Premier International Conference for HR Leaders in Asean & Thailand
IMPROVING ORGANIZATIONAL CAPABILITY TO IMPROVE THE BOTTOM LINE THROUGH
HR Transformation
Leaders Summit 2010
30 November - 2 December 2010 at Sheraton Grande Sukhumvit, Bangkok | English Forum & Workshop DAY ONE The World has Changed - Exploring the HR Leading Style to the Business and Current Global Market in 2011 Attract, Develop, Challenge and Retain Talents through Structured HR Processes that Align with Business Strategy Create Excellence in Leadership Development through HR Transformation Strategies Revolutionalizing HR Strategy through Effective Performance Management
DAY TWO Engaging Line Managers in HR Strategies to Drive Efficiency, Create Opportunities and Develop Top Performers in a Strong Business Culture Designing Flexible Benefits & Innovative Incentive Programs that Align with HR Transformation Strategy Top Benchmarking Strategies & Measurements for a Successful HR Organizations Total Business Integration The People Strategy as a Means to an End
PRE-CONFERENCE WORKSHOP
“HR TRANSFORMATION MASTERCLASS” 30 November 2010 Workshop Leader: Mr. Tayat Sriplung Executive Organizational Management Consultant
PHENOMENON APPEARANCE BY LEADING ASEAN/ THAI HR ORGANIZATIONS Mr. Haroon Bhatti Chief People Officer TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC)
Mr. Klahan Tochamnanvit Vice President Human Resources Department & Services PTT PUBLIC CO LTD
Mr. Drew Fernandez Leadership Development Manager HR Business Partner UNILEVER THAI TRADING CO LTD
Mr. Akarin Phureesitr Executive Vice President Human Resources TMB BANK PUBLIC CO LTD
Ms. Bubphawadee Owararinth Managing Director TOWERS WATSON (THAILAND) LIMITED
Ms. Ploypich Chuanchaisitt Human Resources Manager Thailand & Indochina ECOLAB THAILAND
Ms. Kochkorn Wattanadilok Human Resources Manager PEPSI-COLA (THAI) TRADING CO LTD
Ms. Daranee Tiradnakorn (Invited) Human Resources Director NESTLE (THAI) LTD
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT DAY 1 I WEDNESDAY, 1 DECEMBER 2010 8:30
Delegate Registration
8:45
Welcoming Address & Delegate Introduction
9:00
THE WORLD HAS CHANGED - EXPLORING THE HR LEADING STYLE TO THE BUSINESS AND CURRENT GLOBAL MARKET IN 2011 Today’s risks and challenges in current global market and the myths with traditional HR management Exploring HR transformation strategies and framework that enhance organizational capability to optimize business competitive advantages The HR transformation trends and practices in leading organizations The HR transformation paradigm that align with business strategies and goals to contribute to organizational performance HR transformation strategies to deal with economic realities
13:30
Mr. Drew Fernandez Leadership Development Manager HR Business Partner UNILEVER THAI TRADING CO LTD 15:00
Afternoon Refreshments & Networking
15:15
REVOLUTIONALIZING HR STRATEGY THROUGH EFFECTIVE PERFORMANCE MANAGEMENT FOR EMPLOYEE ENGAGEMENT AND RETENTION Structuring performance management strategy to sustain core values and culture - possibilities and limitations Strengthening your methods for retention of high performers through competitive succession planning Engaging individuals in the development plan to secure an optimal match of need and competence Measuring ROI in recruiting and performance management initiatives to secure buy-in from the board Achieve great business results by engaging employees and giving ownership, creating motivation and creativity
Ms. Bubphawadee Owararinth Managing Director TOWERS WATSON (THAILAND) LIMITED 10:30
Morning Refreshment & Networking
10:45
ATTRACT, DEVELOP, CHALLENGE AND RETAIN TALENTS THROUGH STRUCTURED HR PROCESSES THAT ALIGN WITH BUSINESS STRATEGY Effective framework of talent acquisition and management that aligned with business strategy Structuring HR process to ensure organizational effectiveness and talents engagement Retaining talents by developing managerial competence and ensuring employee satisfaction and motivation Mapping corporate talent strategy from organizational level to individual level for effective career goals and succession planning roadmap Ms. Kochkorn Wattanadilok Human Resources Manager PEPSI-COLA (THAI) TRADING CO LTD
12:15
CREATING EXCELLENCE IN LEADERSHIP DEVELOPMENT THROUGH HR TRANSFORMATION STRATEGIES HR transformation strategies to align leadership in the corporate strategic goals and objectives Developing effective leadership development roadmap and actions that connect with the company mission and individualized development commitment Strategies to engage and develop strong leaders for further challenges Mapping talent management and succession planning to leadership development plan to ensure committed leaders
Ms. Daranee Tiradnakorn (Invited) Human Resources Director NESTLE (THAI) LTD 17:00
End of Day One
Networking Lunch
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT DAY 2 I THURSDAY, 2 DECEMBER 2010 8:45
Welcoming Address
9:00
ENGAGING LINE MANAGERS IN HR STRATEGIES TO DRIVE EFFICIENCY, CREATE OPPORTUNITIES AND DEVELOP TOP PERFORMERS IN A STRONG BUSINESS CULTURE Discover, develop, motivate, challenge and retain key contributors in the company by engaging line managers Methods of including and engaging line managers by involvement in talent and performance management process to secure business growth and results Involvement and engagement of line managers through extended communication Leadership development through engaging managers in training and developing co-workers Mr. Klahan Tochamnanvit Vice President Human Resources Department & Services PTT PUBLIC CO LTD
10:30
Morning Refreshments & Networking
10:45
DESIGNING FLEXIBLE BENEFITS AND INNOVATIVE INCENTIVE PROGRAMS THAT ALIGN WITH HR TRANSFORMATION STRATEGY TO BETTER SUPPORT CORPORATE AND EMPLOYEE SATISFACTION Structuring benefits and incentive programs that align with the HR transformation and business strategies Discovering innovative tools and techniques that drive organizational effectiveness and retain employee satisfaction towards innovative benefits and incentive schemes Creating a win-win situation for the company and employees with flexible benefits instead of increased salary Strategies to demonstrate business value from employee benefits to get buy-in from the board
13:30
TOP BENCHMARKING STRATEGIES AND MEASUREMENTS FOR A SUCCESSFUL HR ORGANIZATIONS Discovering innovative benchmarking strategies and measurement in leading HR organizations Analyzing framework of benchmarking and measuring HR operations and processes in the organization Mapping the HR performance with the organizational capabilities and business strategies Crucial schemes and strategies in benchmarking and measuring HR effectiveness in the market and across the industry to cope with today’s HR challenges in the business Ms. Ploypich Chuanchaisitt Human Resources Manager - Thailand & Indochina ECOLAB THAILAND
15:00
Afternoon Refreshments & Networking
15:15
TOTAL BUSINESS INTEGRATION - THE PEOPLE STRATEGY AS A MEANS TO AN END Analyzing the business strategy and total business integration to measure the effectiveness of HR strategy in driving corporate success ‘People’ roadmap, framework and workforce planning to cope with business challenges, competition and future growth Achieving visibility and transparency through managing ‘people’ and bridging the governance structures to the business management Mapping HR transformation strategy to resultdriven HR strategy for driving effective people strategy for total business integration Mr. Akarin Phureesitr Executive Vice President - Human Resources TMB BANK PUBLIC CO LTD
17:00
End of the Forum
Mr. Haroon Bhatti Chief People Officer TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC) 12:15
Networking Lunch
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop)
Speaker’s Profile:
Mr. Tayat Sriplung Executive Organizational Development Manager
Mr. Tayat Sriplung has extensive experiences in managing human resource and organization change both government and private organizations. He also has strong expertise in career planning and development, performance measurement, and communication management. In addition, he has solid skills and experience in assessing organization culture and change readiness.
Functional Experience
Strategy clarification, organization structure, job design Culture assessment and design Organization competency modeling, talent assessment and development Balanced scorecard, performance management, pay to performance design Pay strategy, job grading, salary structure and design
Academic Background
Outstanding Alumni, Faculty of Accounting & Commerce, Thammasat University Top 100 HR in Thailand Award, 2007 HRM Program, London Business School Masters’ Degree, Southern Illinois University, Management Information System Bachelors’ Degree, Luther College, Information System, and Thammasat University, Faculty of Accounting & Commerce
Work Experience 1982-1984, 1988-1991 : Esso Singapore & Thailand 1991-2001: Senior Manager - Process & Technology, Accenture Change Management Group Head, Accenture 2001-2007: Managing Director, Watson Wyatt (Thailand) 2008-Present Senior Executive Vice President, Mitr Phol Group
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop) PROGRAMME TIMETABLE 8:00 AM 8:30 AM 9:00 AM 10:30-10:45 AM 12:15 -1:30 PM 3:00 – 3:15 PM 4:45 PM
Registration and Morning Coffee Morning Coffee Program Commences Morning Refreshments & Networking Lunch Afternoon Refreshments End of Program
The Critical Challenges facing HR Professonals Today and Revolutionizing HR Transformation for Business Impact (Tranforming HR Role)
SESSION ONE:
SESSION TWO:
Respond to the HR leadership challenge; Issues and opportunities
Understand more on HR Measurement, especially in relation to business metrics
Demonstrating HR value and input in strategic planning
Focus less on basis HR transactions and focus more on adding business value
Increasing HR’s visibility, impact, strategic role
Strategies to manage conflicts in variety of generational workforces
Developing the HR role for full partnership at executive levels
Managing organization transformation through employee engagement and Building talent management and retention strategy (Tranforming Engagement, Talent and Retention Strategy)
Alter the balance between Basis and Value-Added Services
Recruit, retain and repeat a quality of work force with effective recruitment strategy
Focusing the role of HR to declare war of talent to acquire great success
Sustain the momentum of growth by adopting effective retention program
Becoming a true business partner in the ultimate objective of achieving high performance
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop) PROGRAMME TIMETABLE 8:00 AM 8:30 AM 9:00 AM 10:30-10:45 AM 12:15 -1:30 PM 3:00 – 3:15 PM 4:45 PM
Registration and Morning Coffee Morning Coffee Program Commences Morning Refreshments & Networking Lunch Afternoon Refreshments End of Program
Differentiating HR Strategy to cope with change and Drive Organizational Capability (Transforming Change and Leadership development)
SESSION THREE:
Integrating new models of human resource strategy with the organizational development
Clearly define organizational capabilities that ensure strategy execution
Managing change to help the organization recover, rebound and learn faster
Build leadership from effective succession planning in Merger & Acquisition
Develop leaders for positive long-term improvement and build next generation leader Address how to motivate and dedicate various focus to “A”, “B” and “C” Players
Effectively design remuneration packages to meet new economic challenge
SESSION FOUR: Engaging employee with happy transformation for healthy organization (Transforming organization to be more healthy)
Leading edge companies adopt a comprehensive approach to workplace health
Build a stronger employee value proposition by ensuring the positive contribution
Meaningful in-depth relationship building, peer coaching with other participants
Effective healthy program and happy solution for happy employee
Achieve results through placing equal focus on business and employee well-being
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
Why HR Transformation is a “MUST” for HR Leaders
I
n the business world today organizations have to learn to expect the unexpected. It can be many things such as Merger & Acquisition, Economic crisis, terrorism, natural catastrophe, innovation, or even legislative change. Business needs to be agile, flexible, and possess the ability to respond to change fast. People and organizational culture are key. To become adaptive and agile organizations have to undergo deep transformation. True transformation requires that the right kind of people are not only employed, but also engaged. After the session, excellent HR thought will be embedded in yourself regardless of your position in the company. Today's workforce faces daunting challenges to cut costs, improve quality, increase production, and develop new products and services at an increasingly faster speed. While some companies struggle or fail, others are able to cope with the increasing demands. Only those who know the need to focus on organizational capabilities as outcomes of HR activities will survive. HR Today might look different in different places as the economy picks up. Good HR is talking the language of the business, which means don’t sit in a little HR office but get out there. It is moving away from HR to being part of the business that deals with people issues and capability issues. It is not about seeing yourself as HR, separate on an island, but being seen as one of the critical functions that runs across the whole of the business. The global finance crisis has meant that HR practitioners have been involved to a greater degree in restructuring and downsizing and in maintaining the motivation and morale of those who remain. Winning organizations are constantly looking for ways to optimize the value of their limited human capital.
This premier training offers a proven process for improving the company’s ability to manage people to gain competitive advantage. When HR transformation connects to the context of the business, it is more likely to be sustained because it responds to real needs. This means linking HR efforts not only to the business strategy but also to the environment factors that frame strategy.
Who Should Attend This Program is for Anyone with the Responsibilities for Recruiting, Developing and Retaining Staff and that Includes Managers, Senior Managers, Vice Presidents, Directors, General Managers, Chief Department, Heads and Chief Executives of:
Human Resources Recruitment Talent Management Staffing Succession Planning Retention Employee Relations HR Policy Executive & Career Development HR Planning & Development Training & Development Organizational & Strategic Planning Employment Performance Development Executive & Career Development
Follow Up Our Events 1)
LABOUR LAW & WORKFORCE STRATEGIES SUMMIT Date: 12-14 January 2011 Place: Sheraton Grande Sukhumvit, Bangkok
2)
PROACTIVE HR PRACTICE FOR BUSINESS VIABILITY Date: 18-19 October 2010 Place: Sheraton Grande Sukhumvit, Bangkok
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
REGISTRATION FORM HR TRANSFORMATION LEADERS SUMMIT 1st DELEGATE:
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Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26, Klongton, Klongtoey, Bangkok 10110
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34,350.00
19,900.00
22,900.00
10,900.00
12,000.00
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687.00
327.00
360.00
+ 7% VAT
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TOTAL PAYMENT
31,044.00
35,724.00
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23,816.00
11,336.00
12,480.00
(Lunch, refreshments and documents provided)
Registration - 3% Withholding Tax
ENQUIRIES:
Please call our reservation assistant at Tel: 02 186 2671 Fax: 02 186 2672
HOTEL VENUE:
SHERATON GRANDE SUKHUMVIT HOTEL 250 Sukhumvit Road Bangkok 10110
Tel: 02 649 8888 Fax: 02 649 8000
OUR TAX ID NO: 3-0335-7378-7
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Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product information by mail. I would like to change my address on my address label I no longer wish to receive information on future seminar events I do not want to receive information from other organizations
CANCELLATIONS:
Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no compensation will be made should the seminar be rescheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar. OFFICIAL CODE: KC/ JS
Premier International Conference for HR Leaders in Asean & Thailand
IMPROVING ORGANIZATIONAL CAPABILITY TO IMPROVE THE BOTTOM LINE THROUGH
HR Transformation
Leaders Summit 2010
30 November - 2 December 2010 at Sheraton Grande Sukhumvit, Bangkok | English Forum & Workshop DAY ONE The World has Changed - Exploring the HR Leading Style to the Business and Current Global Market in 2011 Attract, Develop, Challenge and Retain Talents through Structured HR Processes that Align with Business Strategy Create Excellence in Leadership Development through HR Transformation Strategies Revolutionalizing HR Strategy through Effective Performance Management
DAY TWO Engaging Line Managers in HR Strategies to Drive Efficiency, Create Opportunities and Develop Top Performers in a Strong Business Culture Designing Flexible Benefits & Innovative Incentive Programs that Align with HR Transformation Strategy Top Benchmarking Strategies & Measurements for a Successful HR Organizations Total Business Integration The People Strategy as a Means to an End
PRE-CONFERENCE WORKSHOP
“HR TRANSFORMATION MASTERCLASS” 30 November 2010 Workshop Leader: Mr. Tayat Sriplung Senior Executive Vice President MITR PHOL GROUP
PHENOMENON APPEARANCE BY LEADING ASEAN/ THAI HR ORGANIZATIONS Mr. Haroon Bhatti Chief People Officer TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC)
Mr. Klahan Tochamnanvit Vice President Human Resources Department & Services PTT PUBLIC CO LTD
Mr. Drew Fernandez Leadership Development Manager HR Business Partner UNILEVER THAI TRADING CO LTD
Mr. Akarin Phureesitr Executive Vice President Human Resources TMB BANK PUBLIC CO LTD
Ms. Bubphawadee Owararinth Managing Director TOWERS WATSON (THAILAND) LIMITED
Ms. Ploypich Chuanchaisitt Human Resources Manager Thailand & Indochina ECOLAB THAILAND
Ms. Kochkorn Wattanadilok Human Resources Manager PEPSI-COLA (THAI) TRADING CO LTD
Ms. Daranee Tiradnakorn (Invited) Human Resources Director NESTLE (THAI) LTD
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT DAY 1 I WEDNESDAY, 1 DECEMBER 2010 8:30
Delegate Registration
8:45
Welcoming Address & Delegate Introduction
9:00
THE WORLD HAS CHANGED - EXPLORING THE HR LEADING STYLE TO THE BUSINESS AND CURRENT GLOBAL MARKET IN 2011 Today‟s risks and challenges in current global market and the myths with traditional HR management Exploring HR transformation strategies and framework that enhance organizational capability to optimize business competitive advantages The HR transformation trends and practices in leading organizations The HR transformation paradigm that align with business strategies and goals to contribute to organizational performance HR transformation strategies to deal with economic realities
13:30
Mr. Drew Fernandez Leadership Development Manager HR Business Partner UNILEVER THAI TRADING CO LTD 15:00
Afternoon Refreshments & Networking
15:15
REVOLUTIONALIZING HR STRATEGY THROUGH EFFECTIVE PERFORMANCE MANAGEMENT FOR EMPLOYEE ENGAGEMENT AND RETENTION Structuring performance management strategy to sustain core values and culture - possibilities and limitations Strengthening your methods for retention of high performers through competitive succession planning Engaging individuals in the development plan to secure an optimal match of need and competence Measuring ROI in recruiting and performance management initiatives to secure buy-in from the board Achieve great business results by engaging employees and giving ownership, creating motivation and creativity
Ms. Bubphawadee Owararinth Managing Director TOWERS WATSON (THAILAND) LIMITED 10:30
Morning Refreshment & Networking
10:45
ATTRACT, DEVELOP, CHALLENGE AND RETAIN TALENTS THROUGH STRUCTURED HR PROCESSES THAT ALIGN WITH BUSINESS STRATEGY Effective framework of talent acquisition and management that aligned with business strategy Structuring HR process to ensure organizational effectiveness and talents engagement Retaining talents by developing managerial competence and ensuring employee satisfaction and motivation Mapping corporate talent strategy from organizational level to individual level for effective career goals and succession planning roadmap Ms. Kochkorn Wattanadilok Human Resources Manager PEPSI-COLA (THAI) TRADING CO LTD
12:15
CREATING EXCELLENCE IN LEADERSHIP DEVELOPMENT THROUGH HR TRANSFORMATION STRATEGIES HR transformation strategies to align leadership in the corporate strategic goals and objectives Developing effective leadership development roadmap and actions that connect with the company mission and individualized development commitment Strategies to engage and develop strong leaders for further challenges Mapping talent management and succession planning to leadership development plan to ensure committed leaders
Ms. Daranee Tiradnakorn (Invited) Human Resources Director NESTLE (THAI) LTD 17:00
End of Day One
Networking Lunch
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT DAY 2 I THURSDAY, 2 DECEMBER 2010 8:45
Welcoming Address
9:00
ENGAGING LINE MANAGERS IN HR STRATEGIES TO DRIVE EFFICIENCY, CREATE OPPORTUNITIES AND DEVELOP TOP PERFORMERS IN A STRONG BUSINESS CULTURE Discover, develop, motivate, challenge and retain key contributors in the company by engaging line managers Methods of including and engaging line managers by involvement in talent and performance management process to secure business growth and results Involvement and engagement of line managers through extended communication Leadership development through engaging managers in training and developing co-workers Mr. Klahan Tochamnanvit Vice President Human Resources Department & Services PTT PUBLIC CO LTD
10:30
Morning Refreshments & Networking
10:45
DESIGNING FLEXIBLE BENEFITS AND INNOVATIVE INCENTIVE PROGRAMS THAT ALIGN WITH HR TRANSFORMATION STRATEGY TO BETTER SUPPORT CORPORATE AND EMPLOYEE SATISFACTION Structuring benefits and incentive programs that align with the HR transformation and business strategies Discovering innovative tools and techniques that drive organizational effectiveness and retain employee satisfaction towards innovative benefits and incentive schemes Creating a win-win situation for the company and employees with flexible benefits instead of increased salary Strategies to demonstrate business value from employee benefits to get buy-in from the board
13:30
TOP BENCHMARKING STRATEGIES AND MEASUREMENTS FOR A SUCCESSFUL HR ORGANIZATIONS Discovering innovative benchmarking strategies and measurement in leading HR organizations Analyzing framework of benchmarking and measuring HR operations and processes in the organization Mapping the HR performance with the organizational capabilities and business strategies Crucial schemes and strategies in benchmarking and measuring HR effectiveness in the market and across the industry to cope with today‟s HR challenges in the business Ms. Ploypich Chuanchaisitt Human Resources Manager - Thailand & Indochina ECOLAB THAILAND
15:00
Afternoon Refreshments & Networking
15:15
TOTAL BUSINESS INTEGRATION - THE PEOPLE STRATEGY AS A MEANS TO AN END Analyzing the business strategy and total business integration to measure the effectiveness of HR strategy in driving corporate success „People‟ roadmap, framework and workforce planning to cope with business challenges, competition and future growth Achieving visibility and transparency through managing „people‟ and bridging the governance structures to the business management Mapping HR transformation strategy to resultdriven HR strategy for driving effective people strategy for total business integration Mr. Akarin Phureesitr Executive Vice President - Human Resources TMB BANK PUBLIC CO LTD
17:00
End of the Forum
Mr. Haroon Bhatti Chief People Officer TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC) 12:15
Networking Lunch
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop)
Speaker’s Profile:
Mr. Tayat Sriplung Senior Executive Vice President MITR PHOL GROUP
Mr. Tayat Sriplung has extensive experiences in managing human resource and organization change both government and private organizations. He also has strong expertise in career planning and development, performance measurement, and communication management. In addition, he has solid skills and experience in assessing organization culture and change readiness.
Functional Experience
Strategy clarification, organization structure, job design Culture assessment and design Organization competency modeling, talent assessment and development Balanced scorecard, performance management, pay to performance design Pay strategy, job grading, salary structure and design
Academic Background
Outstanding Alumni, Faculty of Accounting & Commerce, Thammasat University Top 100 HR in Thailand Award, 2007 HRM Program, London Business School Masters‟ Degree, Southern Illinois University, Management Information System Bachelors‟ Degree, Luther College, Information System, and Thammasat University, Faculty of Accounting & Commerce
Work Experience 1982-1984, 1988-1991 : Esso Singapore & Thailand 1991-2001: Senior Manager - Process & Technology, Accenture Change Management Group Head, Accenture 2001-2007: Managing Director, Watson Wyatt (Thailand) 2008-Present Senior Executive Vice President, Mitr Phol Group
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop) PROGRAMME TIMETABLE 8:00 AM 8:30 AM 9:00 AM 10:30-10:45 AM 12:15 -1:30 PM 3:00 – 3:15 PM 4:45 PM
Registration and Morning Coffee Morning Coffee Program Commences Morning Refreshments & Networking Lunch Afternoon Refreshments End of Program
The Critical Challenges facing HR Professonals Today and Revolutionizing HR Transformation for Business Impact (Tranforming HR Role)
SESSION ONE:
SESSION TWO:
Respond to the HR leadership challenge; Issues and opportunities
Understand more on HR Measurement, especially in relation to business metrics
Demonstrating HR value and input in strategic planning
Focus less on basis HR transactions and focus more on adding business value
Increasing HR‟s visibility, impact, strategic role
Strategies to manage conflicts in variety of generational workforces
Developing the HR role for full partnership at executive levels
Managing organization transformation through employee engagement and Building talent management and retention strategy (Tranforming Engagement, Talent and Retention Strategy)
Alter the balance between Basis and Value-Added Services
Recruit, retain and repeat a quality of work force with effective recruitment strategy
Focusing the role of HR to declare war of talent to acquire great success
Sustain the momentum of growth by adopting effective retention program
Becoming a true business partner in the ultimate objective of achieving high performance
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
HR TRANSFORMATION MASTERCLASS TUESDAY, 30 NOVEMBER 2010 (1 Day Pre-Conference Workshop) PROGRAMME TIMETABLE 8:00 AM 8:30 AM 9:00 AM 10:30-10:45 AM 12:15 -1:30 PM 3:00 – 3:15 PM 4:45 PM
Registration and Morning Coffee Morning Coffee Program Commences Morning Refreshments & Networking Lunch Afternoon Refreshments End of Program
Differentiating HR Strategy to cope with change and Drive Organizational Capability (Transforming Change and Leadership development)
SESSION THREE:
Integrating new models of human resource strategy with the organizational development
Clearly define organizational capabilities that ensure strategy execution
Managing change to help the organization recover, rebound and learn faster
Build leadership from effective succession planning in Merger & Acquisition
Develop leaders for positive long-term improvement and build next generation leader Address how to motivate and dedicate various focus to “A”, “B” and “C” Players
Effectively design remuneration packages to meet new economic challenge
SESSION FOUR: Engaging employee with happy transformation for healthy organization (Transforming organization to be more healthy)
Leading edge companies adopt a comprehensive approach to workplace health
Build a stronger employee value proposition by ensuring the positive contribution
Meaningful in-depth relationship building, peer coaching with other participants
Effective healthy program and happy solution for happy employee
Achieve results through placing equal focus on business and employee well-being
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
Improving Organizational Capability to Improve the Bottom Line with
About Thailand
About Bangkok
Making Thailand Your Business & Vacation Destination Landing at the Central of Thailand, Bangkok is the destination for business people and tourists around the world. In recognition of the convenience of our foreign delegates to attend the international event of “HR Transformation Leaders Summit” at Sheraton Grande Sukhumvit, Bangkok. We highly recommended you for the tourist destination in the peak and welcoming season of the year in Thailand on this December to different charming parts of Thailand through various activities for you and your members.
Sponsor & Exhibition Opportunities
Premium Package = 60,000 THB
Standard Package = 50,000 THB
General Counsel Group Please contact (66+)2 186 2671 Email: info@executive-all.com Website: www.executive-all.com ______________________________________________________ About the Hotel: www.sheratongrandesukhumvit.com About the Tourist Information: www.tourismthailand.com About the Currency Exchange: www.xe.com About the Visa Information: www.mfa.go.th About the Weather: www.tmd.go.th
Improving Organizational Capability to Improve the Bottom Line with
HR TRANSFORMATION LEADERS SUMMIT
Why HR Transformation is a “MUST” for HR Leaders
I
n the business world today organizations have to learn to expect the unexpected. It can be many things such as Merger & Acquisition, Economic crisis, terrorism, natural catastrophe, innovation, or even legislative change. Business needs to be agile, flexible, and possess the ability to respond to change fast. People and organizational culture are key. To become adaptive and agile organizations have to undergo deep transformation. True transformation requires that the right kind of people are not only employed, but also engaged. After the session, excellent HR thought will be embedded in yourself regardless of your position in the company. Today's workforce faces daunting challenges to cut costs, improve quality, increase production, and develop new products and services at an increasingly faster speed. While some companies struggle or fail, others are able to cope with the increasing demands. Only those who know the need to focus on organizational capabilities as outcomes of HR activities will survive. HR Today might look different in different places as the economy picks up. Good HR is talking the language of the business, which means don‟t sit in a little HR office but get out there. It is moving away from HR to being part of the business that deals with people issues and capability issues. It is not about seeing yourself as HR, separate on an island, but being seen as one of the critical functions that runs across the whole of the business. The global finance crisis has meant that HR practitioners have been involved to a greater degree in restructuring and downsizing and in maintaining the motivation and morale of those who remain. Winning organizations are constantly looking for ways to optimize the value of their limited human capital. This premier training offers a proven process for improving the company’s ability to manage people to gain competitive advantage. When HR transformation connects to the context of the business, it is more likely to be sustained because it responds to real needs. This means linking HR efforts not only to the business strategy but also to the environment factors that frame strategy.
BUSINESS CENTER:
Who Should Attend This Program is for Anyone with the Responsibilities for Recruiting, Developing and Retaining Staff and that Includes Managers, Senior Managers, Vice Presidents, Directors, General Managers, Chief Department, Heads and Chief Executives of:
Human Resources Recruitment Talent Management Staffing Succession Planning Retention Employee Relations HR Policy Executive & Career Development HR Planning & Development Training & Development Organizational & Strategic Planning Employment Performance Development Executive & Career Development
Follow Up Our Events 1)
LABOUR LAW & WORKFORCE STRATEGIES SUMMIT Date: 12-14 January 2011 Place: Sheraton Grande Sukhumvit, Bangkok
2)
PROACTIVE HR PRACTICE FOR BUSINESS VIABILITY Date: 18-19 October 2010 Place: Sheraton Grande Sukhumvit, Bangkok
02-186-2671 I 080-222-2437 www.executive-all.com
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Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no compensation will be made should the seminar be rescheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.
HOTEL VENUE: SHERATON GRANDE SUKHUMVIT HOTEL 250 Sukhumvit Road Bangkok 10110
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The Power Behind the Boss: Achieving Greater Career Progress in a Dynamic Environment
2nd Leading Executive Secretaries, PAs and Office Managers Forum 17-18 November 2010 at Sheraton Grande Sukhumvit, Bangkok | The Forum will be in Thai.
Why You Should Attend
T
*Certificates of Attendance will be Granted
o the success of the previous conference, the 2nd Leading Executive Secretaries, PAs and Office Manages Forum brings together a new series of case studies, practical experience, and expertise insights to share a holistic approaches in achieving higher career commitment, overcoming job challenges, tackling difficulties and managing strategic tasks effectively amidst changing landscapes of technologies, tasks and people. The premier forum will deliver the program focusing on how executive support professionals more effective in this role. Senior EAs, PAs and office managers from high-profile business will reflect on their own experiences and lessons learnt during their careers. This informative and well-rounded platform will equip delegates with insights on practical strategies, skills to better enable them adding strategic value to the organizations and enable them to realize their inner power and add strategic value to the organization and team
Conference Highlights:
The successful career pathways of Executive Secretaries, PAs and office managers
Cultivating diplomatic communications: strategies to communicate with influency and persuasion to diverse group of colleagues, bosses and the public for cooperation and trusts
Building and strengthening strategic partnership with boss and teams
Modern office management: strategic tools, techniques and equipments to drive productivity and efficiency in the office
Successful techniques for managing multiple bosses, priorities and deadlines
Handling unexpected, difficult situations: how to plan for unexpected and manage the most difficult people situations easily
Special Sessions:
Gear Up Success with Speakers Ms. Pakamon Tulyapizitkul, Assistant Vice President KRUNGSRI GROUP Ms. Wanida Preechasiripun, Express Service Manager EK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS) Ms. Ragmanee Sirithampiti Senior Executive Assistant to CEO GENERALI THAILAND Ms. Sasipim Sovapark, Administration Manager SIEMENS Ms. Suvimol Chenthanakij, Senior Vice President MARSH PB CO LTD Ms. Siwapa Kachasumrit, Personal Assistant to Chairman CB RICHARD ELLIS (THAILAND) CO LTD
The Boss & HR Leaders Perspective : The Front Role EAs, PAs and Office Managers to Exceed Boss Expectation
Dr. Nutavoot Pongsiri, Human Resource Manager CHEVRON THAILAND EXPLORATION & PRODUCTION LTD
Mini-Workshop: Maximizing Professionalism through Effective Presentation Skills & Public Communications
Mr. Didier Delavalm, Senior Consultant T+B SOLUTIONS LTD
2nd Leading Executive Secretaries, PAs and Office Managers Forum ประสิทธิภาพ กลยุทธการเจรจาตอรองอยางมีศิลปะและชั้นเชิง
DAY 1 I WEDNESDAY, 17 NOVEMBER 2010 8:30
Delegate Registration
8:45
Welcoming Address & Delegate Introduction
9:00
ความกาวหนาในงานเลขานุการผูบริหาร ผูชวยผูบริหาร
เพื่อการติดตอประสานงานอยางราบรื่น และไดรับความรวมมือ จากบุคคลหลายฝายทั้งในสภาวะปกติและคับขัน เทคนิคการ ปฏิเสธอยางนุมนวลเพื่อปองกันความขัดแยงทางอารมณและ พฤติกรรมของคูเจรจา CULTIVATING DIPLOMATIC COMMUNICATIONS: STRATEGIES TO COMMUNICATE WITH INFLUENCY AND PERSUASION TO DIVERSE GROUP OF COLLEAGUES, BOSSES AND THE PUBLIC FOR COOPERATION AND TRUSTS Broadening interpersonal skills and cultivating key personal strengths to communicate persuasively towards different groups of people Diplomatic framework and techniques to present ideas persuasively so as to boost support and retention Techniques to cope with situations through diplomatic talk and compromise approaches Ways to express “negative” comments or say “No” without intimidating and aggressive so as to prevent emotional conflicts and apparent benefit
และผูจัดการออฟฟศ สูการเพิ่มศักยภาพภาวะผูนําเพื่อรองรับ งานบริหารและตําแหนงสําคัญในออฟฟศ รับฟงประสบการณตรง ในการบริหารชีวิตการทํางานในสายอาชีพเลขานุการสูตําแหนง สําคัญจากความเชื่อมั่นขององคกร เคล็ดลับสูความสําเร็จ และ การเพิ่มขีดความสามารถในการเปนบุคลากรสําคัญภายในองคกร THE SUCCESSFUL CAREER PATHWAYS OF EXECUTIVE SECRETARIES, PAs AND OFFICE MANAGERS IN A DYNAMIC ENVIRONMENT Shifting the leadership paradigm of today’s executive secretaries, PAs and office managers for career progress Key strategies to become front-line executive secretaries, PAs and office managers towards becoming a key person in office Cultivating career commitment and pathways for stepping towards further direction of career progress Real life approaches and lesson learned from both success and failure towards achieving higher position in the company
Ms. Wanida Preechasiripun Express Service Manager EK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS) Business Profile: Current * Express Service Manager Past * Internal Communications Manager At Tesco Lotus * Assistant to CEO At Tesco Lotus * Business Support Section Head At Thailand Productivity Institute * Personal Assist to Assistant Managing Director At Thai Ultimate Car Co Ltd
Ms. Pakamon Tulyapizitchai Assistant Vice President KRUNGSRI GROUP Execution and multitasking with ability to strategically plan and complete all tasks allocated efficiently and deliver on them in responsible way. Inclusiveness by adopting an energizing role and influencing team. Be ‘Change Agent’ in a multi-cultural and a multi-functional environment emphasizing business impact. Critical thinker and team player with experience in interacting with senior executives and ability to communicate across all levels of the organization. Highly customer focused with emphasis on business objectives and effectively managing external & internal stakeholders. Clear thinking in developing a vision into actionable items.
Business Profile: Current * Assistant Vice President Past * PR & Communications Manager at GE Money * Assistant Manager/ Manager, reporting to Asia Communication Leader at GE Money Asia * Executive Assistant to CFO at GE Money Asia Education * Bradford College * Convent of the Holy Infant Jesus * Mary Immuculate Convent, Chonburi
10:30 10:45
Morning Refreshment & Networking กลยุทธการสื่อสารเชิงธุรกิจอยางมีประสิทธิภาพเพื่อสราง ความสัมพันธอันดี และความเชื่อมั่นตอภาพลักษณของเลขานุการ ผูบริหาร การเชื่อมโยงเทคนิคการสื่อสารกับการวิเคราะห พฤติกรรมที่หลากหลายของบุคคล เพื่อสรางสไตลการสื่อสารที่ เหมาะสมของตนเองและเขาถึงกลุมบุคคลไดอยางมี
12:15
Networking Lunch
13:30
พัฒนาบทบาทเลขานุการผูบริหารอยางมีกลยุทธในการสราง รักษา และพัฒนาความสัมพันธกับเจานายและผูใหญในองคกร อยางมืออาชีพ เพื่อความไววางใจในการเปนตัวแทนคนสําคัญ ของเจานาย เทคนิคการสรางบทบาทเลขานุการผูบริหารเพื่อ เปนศูนยกลางในการติดตอสื่อสารแทนเจานายและไดรับความ รวมมือจากทุกฝาย BUILDING AND STRENGTHENING STRATEGIC PARTNERSHIP WITH BOSS AND TEAMS: HOW TO BE A KEY PERSON FOR COORDINATING AND CONTACTING ON BOSS BEHALF Identify the characteristics of effective partnering with your boss and use these features to create a positive partnership
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
2nd Leading Executive Secretaries, PAs and Office Managers Forum
Developing a trusting relationship with the boss and teams and adapt to boss and team preference and expectation Key techniques in gaining trust to be the main contact person for the boss and team Key strategies to be recognized in the workplace: how to insert yourself in the team and empower your role as effective intermediate person on boss behalf How to deal with difficult boss and persons
DAY 2 I THURSDAY, 18 NOVEMBER 2010 8:45
Welcoming Address
9:00
กลยุทธการรับมือกับความเสี่ยง สถานการณที่ยุงยาก ซับซอน และเรื่องที่ไมคาดหวัง แนวทางการบริหารคนและ เหตุการณอยางมืออาชีพ เทคนิคการคาดการณเหตุการณและ วิเคราะหคนเพื่อวางแผนรับมือกับสถานการณที่เกิดขึ้นลวงหนา และลดทอนปญหาไดอยางทันทวงที การเขาใจพฤติกรรมของ บุคคลที่เขาถึงยากเพื่อปฏิสัมพันธไดอยางมีประสิทธิภาพ การ
15:15 15:30
Ms. Ragmanee Sirithampiti Senior Executive Assistant to CEO GENERALI THAILAND
สื่อสารและการกระทําที่แสดงออกถึงการปฏิเสธอยางสุภาพ
Business Profile: Current * Senior Executive Assistant to CEO, Generali Thailand Past * Executive Assistant to Vice President At Hanesbrands ROH Asia Ltd * Regional QA Technical Assistant At Mead Johnson Thailand * Executive Secretary to CFO At Pepsi-Cola Thai Trading Co Ltd
HANDLING UNEXPECTED, DIFFICULT SITUATIONS - HOW TO PLAN FOR UNEXPECTED AND MANAGE THE MOST DIFFICULT PEOPLE AND SITUATIONS EASILY Forecasting the unexpected situations and people: how to plan and take control of situations Strategies to identify the conflict in its early stage: how to facilitate the stress and seriousness of situations before becoming a conflict Understanding types of difficult people and creative reactions to them to cope with possible conflicts Mapping the conflict of situations and people towards successful solutions Learning how to express your disagreement with tact and confidence
และออนนอม
Afternoon Break & Refreshments รูปแบบการบริหารออฟฟศสมัยใหมอยางเปนระบบ กลยุทธ การจัดการระบบงานในที่ทํางานของ Siemens และ ประสบการณโดยตรงในการใชเครื่องมือ เทคนิค และวิธีการเพื่อ เพิ่มประสิทธิภาพของงานและลดคาใชจายของสํานักงาน การ บริหารคนและงานเอกสารเพื่อลดทอนปญหาความซ้ําซอนของ งาน ความสะดวกในการติดตอประสานงาน และปญหาตางๆ ใน ออฟฟศ พรอมคําแนะนําที่เปนประโยชนตอการทํางานของ
Ms. Suvimol Chenthanakij Senior Vice President - Employee Benefits MARSH PB CO LTD
เลขานุการผูบริหาร ผูชวยผูบริหาร และผูจัดการออฟฟศ MODERN OFFICE MANAGEMENT: STRATEGIC TOOLS, TECHNIQUES AND EQUIPMENTS TO DRIVE PRODUCTIVITY AND EFFICIENCY IN THE OFFICE The strategic framework of office management and administrative center control Modern equipments, tools and systems that enhance productivity and efficiency in the office management Mastering human and administrative issues in the office: how to handle the difficulties and conflicts Balancing the resources and cost control to master the office effectively
Business Profile: Current * Senior Vice President - Employee Benefits At Marsh PB Co Ltd Past * Senior Vice President At Marsh PB Co Ltd Education * Convent of the Holy Infant Jesus
10:30
Morning Refreshment & Networking เทคนิคการบริหารงานของเลขานุการผูบริหาร
ผูชวยผูบริหาร
ในการบริหารงานภายใตเจานายและผูใหญหลายทาน
การ
จัดลําดับงาน และสงงานไดตามกําหนดเวลา เทคนิคในการ Ms. Sasipim Sovapark Administration Manager SIEMENS Business Profile: Current * Administration Manager, Siemens Past * Accounting Manager At Valmet Technology (Thailand) Co Ltd * Assistant Commercial Manager At AEG Thailand Ltd
17:00
จัดการรูปแบบและระบบการทํางานที่มีประสิทธิภาพเพื่อ รองรับสถานการณ
งาน
และบุคคลที่หลากหลาย
การ
บริหารและติดตอประสานงานกับผูใหญและเจานายหลายทาน เพื่อบรรลุเปาหมายของงาน และการลดความตึงเครียดจากการ ปฏิบัติงานเพื่อสรางชีวิตการทํางานที่มีความสุข SUCCESSFUL TECHNIQUES FOR MANAGING MULTIPLE BOSSES, PRIORITIES AND DEADLINES
End of Day One
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
2nd Leading Executive Secretaries, PAs and Office Managers Forum
Discovering individual style of self-management for taking control of situations, tasks and bosses Strategic time and priority management to deal with the workload, coordination tasks and assignment Mastering and coordinating with multiple bosses: how to complete the tasks within the deadline and gain support from the bosses Dealing with pressure and stress - how to stay calm and in control, even in the face of chaos
Business Profile: Current * Senior Consultant At T+B Solutions Ltd * International Consulting Director At Groupwell International (HK) Ltd * Visiting Professor At Wuhan University of Technology * Director & Shareholder At N&D International Business Consultants
15:15
Afternoon Break & Refreshment
15:30
เปดมุมมองของผูบริหารทรัพยากรบุคคลและเจานายมือ อาชีพจาก Chevron Thailand Exploration & Production Ltd เรื่อง บทบาทเชิงกลยุทธและนักปฏิบัติของ
Ms. Siwapa Kachasumrit Personal Assistant to Chairman CB RICHARD ELLIS (THAILAND) CO LTD
เลขานุการผูบริหาร ผูชวยผูบริหาร และผูจัดการออฟฟศยุคใหม ที่ไดรับการยอมรับและเปนที่ตองการของผูบริหาร แนวทางการ พัฒนางานสูการเปนพารทเนอรชิพของเจานายอยางมืออาชีพ และการบริหารความเปลี่ยนแปลงเนื่องจากการโยกยายงานของ
Business Profile: Current * Personal Assistant to Chairman At CB Richard Ellis Co Ltd Education * Thammasat University
12:15
Networking Lunch
13:30
ฝกภาคปฏิบัติในการสื่อสารและนําเสอผลงานทางธุรกิจยุค
เจานายและเลขานุการผูบริหาร THE BOSS & HR LEADERS PERSPECTIVE: THE FRONT-ROLE EXECUTIVE SECRETARIES, PAs and OFFICE MANAGERS - HOW TO EXCEED AND BROADEN BOSS EXPECTATIONS The professional attitudes and working styles of executive secretaries, PAs and office managers that generally accepted and admired by the boss Strategic partnering and communicating with the boss in good and bad times How to exceed the boss expectation and working strategically as middle person between the boss and the team to gain trustworthy and credible relationship Keeping up with the boss changing roles and responsibilities: how to cope with changes in secretarial positions
ใหม เทคนิคการสื่อสารที่นาสนใจและนาติดตามสูกลุมผูฟง อยาง มีประสิทธิภาพ พัฒนาแนวทางการนําเสนอผลงานทางธุรกิจที่ เหมาะสมสําหรับเลขานุการผูบริหาร การลดทอนความตื่นเตนและ ความกลัวในการนําเสนอผลงานหรือความคิดเห็นตอผูฟง และ ประเด็นที่ควรหลีกเลี่ยงและหลุมพรางในการนําเสนองานทั้งใน และนอกออฟฟศ ENGLISH MINI-WORKSHOP MAXIMIZING IMPACT AND PROFESSIONALISM THROUGH EFFECTIVE PRESENTATION SKILLS AND PUBLIC COMMUNICATIONS Techniques in communicating persuasively and capture listener attentions into your message Cultivating own style of presentation that portray and professional image and maximize the impact Avoiding common errors and pitfalls in presenting in internal and external office How to overcome stage anxiety and reduce nervous energy Mr. Didier Delaval Senior Consultant T+B SOLUTIONS LTD Didier has more than 25 years of international experience covering areas such as, but not limited to business corporate lawyer, contract negotiator, project manager, regional executive then entrepreneur. Whilst engaged in these areas, he has conducted contract negotiation, consultation for supply chain management, project management, marketing and setting up of joint ventures in areas of, international cooperation, engineering, marine, fisheries, electronic, aerospace, in several countries, most recently in Asia. He is also a guest professor for International Business Law, and Contract negotiation, with The Wuhan University of Technology, Hubei China, within an exchange program with Bordeaux School of Management MACI. Additionally, Didier is a Senior Consultant with t+b solutions ltd based in Bangkok where he is heavily involved in the development and delivery of high-end leadership development programs. Within this role, he delivers consulting services to clients in Thailand, Vietnam, Sri Lanka and Indonesia. As part of the t+b solutions team, Didier delivers results that help your business grow.
Dr. Nutavoot Pongsiri Human Resources Manager CHEVRON THAILAND EXPLORATION & PRODUCTION LTD 17:00
End of the Forum
WHO SHOULD ATTEND
Office Managers Executive Personal Assistants Senior Office Administrators Management Secretaries Executive Assistants Senior Secretaries Department Coordinators Personal Assistants Office Managers Office Administrators Administration Manager Project Managers and Secretaries
BUSINESS CENTER: 02-186-2671 I 080-222-2437 www.executive-all.com
REGISTRATION FORM 2nd Leading Executive Secretaries, PAs and Office Managers Forum
1st DELEGATE:
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Mr./ Ms./ Mrs./ Dr./ Others
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2nd DELEGATE:
Early Bird Rate by October 18, 2010 Group Registration with minimum 3 delegates from same organization
HOW TO REGISTER
Mr./ Ms./ Mrs./ Dr./ Others
First Name Last Name Position Email Telephone
3rd DELEGATE:
Reservation: 02 186 2671 Email: register@executive-all.com Mr./ Ms./ Mrs./ Dr./ Others
Fax: 02 186 2672
First Name Last Name Position Email Telephone
Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26, Klongton, Klongtoey, Bangkok 10110
Company Name Postal Address
HOW TO PAY DIRECT BANK TRANSFER Pay-in to our bank account at BANK: Kasikorn Bank, Siam Paragon Branch ACCOUNT NAME: THE EXECUTIVE ALLIANCE CO., LTD. ACCOUNT NO: 738-1-01707-3
Telephone/ Fax Approving Manager Manager Job Title & Email Booking Contact Person Booking Contact Tel & Email (Please photocopy for additional delegates and kindly fill in the form in English)
PRICES & SAVINGS:
Register & Pay Early for Savings Benefits
One Delegate Payment
EARLY-BIRD SAVER
NORMAL
(Lunch, refreshments and documents provided)
(Payment before 18 October 2010)
(Payment after 18 October 2010)
Registration
19,900.00
22,900.00
597.00
687.00
1,393.00
1,603.00
20,696.00
23,816.00
- 3% Withholding Tax + 7% VAT TOTAL PAYMENT
*Please fax pay-in slip & a copy of withholding tax to 02-204-1045 CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.” *Please submit your payment with registration form. A delegate confirmation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats availability.
(Withholding Tax Deduction is applicable for corporate only, not individuals.) Code: KC / JS
ENQUIRIES:
PRIVY ACT:
CANCELLATIONS:
Please call our reservation assistant at Tel: 080-222-2437, 02 186 2671 Email: info@executive-all.com
Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product information by mail. I would like to change my address on my address label I no longer wish to receive information on future seminar events I do not want to receive information from other organizations
Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no compensation will be made should the seminar be rescheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.
HOTEL VENUE:
SHERATON GRANDE SUKHUMVIT HOTEL 250 Sukhumvit Road Bangkok 10110
Tel: 02 649 8888 Fax: 02 649 8000
OUR TAX ID NO: 3-0335-7378-7
The Power Behind the Boss: Achieving Greater Career Progress in a Dynamic Environment
2nd Leading Executive Secretaries, PAs and Office Managers Forum 17-18 November 2010 at Sheraton Grande Sukhumvit, Bangkok | The Forum will be in Thai.
Why You Should Attend
T
*Certificates of Attendance will be Granted
o the success of the previous conference, the 2nd Leading Executive Secretaries, PAs and Office Manages Forum brings together a new series of case studies, practical experience, and expertise insights to share a holistic approaches in achieving higher career commitment, overcoming job challenges, tackling difficulties and managing strategic tasks effectively amidst changing landscapes of technologies, tasks and people. The premier forum will deliver the program focusing on how executive support professionals more effective in this role. Senior EAs, PAs and office managers from high-profile business will reflect on their own experiences and lessons learnt during their careers. This informative and well-rounded platform will equip delegates with insights on practical strategies, skills to better enable them adding strategic value to the organizations and enable them to realize their inner power and add strategic value to the organization and team
Conference Highlights:
The successful career pathways of Executive Secretaries, PAs and office managers
Cultivating diplomatic communications: strategies to communicate with influency and persuasion to diverse group of colleagues, bosses and the public for cooperation and trusts
Building and strengthening strategic partnership with boss and teams
Modern office management: strategic tools, techniques and equipments to drive productivity and efficiency in the office
Successful techniques for managing multiple bosses, priorities and deadlines
Handling unexpected, difficult situations: how to plan for unexpected and manage the most difficult people situations easily
Special Sessions:
The Boss & HR Leaders Perspective : The Front Role EAs, PAs and Office Managers to Exceed Boss Expectation
Mini-Workshop: Maximizing Professionalism through Effective Presentation Skills & Public Communications
Gear Up Success with Speakers Ms. Pakamon Tulyapizitkul, Assistant Vice President KRUNGSRI GROUP Ms. Wanida Preechasiripun, Support Office Manager EK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS) Ms. Ragmanee Sirithampiti Senior Executive Assistant to CEO GENERALI THAILAND Ms. Sasipim Sovapark, Administration Manager SIEMENS Ms. Suvimol Chenthanakij, Senior Vice President MARSH PB CO LTD Ms. Siwapa Kachasumrit, Personal Assistant to Chairman CB RICHARD ELLIS (THAILAND) CO LTD Dr. Nutavoot Pongsiri, Human Resource Manager CHEVRON THAILAND EXPLORATION & PRODUCTION LTD
2nd Leading Executive Secretaries, PAs and Office Managers Forum ประสิทธิภาพ กลยุทธ์การเจรจาต่อรองอย่างมีศิลปะและชั้นเชิง
DAY 1 I WEDNESDAY, 17 NOVEMBER 2010
เพื่อการติดต่อประสานงานอย่างราบรื่น และได้รับความร่วมมือ จากบุคคลหลายฝ่ายทั้งในสภาวะปกติและคับขัน เทคนิคการ
8:30
Delegate Registration
8:45
Welcoming Address & Delegate Introduction
9:00
ความก้าวหน้าในงานเลขานุการผู้บริหาร ผู้ช่วยผู้บริหาร
ปฏิเสธอย่างนุ่มนวลเพื่อป้องกันความขัดแย้งทางอารมณ์และ พฤติกรรมของคู่เจรจา CULTIVATING DIPLOMATIC COMMUNICATIONS: STRATEGIES TO COMMUNICATE WITH INFLUENCY AND PERSUASION TO DIVERSE GROUP OF COLLEAGUES, BOSSES AND THE PUBLIC FOR COOPERATION AND TRUSTS Broadening interpersonal skills and cultivating key personal strengths to communicate persuasively towards different groups of people Diplomatic framework and techniques to present ideas persuasively so as to boost support and retention Techniques to cope with situations through diplomatic talk and compromise approaches Ways to express “negative” comments or say “No” without intimidating and aggressive so as to prevent emotional conflicts and apparent benefit
และผู้จัดการออฟฟิศ สู่การเพิ่มศักยภาพภาวะผู้นาเพื่อรองรับ งานบริหารและตาแหน่งสาคัญในออฟฟิศ รับฟังประสบการณ์ตรง ในการบริหารชีวิตการทางานในสายอาชีพเลขานุการสู่ตาแหน่ง สาคัญจากความเชื่อมั่นขององค์กร เคล็ดลับสู่ความสาเร็จ และ การเพิ่มขีดความสามารถในการเป็นบุคลากรสาคัญภายในองค์กร THE SUCCESSFUL CAREER PATHWAYS OF EXECUTIVE SECRETARIES, PAs AND OFFICE MANAGERS IN A DYNAMIC ENVIRONMENT Shifting the leadership paradigm of today‟s executive secretaries, PAs and office managers for career progress Key strategies to become front-line executive secretaries, PAs and office managers towards becoming a key person in office Cultivating career commitment and pathways for stepping towards further direction of career progress Real life approaches and lesson learned from both success and failure towards achieving higher position in the company Ms. Pakamon Tulyapizitchai Assistant Vice President KRUNGSRI GROUP Execution and multitasking with ability to strategically plan and complete all tasks allocated efficiently and deliver on them in responsible way. Inclusiveness by adopting an energizing role and influencing team. Be „Change Agent‟ in a multi-cultural and a multi-functional environment emphasizing business impact. Critical thinker and team player with experience in interacting with senior executives and ability to communicate across all levels of the organization. Highly customer focused with emphasis on business objectives and effectively managing external & internal stakeholders. Clear thinking in developing a vision into actionable items.
Business Profile: Current * Assistant Vice President Past * PR & Communications Manager at GE Money * Assistant Manager/ Manager, reporting to Asia Communication Leader at GE Money Asia * Executive Assistant to CFO at GE Money Asia Education * Bradford College * Convent of the Holy Infant Jesus * Mary Immuculate Convent, Chonburi
10:30
Morning Refreshment & Networking
10:45
กลยุทธ์การสื่อสารเชิงธุรกิจอย่างมีประสิทธิภาพเพื่อสร้าง ความสัมพันธ์อันดี และความเชื่อมั่นต่อภาพลักษณ์ของเลขานุการ ผู้บริหาร การเชื่อมโยงเทคนิคการสื่อสารกับการวิเคราะห์
Ms. Wanida Preechasiripun Support Office Manager EK-CHAI DISTRIBUTION SYSTEM CO LTD (TESCO LOTUS) 12:15
Networking Lunch
13:30
พัฒนาบทบาทเลขานุการผู้บริหารอย่างมีกลยุทธ์ในการสร้าง รักษา และพัฒนาความสัมพันธ์กับเจ้านายและผู้ใหญ่ในองค์กร อย่างมืออาชีพ เพื่อความไว้วางใจในการเป็นตัวแทนคนสาคัญ ของเจ้านาย เทคนิคการสร้างบทบาทเลขานุการผู้บริหารเพื่อ เป็นศูนย์กลางในการติดต่อสื่อสารแทนเจ้านายและได้รับความ ร่วมมือจากทุกฝ่าย BUILDING AND STRENGTHENING STRATEGIC PARTNERSHIP WITH BOSS AND TEAMS: HOW TO BE A KEY PERSON FOR COORDINATING AND CONTACTING ON BOSS BEHALF Identify the characteristics of effective partnering with your boss and use these features to create a positive partnership Developing a trusting relationship with the boss and teams and adapt to boss and team preference and expectation Key techniques in gaining trust to be the main contact person for the boss and team
พฤติกรรมที่หลากหลายของบุคคล เพื่อสร้างสไตล์การสื่อสารที่ เหมาะสมของตนเองและเข้าถึงกลุม ่ บุคคลได้อย่างมี
BUSINESS CENTER:
02-186-2671 I 080-222-2437 www.executive-all.com
2nd Leading Executive Secretaries, PAs and Office Managers Forum
Key strategies to be recognized in the workplace: how to insert yourself in the team and empower your role as effective intermediate person on boss behalf How to deal with difficult boss and persons
DAY 2 I THURSDAY, 18 NOVEMBER 2010 8:45
Welcoming Address
9:00
กลยุทธ์การรับมือกับความเสี่ยง สถานการณ์ที่ยุ่งยาก ซับซ้อน และเรื่องที่ไม่คาดหวัง แนวทางการบริหารคนและ
Ms. Ragmanee Sirithampiti Senior Executive Assistant to CEO GENERALI THAILAND
เหตุการณ์อย่างมืออาชีพ เทคนิคการคาดการณ์เหตุการณ์และ วิเคราะห์คนเพื่อวางแผนรับมือกับสถานการณ์ที่เกิดขึ้นล่วงหน้า และลดทอนปัญหาได้อย่างทันท่วงที การเข้าใจพฤติกรรมของ
Business Profile: Current * Senior Executive Assistant to CEO, Generali Thailand Past * Executive Assistant to Vice President At Hanesbrands ROH Asia Ltd * Regional QA Technical Assistant At Mead Johnson Thailand * Executive Secretary to CFO At Pepsi-Cola Thai Trading Co Ltd
15:15
Afternoon Break & Refreshments
15:30
รูปแบบการบริหารออฟฟิศสมัยใหม่อย่างเป็นระบบ กลยุทธ์
บุคคลที่เข้าถึงยากเพื่อปฏิสัมพันธ์ได้อย่างมีประสิทธิภาพ การ สื่อสารและการกระทาที่แสดงออกถึงการปฏิเสธอย่างสุภาพ และอ่อนน้อม HANDLING UNEXPECTED, DIFFICULT SITUATIONS - HOW TO PLAN FOR UNEXPECTED AND MANAGE THE MOST DIFFICULT PEOPLE AND SITUATIONS EASILY Forecasting the unexpected situations and people: how to plan and take control of situations Strategies to identify the conflict in its early stage: how to facilitate the stress and seriousness of situations before becoming a conflict Understanding types of difficult people and creative reactions to them to cope with possible conflicts Mapping the conflict of situations and people towards successful solutions Learning how to express your disagreement with tact and confidence
การจัดการระบบงานในที่ทางานของ Siemens และ ประสบการณ์โดยตรงในการใช้เครื่องมือ เทคนิค และวิธีการเพื่อ เพิ่มประสิทธิภาพของงานและลดค่าใช้จ่ายของสานักงาน การ บริหารคนและงานเอกสารเพื่อลดทอนปัญหาความซ้าซ้อนของ งาน ความสะดวกในการติดต่อประสานงาน และปัญหาต่างๆ ใน ออฟฟิศ พร้อมคาแนะนาที่เป็นประโยชน์ต่อการทางานของ เลขานุการผู้บริหาร ผู้ช่วยผู้บริหาร และผู้จัดการออฟฟิศ MODERN OFFICE MANAGEMENT: STRATEGIC TOOLS, TECHNIQUES AND EQUIPMENTS TO DRIVE PRODUCTIVITY AND EFFICIENCY IN THE OFFICE The strategic framework of office management and administrative center control Modern equipments, tools and systems that enhance productivity and efficiency in the office management Mastering human and administrative issues in the office: how to handle the difficulties and conflicts Balancing the resources and cost control to master the office effectively
Ms. Suvimol Chenthanakij Senior Vice President - Employee Benefits MARSH PB CO LTD Business Profile: Current * Senior Vice President - Employee Benefits At Marsh PB Co Ltd Past * Senior Vice President At Marsh PB Co Ltd Education * Convent of the Holy Infant Jesus
10:30 Ms. Sasipim Sovapark Administration Manager SIEMENS
เทคนิคการบริหารงานของเลขานุการผู้บริหาร
End of Day One
BUSINESS CENTER:
ผู้ช่วยผู้บริหาร
ในการบริหารงานภายใต้เจ้านายและผู้ใหญ่หลายท่าน
Business Profile: Current * Administration Manager, Siemens Past * Accounting Manager At Valmet Technology (Thailand) Co Ltd * Assistant Commercial Manager At AEG Thailand Ltd
17:00
Morning Refreshment & Networking
การ
จัดลาดับงาน และส่งงานได้ตามกาหนดเวลา เทคนิคในการ จัดการรูปแบบและระบบการทางานที่มีประสิทธิภาพเพื่อ รองรับสถานการณ์
งาน
และบุคคลที่หลากหลาย
การ
บริหารและติดต่อประสานงานกับผู้ใหญ่และเจ้านายหลายท่าน เพื่อบรรลุเป้าหมายของงาน และการลดความตึงเครียดจากการ ปฏิบัติงานเพื่อสร้างชีวิตการทางานที่มีความสุข SUCCESSFUL TECHNIQUES FOR MANAGING MULTIPLE BOSSES, PRIORITIES AND DEADLINES
02-186-2671 I 080-222-2437 www.executive-all.com
2nd Leading Executive Secretaries, PAs and Office Managers Forum
Discovering individual style of self-management for taking control of situations, tasks and bosses Strategic time and priority management to deal with the workload, coordination tasks and assignment Mastering and coordinating with multiple bosses: how to complete the tasks within the deadline and gain support from the bosses Dealing with pressure and stress - how to stay calm and in control, even in the face of chaos
Business Profile: Current * Senior Consultant At T+B Solutions Ltd * International Consulting Director At Groupwell International (HK) Ltd * Visiting Professor At Wuhan University of Technology * Director & Shareholder At N&D International Business Consultants
15:15
Afternoon Break & Refreshment
15:30
เปิดมุมมองของผู้บริหารทรัพยากรบุคคลและเจ้านายมือ อาชีพจาก Chevron Thailand Exploration & Production Ltd เรื่อง บทบาทเชิงกลยุทธ์และนักปฏิบัติของ
Ms. Siwapa Kachasumrit Personal Assistant to Chairman CB RICHARD ELLIS (THAILAND) CO LTD
เลขานุการผู้บริหาร ผู้ช่วยผู้บริหาร และผู้จัดการออฟฟิศยุคใหม่ ที่ได้รับการยอมรับและเป็นที่ต้องการของผู้บริหาร แนวทางการ พัฒนางานสู่การเป็นพาร์ทเนอร์ชิพของเจ้านายอย่างมืออาชีพ และการบริหารความเปลี่ยนแปลงเนื่องจากการโยกย้ายงานของ
Business Profile: Current * Personal Assistant to Chairman At CB Richard Ellis Co Ltd Education * Thammasat University
12:15
Networking Lunch
13:30
ฝึกภาคปฏิบัติในการสื่อสารและนาเสอผลงานทางธุรกิจยุค
เจ้านายและเลขานุการผู้บริหาร THE BOSS & HR LEADERS PERSPECTIVE: THE FRONT-ROLE EXECUTIVE SECRETARIES, PAs and OFFICE MANAGERS - HOW TO EXCEED AND BROADEN BOSS EXPECTATIONS The professional attitudes and working styles of executive secretaries, PAs and office managers that generally accepted and admired by the boss Strategic partnering and communicating with the boss in good and bad times How to exceed the boss expectation and working strategically as middle person between the boss and the team to gain trustworthy and credible relationship Keeping up with the boss changing roles and responsibilities: how to cope with changes in secretarial positions
ใหม่ เทคนิคการสื่อสารที่น่าสนใจและน่าติดตามสู่กลุ่มผู้ฟัง อย่าง มีประสิทธิภาพ พัฒนาแนวทางการนาเสนอผลงานทางธุรกิจที่ เหมาะสมสาหรับเลขานุการผู้บริหาร การลดทอนความตื่นเต้นและ ความกลัวในการนาเสนอผลงานหรือความคิดเห็นต่อผู้ฟัง และ ประเด็นที่ควรหลีกเลี่ยงและหลุมพรางในการนาเสนองานทั้งใน และนอกออฟฟิศ ENGLISH MINI-WORKSHOP MAXIMIZING IMPACT AND PROFESSIONALISM THROUGH EFFECTIVE PRESENTATION SKILLS AND PUBLIC COMMUNICATIONS Techniques in communicating persuasively and capture listener attentions into your message Cultivating own style of presentation that portray and professional image and maximize the impact Avoiding common errors and pitfalls in presenting in internal and external office How to overcome stage anxiety and reduce nervous energy
17:00
End of the Forum
WHO SHOULD ATTEND
Mr. Didier Delaval Senior Consultant T+B SOLUTIONS LTD Didier has more than 25 years of international experience covering areas such as, but not limited to business corporate lawyer, contract negotiator, project manager, regional executive then entrepreneur. Whilst engaged in these areas, he has conducted contract negotiation, consultation for supply chain management, project management, marketing and setting up of joint ventures in areas of, international cooperation, engineering, marine, fisheries, electronic, aerospace, in several countries, most recently in Asia. He is also a guest professor for International Business Law, and Contract negotiation, with The Wuhan University of Technology, Hubei China, within an exchange program with Bordeaux School of Management MACI. Additionally, Didier is a Senior Consultant with t+b solutions ltd based in Bangkok where he is heavily involved in the development and delivery of high-end leadership development programs. Within this role, he delivers consulting services to clients in Thailand, Vietnam, Sri Lanka and Indonesia. As part of the t+b solutions team, Didier delivers results that help your business grow.
BUSINESS CENTER:
Dr. Nutavoot Pongsiri Human Resources Manager CHEVRON THAILAND EXPLORATION & PRODUCTION LTD
Office Managers Executive Personal Assistants Senior Office Administrators Management Secretaries Executive Assistants Senior Secretaries Department Coordinators Personal Assistants Office Managers Office Administrators Administration Manager Project Managers and Secretaries
02-186-2671 I 080-222-2437 www.executive-all.com
REGISTRATION FORM 2nd Leading Executive Secretaries, PAs and Office Managers Forum
1st DELEGATE:
SIGN UP FOR 10% DISCOUNT NOW!
Mr./ Ms./ Mrs./ Dr./ Others
First Name Last Name Position Email Telephone
2nd DELEGATE:
Early Bird Rate by October 18, 2010 Group Registration with minimum 3 delegates from same organization
HOW TO REGISTER
Mr./ Ms./ Mrs./ Dr./ Others
First Name Last Name Position Email Telephone
3rd DELEGATE:
Reservation: 02 186 2671 Email: register@executive-all.com Mr./ Ms./ Mrs./ Dr./ Others
Fax: 02 186 2672
First Name Last Name Position Email Telephone
Post: send registration form to The Executive Alliance Co Ltd 48/13 Soi Sukhumvit 26, Klongton, Klongtoey, Bangkok 10110
Company Name Postal Address
HOW TO PAY DIRECT BANK TRANSFER Pay-in to our bank account at BANK: Kasikorn Bank, Siam Paragon Branch ACCOUNT NAME: THE EXECUTIVE ALLIANCE CO., LTD. ACCOUNT NO: 738-1-01707-3
Telephone/ Fax Approving Manager Manager Job Title & Email Booking Contact Person Booking Contact Tel & Email (Please photocopy for additional delegates and kindly fill in the form in English)
PRICES & SAVINGS:
Register & Pay Early for Savings Benefits
One Delegate Payment
EARLY-BIRD SAVER
NORMAL
(Lunch, refreshments and documents provided)
(Payment before 18 October 2010)
(Payment after 18 October 2010)
Registration
19,900.00
22,900.00
597.00
687.00
1,393.00
1,603.00
20,696.00
23,816.00
- 3% Withholding Tax + 7% VAT TOTAL PAYMENT
*Please fax pay-in slip & a copy of withholding tax to 02-204-1045 CROSS CHEQUE/ BANK DRAFT Payable to “THE EXECUTIVE ALLIANCE CO., LTD.” *Please submit your payment with registration form. A delegate confirmation will be sent to you via email. Walk-in delegates with payment will be welcomed subject to seats availability.
(Withholding Tax Deduction is applicable for corporate only, not individuals.)
ENQUIRIES:
PRIVY ACT:
CANCELLATIONS:
Please call our reservation assistant at Tel: 080-222-2437, 02 186 2671 Email: info@executive-all.com
Please Note: Names recorded above may, from time to time, be provided to other organizations for the purpose of disseminating their product information by mail. I would like to change my address on my address label I no longer wish to receive information on future seminar events I do not want to receive information from other organizations
Should you be unable to attend, a substitute delegate is welcome. Alternatively, a full refund 25% of normal price will be made for cancellations received in writing (letter, fax or email) up to 5 working days prior to an event. Delegates are responsible for their own travel/ accommodation bookings and no compensation will be made should the seminar be rescheduled or cancelled. Please Note: The Executive Alliance Co., Ltd. reserve the rights to make any amendments that we may deem to be in the best interest of the seminar.
HOTEL VENUE: SHERATON GRANDE SUKHUMVIT HOTEL 250 Sukhumvit Road Bangkok 10110
Tel: 02 649 8888 Fax: 02 649 8000
OUR TAX ID NO: 3-0335-7378-7
Building Brand Experience in a New Media Reality
THE POWER BRAND STRATEGIES FORUM
CONFERENCE HIGHTLIGHTS
21-22 October 2010 at Sheraton Grande Sukhumvit Hotel
KASIKORNBANK: MICROTRENDS 2010-2020 - Latest Customer Insights & Segmentation Strategies MCDONALD’S: The Power Brand Strategies - Building Your Brand to Life with the Wave of Brand Culture MINDSHARE: Strategic “CO-CREATION” Strategy for Driving Customer Interactions with Brand and Experience BANK OF AYUDHYA: Leveraging Customer Experience Management for Business Transformation SAMSUNG: Mastering New Media and Smart Phone Marketing for Creating Brand Equity & Extension Online TRUE VISIONS: The New Wave of Influencers & Evangelists Marketing: How to Influence Viral Marketing & Word of Mouth Communications DTAC: Techniques in Empowering Branding Strategies through Digital Marketing & Social Media LOWE: Managing Brands Risks and Crisis in Good and Bad Times
TOP BRANDS MARKETERS & STRATEGISTS NETWORK IN THAILAND Mr. James Rama-Pathaminviphas Head of Consumer Segment Strategy Vice President KASIKORNBANK PUBLIC CO LTD
Ms. Kittima Thongket Vice President Customer Experience Management BANK OF AYUDHYA PUBLIC CO LTD
Mr. Abhijeet Dutta Ray Chief Strategy Officer & Executive Vice President LOWE THAILAND LTD
Ms. Petcharat Uthaisang Marketing Director MCTHAI CO LTD (McDonald’s)
Ms. Kittima Ratanasangsathien Brand Marketing Manager TRUE VISIONS PUBLIC CO LTD
Mr. Pavich Vasanasomboon Category Marketing Manager THAI SAMSUNG ELECTRONICS CO LTD
Representative (Invited) MINDSHARE
Mr. Sutirapan Sakkawatra Assistant Vice President Marketing Communication TOTAL ACCESS COMMUNICATION PUBLIC CO LTD (DTAC)
THE POWER BRAND STRATEGIES Building Brand Experience in a New Media Reality
DAY 1 I THURSDAY, 21 OCTOBER 2010 8:30
Delegate Registration
8:45
Welcoming Address & Delegate Introduction
9:00
เปิดเผยการตลาดในอนาคตกับไมโครเทรนด์ 2010-2020
ติดตามการเปลี่ยนแปลงโครงสร้างประชากรไทยต่อการบริโภค ภาพรวมของประเทศ เจาะลึกพฤติกรรมของผู้บริโภคเพื่อ
คาดการณ์วัฒนธรรมการบริโภคในปัจจุบันและอนาคต และจัด กลุ่มลูกค้าให้เหมาะสมและก้าวหน้าตามกลยุทธ์การตลาดของ องค์กร
MICROTRENDS 2010-2020: EXPLORE LATEST CUSTOMER INSIGHTS & SEGMENTATION STRATEGIES TO MANAGE AND FORECAST CONSUMER CULTURE AND CORPORATE MARKETING STRATEGY The phenomenon on consumer power and trendsetter of “MICROTRENDS”: the changes and direction on 2010-2020 The essence of microtrends towards the transformation of corporate marketing strategies and scenario to effectively cope with consumer culture changes and challenges Customer analytic tools, framework and strategies to effectively forecast the microtrends and consumer behaviors for building sustainable brand experience through new and existing consumer generations The marketing linkage of microtrends and macrotrends: what’s the right combination of consumer behavior and lifestyles in the next 10 years: the foresight and strategies to achieve corporate marketing strategies in the future
Ms. Petcharat Uthaisang Marketing Director MCTHAI CO LTD (McDonald’s) 12:15
Networking Lunch
13:30
กลยุทธ์การตลาดรูปแบบ “Co-Creation” จับลูกค้าเป็น คู่คิด มองหามิตร ร่วมสร้างการตลาด ความสาเร็จจากการดึง ลูกค้าเพื่อเข้ามามีบทบาทและส่วนร่วมในการสร้างแบรนด์เพื่อ สร้างประสบการณ์และกระตุ้นการสื่อสารสองทางอย่างมี ประสิทธิภาพ CASE STUDY: STRATEGIC INTERACTIVE MARKETING: “CO-CREATION” STRATEGY AND CAMPAIGNS FOR DRIVING CUSTOMER INTERACTIONS WITH BRAND AND SHAPING DESIRED CUSTOMER EXPERIENCE Designing your interactive marketing framework and strategies to stimulate customer engagement and experience through responsive cooperation Building marketing activity, games and gimmicks in driving customers interaction and participation in your campaigns Integrated marketing communication and channels of media in encouraging customer involvement in marketing campaigns Measurement framework and ROI of interactive marketing: tangible and intangible value of investment
Mr. James Rama-Pataminviphas Head of Consumer Segment Strategy Vice President KASIKORNBANK PUBLIC CO LTD 10:30
Morning Refreshment & Networking
10:45
กรณีศึกษาของ McDonald’s เรื่องพลังการสร้างแบรนด์ ระดับโลกสู่ความใกล้ชิดกับผู้บริโภคในประเทศไทย การ ปรับตัวของการสร้างแบรนด์เพื่อสอดคล้องกับวัฒนธรรมและการ
Representative (Invited) MINDSHARE
รักษาชื่อเสียงชั้นนาของแบรนด์ได้ทุกยุคสมัย CASE STUDY: THE POWER BRAND STRATEGIES: BUILDING YOUR BRAND TO LIFE WITH THE WAVE OF BRAND CULTURE THROUGH CHANGES OF TIME
BUSINESS CENTER:
From global brand to local brand building: effective strategies and framework in localizing marketing strategies for building the power of brand and create Empowering creative and innovative thinking to branding strategies for achieving and sustaining brand equity through changes of time Effective brand positioning and targeting to gain competitive advantage on competitors and achieve ROI Embedding new techniques and tools through new media landscape for cultivating, strengthening and deeper engaging brands through targeted customers and influencers Brand communication strategies and gimmick to sustain brand online and offline
15:00
Afternoon Break & Refreshments
080-222-2437 I 02-186-2671 www.executive-all.com
THE POWER BRAND STRATEGIES Building Brand Experience in a New Media Reality 15:30
กรณีศึกษาของ ธนาคารกรุงศรีอยุธยา จากัด (มหาชน)
เรื่อง การเชื่อมโยงการบริหารประสบการณ์ลูกค้าเพื่อ พัฒนา Business Transformation ในการตอบสนองความ
ต้องการของลูกค้าและสร้างความจงรักภักดีต่อองค์กรและแบรนด์ การสร้างแบรนด์จากภายในองค์กรสู่ภายนอกและยึดหลัก “ลูกค้า” เป็นศูนย์กลางในการทาการตลาดเพื่อส่งเสริมความพึงพอใจต่อ
แบรนด์ การนาความคิดเห็นจากลูกค้าเพื่อปรับปรุงกระบวนการ ทางานและสร้างการบริหารประสบการณ์ลูกค้าอย่างมี
ประสิทธิภาพ CASE STUDY: LEVERAGING CUSTOMER EXPERIENCE MANAGEMENT FOR BUSINESS PROCESS TRANSFORMATION TO INCREASE LONG-TERM BRAND LOYALTY Mapping external and internal brands building in business transformation: customer centric approaches and strategies to shape desired customer experience and satisfaction towards brand and products Bridging customer lifetime value with relative value of loyalty and lifetime revenue based on customer experience and branding strategies: analyzing brand, servicing and related business process transformation Marking the best use of direct customer feedback to ensure the branding strategies success for building and strengthening customer experience and gain brand loyalty
Mr. Pavich Vasanasomboon Category Marketing Manager THAI SAMSUNG ELECTRONICS CO LTD 10:30
Morning Refreshment & Networking
10:45
กรณีศึกษาของ True Visions ในเรื่องการสร้างพลังของแบ รนด์และกิจกรรมผ่านการบอกต่อและคนกลางผู้มีอิทธิพลต่อการ รับรู้ของมวชน เจาะลึกความสาเร็จของ Academy Fantasia เพื่อสร้างแบรนด์และเป็นผู้นากิจกรรมทางการตลาดทั้ง โลกธุรกิจและดนตรี การสร้างคลื่นการบอกต่อและกระแสสังคม ที่มีผู้ติดตามมากที่สุด และตรวจสอบกระแสการตอบรับและ สังคมผ่านเทคโนโลยีสมัยใหม่ CASE STUDY: THE NEW WAVE OF INFLUENCERS & EVANGELISTS MARKETING: HOW TO INFLUENCE VIRAL MARKETING AND WORD OF MOUTH COMMUNICATIONS Practical approaches in building word of mouth marketing strategies and campaigns to engage influencers and evangelists for marketing support Key strategies to effectively plan and implement viral marketing for extending the impact and results to email marketing and online marketing How to cope with public blogs, webboard, search engine optimization (SEO) in communicating your brand positively and creative effective buzz marketing Tips and tricks in shaping your viral marketing and word of mouth communications effective and gain impactful results
Ms. Kittima Thongket Vice President, Customer Experience Management BANK OF AYUDHYA PUBLIC CO LTD 17:00
End of Day One
DAY 2 I FRIDAY, 22 OCTOBER 2010 8:30
Delegate Registration
8:45
Welcoming Address
9:00
กรณีศึกษาของ Thai Samsung Electronics เรื่องกลยุทธ์ การใช้สื่อสมัยใหม่และการตลาดผ่านสมาร์ทโฟน และ โทรศัพท์มือถือเพื่อสร้างแบรนด์ในระบบะเครือข่าย ค้นหา
Ms. Kittima Ratanasangsathien Brand Marketing Manager TRUE VISIONS PUBLIC CO LTD
เทคนิคและกลยุทธ์การตลาดสุดยอดเพื่อสร้างสรรค์แคมเปญ และ กิจกรรมการตลาดเพื่อสร้างผลกระทบในวงกว้างในโลกออนไลน์ และโทรศัพท์มือถือ การสร้างชุมชนออนไลน์เพื่อตอกย้าแบรนด์ และสร้างการมีส่วนร่วมกับแบรนด์ในยุคดิจิตอล
Integrating new media tools, techniques and gimmicks to extend your brand recognition and equity through the linkage of new media and smart phone Engaging customers through creative marketing campaigns, activities and news updates on mobile and online Leveraging social media to build, increase SEO rankings and create enhanced user experience New highlights on technologies in social webs and online to stimulate the brand power on targeted audience and extend brand recognition online
12:15
Networking Lunch
CASE STUDY: MASTERING NEW MEDIA AND SMART PHONE MARKETING FOR CREATING BRAND EQUITY AND EXTENSION ONLINE
BUSINESS CENTER:
080-222-2437 I 02-186-2671 www.executive-all.com
THE POWER BRAND STRATEGIES Building Brand Experience in a New Media Reality 13:30
กรณีศึกษาของ DTAC เรื่องกลยุทธ์การสร้างสรรค์และ
นาเสนอเทคโนโลยีสมัยใหม่ในการสร้างแบรนด์ที่เชื่อม
Practical guidelines to ensure your brand communicating positively and gaining profitable outcomes
ความสัมพันธ์อันดีกับลูกค้า และสร้างเสริมความจงรักภักดีเพื่อ Mr. Abhijeet Dutta Ray Chief Strategy Officer & Executive Vice President LOWE THAILAND LTD
รักษาลูกค้าปัจจุบันและต่อยอดสู่ลูกค้าในอนาคต การคิดนอก กรอบเพื่อสร้างสรรค์กิจกรรมและผสมผสานเทคโนโลยีสมัยใหม่ เพื่อสร้างประสบกาณ์ลูกค้าที่แปลกใหม่และความประทับใจต่อแบ รนด์สินค้าและบริการขององค์กร
17:00
CASE STUDY: CREATIVE & INNOVATIVE TECHNIQUES IN EMPOWERING BRANDING STRATEGIES THROUGH DIGITAL MARKETING & SOCIAL MEDIA Key branding strategies: how to maintain value proposition promised by your brand managing cycles of product, quality and value, service and recognition Cultivating creative and innovative approaches to drive customer loyalty and retention in digital & social media space Increasing customer engagement and alternative touch points in digital & social media to strengthen brand awareness & loyalty Leveraging on traditional communication channels with digital & social media to gain optimal results
End of the Forum
Best Global Brands in 2009 Rankings
Brands
Change in Brand Value
1
Coca-Cola
3%
2
IBM
2%
3
Microsoft
-4%
4
GE
-10%
5
NOKIA
-3%
6
McDonald’s
4%
7
25%
8
Toyota
-8%
9
Intel
-2%
10
Disney
-3%
11
HP
2%
12
Mercedes Benz
-7%
ใจของผู้บริโภคทุกยุคทุกสมัย
13
Gillette
-2%
CASE STUDY: MANAGING BRAND RISKS AND CRISIS IN GOOD AND BAD TIMES Formulating effective strategies and framework in building and protecting brand image and reputation to prevent risks and errors in good and bad times Reinventing proactive and responsive approaches in tackling rumors, bad news and competitors’ attack to your brands and products Media strategies and gimmicks through online and offline to build, strengthen and communicate your brands to the public
14
Cisco
-11%
15
BMW
-7%
16
Louis Vuitton
-2%
17
Malboro
-11%
18
Honda
-7%
19
Samsung
-1%
20
Apple
12%
Mr. Sutirapan Sakkawatra Assistant Vice President - Marketing Communication TOTAL ACCESS COMMUNICATION PUBLIC CO LTD 15:00
Afternoon Break & Refreshments
15:15
กลยุทธ์การบริหารความเสี่ยงและภาวะวิกฤติของแบรนด์ใน ภาวะปกติและภาวะคับขัน กรอบเชิงกลยุทธ์และการดาเนินงาน เพื่อสร้างและรักษาชื่อเสียงของแบรนด์อย่างเป็นระบบ แนวทาง เชิงรุกและรับเพื่อขจัดปัญหาจากการถูกโจมตี หรือข่าวเชิงลบของ แบรนด์ กลยุทธ์การจัดการประเด็นผ่านสื่อต่างๆ ทั้งสื่อดั้งเดิมและ สื่อสมัยใหม่ และทาอย่างไรจึงจะประสบความสาเร็จเป็นแบรนด์ใน
Source: http://www.interbrand.com
BUSINESS CENTER:
080-222-2437 I 02-186-2671 www.executive-all.com
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