Executive Channel
facilitates meaningful connections between property owners, office executives and advertisers across Australia
We are the office
connection specialists
1.
It’s not by chance we are Australia’s office media specialist. Our product solutions are vast, including premium high definition video walls, digital screens in office foyers, in-lift installations, brand interactions and corporate car park display.
Our approach is to develop premium communications solutions that enhance the tenant experience, whilst simultaneously providing advertisers with a unique platform through which they can effectively connect with an increasingly elusive, working audience.
We’re connected to Australia’s biggest companies
Property owners We have experience working with Australia’s premier property trusts including AMP Capital Investors, Brookfield, Charter Hall, Colonial First State, Cromwell, DEXUS, ISPT, GPT, Lend Lease, Investa Property Group, QIC, Stockland, Valad and Westfield.
We deploy premium infrastructure solutions which enhance the tenant and visitor experience.
Advertisers We have developed strong and trusted relationships with Australia’s biggest advertisers including CitiBank, Expedia, Fairfax, IBM, IG Markets, Officeworks, Telstra and Virgin Australia.
We craft campaigns tailored to your precise needs – whether it is audience, behavioural or place based.
Our network
connects with office workers across Australia Our network extends across hundreds of premium CBD office towers. Executive Channel effectively engages in excess of 1,800,000 office executives each month.
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2.
Office connection solutions based on
EXECUTIVE LIVES
Executive Lives Whether you are a property owner or an advertiser, solution through insight is at the heart of our approach. If you are a property owner, Executive Lives gives you information to meet the needs of your tenants. If you are an advertiser, Executive Lives delivers insight to ensure your communication is well targeted as relevant messaging is proven to deliver more impact and higher levels of recall.
Executive Lives delivers insight across executive people, executive companies and executive places.
Our audience is well educated, affluent and informed
Executive people Executive people aims to understand the mind and mood of the office executive. This program services the different needs of both property owners and advertisers.
Property owners will find the Executive Lives property survey invaluable. This survey delivers actionable information to improve the tenant and visitor experience. Advertisers benefit from our ongoing series of Executive Lives media surveys, analysing demographics, behaviours, mindsets and ad recall. A recent survey highlighted:
Executive Lives adds more depth to your commercial decisions.
Executive companies Our company insights allow advertisers to target on the basis of industry sector, tenants within buildings or size of business (nationally or within a specific geographic region).
Industry sector
Size
We have thousands of businesses on our database, and can tailor specific campaigns to whatever industry you require.
ASX Top 50 / 100 / 200
FINANCE
BUSINESS SERVICES
GOVERNMENT
MINING
LEGAL
RECRUITMENT
Executive places Our mapping support system provides place based insights regarding the exact location of major retail chains across Australia in relation to our Executive Channel locations. Rest assured your campaign message will be well placed.
Dynamic content ensures our audience is always informed and engaged.
3.
All content is refreshed every 10 minutes. Property owners and advertisers have the ability to integrate their brand seamlessly into this content. For property owners, we can create and manage content which is specific to your tenant communication needs. If you are an advertiser wanting solutions beyond the traditional ad spot, we have a number of exclusive sponsorship packages and custom content solutions which deliver unrivalled brand integration.
Bespoke product solutions give our partners ultimate flexibility – we are not a turnkey solution because the reality is that everyone’s needs are different.
Solutio
Office connection solutions meet your needs
We offer absolute flexibility when it comes to screen/signage infrastructure and content design and management. Our commercial team has successfully installed hundreds of screens and work to maximise screen ambience within the office environment.
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with the stroke of a key. Public announcements can also be delivered to office workers in a professional and timely manner.
VE I T U C E X E OFFICE Brand experiences like sampling and product demonstrations in office foyers provide another revenue opportunity for property partners.
We tailor content specifically to your needs and can manage the entire process for you from our office.
whilst also delivering an incremental revenue stream.
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Property owners receive a custom office communication solution
VE I T U C E X E DS R A O B Y R DIRECTO
Executive Channel will partner and provide key CBD office towers nationally with Wi-Fi for all tenants and visitors.
Solution
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Executive Office is a premium, high definition, large screen network located in the foyers of CBD office towers nationally. The network displays a mix of content and advertising, and connects with a highly sought after, professional audience.
N T PRECISINIOG SYSTEMS CONTEENGRATION INT TARGET
A national network of backlit portrait and large format digital panels, located in CBD office tower car parks. Engaging C-suite executives, panels connect with this audience daily as they arrive at and depart from, their place of work. This habitual driving behaviour ensures high cut through and ad recall.
ATIVE E R C C I DYNAMRIGGERS T
IVE AMIC CR T A E N R T O C I N S E C I N N I CEOCNISTIEOESCYISTSITOENMESMNS CMOSNDOTYNNTAENMNATTEIONNTRNS DYDNYNADIMYGNIGCAE O E I S R I P S C E M R R E P ING SYST PGECTIPNRIGNEGGSRYAGSTTISOYSTE CINTECGOERTGRRIGAGTGIEROATION TRTRIGT INT INTE TATRARGTEAITRNGTETIN TARGET Ask us to show you some great advertising campaigns
Technology is the foundation of our business and we use it to our advantage. Sales support systems deliver precision targeting whether targeting a specific company or specific place.
Coupled with large format advertising display, these bespoke content pieces are highly engaging, enabling brands to develop ongoing dialogue with the audience.
TIVE CT U C E X E AE CE R E T V N I I T U E X EC A R K I N G AC T P We offer brand experiences including
VE I T U C E X E PARKING
product sampling or product demonstrations within specific office foyers, positioning your brand within the audience’s trusted office environment and creating greater brand affinity among office workers. Ask us to show you some great content integration
VE T I N T E A T S E N R M N C E O YOSTN DYCNANMTIECGREARTSIO I TRIGG TI If you want to change creative depending upon the weather, or a spike or drop in interest rates and stock prices - we can implement this. Whatever you want to do, we can help you achieve your creative goals.
ATIVE E R C C I DYNAMRIGGERS T Ask us to show you our current ratecard
High performance fsafsd executives teams sdasd always deliver
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Like any high performance executive team, our continued success relies on our results. For property owners, you get a partner only specialising in office communication which means your assets are not fighting for share of revenue against non office assets. If you are an advertiser, our unrelenting focus on insights and results materialises through higher ad recognition and brand affinity. In a world of ad avoidance, about 90% of office executives notice ours, which is a powerful testimony to the impact of the premium product we deliver. Ask us to find out more
5.
Melbourne Suite 1112, 9 Yarra Street South Yarra VIC 3141 P 02 8020 3800 Sydney Building B, level 3, 33 Saunders St, Pyrmont NSW 2009 P 02 8020 3800 E info@executivechannel.com.au
executivechannel.com.au