Excelsior The magazine for Eccelsa Aviation
Media Pack 2019 Circulation 10,000 Readership 50,000
Costa Smeralda, Sardegna
Sardegna, the haunt of the rich and famous
Welcome to Excelsior
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The digital age has brought almost everything to the end of our fingertips and as a result has changed the way we work, shop and play. Instant gratification and screen fixation are just some of the buzz-phrases used in attempts to make sense of it all, but one thing seems clear, and that is that print, namely the magazine - a collection of well-crafted articles, seems to have its’ days numbered. However, now and then, situations occur when the major forces of hyper digitalisation are kept at bay. We remember almost forgotten past times; we are able to sit down, relax, pick up a glossy high-end publication and pursue at our own leisure. No time is this more so the case than when travelling. Whether in the Eccelsa Aviation lounge, aboard a private jet flying in or out of Olbia Costa Smeralda Airport or in a suite of one of Sardinia’s leading hotels and resorts - we provide our clientele with Excelsior, the Official Magazine of Eccelsa Aviation, so they can capitalise on this rare opportunity. In publishing Excelsior, our goal is to offer engaging and sharp articles that resonate with those who appreciate the nuances of luxury, whilst maintaining an interest in the workings of the world those being our rich and famous clientele, for whom we seek to achieve this for as they indulge in the grandeur of Sardegna. Welcome to Excelsior.
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Eccelsa Aviation Sardegna is the haunt of the rich and famous. It has long been a prime destination for Europe’s upper classes, but over the last decade has shot up the priority list of Hollywood A-list celebs and UHNW tourists from Russia, China and the Middle East. Sardegna is one of the most exclusive destinations in the world; with some of the most expensive real estate in Europe and with one of the premier mediterranean marinas. It’s not hard to see why; 1850 km of stunning varied coastline encapsulating an island full of rich culture and exquisite local produce packs quite the punch, especially so when coupled with worldrenowned hotels and resorts, luxury golf courses and a number of Michelin-starred restaurants. The gateway to this ultra exclusive playground for the rich and famous is Eccelsa Aviation’s dedicated private and business aviation terminal at Olbia Airport, situated on the doorstep of Sardegna’s legendary Costa Smeralda. Eccelsa Aviation are devoted to providing their clients a secure, safe and comfortable visit to Sardegna. Whilst ensuring the highest level of detail is met logistically and legislatively, Eccelsa also go above and beyond practicality. With sports cars, helicopter or yacht leasing available directly from Olbia Airport and a plethora of high-end food, wine and shopping options both on the ground and on board, it is the effortlessness and seamlessness of the experience which Eccelsa Aviation ensures that asserts itself as the premier way of travelling to one of Europe’s most exclusive destinations.
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The Magazine
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Excelsior magazine reaches an audience of ultra-high net worth, high-profile individuals with engaging and sharp articles as the relaxing luxury of both Sardegna and Eccelsa Aviation soak in. In this rare respite from the hustle and bustle of modern life, our clients are provided with a range of subjects focused in both Sardegna and the wider world; luxury lifestyle, interviews, investments, travel, business, sport and cultural events, presented with a careful blend of the best on offer in both journalism and photography. Excelsior is a full-colour 100-page publication of instantly noticeable quality, with strictly limited pages allocated to advertisers. It is distributed onto all of the private jets serviced at Olbia Airport, in the luxury lounge at the airport as well as in a collection of Sardinia’s leading hotels and resorts. Excelsior provides your organisation with the perfect platform to target a particularly exclusive audience who cannot be reached in any other manner. It also allows you to associate with one of the most exclusive locations and modes of transport available; travelling to and from Sardegna by private jet through Olbia Airport.
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The Readership THE ULTRA-HIGH NET WORTH (UHNW) DATA*Âą Combined net worth of the top 200 UHNW families: $40 trillion Minimum annual household income: $486,000 Average annual spend on watches: $147,000 per household Average annual spend on jewellery: $250,000 per household Average annual spend on fashion: $100,000 per household Average annual personal spend on hotels / villas: >$400,000 * Sources: Prince & Associates Spending Survey; Forbes Âą UHNW generally categorised as having a minimum net worth of over $30 million
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WHICH LUXURY SERVICES DO EXCELSIOR READERS USE: 88% Private Members Club 70% Spa 68% Bespoke tailor / dressmaker 64% Personal trainer 61% Sports car / supercar 67% Have a home in the UK 58% Concierge service 48% Bespoke travel agent WHY DO ECCELSA CUSTOMERS READ EXCELSIOR? 59% Architect 62% Authoritative source of Information 79% Chauffeur 70% Articles on the latest luxury cars 57% Garden design 64% Articles on the latest home entertainment systems 70% Yacht 61% Articles on art & culture 41% Property advice 58% Articles on finance & law 63% Helicopter 51% Articles on the latest technology 71% Private jet 58% Articles on luxury travel
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Rate Card ADVERTISING RATES: Full colour page: £5,000 Full colour double page spread: £7,500 Full colour quarter page : £1,250 Full colour inside front cover page : £7,500 Full colour inside front cover double page spread : £10,000 Full colour inside back cover page : £7,500 Full colour outside back cover page: £10,000 Cover positions subject to availability Series booking discounts 2 issues 10% 3+ issues 15% Agreement of any offer to advertise tendered indicates acceptance of the Terms & Conditions outlined in this media pack.
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Advertisement Sizes Advertising specifications (all measurements in mm high x wide). All double page spread advertisements require an allowance of 8mm for a gutter. SINGLE PAGE Trim Size 275 x 225 Type Area 255 x 205 Bleed Area 281 x 231
DOUBLE PAGE SPREAD Trim Size 275 x 450 Type Area 255 x 410 Bleed Area 281 x 456
Supplying Final Artwork NAMING FILES Artwork should be supplied with a colour proof and be clearly labeled using the correct naming convention. Publication name, month of insertion, year and name of advertiser. eg. MOS18_YOURCLIENTNAME.pdf DIGITAL FILE SPECIFICATIONS • Our preferred method of delivery is Abode Acrobat PDF’s sent via email. Standard: PDF/X-1a:2001 Compatibility: Acrobat 4 (PDF1.3). Colour Prole / Output intent: ISOnewspaper26v4 • All images are high resolution 9at least 300dpi) & CMYK colour. • Avoid RGB and spot colours. • Ink density is no higher than 245%. • Single colour text is no smaller than 6pt and is not tinted or screened as they will not be legible. • Coloured text or reversed out white text on coloured background is no smaller than 8pt bold. • Avoid using fine serif type faces, line weight must not be less than 1pt. We cannot guarantee the quality of the final print for files supplied outside of the these specifications. Colour variations will occur if your files do not utilise the colour profile and respect the ink density limit outlined above. FILE TRANSFER Files Less than *Mb can be emailed directly to production@excelsiormagazine.com For larger files please call the Production Team on +44 (0) 207 193 8596 for further information.
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Terms & Conditions 1 - Definitions 1.1: ‘EML’ - Excelsior Magazine Ltd. 1.2: ‘Publisher’ - Excelsior Magazine Ltd. 1.3: ‘Publication’ - Any title produced by Excelsior Magazine Ltd.. 1.4: ‘Advertisement’ - A page or double page spread of commercial value that an advertiser asks to be inserted into an EML publication. 1.5: ‘Advertiser’ - The person, firm or corporation who agrees to place an advertisement in any EML publication. 1.6: ‘Client’ - With regards to a licensed publication the client is the overall owner of the brand under whose aegis the title is published by EML. 1.7: ‘Conditions’ - These terms and conditions and any changes agreed in writing by the publisher. 1.8: ‘Contract’ - By booking an advertisement within a publication, the advertiser enters into a legally binding agreement under these terms and conditions. 1.9: ‘Copy Date’ - The date shown as the last date for receipt of advertising material or, if none, in the current media pack for the relevant publication. 1.10: ‘Confirmation’ - The written agreement between the advertiser and a representative of EML to insert an advertisement within a publication. 1.11: ‘Media Pack’ - Printed or digital material detailing an overview of the publication, including ratecard, specifications and dates. 1.12: ‘Ratecard’ - The guideline price for an advertisement within a publication. 1.13: ‘Specifications’ - The mechanical details regarding dimensions of an advertisement within a publication. 2 - Basis of Contract 2.1: An advertisement is accepted on the understanding that the relationship between the advertiser and EML is governed by these conditions. Unless specifically approved in writing by the publisher the conditions stipulated on an advertiser’s booking correspondence or anywhere else shall be void. 2.2: Any variation to these terms and conditions (including any special conditions agreed between the parties) shall apply only if agreed and confirmed in writing by the publisher. 2.3: The receipt of a fax / letter / email from an advertiser shall amount to an acceptance of the contract. 2.4: Any typographical, clerical, or other error or omission in a media pack, invoice or correspondence shall be subject to correction without any liability on the part of EML. 3 - Advertiser’s Obligations 3.1: The advertiser will make sure that the data, materials or inserts which EML needs to publish the advertisement are received at the specified address before the indicated copy date and the data / material shall comply with the requirements of the media pack and the confirmation. EML and its agents are under no obligation to return data or materials supplied by or on behalf of the advertiser. 3.2: If the advertiser does not comply fully with clause 3.1 (above) then EML is not required to publish any advertisement but it reserves the right to repeat the advertiser’s latest copy of a size and shape appropriate to the space booked. If EML does not have any prior copy it reserves the right to charge the gross amount for the space booked shown in the confirmation. 3.3 The advertiser is responsible for making sure that the advertisement is free of libel and other defamatory content, does not breach the copyright of any third parties, does not make unfair or unsupportable or unreasonable claims and is generally fit to be published and specifically will comply with any legal or regulatory requirements in the distribution or circulation area shown in the media pack for the EML publication in which the advertisement is booked to appear. 4 - EML’s Obligations 4.1: EML will publish the advertisement in the nominated EML publication and will distribute the said publication in accordance with the contract. 4.2: EML gives no representation or warranty as to the period of time during which an EML publication will be published or as to its future circulation figures or territory. 5 - Receipt of Copy 5.1: Where EML or its agents are involved in extra production work because of any act or default of the advertiser or its agents the advertiser will have to pay for this work at EML’s rates current when the work is done. These charges will be added to the invoice for the advertisement. 6 - Amendment and Cancellation 6.1: Advertiser’s alteration and cancellation rights 6.1.1: An advertiser may change the size, shape or content of an advertisement, with due authorisation, at any period up to four calendar weeks prior to the publication date. Any alteration in size will necessitate an adjustment in the cost which will be confirmed in writing between the advertiser and the publisher. 6.1.2: An advertiser may not cancel an advertisement under any circumstances. 6.1.3: The advertiser shall be liable to pay the gross cost shown in the confirmation for the space booked. 6.2: EML may change the location, size, shape and content of an advertisement at any time for good reason, in which case no claim on the part of an advertiser for damages for breach of contract shall arise. 6.3: EML reserves the right to omit, cancel or suspend the space for any advertisement, not to run any other advertisements in a series or cease to produce or alter the publication date of any EML publication for good reason, in which case no claim on the part of an advertiser for damages for breach of contract shall arise. 6.4: If EML does any of the things which it is entitled to do in clauses 6.2 and 6.3 (above) in response to the insolvency or any breach by the advertiser, EML’s other rights are unaffected. 7 - Price of Advertising
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7.1: The price of an advertisement (or a series) shall be stated on the confirmation correspondence. All prices quoted are valid for 30 days only or until earlier acceptance by the advertiser. 7.2: All amounts stated in these conditions are exclusive of VAT which shall be due at the rate ruling on the date of the VAT invoice. 7.3: Where EML has to carry out work on an advertisement to render it publishable, such work shall be charged back to the advertiser at the rate of £30 per hour or part thereof. Advertisers who do not wish to make such payments but prefer to do the work themselves and resupply the advertisement must advise EML of this in writing at the time of sending the original copy. 8 - Terms of Payment 8.1: EML shall be entitled to invoice the advertiser for the price of the advertisement (or series) at any time after confirmation of the booking. Such invoice may include any discounts repayable under clause 6.1.3 and administration or other charges. 8.2: The advertiser shall pay the price of the advertisement (or series) within 15 days of the date of the EML invoice. The time of payment of the price shall be of the essence of the contract. The advertiser is entitled to claim any discounts shown on the confirmation only where full payment is received by EML on or before the due date for payment of the relevant invoice. 8.3: If payment is to be made by instalments and the advertiser fails to pay any instalment on its due date then EML shall be entitled to demand payment of the unpaid balance (including all arrears). 8.4: The advertiser may not withhold payment of any invoice or any other amount due to EML by reason of set-off or counterclaim which the advertiser may have or allege to have for any reason whatever. 8.5: If the advertiser fails to comply with any of the conditions it shall nevertheless continue to be liable for all changes due and to become due. 8.6: If the advertiser fails to make payment on the due date then, without prejudice to any other right or remedy available to EML, EML shall be entitled to charge the advertiser weekly compound interest of 5% above the base rate from one week after the invoice fell overdue until full payment is made. 9 - Indemnity 9.1: The advertiser shall indemnify EML against any loss, cost, liability or claim in connection with any advertisement awarded against or incurred by EML or its employees or agents or paid or agreed to be paid by EML in settlement of any claim. 10 - Intellectual Property Rights 10.1: The advertiser or its agent warrants that it is the owner or has been fully authorised by the owner of any copyright material, brand name, trademark, service mark or logo to be incorporated into the advertisement. 10.2: All intellectual property rights created or used by EML in connection with the contract shall be and shall remain the property of EML. 11 - Proofing 11.1: In the event of an advertiser placing an advertisement within a licensed title, the advertiser’s material must be provided acceptable to the client’s stipulations. Should the material provided not be deemed acceptable then adjusted copy should be supplied to meet the client’s demands. This is over and above any stipulations detailed in clauses 6.2 and 6.3 (above). 11.2: The advertisement will be published in accordance with the information provided by the advertiser. EML is not obliged to issue proofs to the advertiser. Where the advertiser wishes to request colour matching, it must supply cromalins / matchprints or tear sheets along with the original copy. Advertisers are hereby advised that print and colour quality may vary through factors beyond EML’s control, and by placing advertisements in EML publications advertisers accept that such variation in quality is inevitable and shall not be a reason for non-payment or compensation of the lodging of a claim as described in clause 12.4 (below), provided always that the information carried in the advertisement as published is legible to the reader and allows response by the reader. 12 - Warranties and Liability 12.1: EML’s total liability in contract, tort (including negligence or breach of statutory duty) or otherwise in connection with any advertisement or otherwise under this contract shall be limited to the price payable by the advertiser under the contract net of discounts, each as shown on the confirmation. EML shall not be liable for any increased costs or expenses, loss of profit, business, contracts, revenues or any anticipated savings, of the advertiser or any special, indirect or consequential damage of any nature whatsoever. 12.2: All warranties, conditions or other terms implied by statute or common law are excluded except as expressly provided in these conditions. 12.3: Any claim by the advertiser which is based on any error or omission in the advertisement shall be notified to EML not more than seven days after the advertiser received ISL’s invoice. If the advertised does not notify EML in this way EML shall have no liability for such errors or omissions and the advertiser shall be bound to pay the price as if the advertisement had been published in accordance with the contract. 12.4: Where any vaild claim in respect of any advertisement which is based on errors or omissions in the advertisement is notified to EML in accordance with these conditions, EML shall be entitled to provide compensation in full either by publishing a similar correct advertisement free of charge in the next issue of the relevant EML publication or, at EML’s sole discretion, refund to the advertiser such part (not exceeding the whole) of the charge for the advertisement concerned, as is fair and reasonable having regard to the nature of the error or omission. Decisions to make refunds or to publish advertisements free of charge require the authority in writing of the publisher. 12.5: EML shall not be liable in respect of any breach of the conditions due to any cause beyond EML’s reasonable control. 13 - General 13.1: Any notice or other communication required or permitted to be given by either party to the other under these conditions shall be in writing addressed to that other part at its registered office or principal place of business or such other address as may at the relevant time have been notified pursuant to this provision to the part giving the notice. If sent first class a letter will be deemed to have been received two working days after despatch. If correspondence is sent by email it will be deemed to have been received immediately. 13.2: No waiver by EML of any breach of the contract by the advertiser shall be considered as a waiver of any subsequent breach of the same or any other condition. 13.3: If any provision of these conditions is held by any competent authority to be invalid or unenforceable in whole or in part the validity of the other provisions of these conditions and the remainder of the provision in question shall not be affected thereby. 13.4: Any reference in these conditions to a statute or a provision of a statute shall be deemed to be a reference to that statute or provision as subsequently amended, extended or re-enacted. 13.5: The contract shall be governed by the laws of England and Wales.
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Excelsior Magazine Limited 71-75 Shelton Street, Covent Garden London, WC2H 9JQ, UNITED KINGDOM Tel: +44 (0) 207 193 8596 Mob: +44 (0) 7443 566 885 Email: james@excelsiormagazine.com