EXCEED Shoe Thinkers | PLASTIC DREAMERS | Autumn Winter 2018 Collection

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PLASTIC DREAMERS AU T U MN | WINT E R 201 8



THAT’S WHAT WE ARE… SHOE THINKERS. WE THINK, WE DESIGN, WE CONSTRUCT, WE TEST AND IF THAT IS NOT ENOUGH, WE’LL DO IT AGAIN… UNTIL WE ACHIEVE PERFECTION. MADE FOR YOU, BY US. WE USE GENERATIONS OF ACCUMULATED CRAFTSMANSHIP, COMBINED WITH TODAY’S MODERN TECHNIQUES TO CREATE INDIVIDUAL SHOES WITH AN EXCLUSIVE EXCEED PERSONALITY.

THAT’S WHAT WE ARE… SHOE THINKERS. WELCOME TO THE FAMILY.


PLASTIC DREAMERS AUTUMN | WINTER 2018



AUTUMN | WINTER 2018 COLLECTION

The permanent connection between the aesthetics of Exceed Shoe Thinkers and Earth, brings this season to the reflection on the greater transformation made by the Man on our Planet. Plastic Dreamers arises from the impossibility of indifference to a matter that is transversal to all possible targets that a brand may have.

We continue to dream about new plastic and almost everything we touch is made out of this material - clothing, chairs, kitchen utensils, telephone... Along with the first nuclear detonation in 1945, plastic is one of the more significant changes that humans presented to the Earth, naming to the Age that we are living today. Millennia ahead, geologists will find plastic fossils in the formations of the soil.

In our AW18 collection we propose a greater search for the natural in an urban environment, where the demand to plastic is absolutely unsustainable but inevitable. In this dichotomy, we project a palette of earthy tones in a more natural-looking leather (waxed, beaten and hand-painted) and leathers for soles, which contrast with trims in a palette of strong tones but faded by the use and time.

The Casual line presents a more purist vision of urban footwear at its roots, in both classic and sporty styles in color contrasts. The color usage gives a contemporary look to the collection.

The Dress line is taken to the bone structure of its aesthetic and we keep only what each type of product represents. We rethink our classics and remove any noise. Clean models in the design are transposed to natural prism materials in large classics such as painted, full grain and polished with handwork. The contrast remains only where it is imperative.



Taken to the bone structure of its aesthetic. The contrast remains only where it is imperative.


DRE S S




ARROW Style 15882 | Color Black

ARROW Style 15882 | Color Camel

ARROW Style 15881 | Color Blue

ARROW Style 15881 | Color Brown


ARROW


HAWK Style 15906 | Color Blue

HAWK Style 15906 | Color Burgundy

HAWK Style 15910 | Color Black

HAWK Style 15910 | Color Brown


HAWK




HUDSON Style 15975 | Color Brown

HUDSON Style 15975 | Color Blue

HUDSON Style 15975 | Color Camel

HUDSON Style 15975 | Color Black


HUDSON




KAISER Style 24769 | Color Camel

KAISER Style 24769 | Color Black

KAISER Style 15888 | Color Brown

KAISER Style 15888 | Color Blue


KAISER




MAGISTER Style 24786 | Color Burgundy

MAGISTER Style 24786 | Color Blue

MAGISTER Style 15968 | Color Brown

MAGISTER Style 15968 | Color Black


MAGISTER


ORION Style 15976 | Color Burgundy

ORION Style 15976 | Color Blue

ORION Style 15911 | Color Brown

ORION Style 15911 | Color Black


ORION




RAVEN Style 24770 | Color Brown

RAVEN Style Style 24770 | Color Green

RAVEN Style 15891 | Color Burgundy

RAVEN Style 15891 | Color Black


RAVEN




SPIDER Style 15880 | Color Blue

SPIDER Style 15880 | Color Burgundy

SPIDER Style 24764 | Color Black

SPIDER Style 24764 | Color Brown


SPIDER


A more purist vision of urban footwear at its roots, in both classic and sporty styles in color contrasts.


C A S UAL




DRAGON Style 24858 | Color Grey

DRAGON Style 24858 | Color Black

DRAGON Style 15974 | Color Green

DRAGON Style 15974 | Color Blue


DRAGON


DEMON Style 24761 | Color Brown

DEMON Style 24761 | Color Taupe

DEMON Style 15870 | Color Blue

DEMON Style 15870 | Color Black


DEMON




CREEK Style 24661 | Color Brown

CREEK Style 24661 | Color Black

CREEK Style 24860 | Color Burgundy

CREEK Style 24860 | Color Forest


CREEK




GOOSE Style 24772 | Color Forest

GOOSE Style 24772 | Color Brown

GOOSE Style 24774 | Color Cognac

GOOSE Style 24774 | Color Black


GOOSE




SCORPION Style 24767 | Color Taupe

SCORPION Style 24767 | Color Blue

SCORPION Style 15883 | Color Green

SCORPION Style 15883 | Color Black


SCORPION


RAPTOR Style 15875 | Color Taupe

RAPTOR Style 15875 | Color Black

RAPTOR Style 15874 | Color Green

RAPTOR Style 15874 | Color Black


RAPTOR




VIPER Style 15871 | Color Taupe

VIPER Style 15871 | Color Black

VIPER Style 15872 | Color Yellow

VIPER Style 15872 | Color Blue


VIPER




This season we are presenting a new product. A new concept, engineered and designed to perform on wet ice. Some of our shoes and boots from the Plastic Dreamers collection are using Arctic Grip, a new and innovative sole technology developed by Vibram. It uses the most advanced cold weather gripping system Vibram has ever created:

Innovative technology specifically engineered and designed to perform on wet ice. Unique polymer blend coupled with an advanced filler system / new processing technique. Paired w ith Vibram Icetrek, which yields Vibram’s best grip on dry ice. Engineered for low temperature use. Offers Vibram performance, quality and durability. Improved grip on cold, icy or snowy surfaces compared to existing Vibram soles. Thermochromat ic lug on each sole which turns white to blue as the temperature near 0 degrees celsius (serves as an indicator to let the wearer know temperature is low enough for ice formulation).

Find more about this sole at: www.vibram.com


MAGISTER

MAGISTER AG Style 24881 | Color Burgundy

MAGISTER AG Style 24881 | Color Blue

MAGISTER AG Style 16010 | Color Brown

MAGISTER AG Style 16010 | Color Black


DRAGON

DRAGON AG Style 24882 | Color Grey

DRAGON AG Style 24882 | Color Black

DRAGON AG Style 16011 | Color Green

DRAGON AG Style 16011 | Color Blue


GOOSE

GOOSE AG Style 24883 | Color Forest

GOOSE AG Style 24883 | Color Brown

GOOSE AG Style 248834 | Color Cognac

GOOSE AG Style 24884 | Color Black


P L AST IC D REAM E RS A|W 2018 CAMPAIGN

PRODUCTION AND MANAGEMENT SHAPING BRANDS CREATIVE DIRECTION JOANA JORGE _ SHAPING BRANDS PHOTOGRAPHY JOÃO ALMEIDA MODEL BRUNO AZEVEDO _ FACE MODELS PRODUCT PHOTOGRAPHY RUI COSTA

HAIR ENRICO MESZAROS MAKE-UP JENNY MAKEUP LAND

CATALOGUE DESIGN JOANA JORGE _ SHAPING BRANDS



Av. Dr. Ribeiro de MagalhĂŁes 648-658, Apartado 17, 4614-909 Felgueiras | Portugal Phone 00351 255 318 400 geral@exceedshoes.com

www.exceed s h o es .co m


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