THE BRAND The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of artfully uniting extraordinary homes with extraordinary lives.
OUR MISSION The agents, management and staff of Ewing and Associates Sotheby’s International Realty are innovative leaders in the real estate industry, conducting business with genuine care and respect. Every day we strive to establish a unique environment of teamwork. Together, we ensure the collective success of our Estate Agents by providing the professional support necessary to exceed our clients’ expectations. By seeking creative print and digital marketing opportunities, we remain on the cutting edge of the full service home buying and selling experience. Our primary focus is to establish a client-centric framework, with effective communication and a commitment to take the “high road” as the foundation of every business relationship.
Each Office is Independently Owned and Operated.
AUCTION HOUSE A celebration of extraordinary art and objects on the international art market. Sotheby’s at Auction showcases the full range of Sothebys offerings around the world. It unites the most important pieces of fine and decorative art and precious objects offered at each of Sotheby’s auction locations, New York, London, Hong Kong, Milan, Tel Aviv, Geneca, Doha, and Amsterdam. Each issue of Sotheby’s at Auction also features an exclusive and dedicated real estate advertising section designed to provide essential reach and precise marketing to some of the most affluent, educated and international audiences available today.
Each Office is Independently Owned and Operated.
MARKET SHARE SALES VOLUME BY LISTING BROKERAGE CALABASAS • CALABASAS HIGHLANDS • HIDDEN HILLS $80,000,000
$70,000,000
$60,000,000
$50,000,000
$40,000,000
Ewing Sothebys International Realty
Prudential California Realty
Rodeo Realty
Coldwell Banker
#1 Ewing Sothebys International Realty - $73,594,450 #2 Prudential California Realty - $62,198,000 #3 Rodeo Realty - $55,508,000 #4 Coldwell Banker - $44,663,000 Each Office is Independently Owned and Operated.
INTERNET 90% of all Real Estate Transactions begin online. By offering the most effective digital solutions, we ensure your property is exposed on the most important medium. Search engine marketing, social media, video and digital reach are just a few of the tools we leverage to conquer the digital frontier.
EwingSIR .com EwingSIR.com is the result of extensive research into designing an optimized website that is unrivaled in the real estate industry.
Website presence alone is not enough. We have ensured that our properties appear at the forefront of nearly every community real estate search on the web.
Each Office is Independently Owned and Operated.
DIGITAL REACH When 90% of real estate searches begin online, your home’s internet exposure is paramount. EwingSIR syndicates to 37 websites, generating the maximum digital exposure for your listings.
Each Office is Independently Owned and Operated.
DIGITAL MARKETING The National Association of Realtors reports 90% of all real estate transactions begin online.
• 36% of Sotheby Realty website viewers were from outside of the US in the past year.
• Our properties alone, in the past year, have had over 1.1 million viewers.
• This amounts to an average of 3,100 views per property listed.
Each Office is Independently Owned and Operated.
VIDEO YouTube: Because YouTube is the second largest search engine in the world, EwingSIR creates a YouTube video for every home we represent, optimizing your listing for the ultimate internet exposure. Each complimentary video is paired with customized music that best represents your property.
Property Website URL: Take your marketing to the next level by dedicating a URL to your property. We create beautifully designed custom websites to highlight the outstanding features of your home.
Each Office is Independently Owned and Operated.
SOCIAL MEDIA Social networking consumes twice as much of online time as any other Internet activity. Online relationships are equally as important as face to face relationships. Here are a few ways your property will obtain further digital exposure.
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Blogging: There are over 71 billion blog viewers. Blogging is proven to increase internet traffic, driving more attention to your property. EwingSIR helps with every step of the blogging process, creating more online content and thereby more views for your property.
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Facebook: With over 800 million members, Facebook has become a premier platform to advertise listings. Our diverse Social Media relationships help us spread the word on every property we market.
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Twitter: Thirty-four percent of marketers who use Twitter have generated inquiries from its use. Of those, 20% resulted in closed sales. That’s why every listing we take, we also Tweet. With Twitter, your home is entirely searchable and seen by another demographic that many other real estate marketing campaigns ignore.
Each Office is Independently Owned and Operated.
SothebysRealty .com Sothebysrealty.com was meticulously designed to provide an exceptional real estate web site experience for your home that is unlike any other. As the leader in luxury online space, sothebysrealty.com will showcase your property in a light consistent with the beauty and distinction it deserves. Superior photography, state of the art functionality and enhanced property profiles make this a premiere luxury real estate experience for those seeking extraordinary homes around the corner or around the world.
Each Office is Independently Owned and Operated.
PRINT MARKETING Print is the root of all marketing initiatives. We pride ourselves on maintaining an in-house graphic design studio to customize every advertising piece we distribute.
PRESENTING YOUR HOME Typically, the greatest interest in a property occurs within the first few weeks it is on the market. To effectively capitalize on this, we create a customized campaign to ignite interest in your local neighborhood and surrounding community. By employing a unique print campaign, we will skillfully market your home to reach the appropriate audience.
Each Office is Independently Owned and Operated.
LOCAL ADS While national and international influence is important, community reach is central to a successful transaction. An individually researched marketing plan will be created and executed to ensure the sale of your home.
Each Office is Independently Owned and Operated.
PHOTOGRAPHY The first experience a buyer has with your home is through photography. This is the key to influencing buyers.We understand this crucial experience can make all the difference in selling your home.
Each Office is Independently Owned and Operated.
RELOCATION DIVISION Ewing & Associates Sotheby’s Int’l Realty is dedicated to making the relocation process smooth and trouble free We understand the stress a major move causes for your employee’s entire family. We know how to help. Whether moving across town, across the countr y or around the world our network of preferred brokers and professional affiliations can help make their transfer the smoothest ever.
We offer the following services: • A single point of contact. • A full time, SPHR & CRP designated, relocation director. • Area tour/orientation • Advanced Marketing Assistance • Homefinding Assistance • Rental Assistance
Each Office is Independently Owned and Operated.
TECHNICAL SOLUTIONS
Reaching beyond the typical scope of technology is the motor of our marketing vehicle. Solving intimidating technical issues and harnessing the power of the latest tools is our forte. With unique iPad marketing, tailored real estate programs and highly informative research, we have all the innovation to deliver unmatched results.
LEAD ROUTER 90 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process.* Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the internet, phone or by visiting our office will be immediately connected at any time of the day, even after normal business hours, which means we can save valuable time and drive interest to your home quickly.
*National Association of Realtors® Profile of Home Buyers & Sellers
Each Office is Independently Owned and Operated.
ALTOS RESEARCH You don’t have time to wait. The housing market is changing day to day. You need to know what the market is doing based on real-time data. Unlike other sources that take months to gather market data, Altos Research analyzes current real estate activity. Only Altos helps you get the up-to-date information you need, today.
Each Office is Independently Owned and Operated.
LISTING BOOK Listingbook is your destination for real estate information your way. Unlike other real estate search sites, Listingbook provides accurate and timely information about listings in your local real estate market. More than just a property search, Listingbook presents unique data about individual properties or an entire market that you can’t get anywhere else.
Each Office is Independently Owned and Operated.
IPAD
MARKETING
Being a good Real Estate agent means constantly being on the move. From showing buyers your property photos, to emailing you about new offers the second they come through, the iPad is the best tool for making sure you’re getting a full-service agent.
Each Office is Independently Owned and Operated.
OUR PROMISE We understand that selling a home is a complicated and sometimes emotional process. EwingSIR is with you from the time we list your property all the way through closing,.
THE SALES PROCESS Showing Appointments One of the most important aspects of selling your home is allowing potential buyers to view it. As simple a task as this may seem, there are many things a skilled agent can do to ensure a buyer has the best possible experience in your home. We are experts at staging a showing that will present your home in the most positive light.
Skillful Negotiation When offers are presented, we will advise and help you obtain the best possible price and terms. Understanding the various contract forms and vast array of contractual issues is key to negotiating the best terms to meet your individual needs.
Transaction Management In addition to the marketing, staging and pricing of the home, there are many more details that go into the transaction before the sale becomes final. At Ewing Sotheby’s International Realty, we pride ourselves on operating a full-service real estate brokerage.
Each Office is Independently Owned and Operated.
SELLING YOUR HOME Factors within your control: • The price and terms of sale • Your property’s distinctive and compelling attributes • The physical condition of your property (home and grounds) • Available access of your property for showing • The selection of the real estate sales professional you choose
Factors not within your control: • Your property’s location • Recent comparable market values • Expired listings with multiple price revisions • Economic and housing market conditions • Rate at which properties are sold over time
Each Office is Independently Owned and Operated.
EXCLUSIVE PARTNERS Our exclusive relationship with WSJ, Departures, BBC and Conde Nast Traveler create a cumulative effect that delivers over 400 million media impressions, building our brand awareness and driving leads to our global network of offices.
Each Office is Independently Owned and Operated.
CLOSING PROCESS • Deliver fully-executed contracts to you and the buyers. • Confirm initial deposit monies received. • Verify funds through applicable parties. • Keep you informed of events as they occur. • Confirm loan application has been completed. • Notify you of, and attend, all inspections. • Confirm additional deposit monies have been received. • Check on status of purchaser’s mortgage loan. • Assist appraisers by providing recent comparable sales. • Check that all contingencies of sale have been met within the proper time periods. • Confirm receipt of written loan commitment. • Confirm that all title reports have been ordered. • Forward copies of applicable certifications, inspections and disclosures. • Schedule date and time for final buyer walk-through. • Remove sign. Confirm keys, garage door openers, etc are available. • Follow up to ensure the “Sotheby’s International Realty Experience” has been completed. • Provide CD to our clients with copies of all sales documents and tax information at close of escrow.
Each Office is Independently Owned and Operated.