting. Whenever I
as The Kaleidoscope, utilized the col-
receive a gift card to X location for Y
lections of three different individu-
dollars, it usually sits in my wal-
als as a series of lenses. In a typical
let until it expires. As a response
Kaleidoscope, the portion filled with
to that, I made a series of fake gift
glass or beads is referred to as the
cards that cannot or should not exist,
“object chamber.” I made a simple
challenging the notion of the con-
kaleidoscope whose object chamber
sumer as gift-giver.
could be easily removed and replaced with someone else’s. By asking some-
I made several gifts cards: a gift card
one to fill this small chamber with
to the moon (seemingly excellent
things that are important to them,
but highly improbable or worthless);
I was challenging the idea of seeing
a gift card to Circuit City (which
through someone else’s eyes.
could have been useful pre-2008, but is currently devoid of any value whatsoever in 2014 because the store no longer exists); and a gift card for an extended visit to jail. Although on the surface, the last seems the most trite of the bunch, I actually think it might be the most powerful as it relates to the notion of value. It forces you to put yourself in the mind-set of someone who is stripped of all of her worldly possessions. It raises the question, “If I were going to jail what would I bring?”
96
97
Things
Essence
Slice Of Life
I wanted to expand upon this idea
My final prototype was in the form
further, imagining it as a salable
of a short film. Borrowing from the
commercial product. The result was
style of a cheesy 1990s sitcom, I
a product called Essence, which is a
created the first in a series of shorts
pair of identical, but empty contain-
titled Slice of Life that personifies
ers. The person who purchases it
the objects that exist in a home
should complete the first container.
and allows them to tell their own
That person fills the container with
stories. The first episode was about
the “essence� of whichever package
neglect. The conversations between
they purchased and then gives both
the inanimate objects revealed which
containers to someone else, asking
are the most and least cared for by
for theirs when completed. While the
their owner. By allowing the objects
exchange may be a delightful one,
themselves to speak, viewers become
it can also be one of release. What
familiar with the owner of
might it look like to hand someone
these objects.
the physical essence of your anger or happiness or melancholy, and get his
Several of these early prototypes re-
or hers in return?
surfaced towards the end of this thesis and became developed concepts.
98
99
Things
Press Release In an effort to imagine this thesis on a large scale, I created the following press release that suggests a partnership with IKEA. IKEA products have a reputation of being somewhat disposable, which makes sense considering how inexpensive they are. Most are constructed out of cheap material that does not wear well over time. Aside from its lack of durability, there is a planned obsolescence built into the IKEA manufacturing process. These items don’t travel well, they don’t break apart easily, and in a few years time, it’s inevitable that the glossy outer shell will begin to reveal the not-sosecret shoddy construction underneath. This collaboration between IKEA and myself re-imagines IKEA’s identity as a heritage brand.
100
IKEA PS collection 2017 Since 1995, IKEA has come out with what they call the PS Collection (meaning Post Scriptum) every three years. The collections speak to a common theme—you may remember last year’s titled “For People And Homes In Constant Motion.” The 2017 collection is already in the planning stages thanks to Elisa Werbler, a student from SVA’s Products of Design department. Werbler’s work questions the notion of value in everyday objects and the ability of these things to create connections between people. The 2017 collection is titled Heritage and challenges the disposable nature of IKEA products. “This collection harkens back to IKEA’s old days,” says Werbler. “We are creating a collection that speaks to today’s audiences as well as to future ones. The fabrication processes for this collection are celebrated and the customer becomes part of the experience. Nobody thinks of the passing down of IKEA furniture as a ceremonial experience. They will now.” Heritage will include several limited edition pieces with a cap on the number of items delivered to each store. You’ll still need to put your purchases together yourself, but you can count on them lasting through your next cross-country move and far beyond. “It’s the combination of manufactured and custom that makes this line unique,” says Werbler. “IKEA has never done anything like this before. It’s going to be an adventure.”
101
Things
Branded Objects
Moving forward, I created a series of products that work together to assess the value of things, inspired by the frameworks developed by Mihaly Csikszentmihalyi during his ethnographic research .
Decision Dice The first in the series of objects is a set of dice that is designed to help you make decisions about the things you currently own. One of the dice has a series of questions, one on each face. The questions are as follows: Was it a gift?; Do you love it?; How many do you have?; Could you replace it?; When is the last time you used it?; and Where did you get it? The other dice has proposed responses on it that read: Donate, Toss, Smash, Sell, Gift, and Keep. The idea is that by pairing both a question and response together, you will begin to think about your possessions from a different perspective in a way that can inform your decisions on what to do with them.
104
Things Early On
105
Things
It’s Time The second of the series is an archiving system called It’s Time. It’s Time uses clear cellophane bags of different sizes as a means to separate you from your things. The bags come with a blank card, which is to be filled out for each item. On this card, you include all necessary information about that particular item, including its origins, its material and, most importantly, its significance to you.
106
Things Early On
107
Things
Time Capsule
Time Capsule
It’s Time is designed to work in conjunction with Time Capsule, which is a digital archiving system. The
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following is Time Capsule’s mission statement, as it would read
Holding on to your things so you don't have to.
to customers: “Our society suffers from an affliction known as loss aversion. Loss aversion means that the pain felt from
Time Capsule digital archive meaningful th
Over time we things. Some a go of than oth to help.
Equipped with you determine keeping, Time you eliminate mental clutter
losing something is worse than the pleasure of gaining something, so letting go can be a tough pill to swallow. Time Capsule is your personal
Time Capsule
digital archive of things, using tools and metrics to help you assess the value of your belongings and decide whether or not to move on, because
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some things are easy to let go of than
Item Nº 42 I call this ‘Artisti It came from An In 2005 It is made of yel plastic
others. In essence Time Capsule creates a digital backup of your things.
What’s the story
One morning, w woke from troub found himself tra bed into a horri on his armour-lik lifted his head a see his brown be and divided by sections. The be
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Things Early On
Time Capsule 6
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is your personal e of your most hings.
collect a lot of are harder to let hers, we are here
h tools to help e what is worth Capsule helps both physical and r.
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Item Nº 42 I call this ‘Artistic’ Pencil Case It came from Annie In 2005 It is made of yellow and green plastic
ic’ Pencil Case nnie
llow and green
y?
when Gregor Samsa bled dreams, he ansformed in his ible vermin. He lay ke back, and if he a little he could elly, slightly domed arches into stiff edding was hardly
Price Function Person Place Time
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Things
Maybe The final branded object is called Maybe, which is designed to put time between your impulse to purchase and the actual purchase itself. Shaped like a credit card, it has three circular windows to look through. Above two of the windows are the words “yes” and “no”, as in “I must have this,” and “No, I don’t want this at all.” The third window is a larger circle in the center that says “Maybe.” Maybe has a timer function. You can set the timer for up to an hour and proceed with your shopping. When the timer is up you can make a more informed decision about your purchase. Do you really need that thing? Or was it just a gut reaction? Maybe has a digital counterpart titled Impulse. Impulse is a browser plug-in that blocks your online purchases for a full 48 hours, allowing you ample time to reflect on your purchase before it has even happened.
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Things Early On
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Chapter 8
Developed Things they all share a common thread, and
Final Offerings
thus are designed to complement one another. Much of what you will find
This chapter summarizes my
here is a combination of completed
final offerings for this thesis. After
work, and the process it took to
digesting all of the research and
get there.
prototypes that I had done up until this point, it was time to synthesis this information into final deliverables. Here you will find work that has been filtered through several lenses such as speculative objects, a service, an experience, and a mobile application. These projects touch on different points of my explorations; from acquiring new things, to how to deal with the reality of what will happen to these things once you’re gone. Each offering is unique, however
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Developed Things
Futuring & Speculation
of person (ex. cousin), a characteristic (ex. heirloom), where the object came from (ex. purchased), and a
When we think about designed
fictional scenario (ex. RFID37 Every-
objects, we are likely thinking about
thing: All physical objects produced
the now, creating something that
after 2030 have a unique RFID tag,
will exist in this current world and
meaning each object can be tracked
for our current society. That can be
until it and the tag are completely
limiting. By stretching the imagina-
destroyed).
tion beyond what is currently real, we can begin to formulate different
Each person was instructed to create
hypotheses around design. Futur-
a fictional narrative that encom-
ing is a lens through which we can
passed all five elements, including
imagine what will happen in five, 10,
an illustration of the outcome. This
100, or even 1,000 years from now.
resulted in 18 fictional stories. From
This is a tool used for contemplation
these stories I was able to reduce the
and speculation. Likewise, it is ben-
areas of speculation down to three
eficial to imagine a parallel world
buckets. The first was about gifting,
existing right beside our current
the second was about digital versus
one, allowing designers to question
physical things, and the third was
the status quo with rhetorical
about the transfer of ownership from
design interventions.
one person to another.
In a futuring experiment, I con-
I created a prototype to address each
ducted a co-creative workshop where
of the three buckets. The first two,
six participants worked together to
Digital Hoarding Capsule, and Soon,
speculate on the future of our inter-
are rough prototypes while the third,
action with objects. All six partici-
Chain-Of-Custody, is the most devel-
pants gathered around a table with
oped offering.
ten random objects in the center. Each person was given a worksheet and asked to choose one object and one card from four different categories. The categories included a type
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Developed Things
Soon
Digital Hoarding Capsule
Soon challenges the notion of gift-
As we move towards an increasingly
giving in the future. Soon acts as a
digital age, our relationship with
placeholder for a gift that you intend
physical objects is changing. With
to give someone but haven’t thought
the help of platforms like Pinterest,
of yet. It even looks like a tradition-
Flickr, and Instagram, it is inevi-
ally wrapped gift, but it is made of
table that we are moving towards a
solid cast plaster. The person who re-
society of digital hoarding. Digital
ceives the gift is the one who assigns
storage is getting faster and cheap-
the meaning and significance of that
er, making it even easier to never let
gift, rather than the other
go of another file.
way around.
The Digital Hoarding Capsule holds on to your most important files and changes your perception and experience of that image, by viewing it projected into a tubular vessel much like a kaleidoscope rather than behind a screen. By looking at our files in an obscure way, we can begin to question the distance between virtual and reality.
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Things
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Developed Things
Chain-Of-Custody Chain-Of-Custody is a way to
once they’re gone.
preserve your most valuable objects and communicate to your loved ones
It’s also an indication of what is
which things are most important to
worth passing on. It might be the ob-
you, and what you would like to be
vious set of china, or expensive jew-
passed on. Think of it as a living will
elry, but it could be something much
for your things. The form is bor-
more humble, much more mundane
rowed from evidence bags used in
that has particular significance. This
a police investigation and its name
physical intervention affords the
references the process an item goes
user the opportunity to create narra-
through during a criminal investiga-
tives within each individual bag.
tion. It consists of a series of bags running from the very small (some-
The purpose of this strange inter-
thing you might put jewelry in) to
vention is to put a physical layer
the quite large (large enough for fur-
between you and your things. How
niture to fit in). Each bag has a label
does it feel to have your most valu-
on it to indicate when and where it
able stuff locked away, unable to
should go. There is a valve at the
be used while you still live with it?
bottom that removes any remaining
Does it make you feel more or less
air once the bag has been sealed.
attached to it? Do the objects inside become that much more precious, or
In an investigation the Chain-
does it make them feel sterile and
Of-Custody refers to the order in
unimportant? Regardless of what the
which a piece of evidence moves; for
outcome may be, it’s an opportunity
example: from the scene of the crime
to question the value of your things
to the police bureau and so on. So,
while you’re still here, so that the
without being too morbid, I adopted
burden of doing so is not left to the
this as a way for someone to indicate
ones you love when you’re not.
to whom their belonging might go to
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Developed Things
Attachment
train and got an e-mail about one such missing item sent to the entire
During the course of my work, I
academic department, hoping to find
landed on the word “attachment” as
out where it had gone. I also re-
a means of describing my thesis in
ceived a skeptical text message from
one word. I tested the “attachment”
a classmate, also peeved about her
of my peers to their possessions in
missing item.
the form of an experiment. The evening before this experiment, I care-
I found this tactic, while somewhat
fully selected one object off of each
unsettling and perhaps a bit rude, to
person’s desk and placed it inside
be really effective. In theory, if some-
of a box. The selection process was
thing is meaningful and important
harder than I imagined it would be.
to someone, it would be missed. If a
Some people don’t keep very much
person is unable to recall what was
on their desks and some people had
once there, does that item deserve to
so much stuff I had a hard time
take up physical space and
deciding what to select.
mental space?
The intention was that during class I would send each person back to their desk to investigate what was missing. If the person could identify what had been removed, they would get it back. If they could not, that thing would remain in my custody. The results were scattered across the board. Some noticed what was missing before I even had a chance to present the experiment, and frantically searched for the missing thing. Others had no idea what went missing. The morning after I took the objects, I was unintentionally late to class due to a delayed
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Things
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Developed Things
Lossless Based on psychological research
the couch only cost a fraction of what
conducted throughout this thesis,
they’re paying for storage. They don’t
as well as extensive system map-
calculate how much money
ping through cybernetic modeling,
they’re losing.”
I created a service called Lossless. Cybernetics38 is a method through
Lossless is a speculative service that
which goals can be identified and
I explored through the lens of busi-
achieved. Creating systems maps us-
ness modeling, which allowed me to
ing cybernetics illuminates feedback
answer some of the questions about
loops that exist in each system. Once
what it might take to actually get it
the problem has been identified, the
off the ground. The following pitch
maps create pathways and opportu-
was presented to potential inves-
nities to solve that problem.
tors.39
The term “lossless” refers to the ability to compress documents to a smaller size without losing quality. The service Lossless that I created aims to help people get rid of the things that are weighing them down, so that they can enjoy the things that aren’t. This service was inspired my conversation with professional organizer Amelia Meena of Appleshine. She said, “People pay hundreds of dollars a year in fees for a storage unit to hold a couch that they don’t need, but feel they haven’t gotten the full value of yet. Even if
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Letting go of things is hard... Over time we create emotional attachments to things because of who they remind us of, where they came from, or simply just because they’re ours. Studies show that physical clutter results in decreased productivity and increased stress.
Lossless is a service that helps people uncover the true value of their things by temporarily (or permanently) removing them from their possession. Lossless helps people get rid of the things that are weighing them down, in an effort to lead simpler, less cluttered lives, both physically and mentally.
Here’s how it works: Lossless tools help you identify which items to sequester in Lossless’ safe storage units. Once removed, Lossless photographs each item and places it into a database with your description of that item and any significance associated with it. The item is then placed online where others can bid on it for purchase. You can also ask for a donation.
You are then faced with the decision of what to do with the item, but the decision is always yours. Each listing becomes part of your personal digital archive, so you can hold on to the memory without holding on to the thing itself. You’re not getting rid of it completely—it’s just taking up less space. Lossless members are unable to purchase through the platform themselves until they have let go of several of their own possessions.
So who needs Lossless? Lots of people. Take a look around your home. If it’s full of items you think you love, but never actually touch, you need Lossless. If you’re moving and think it’s best to box everything up and deal with it later, you need Lossless. If you’re frustrated with the amount of stuff you’ve accumulated, but you don’t know where to begin, you need Lossless.
At Lossless, we understand that the emotional value of your things doesn’t always align with its market value. We make money by charging you for the amount of time and space your stuff takes up. We also take a small percentage of any transactions made through the listing. We will get our first customers by recruiting friends and family, as well as offering the service as a free trial to a number of our target users.
Ultimately, our goal is to help free people from their emotional attachment to things that don’t actually bring them any joy and happiness. By helping people uncover their true wants and needs, we can help them live simpler lives and become more mindful consumers.
Join us, you have nothing to lose.
Lossless Lossless property of item no.
description
date in
date out
Lossless your name (print):
How It Works your name (sign): Letting go of things is hard... Over time we create emotional attachments to things because of who they remind us of, where they came from, or simply just because they’re ours.
today’s date:
You’re about to embark on a Lossless journey. You’ve come to the realization that it’s time to do something about the stuff you have accumulated in your home.
why Lossless?
Congrats, that is the first step in the Lossless process! Here’s what you can expect from our time together today: We’ll start by setting some realistic goals, such as a particular category of item or a specific room to tackle. For the things you feel ready to toss we will toss. For the things you would like to donate, we will attempt to find a good home for. For the things you love and use regularly and would like to stay put, those will stay put. For those things that you haven’t quite been able to part with, or think you might need in the future- those get the Lossless treatment. We will set those items aside and then photograph each one, give it a unique label, and catalog it in your personal digital archive. These things we will then box and take to a near-by reserved storage unit, which you will have access to should you need an item in the near future. Then we wait.
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The items that have been sequestered in storage will live there for one month. After a month we will revisit these items and see how you feel about them, after having removed them from your space. While the ultimate goal is to create a more pleasing, more desirable and more livable space for you, we can also consider this an experiment and learning opportunity. For the sake of today’s accomplishments larger items like couches and dining room tables might not fit into the equation, but if we think they too should go, we will find a way in the near future! Documentation of the process is important, however your identity and privacy will be protected to your utmost level of comfort. The storage unit will be provided for you free of charge for 3 whole months should you need it for that long. The goal is to eliminate the need for the storage unit altogether, but we’ll see how it goes. Thanks for participating, you have nothing to lose!
Developed Things
Lossless Prototype
In hindsight, the process of documentation should have happened while
Beyond this experiment, I also want-
we were processing things, not after.
ed to prototype the service Lossless
I believe the pressure of having to
with real users in order to test the
come up with a story for each thing
efficacy of the idea and make any
would have changed the outcome of
changes necessary.
the amount of stuff she was able to part with.
I visited my friend Liz Eddy and her fiancé in their apartment, which
The following script illustrates the
they have lived in for about six
engagement, interaction, and conclu-
years in order to try out the Lossless
sion to this test:
process. This design-led research uncovered many insights about this service. Armed with a toolkit of stuff, from tags and boxes to a functioning prototype of what the Lossless platform would look like, I entered the home of Liz and her fiancé on March 21, 2015. While I don’t have the full results yet, there were some big insights that I walked away with from this prototype. Liz described her experience of the process here: “Having to write about everything was difficult. After about 7 things, you start to realize that these things aren’t really as important as you thought they were.”
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item no.
12
Lossless
3.21.15
date
your name: Liz Eddy
object title: Pen Box
sentimental value: x
estimated market value:
$
0.00
describe this thing: This pen box belongs to a limited edition Jules Verne waterman fountain pen. My father bought me this pen when I was a kid. It was my first (and remains my only) fancy fountain pen. I used to keep it in it’s box because it was precious to me. Now I use the pen and have no use for the box. I just like it.
Things
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Developed Things
Trappings What I learned from my experience
that they are having a hard time
in prototyping Lossless led me to
making a decision about, and the
create Trappings. What I realized
application helps them get to a re-
from Liz was that the order in which
sponse. For example, you would start
possessions are processed has a huge
by clicking on the question “Should
impact on the outcome of each deci-
I Buy This?” when confronted with a
sion. Trappings focuses on the pivot-
new purchase. You can also create a
al moment when a decision is being
wish list in the app. It keeps track of
made. I also wanted to address the
how long each item has been on your
insight I discovered while talking to
wish list and periodically asks you
Amelia Meena,she said, “Sometimes
if you still want it there. Trappings
people just need permission, or a
tracks your responses and gives you
good push .” 40 I thought this was a
feedback on your answers. By visual-
good opportunity to provide the emo-
izing your journey through each set
tional support necessary, as well as
of questions, the user can begin to
give someone a push. Trappings has
gain insights into their behaviors
a personality that is very supportive,
and shift them accordingly. Much
but equally sassy.
like Lossless, you can digitize those items you are ready to part with.
Trappings is a mobile application that acts like an interactive flow
This is designed to battle the inter-
chart. It starts by asking you target-
nal dialogue that goes on inside our
ed questions about your things, such
minds as we contemplate the status
as “What is your favorite article of
of our things. It is there for you in
clothing?” or “What is your most
times of need, like whenever you are
prized possession?” These answers
considering a new purchase. The goal
are then used as a way to elicit an
is to create positive behaviors around
emotional response. The user goes
your things by being more contem-
through an additional series of tar-
plative rather than making
geted questions for each unique item
mindless decisions.
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36 Antiques Roadshow is a television program originally broadcast on PBS in 1979 where experts appraise antiques. 37 RFID stands for radio frequency identification. RFID tags are attached to objects as a tracking device. 38 Cybernetics is an approach to exploring systems, their boundaries, how they are constructed, and opportunities within the system. 39 This concept was pitched to a panel of venture capitalists, however there was no intention of them actually funding the project. 40 In person interview with Amelia Meena.
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Chapter 9
Future Things Looking Forward
tainly respect my decision to reduce the number of things that I have and will take no offense to me not accepting physical gifts.
While I have already seen the effects of this thesis on myself, I’m most interested in seeing how it reaches others.
I’m excited about the opportunity to
Personally, I purchase things with
turn some of my ideas into reali-
greater enthusiasm because my pur-
ties. The feedback that I’ve received
chases are far less frequent. My stuff
throughout this process has given me
has reduced in volume considerably,
the confidence to move forward with
and I no longer spend time agonizing
this work. I have been told on several
over deciding whether or not some-
occasions that many of my design
thing should go. I feel less stressed out
offerings not only could, but should
by the stacks of magazines that don’t
exist. I look forward to taking with
exist anymore and I’m happy to say
me everything that I have learned
that the people around me have begun
over the past two years as I move on
to catch this fever.
to the next chapter in my life.
Even for those who have no desire to contemplate their belongings, they cer-
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Chapter 10
More Things Here are some more things to look at; like what some of these strange terms mean, and where I got all this information from.
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Lexicon After-Life What happens to something once it has been disposed of Appraisal The act of estimating the value of something, taking both qualitative and quantitative measures into account Archive A catalogue of things Clutter A state of confusion and disorder either mentally or physically Digital Hoarding The accumulation of digital files for fear of losing something Endowment Effect Theory that your belongings are more valuable to you than to others just because they are yours Futuring A way of thinking about an issue critically by imagining what the future outcome of an idea may be, based on what we know now Gift Something given to another person without an exchange involving payment Heritage Something that is passed on from a previous generation; inherited Loss-Aversion Theory that refers to people’s tendency to feel more pain over loss, than joy over gain Next-Life The opportunity for an object to be re-purposed after its initial use Purgatory The place between having something and not having it
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Qualify To determine the quality of, in regard to personal enjoyment, memory, connection to others, etc. Quantify To determine the quantity of, in regards to monetary value Sequester To isolate objects from your immediate surroundings to another location Speculative A process, which challenges the current status of something by provoking questions around the subject of interest Stuffocation Anxiety brought on by having too many things Things Also known as: stuff, items, objects, trappings, mementos, objects, items, etc. Value The worth of something in terms of the amount of other things from both a qualitative and quantitative perspective
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Select Bibliography Alter, Lloyd. American Houses Are HUGE! Now 3x Bigger Than 50 Years Ago. TreeHugger. 14 November. 2013. Web. Arnold, Jeanne E. Life at Home in the Twenty-first Century: 32 Families Open Their Doors. Los Angeles. Cotsen Institute of Archaeology Press. 2012. Basulto, Dominic. Just Say No To Digital Hoarding.The Washington Post. 16 December 2014. Web. Baudrillard, Jean. Simulacra and Simulation.Translated by Sheila Faria Glaser. First Edition, 17th Printing edition. Ann Arbor: University of Michigan Press. 1995. Baudrillard, Jean. The System of Objects. London: Verso, 1996. Print. Becker, Joshua. The Statistics of Clutter. Becoming Minimalist. 19 January 2010. Web. Beck, Melinda. The Psychology of Clutter. The Wall Street Journal. 8 Jul. 2014. Web. Belk, Russell. Possessions And The Extended Self. The Journal of Consumer Research. 15 February 1988. 139-68. Print. Bernabe, J. Christian. We Live in Age of Hoarding — I. M. H. O. Medium. 26 October 2013. Web. Berzoff, Joan. Inside out and outside In: Psychodynamic Clinical Theory and Psychopathology in Contemporary Multicultural Contexts. 2nd ed. Lanham, Md.: Jason Aronson. 2008. Print. Borgerson, J; Miller, D; Materiality and the comfort of things: drinks, dining and discussion with Daniel Miller. Consumption, Markets and Culture.155 - 170. 2009. Bruno, Dave. The 100 Thing Challenge: How I Got Rid of Almost Everything, Remade My Life, and Regained My Soul. New York: William Morrow Paperbacks, 2010. Carter, Sherrie Bourg. Why Mess Causes Stress. 8 reasons, 8 remedies: The mental cost of clutter. Psychology Today. 12 March. 2012. Web.
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Clark, Patrick. Hoarder Nation: America’s Self-Storage Industry Is Booming. Bloomberg Business Week. Bloomberg. 1 Dec. 2014. Web. Druckerman, Pamela. The Clutter Cure’s Illusory Joy. The New York Times. 16 Feb. 2015. Web. Csikszentmihalyi, Mihaly, and Eugene Halton. The Meaning of Things: Domestic Symbols and the Self. Cambridge England: Cambridge UP. 1981. Print. Dykstra, Josh Allan. Why Millennials Don’t Want To Buy Stuff. Fast Company. 13 July 2012. Web. Frost, Randy O., and Gail Steketee. Stuff: Compulsive Hoarding and the Meaning of Things. Boston: Houghton Mifflin Harcourt, 2010. Gansky, Lisa. The Mesh: Why the Future of Business Is Sharing. New York, N.Y. Portfolio Penguin. 2010. Print. Glenn, Joshua. Taking Things Seriously: 75 Objects with Unexpected Significance. New York Princeton Architectural Press. 2007. Print. Green, Penelope. The Way We Live: Drowning in Stuff. The New York Times. June 2012. Web. Grote, Jason, Nicholson Baker, Jonathan Lethem, Gary Panter, William Gibson, Kurt Andersen, Myla Goldberg, et al. Significant Objects. Edited by Joshua Glenn and Rob Walker. Original edition. Seattle, WA: Fantagraphics. 2012. Hamblin, James. Buy Experiences, Not Things. The Atlantic. Atlantic Media Company. 7 October 2014. Web. Higgins, Chris. Digital Museum Immortalises Your Useless Sentimental Trinkets. Wired UK. 10 September 2014. Web
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Hyde, Lewis. The Gift: Creativity and the Artist in the Modern World. 25th Anniversary Ed. 2nd Vintage Books ed. New York: Vintage Books, 2007. July, Miranda. It Chooses You. First Trade Paper Edition edition. San Francisco, Ca: McSweeney’s, 2012. Kahneman, Daniel, Jack L Knetsch, and Richard H Thaler. Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias. Journal of Economic Perspectives. 193-206. Print. Kahneman, Daniel. The Riddle of Experience vs. Memory. Web. Kondo, Marie, and Inc OverDrive. The Life-Changing Magic of Tidying Up. S.I: Clarkson Potter/Ten Speed/Harmony. 2014. Print. Lewis, Hyde. The Gift: Creativity and the Artist in the Modern World. Random House. 1983. Print. Lubin, Gus. There’s a Staggering Conspiracy Behind The Rise of Consumer Culture. Business Insider. 23 February. 2013. Web. Manson, Mark. Minimalism. 14 June 2012. Web. Mauss, Marcel, and E. E. Pritchard. The Gift: Forms and Functions of Exchange in Archaic Societies. New York: Norton, 1967. McGonigal, Kelly. Why It’s Hard to Let Go of Clutter. Psychology Today. August 2012. Web. Miller, Daniel. Stuff. Cambridge: Polity. 2010. Print. MoMA | Talk to Me | The Things We Keep. Web. 2010. Mooallem, Jon. Death, Redesigned. The California Sunday Magazine. 2015. Web. Morewedge, Carey K., Lisa L. Shu, Daniel T. Gilbert, and Timothy D. Wilson. Bad Riddance or Good Rubbish? Ownership and Not Loss Aversion Causes the Endowment Effect. Journal of Experimental Social Psychology: 947-51. Print.
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Reb, Jochen. Connolly, Terry. Possession, Feelings of Ownership And The Endowment Effect. Society for Judgement and Decision Making Vol. 2. No. 2. April 2007. Rebaudengo, Simone. Addicted Products. IxD Awards. 2014. Web. Richards, Carl. Being Mindful Can Help Guide a Decision. The New York Times. 28 Sept. 2014. Web. Rosenfeld, Louis. Letting Go of Things. And History. Medium. 7 October 2014. Web. Schlereth, T. J. Material Culture Studies and Social History Research. Journal of Social History. 1983. Things. Radiolab. 31 May 2014. National Public Radio. Thomas, Christopher. You Have Too Much Shit. The Duplicators. 2014. Turkle, Sherry. Evocative Objects Things We Think With. Cambridge, Mass. MIT. 2007. Print. Walker, Rob. A Weekly Ritual Erases Material Meanings ... and Maybe Starts New Object Biographies. Design Observer. Web. Walker, Rob. Buying In: What We Buy and Who We Are. New York. Random House Trade Paperbacks. 2010. Wallman, James. Stop Accumulating Stuff And Start Accumulating Experiences. Co.Exist. 3 Apr. 2014. Web. Williams, Peter, Jeremy Leighton John, and Ian Rowland. The Personal Curation Of Digital Objects: A Lifecycle Approach. Aslib Proceedings: 340-63. Print.
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Thanks. Thank you to all those who helped me complete this thing, I couldn’t have done it without you.
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Allan Chochinov
To the class of 2014
Gabrielle Kellner
(for paving the way)
Marko Manriquez
To the class of 2016
Alisha Wessler
(you’re next)
Eliz Ayaydin
Tak Cheung
George Crichlow
John Heida
Vidhi Goel
Boris Klompus
Lance Green
Leif Krinkle
Steve Hamilton Lusha Huang
Lex Berko
Andres Iglesias Berk Ilhan
Bryan Boyer
Lucy Knops
Dave Bruno
Miguel Olivares
Aaron Straup Cope
Julia Plevin
Mary DiBiasio
May Sun
Corrina Gardner
Heath Wagoner
Christian Svanes Kolding
Brandon Washington
John Maeda Amelia Meena
Brent Arnold
Jenny Olson
Emilie Baltz
Nicole Pivirotto
Abby Covert
Emily Spivak
Benjamin Critton
Gail Steketee
Steven Dean
Becky Stern
Ingrid Fetell
Ajay Revels
Janna Gilbert
John Thackara
Elliott P. Montgomery Andrew Schloss
To my mom, dad, sister and the rest
Jason Severs
of my family.
Sinclair Scott Smith Rob Walker
To my friends, for still being my friends.
To the rest of the PoD faculty
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One Last Thing One of my most meaningful possessions is a teardrop shaped pendant in a rose gold setting with a bluegreen stone. I was originally given a similar version with a light brown stone, but it always felt less magical to me. The blue-green one actually belongs to my sister. I swapped the two because I believed I would be content wearing the same necklace every day but she would only wear it for a fraction of the time because she had so much jewelry. She was not amused at first, but my argument was strong so she let me have it. I’ve worn this necklace religiously ever since, unless I thought the necklace might be in danger, like if I go swimming in the ocean or on a hike. On special occasions, I may wear a different one, but for the most part, it is an extension of my body. People are constantly asking me what stone it is, and I’ve never been able to answer the question. To be honest, I never cared. Several years ago, I was in an indoor market in Seattle. I was with my sister and, after shopping around for a bit,
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we found ourselves in an amazing
denim). I took the necklace to an an-
crystal store. The owner was the
tiques jeweler. He took the necklace
closest I might ever come to meeting
from me, put it under a much more
a real wizard. He wore a Canadian
powerful microscope, and handed it
tuxedo and had wiry white hair. He
back to me within seconds.
slowly approached me and asked if he could see my necklace. I was
“It’s glass,” he said.
excited that he wanted to see it, and I thought that I might finally
In a way I was relieved. I was
be able to answer the question I get
relieved that the monetary value,
asked all the time. I removed it from
or lack thereof, had absolutely no
my neck and handed it to him. We
bearing on my love for this thing. I
walked towards the counter where
would never be tempted to sell it and
he pulled out his magnifying glass
I would never be tempted to trade
and began to examine it. He then
it. And now, I could finally answer
placed the pendant under a black
that popular question: “What stone
light and gasped. In one full, deep,
is that?”
and passionate breath, he exclaimed “It fluoresces!” as though I might know what that would imply. He continued by telling me that what I had on my hands was a very special and exquisite stone, possibly a rare sapphire, possibly worth a lot of money. When I returned from my trip to Seattle, I thought it might be wise to get a legitimate appraisal from someone with a bit more credibility (and certainly less
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MFA Products of Design 2015 School of Visual Arts