Exertis Future Gaming by ExertisMarketing

A quick look at everything you need to be keeping an eye on!

company

A look at what your customers really want and how to maximise margins

Summer issue 4.

HOW TO MAKE THE MOST OF EURO 2016

G A M I N G A N D E N T E R T A I N M E N T

WHAT’S NEW IN THE GAMES MARKET IN 2016/17?

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XBOX ONE EXCLUSIVE

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IS 2016 THE YEAR OF VIRTUAL REALITY?

FUTURE

HOW TO MAKE THE MOST OF EURO 2016

INTERNET OF THINGS

CONTENTS 05 EXERTIS COMMENT

29 WHY THE INTERNET OF THINGS WILL CHANGE SMARTPHONES FOREVER

Alex Croft welcomes readers to the Spring issue

Modular design and clever accessories are expanding what new smartphones can do

06 NEWS IN BRIEF We gather together the latest news and product releases that have been making the headlines this month

31 CONNECTED SPEAKERS ARE STARTING A MUSIC REVOLUTION

08 MARKET STATUS UPDATE We take a look at the latest mobile trends that are set to unfold in 2016 and beyond

How Sonos and multi-room streaming are changing the way we listen

09 RETAIL TRENDS We look at the most notable trends in the retail space at the moment

18 WHY MOBILE PAYMENT WILL SOON REPLACE YOUR WALLET With Apple Pay already launched and others on their way, the credit card’s days are numbered

22 HOT PICKS A range of best-selling products designed to make you more margin

10 WHAT LIES AHEAD FOR THE EVER EXPANDING GAMES MARKET IN 2016/17? From mobile gaming to the eSports revolution, everything you need to be keeping an eye on

14 WILL 2016 REALLY BE THE YEAR OF VIRTUAL REALITY? With significant product releases on their way, VR looks set to be the next big thing

25 HOW TO MAKE THE MOST OF EURO 2016 Celebrate this summer’s football festival with a guide to what your customers really want

27 HOW XBOX ONE AND PC GAMES ARE BLENDING INTO ONE PLATFORM We examine the growing compatibility between the two formats and why it’s important

34 TOP 10 ATTACH See our top 10 recommended range of attach products here from Exertis

PREPARE FOR BATTLE Keep cool and slam the thrusters up to top speed

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FUTURE

Publisher Exertis Editor Nerissa Tong Design Sophie Hammond

Harlow Reception: 01279 822 822

WELCOME FROM EXERTIS

Address: St George House Parkway Harlow Business Park Harlow Essex CM19 5QF To place an order please call 01279 822 822 between 9am – 5.30pm Monday to Friday

Welcome to the spring issue of The Future. With the dark days of winter now behind us, the Exertis team has been busy gathering together the best product news, buying guides, and practical tips that will brighten up the months ahead. Virtual Reality is set to be one of the biggest breakthroughs in 2016, with a number of high profile

from Samsung and Google. We investigate the impact this could have on retail. Staying with smartphones we also explore the new modular devices emerging that could significantly expand their capabilities. The summer sees the Euro 2016 football tournament arrive, and we’ve put together a guide of the best products your customers will need to make the most of the championships. There’s also a feature on how connected speaker systems are changing the way people listen to music; and with a new version of Windows due in the coming months we take a look at how Microsoft is blending the PC and Xbox One gaming experience. All this plus a detailed breakdown of all the areas that are set to make a difference to sales in the next eighteen months. I hope you enjoy the issue.

product releases scheduled throughout the year. We take a look at what you need to know and why this could be a very big deal. Another hot topic is that of Mobile Payments. Apple Pay is already a regular feature across the UK and it could soon be joined by alternatives

Basingstoke Sales: 01256 707 070 Address: Ashwood Chineham Business Park Chineham Basingstoke Hampshire RG24 8EH To place an order please call 01256 707 070 between 9am – 6pm Monday to Friday To buy online visit store.exertis.co.uk

Alex Croft Commercial Director

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One of the most exciting sectors in consumer electronics at the moment is that of Action Cams. Recently released figures show that across the European market in 2015 sales increased by a massive 42%, with nearly twelve million units sold. Now analysts are predicting that the market will grow again in 2016 by a margin of 28%.

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The main reasons for this continued popularity will be centred

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while 360 degree video recording looks set to dovetail perfectly into the virtual reality market which many think will see mass adoption in 2016 thanks to the arrival of Facebook’s Oculus Rift, Steam’s HTC Vive, and the Sony Playstation VR headsets.

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Action cams have also become a firm favourite with owners of flying drones, which allow the rugged units to capture truly spectacular video footage from the air while also surviving the occasional crash landing. Currently the action cam market is dominated by a handful of brands, with GoPro being the most recognisable, but the revenue potentials on offer mean we expect to see many new entrants come to the table in the year ahead. For more information on Exertis’ range of GoPro devices and accessories, please contact your account manager.

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Exertis was recently heralded by the industry when it picked up three major honours at the PC Retail award ceremonies. These included the prestigious PCR Distributor of the Year, Peripheral Distributor of the Year, and Components Distributor of the Year, alongside nominations in five other categories. Overall Exertis was the most decorated distributor at the PCR event, which recognises exceptional services provided to the retail trade by distributors and vendors.

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This success was then bolstered by another accolade when the Mobile News awards, the UK mobile and telecoms industry’s premier gathering, named Exertis Accessories Distributor of the Year for the second time in a row.

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‘Retail and mobile are two key areas of our business’ said Paul Bryan, Exertis’ UK managing director - IT and Mobile. ‘These awards reflect the commitment and dedication of our Exertis teams who work tirelessly to ensure that our partners and customers get the best possible service. We are rightly proud of these achievements and thank the organisers, judges and those who supported our nominations in the categories in which we entered’.

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After a number of high profile hacks and security threats made headlines in the mainstream media in 2015, sales of security software seems to indicate that consumers are taking the matter very seriously indeed. Collectively all three segments of security software - Security Suites, Total Care and Anti-Virus - accounted for more than 50% of the total boxed software market volume in 2015 and more than 25% of the market value.

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Further investigation of this trend demonstrates that consumers are now prepared to invest in increasingly sophisticated solutions. The traditional Anti-Virus programs made up only 17% of overall sales, with Security Suites offering protection against viruses, spyware and other internet threats taking the lion’s share with 61%, and Total Care, which offers not only security but also additional non-security functions, gaining 21% of the market.

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2016 is expected to see a continuation of this shift, with a particular emphasis on multi-device security software which can be simultaneously used on several devices, such as a PC, tablet and smartphone. As more teenagers are now using mobile devices, and the inherent security risks those bring, it’s also likely that guardian software and family protection suites will also gain momentum as the battle for safety heats up.

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In a move that will greatly benefit retailers and customers alike, Exertis has announced new, exclusive distribution agreements with SanDisk and Fractal Design in the UK.

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This means Exertis will now offer the complete range of SanDisk products, which include USB and flash drives, plus solid state drives that bring new levels of performance, cost and efficiency to the PC market. With many gamers already fitting SanDisk SSDs to their systems in order to gain extra speed, it’s appropriate that Fractal Design is the second partnership revealed.

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The Wearable tech market will grow by almost 200% between now and 2019, according to a report by CSS Insights. The majority of these sales will be made up by smartphone companion devices and activity trackers, both of which seem to have caught the imagination of consumers nationwide.

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amounted to 84 million units, with a total market value of over £10 billion. This is now expected to reach 245 million by 2019, bringing the value of the sector up to £17.5 billion. The majority of unit sales will still come from Quantified Self devices, such as fitness bands, but due to their lower price points they will account for only 20% of the market value. Much of the rest of the sector will belong to smartphone companions such as the Apple Watch and Android Wear devices, which will deliver an estimated 61% of market’s overall worth.

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its stylish, high-end range of gaming and enthusiast PC cases. Exertis will be distributing the full range of Fractal Design cases, which is comprised of the ARC, CORE, DEFINE, and NODE series.

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In the increasingly important mobile space Medion has its LifeTab tablets and Life smartphones. The former are offered in 10-inch or 7-inch variants, with Android and Windows versions available. The Medion Life Android smartphones cover a range of options which include 4-inch to 6-inch displays, storage from 8GB to 32GB, RAM sizes of 1GB to 3GB, and Dual-SIM capabilities on most phones.

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The sudden popularity of drones has not been without issues, and both makers and users have come under increasing regulatory scrutiny after a series of near-misses with commercial aircraft. Advancements such as the Myriad 2 address these problems by allowing drones to sense and avoiding surrounding objects, all in real time, thus preventing crashes and injuries.

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Movidius are by no means the only company innovating in this fast expanding market, with Qualcomm announcing its Snapdragon Flight solution at the Consumer Electronics show in January, Intel continuing to develop RealSense technology, and NVIDIA already deploying its Jetson platform in a variety of robotic devices. The battle for the skies is now officially underway, and it looks like the smartest drones are the ones that will come out on top.

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‘Medion is an ideal range for retailers wishing to extend their product offerings for consumers, gamers and business users’ said Mark Reynolds, IT commercial director at Exertis. ‘Erazer is well known by gaming enthusiasts and the smartphones and tablets offer well spec’d devices at reasonable price points. I am sure our customers will welcome the choice that Medion offers’.

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VIRTUAL REALITY IN THE SHOPPING EXPERIENCE Progressive retailers are already using VR to create personalised immersive shopping experience for customers either in their homes or at the store to attract additional sales. Using a mobile device, VR can create sensory experiences that the user can interact with from a virtual store tour to virtually trying on a new outfit, or suggesting a matching accessory.

VIDEO STREAMING Research has shown that customers are more likely to purchase a product having watched a video. Video streaming has taken off and video-on-demand traffic is expected to double by 2019 according to a report by Cisco. Using video can demonstrate the product and explain its key benefits. Retailers should take advantage but also look for opportunities to enhance their own services through this medium.

INTERNET OF THINGS

RETAIL TRENDS Who or what is shaping the retail trends for 2016? According to market analysts Synchrony Financial, it’s technology rather than the consumer or retail that is going to make the biggest impact this year. Indeed, technology is shaping 8 out of the top 10 trends expected to have the greatest impact. Here’s what they say.

TRENDS: WEARABLE TECHNOLOGY Quite simply, it’s becoming more fashionable both in popularity and design: from headsets and smartwatches to fitness and health devices. In 2015 shipments of smart wearable devices amounted to 84 million units, with a total market value of over £10 billion. However, consumers want wearables to increase their in-store experience, noted in a study from e-Marketer where 8 in 10 said they would be interested in location seeking technology, alerts for targeted promotions or queues, interactive maps and mobile payment.

VOICE TECHNOLOGY Voice technology can be up to four times quicker than type and click when it comes to searching for products or services. Synchrony Financial cite a large home improvement retailer that employed a robotic in-store assistant that customers could interact with via its touchscreen and voice recognition module. With innovations in language recognition, voice will have a bigger say in online commerce, retail search and shopper engagement.

With IoT retailers are deploying and connecting more sensors and devices enabling more data to be collected in more places about consumer behaviour, market trends, buying patterns and customer engagement than from the traditional source, at the point of sale. Retailers that analyse and use that data to their advantage will enhance their sales opportunities. IoT also helps retailers with new revenue streams from new products and services.

MOBILE PAYMENTS According to e-Marketer, mobile payments will increase threefold in 2016. Although only 1.6% of total retail sales last year, more consumers are expected to adopt these payment methods for the future particularly for small value purchases. This trend is being driven by vendors like Apple and Samsung providing mobile wallet apps and NFC and biometrics capabilities. Wearables like watches are also featuring NFC payment and more retailers are moving to NFC POS terminals to satisfy customer demand for quick and easy payment.

BUY BUTTONS ON SOCIAL MEDIA SITES Largely driven by mobile usage, retailers aided by social network companies are providing their customers with an easier method to purchase within a social app by providing a BUY button that enables users to shop directly on their sites. The ability to shop directly inside the app rather than being driven to another site is greatly beneficial to both retailers and their customers.

PERSONALISATION Consumers are becoming more demanding, interested in offers that are tailored to their preferences. According to Synchrony Financial, “77% of shoppers would be more loyal to stores that provided their personal top three customer experience benefits”. Online retailers have for some time recommended products based on browsing history. Retailers can now use the data they have collected on the customer and push relevant ads to their mobile phones using beacon technology whilst they are in the store. Personalisation presents the opportunity to boost customer loyalty and repeat spending.

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When usingDVDs icons andin designs, the colour should remain co 2015 was a good year for the gaming market across the globe. Revenues grew to over £60 billion, with an interesting trend that saw mobile gaming finally matching that of consoles. Analysts are predicting that this overall growth will continue, reaching a massive £72 billion by 2017. Now, with 2016 already well underway, we look forward to the trends that will shape the market over the next eighteen months, ensuring you know what products need to be on your shelves, and hopefully flying off of them!

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One of the real success stories of gaming in the past few years is the inexorable rise of mobile platforms. With so many people owning smartphones and tablets, coupled with the fact that these devices are now powerful enough to run sophisticated apps, the age of mobile gaming has truly arrived.

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Venturebeat recently reported that approximately 85% of the entire revenue generated by apps came from games, amounting to a staggering £25 billion. These figures are only set to rise, with the report predicting the mobile games market would top £50 billion by 2020.

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This presents a challenge to retail, as the majority of titles generating these huge figures are freemium games such as Clash of Clans, Game of War: Fire Age, and Candy Crush Saga. These apps are initially free for customers, but offer in-app purchases to speed up progression in the game. Over time those micro-transactions net the developers far more money than selling the games for £5 or £10 ever would.

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The emergence of VR could also be a factor, and present retail with not only the opportunity to supply 4K/UHD displays, RAM upgrades, and new graphics cards, but also headsets such as Oculus Rift and HTC Vive.

ESPORTS HITS THE MAINSTREAM Professional gaming has been a fast growing sector over the last few years. So much so that in 2015 the global market for eSports was reported to be worth over £500 million. Market watchers are very optimistic about the future of this area and fully expect it to expand rapidly in the next couple of years, rising to around £1.4 billion by 2018. The good news for UK retailers is that while previously the majority of the eSports market was concentrated in the Far East, now around 52% is spread across Europe and the US. High profile tournaments, backed by substantial prize money, plus growing online media outlets and increasing amounts of investment from large corporate sponsors should see the emergent sport reach record audiences in the coming months. One of the most encouraging statistics for retail is that a third of eSports fans participate in online amateur tournaments. This opens up ongoing sales possibilities for pro-level peripherals such as the Corsair K70 mechanical gaming keyboard, Logitech G602 gaming mouse, and the Corsair Void 7.1 Wireless Dolby Gaming headset. There are also opportunities to suggest customers upgrade various elements of their gaming PC (RAM, Graphics card, display, etc.) or even invest in a purpose built machine such as the Alienware Andromeda R3.

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Wily retailers can still profit from this market through the promotion of Google Play Store and iTunes gift cards, which customers can use to pay for in-game purchases. With their differing denominations they can be ideal gifts from family members or friends, or even bundled into deals with tablets or smartphones to draw customers towards certain brands. Customer who have yet to purchase a tablet could also be made aware of the advantages the larger screens offer players of these graphically busy titles.

DESKTOPS TO BECOME A DRAW AGAIN PC gaming seemed to stall slightly in 2015 but, according to analysts JPR, 2016 should see an upturn in the market due to the adoption of 4K/UHD displays. Up until now these high quality displays have been out of reach for most consumers, but with costs beginning to drop and powerful graphics cards like the NVIDIA 970GX delivering incredible performance at affordable prices, enthusiasts could well decide that this is the time to level up their rigs. Recommended Gaming desktops, which include the new Nvidia GTX 970 Graphics card, are the Acer Predator G6-710 Desktop with the new flagship Gaming chassis, Intel® Core™ i7-6700K processor, 6GB memory and 128GB SSD + 4TB HDD and Asus’ ASUSG20CBUK002T Desktop with Intel® Core™ i7-6700 processor, Windows 10, 16GB memory and 2TB + 128GB SSD. Both are high performance gaming desktops at very exceptional prices.

With the scheduled release of several major VR headsets in 2016, many are watching the sector with intense interest. While the Oculus Rift and HTC Vive both offer excellent, high-end performance for PC enthusiasts, Sony’s Playstation VR looks set to make the major breakthrough in this area. The reasons for this predicted success are the huge installed user base of five million PS4 owners in the UK, Playstation VR’s lower price point, and the fact that over 255 developers have already confirmed they are making games for the system. With the Playstation VR headset due for release in October, the run up to Christmas should be an excellent chance to promote consoles, games, controllers, and the actual headset itself. Of course this doesn’t mean the Oculus Rift or HTC Vive are also rans, as both have high-profile titles of their own, not to mention the Vive being adopted as the official VR headset by PC games megasite Steam. While both require powerful machines to run their graphically demanding games, the rewards will be obvious to gamers, especially if stores set up demonstration units to promote the units. This also gives retailers the opportunity to sell PC upgrades alongside the premium headsets.

TAKING STOCK There’s no doubt that the year ahead could be one of the most significant in the history of gaming. VR presents an entirely new platform for the consumer market, 4K/UHD will make traditional gaming more realistic than ever, while the continued rise of eSports could move the medium from the home to huge stadiums. All this, plus a slate of AAA titles due to be released across the year, and an ever increasing range of mobile games, means that 2017 is looking like very good news for retail. Game on.

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the products coming to market in 2016 will be far more powerful, Office GadgetsTechnology People Gaming Television Growth Games comfortable, and affordable than previously possible. It seems like virtual reality has been around for a long time. Those with long memories might even remember seeing people wearing huge headsets in arcades during the 1990s, trying desperately to control games and avoid serious neck injuries. Thankfully things have come a long way since those unwieldy creations. Now 2016 is shaping up to be a major milestone in the adoption of this fascinating technology, with industry experts predicting the market will grow to a value of nearly £2 billion by 2020. Many leading companies are due to release products in the months ahead, bringing VR to a mainstream audience and presenting retail with an entirely new category; one that looks set to truly be the next big thing.

Facebook has already launched its Oculus Rift device, Samsung updated its Gear VR headset to work with the new S7 range of smartphones, while HTC’s Vive and Sony’s Playstation VR are both due to hit the shelves as the year progresses. Although there are many industries and settings where VR is expected to become a mainstay in the future (such as healthcare, education, and even retail itself) the focus of this year’s products will be on the real growth industry in technology - gaming.

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Growth Gaming VIRTUAL TECHNOLOGY BECOMES A REALITY There has been a sizeable amount of hype in the media surrounding VR recently. This is due to the fact that for the first time since its inception Virtual Reality has finally reached the point where it can considered a viable technology for the masses. Advancements

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technology fans, it makes perfect sense to target initial efforts in this area. Sony’s Playstation 4 has sold over 35 million units worldwide, making it the number one console of the current generation. This huge platform provides an enviable stage onto which the Japanese company will introduce the Playstation VR when it’s released in

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Eve Online, which has hundreds of thousands of existing subscribers. Much like the Playstation VR there are a range of official controllers, called Oculus Touch, that can be offered to customers, alongside a significant opportunity for PC sales. Due to the graphically demanding nature of VR, gamers wanting to use the Oculus Rift will need to have high-end PC hardware. This creates openings for upselling graphics cards such as the NVIDIA 970GX, RAM modules, or even entire systems for those who want the ultimate gaming experience. It’s a similar situation with HTC’s Vive, which has been adopted by STEAM (easily the most dominant PC gaming platform) as its official VR offering. There are also a number of third party products in development, including controller gloves such as the Manus Machina, and the futuristic full-body haptic feedback Teslasuit. Gamers are known to be early adopters of new technology and the latest research indicates that the average user is currently willing to spend around £250 on VR technology in the coming months, and more if the experience proves compelling enough. With this in mind it would be a very good strategy for stores to offer live demonstrations of the product so that this interest can be turned into sales.

MOBILE POWERED REALITY Not all virtual reality technology requires consoles or PCs to run, and in the case of the Samsung Gear VR all that users need to own is a compatible Samsung phone. As the Korean company remains one of the most popular Android smartphone sellers in the UK, this means that a large proportion of customers will already be equipped to take their first steps into VR. The headset acts as a case for the Galaxy S7/ S7 Edge, S6/S6 Edge, and Note 5, turning the devices into 3D portals in which users can play a variety of games or even watch Netflix.

October. Over 255 developers are working on games, including giants such as Capcom, Square Enix, and Konami, all of which ensures there will be great interest from both consumers and media outlets. With the timing perfect for the run up to the Christmas shopping period, this gives retail the chance to capitalize on the widespread coverage. This could include in-store demos, alongside bundle deals or special offers that promote not only the VR headset but also the PS4 console, compatible games, and other accessories such as the Playstation Camera and Playstation Move controllers that add depth to the experience.

OPENING UP THE RIFT The Oculus Rift, which has been one of the most high profile products in this field due to its successful Kickstarter campaign and subsequent $2 billion purchase by Facebook, is a thoroughly premium product aimed at PC game enthusiasts. The device is backed by a range of immersive and visually stunning launch titles, including sci-fi epics Elite Dangerous and ADR1FT, plus colourful platformer Lucky’s Tale. The real jewel in the crown for the system though is that of Eve Online: Valkyrie, set in the immensely popular MMORPG universe of

With an estimated 450,000 smartphone-mounted VR headsets already in use around the world, and experts predicting this to rise sharply to 10 million by 2020, Samsung is aggressively targeting this explosive new market, which is good news for retail. Currently available for less than £100, the Gear VR is ideally placed to be a low cost entry point for new users, while also creating added value to the already hugely popular Galaxy range of phones. As customers prepare to upgrade their handsets, the combination of a trusted brand and affordable, innovative technology should prove a powerful prospect on the shop floor.

SEEING IS BELIEVING While some might point to the likes of Microsoft’s Kinect and the Playstation Move, as heralds of false dawns, it’s worth remembering that those devices, especially Kinect, were strong sellers. Virtual Reality though offers a very different proposition. Immersive worlds in which gamers lose themselves, film buffs can experience a private cinema, or digital travellers roam foreign climes in glorious 360 degree splendour, sure beats waving your arms around wildly to change the TV channel. The future is here and it’s very real.

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WHY MOBILE PAYMENTS WILL SOON REPLACE YOUR WALLET Visit any high street coffee shop in the UK and the chances are you’ll see someone paying for their morning Latte using an iPhone. Well, according to research conducted by Visa Europe, it won’t be too long until this will be the norm across all of retail, and those brandishing wallets will seem like some archaic visitors from a long forgotten past.

at least once a week, and 25% using the service on a daily basis. The good news for retailers is that spending rates are also due to increase, with the research revealing the average shopper would clock up around £27 per week (£10 more than today), and nearly a quarter intended to spend more than £50 a week using their phones. It’s no surprise then that the battle for the heart of mobile payments is already well underway.

Thanks to the widespread use of NFC equipped smartphones and the increasing adoption of contactless pay-points in stores, mobile payments are quickly gaining traction in the marketplace. In fact Visa Europe predicts that by 2020 UK mobile payments will account for £1.2 billion every week. That’s a lot of Frappucinos!

THE MAIN PLAYERS

In 2015 it was estimated that one in twelve UK customers made daily payments using their mobile phones. This is expected to rise sharply over the next five years, with 60% of consumers making payments

Easily the most high profile of all the mobile payment solutions currently available is that of Apple Pay. While the Californian company might not hold the majority of market share when it comes to UK mobile phones - that still belongs to Android - it does have a single, unified approach that makes it easier for retailers to adopt its payment system. All of the major UK banks now support Apple Pay,

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with the notable exception of Barclays who promise customers that this will soon be rectified. This availability means that Apple Pay can be found in a large number of UK shops, restaurants, and even the London Transport system.

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but so far the Korean manufacturer has delayed the release of its Samsung Pay system in the UK, with the latest rumours suggesting an appearance at the end of May 2016. With its huge installed user base it’s possible that the service could grow quickly, but conceding a year head start to Apple is a distinctly risky strategy. The same is true for Google’s Android Pay, which again is expected to make its debut in the UK in the coming months.

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Aside from the behemoths of the technology sector there are also a number of other mobile payment systems operating across the UK. Tesco has been trialling the use of PayQwiq in over 500 stores split between London and Edinburgh. Mastercard has released its Qkr! app that allows iOS and Android users to pay for their meals in restaurants such as Wagamama and ASK Italian, and several financial institutions also have services available.

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DVDs and Office Exertis Gadgets Security Netw Retail Services Revenue /People Financ Entertainment payments from smartphones and debit cards. These can then be deployed at trade shows, pop-up areas, or even travel with them if their business isn’t centrally based.

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In-app payments are also a rising force, with companies such as Starbucks providing customers the ability to order and pay for a product all within the app and then simply walk up to the counter to collect their goods without ever reaching for their wallet or purse.

TAPPING INTO THE FUTURE Gadgets Gaming

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While there’s no doubt that cash and cards will be with us for some time yet, mobile payments look set to make significant inroads over the next few years. The convenience of having one device that can keep you in touch, organise your life, and then pay for everything as well should prove incredibly tempting for a lot of people. Retailers also seem destined to benefit from this new technology, with increased sales and the opportunity to tailor ads and offers specifically to the one-click platform. Google and Samsung are due to come online very soon, so things in this market are about to get very interesting indeed.

Growth Gaming Games

SECURITY CONCERNS ntiates our brand from competitors. and vertical markets. Office Channel People ud Home Entertainment Growth earance Heating & Cooling The advantages mobile payments offer retailers are clear. With customers spending less time at the till, and in some cases not needing to line up at all, bottlenecks are reduced and staff can be freed up to assist on the shop floor where additional sales can be made. Security is also improved as more and more smartphones feature fingerprint readers to authorise transactions. It’s interesting then that security is seen as a stumbling block for many customers who have yet to embrace the digital revolution.

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People oud Home Entertainment Peripherals mponents Clearance Heating & Cooling PrintLighting In recent research conducted by Deloitte the number one reason given by consumers for why they had not made in-store payments via mobile phone was that they didn’t think it was secure enough. This isn’t entirely surprising, as any new technology, especially one dealing with money, can often take time to be accepted. Consumer confidence appears to be growing in this area as use of Payment systems becomes more widespread, and Apple’s recent battle with the FBI over iPhone security could actually have a positive effect on the public as they see the lengths to which the company would go to protect the integrity of its smartphones.

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ub at www.exertisbrandguide.com Iconography palette Iconography pale Professional Services Up until now one of the limits imposed on the contactless payment sector is that of how much can be spent. This is a deliberate security measure to prevent someone stealing a debit card and wreaking havoc on the victim’s bank account. Usually payments can only up to around £20, and for anything above this amount the customer needs to type in their PIN. Mobile payments are fully expected to move beyond these restrictions and become limitless by 2017, as fingerprint technology and SIM-based token facilities make the platform a convenient and secure method for customers. This would give smartphones a significant advantage over traditional contactless payment systems, and only hasten the adoption rate among the British public.

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A PITCH IN YOUR POCKET All templates are available to download from the brand hu colour alternatives. Professional Services This summer brings the festival of football that is the UEFA European Championships 2016. Between June 10th and July 10th fifty-one games will take place across the length and breadth of France, until finally one nation stands victorious. Whether Spain retains its crown or England climbs from the shadows to claim an unlikely triumph, there are plenty of ways that retail can ensure customers have a great tournament whatever their allegiance. In this guide we will show you the products to stock, so that come June everyone will be a winner.

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Professional Services PrintSector Accessories Public Retail evenue / Finance RetailServices THE BIG(VAD) MATCH Obviously the most important element in any football fan’s setup for Euro 2016 is a top of the range TV. Although some may yearn for the fuzzy images and sound that evokes childhood memories of Mexico ‘86, put them in front of an LG 55UH950V 55inch HDR Super, 4K display, or the Samsung UE40K6300AKXXU with its 40-inch full HD Curved display, and the past will be firmly behind them. Having friends over to watch the match is standard practice, and this will no longer involve crowding around small sets, as large devices such as LG 65UH950V with its mammoth 65-inch Super UHD 4K display, allow the full visual splendour of the Championships to unfold almost as if you’re there in the stadium, but without the hassle of trying to get out of the car park afterwards.

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Audio Accessories Services Retail Automation Public Sector ecurity Revenue /Retail Finance THE ROAR OF THE CROWD AudioBusiness Retail Services Revenue / Automation Finance Retail Security Another essential part of the atmosphere is sound. Hearing the roar of the crowd, the thwack of a glorious thirty yarder into the top corner, or the elaborate screams of a barely touched Italian midfielder is an intrinsic part of the experience. Adding a soundbar like the LG SH3B with its 300w output and wireless subwoofer, can really bring televised games to life. For those whose households are already sick of the footy there’s the option of bluetooth headphones such as Logitech UE900, which not only provide an immersive aural landscape, but also avoid any cord related injuries when the excitement gets too much.

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With matches happening thick and fast it can be hard to keep up with all the action. This provides the perfect excuse for a tablet like the Thinkpad X1, which delivers crystal clear images while you’re out and about, has the ability to project the contents of its screen onto any flat surface, and can also be used to binge-watch Netflix after the disappointment of an early group-stage exit.

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Having expensive electronic devices near beverages and highly animated people can be a recipe for disaster. It only takes a last minute winner to send liquids flying and smartphones to an early grave. That’s why the waterproof Samsung S7 and Sony Z5 are excellent choices for customers who want handsets that can survive wine, beer, and even the odd torrential English summer BBQ downpour. The addition of a Monster Mobile Powercard Turbo Battery will also mean you don’t run out of juice right in the middle of that tense penalty shootout.

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It’s not uncommon for football fans to state that they could do a better job than the players or managers themselves. This can be put to the test with an Xbox One or Playstation 4 console and the latest copy of FIFA or Pro Evolution Soccer. Don’t forget to bundle a second controller too, so a few mates can relive the tournament and this time make sure that justice is done.

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Xbox One Special Edition Dusk Shadow Wireless Controller. Available now.

Play Xbox 360 games on Xbox One.

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*Xbox One Backward Compatibility feature works with select Xbox 360 games, see www.xbox.com/BackCompat. Kinect and accessories designed for Xbox 360, and games requiring those accessories, are not compatible with Xbox One consoles. Xbox Live and broadband internet required for initial download of game to console. Xbox Live Gold required for online multiplayer and cloud saves (sold separately). Beta preview program has limited functionality and only supports select Xbox 360 digital games. Games sold separately. See xbox.com/xboxone.

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All templates are available to download from the brand hu HOW THIS BENEFITS RETAIL For years gamers have usually been attached to one platform or another: Sinclair vs Commodore, Nintendo vs Sega, and of course Playstation vs Xbox. But since the release of Windows 10 Microsoft has made great strides in bringing two of the leading formats closer together. Now, due to the Universal Windows Platform (UWP) that resides on both PCs and Xbox One, and a new version of the operating system coming this summer, those lines could be blurred even further.

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One of the most impressive features in Windows 10 is the ability to stream Xbox One games to a PC. This allows gamers to continue playing a title on a laptop or Windows 10 tablet if they want to move to another room, or let someone else in the household use the TV. This technology has made it possible for innovations such as the excellent Linx Vision Windows 10 tablet to appear, offering a dedicated Xbox controller style case for gaming which can then be removed when users want to revert to a simple tablet.

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Microsoft has also been clever in creating the Universal Windows Platform app format, which in essence makes it easier for developers to write games that are quickly portable between PC and Xbox One. This led to the recent surprise announcement that the Xbox One exclusive title Quantum Break would now be simultaneously released on PC, and another previously exclusive franchise - Forza - making its debut on PC in the free-to-play Forza Motorsport 6: Apex.

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Desktop App converter. This new features allows developers to take regular desktop apps and turn them into UWP versions. The reason itâ&#x20AC;&#x2122;s so important is that through this process Microsoft intends to systematically bring all Xbox One games to Windows 10, weaving the two platforms into something far more closely linked.

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With PC and Xbox One gaming seemingly on a path to some kind of convergence in the coming years, retail can use this to bring focus to in-store displays and layouts. Customers should be made aware of the complementary nature of the two systems, both in the hardware they can share - such as the incredible Xbox Elite Wireless controller with its highly customisable buttons and joysticks - and the games themselves. Microsoft has already begun drawing attention to the latter with Xbox One owners who pre-ordered Quantum Break also receiving a free copy of the Windows 10 version.

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Online cross-platform gaming is already a popular feature across the two formats, and this can be used to promote essentials such as the Turtle Beach range of headsets and microphones that allow players to co-ordinate attacks or just chat with friends while they play. Then of course there are PC upgrades such as memory cards and RAM modules that can really take performance to the next level.

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DVD Exert Channel Dig Exertis Clearance Gadgets Cloud Microsoft has reassured gamers Games that while there will be a lot Ente of crossover points between Xbox One and PC, it still sees the two systems as distinct and individual. This means that retail can promote the advantages that each platform offers customers, but in the knowledge that value is being added through compatibility improvements that are due to appear further on down the road.

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For more information on either Xbox consoles or gaming PCâ&#x20AC;&#x2122;s, please contact your account manager.

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GAMING AND ENTERTAINMENT

CONTROL WITHOUT COMPROMISE Introducing the most sophisticated design in gaming headsets, the wireless LS30 by LucidSound. The LS30 not only looks elegant but is functionally different to any other gaming headset on the market. Its revolutionary design provides simple, intuitive controls to adjust the most commonly used features including game volume, game mute, chat volume, and mic mute. With both an integrated microphone and removable boom microphone, the LS30 can be used on the go with mobile gaming devices, phones and audio devices. The versatility and cross platform compatibility allow the LS30 to work seamlessly with the XBOX One and PS4 as well as legacy consoles including the XBOX 360 and PS3.

Harlow: 01278 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk CONTACT YOUR ACCOUNT MANAGER FOR MORE DETAILS

To buy online: store.exertis.co.uk

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At MWC 2016 several premium manufacturers, including Sony, LG, HTC, and Samsung, unveiled new handsets accompanied by a variety of companion devices. This signalled the beginning of a significant trend which should see entire hardware ecosystems built around smartphone models in the months ahead.

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LG released its flagship G5 handset, heralding it the first modular type smartphone in the world. Alongside top-of-the-line internal specifications the G5 range features several accessories called LG Friends - that can be paired or even inserted into the phone. These include the LG 360 VR which acts as a virtual reality headset allowing users to watch films, play games, or experience 360 degree video footage such as that recorded on another module called the LG 360 CAM. There are also camera grips that boost battery performance, remote control bots with video recording capabilities, and one by Bang and Olufsen that transforms the G5 into a device capable of playing high quality audio content.

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Samsung and HTC have introduced VR headsets that utilise the power of their new devices, while Sony has expanded its popular Xperia range to include an incredible projector that displays the contents of a screen and allows interaction via voice, gesture and touch. There are also wearable cameras, voice control modules, and bluetooth earpieces to enhance the overall user experience.

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Networks People Audio Accessories CloudComp Componen Automation PIECING THE FUTURE TOGETHER As smartphones continue to become a central part in the life of consumers, manufacturers are seizing the opportunity to add value and features to their brands via these extended ecosystems. The advantage to retailers is clear, as not only can they guide customers towards the premium smartphone units that support this modular approach, but there are also a wide range of additional sales to be made through the available accessories.

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This piece by piece approach allows consumers to offset the initial cost of an entire system, while presenting enterprising stores the opening to offer a range of bundled deals. These could prove particularly tempting if themed around interests such as media, photography, or personal organisation. LG has made its modular system available to third party developers, so we can expect to see a range of innovative new accessories appear as the system gains momentum.

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OPEN TO OPPORTUNITY Peripherals Channel Print Business Consumab Consumer Clearance Digit direction looks set to continue stimulating interest in the sector while generating new revenue streams for retail. The key will be effectively conveying the possibilities to consumers, and building staff knowledge of the modules available for each model. Thankfully the expert team at Exertis is ready and waiting to help with this, so be sure to contact them today and ensure that you are ahead of the competition in this exciting new market.

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To buy online: store.exertis.co.uk

FUTURE

CONNECTED SPEAKERS ARE STARTING A MUSIC REVOLUTION The way people listen to music has changed significantly over the past few years. Where once you’d find a dedicated Hi-Fi system at the heart of many UK homes, now this is being replaced by multiple Bluetooth and Wireless speakers. In fact John Lewis has reported that 70% of all its audio sales are now wireless, while ReportsnReports.com forecast that the global Bluetooth speaker market is set to grow at a rate of nearly 39% by 2019. One of the prime reasons for this shift is the incredible rise of smartphones and tablets. These devices allow people to store their own libraries of purchased music, alongside streaming services such as Spotify and Apple Music. Playing this content via wireless speakers is easy, convenient, and in some cases can even span multiple rooms in the home. Often the first type of unit purchased is an inexpensive Bluetooth speaker, and while these can be an excellent solution for mobility and single room use, they usually lack the kind of advanced features that a wireless system can offer customers who want more from their music.

TAKING IT TO THE NEXT LEVEL Bluetooth speakers are a very good choice for most people as they support more devices than other systems and provide a cost effective entry point to the medium. Customers moving up from an old dock or HiFi would no doubt enjoy the freedom from leads that one of these units offers. For those wanting to build a flexible and expansive system though, the limitations of Bluetooth could soon become something of a hindrance. Thankfully there is a solution. WiFi wireless systems shake off the traditional approaches to speakers and utilise the power of both the internet and smartphones to bring the music listening experience into the truly modern age. Sonos was the first company to launch a multi-room system enabling you to connect to a number of wireless speakers simultaneously. An accompanying smartphone app also makes it possible to stream music to a specific speaker or play different music in different rooms

at the same time. The success of Sonos has led to other well-known high street and audio brands entering the market with their own take on this revolutionary system, including Naim, Samsung, LG, and Bose.

SETTING THE STANDARD One of the main selling points of a WiFi wireless system is that customers can add more speakers over time, thus offsetting the initial investment and providing additional sales opportunities for retailers. Usually speakers need to be from the same range, so Sonos speakers in a Sonos system, but there are now a few standards that allow compatibility across a range of manufacturers. Apple has Airplay, although this only works with Apple mobile devices, but the most popular is the Google Cast platform which has now been broadly adopted by many manufacturers, including Bang and Olufsen, Philips, Onkyo, Denon, LG, and Sony. Another important factor is support for popular streaming services. Most systems will be compatible with Spotify, Tidal, Apple Music, and Google Music, but before a customer makes a purchase it is worth establishing their platform of choice to ensure they experience the optimum user experience and return to add to their system later.

A SOUND CHOICE With so many options open to customers and new offerings appearing at a frenetic rate, it’s certain that the industry sees a bright future for connected speakers, which is something that should be music to retailers’ ears. For more information about the advantages and possibilities wireless speaker systems hold for your customers please contact your Exertis representative who will be only too happy to connect you with our expert team of audio specialists.

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FUTURE

GAMING AND ENTERTAINMENT

QUANTUM BREAK OUT NOW! PUBLISHER: MICROSOFT FORMAT: XBOX ONE RELEASE DATE: OUT NOW TIME IS POWER In the aftermath of a split second of destruction that fractures time itself, two people find they have changed and gained extraordinary abilities. One of them travels through time and becomes hell-bent on controlling this power. The other uses these new abilities to attempt to defeat him – and fix time before it tears itself irreparably apart. Both face overwhelming odds and make dramatic choices that will determine the shape of the future.

SUMMARY Quantum Break is a unique experience; one part hard-hitting video game, one part thrilling live action show, featuring a stellar cast, including Shawn Ashmore as the hero Jack Joyce, Aidan Gillen as his nemesis Paul Serene and Dominic Monaghan as Jack’s genius brother William. Quantum Break is full of the vivid storytelling, rich characters and dramatic twists Remedy Entertainment are renowned for. Your choices in-game will affect the outcome of this fast-paced fusion between game and show giving the player a completely unique entertainment experience.

REASONS TO STOCK • • • • •

In-depth, fast-paced narrative experience crafted by Remedy Entertainment Top quality live action show that is directly impacted by choices made in-game Stellar cast of actors One story told many ways Pre-order Quantum Break and receive Alan Wake’s American Nightmare, the Xbox 360 game playable on Xbox One

REVIEWS “A refreshingly different action game” - IGN “Quantum Break is a damn handsome game” “It’s a title to make time for” “Quantum Break represents a bold step for Remedy Entertainment” - Vice “A fun, enthralling action adventure” - Daily Star “The break-out sci-fi hit of the year” “Truly jaw-dropping” - Evening Standard “Best looking game” - Digital Spy “Quantum Break is an absolute cracker” - Daily Telegraph

Quantum Break includes full game download of Alan Wake, the Xbox 360 game playable on Xbox One, as well as The Signal and The Writer add-ons.

Harlow: 01279 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk

XBOX ONE CONSOLE EXCLUSIVE

OUT NOW

Extra Content Includes: Full Game Download of

and two add-on packs

THE SIGNAL and THE WRITER*

*At participating retailers, whilst supply lasts

FUTURE ROKU STREAMING STICK

RRP: £39.99 No wires, no fuss. The small size of the streaming stick means you can easily plug it into just about any TV with HDMI®. Compact stick design. Great for wall-mounted TVs. Rich, vibrant video streaming with up to 1080p HD.

CREATIVE SOUND BLASTER X H7

GAMING AND ENTERTAINMENT

PARROT AIRBORNE CARGO

RRP: £79.99 The Airborne Cargo Drones are actually flying robots suitable for operation both indoors or outside, piloted using Bluetooth Smart via the free FreeFlight 3 application for Smartphones and Tablets.

ELGARTO HD60S

RRP: £149.99 Stream and record your finest gaming moment; Stunning 1080p RRP: £139.99 quality with 60 fps; State-of-the-art Format: PC, PS4, XB1 USB 3.0. Type C connection; Built-in Built with the powerful and versatile SBX Audio Engine, the Sound BlasterX live streaming to Twitch, YouTube & more; Instant Gameview: H7 combines large, responsive stream with superior low latency 50mm FullSpectrum™ drivers to technology; Stream Command: live offer customizable, best-in-class 7.1 commentary feature; Unlimited surround sound audio for absolute capture right to your PC. gaming immersion.

7 9

PLAYSEAT CHALLENGE

LOGITECH C270

RRP: £159.99 The real driving simulator, is a fantastic entry level Playseat racing seat for new racers. The Playseat Challenge driving simulator combines comfort, performance and stability at an absolutely unbeatable price.

RRP: £24.99 HD 720p video calling that’s simple - enjoy widescreen HD 720p video calls on most major IMs. Your friends and family will see you in lifelike detail with 3-megapixel photos. You can be heard loud and clear thanks to a built-in microphone that reduces background noise.

HOMIDO VR 3D WIRELESS HEADSET RRP: £49.99 Homido is a virtual headset for smartphones. Download the “Homido Center” app, insert your phone and get ready for a brand new experience. Homido is a wireless device, your smartphone is used to give you total freedom of movement.

ROXIO GAME CAPTURE HD PRO

RRP: £129.99 Roxio Game Capture HD PRO is an all-in-one solution to capture, edit, stream, and upload your most memorable Xbox, PlayStation and Wii moments in stunning HD quality.

TOP 10 ATTACH

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TRUST URBAN VELTUS OUTDOOR BLUETOOTH SPEAKER

RRP: £49.99 Rugged wireless speaker with great sound and waterproof design, ideal for outdoor use. Perfect for the upcoming festival season, this small portable speaker really does pack a punch.

XBOX TV TUNER

RRP: £24.99 The Xbox One Digital TV Tuner is a USB accessory that you can use to watch overthe-air digital TV with Xbox One. The new digital TV tuner will support over-the-air DVB-T, DVB-T2, and DVB-C television standards. You can use the Xbox One Digital TV Tuner to experience premium live TV services without a set-top box. For example, you can pause live TV and use the Xbox Snap feature to watch TV while playing a game or using an app.

Harlow: 01279 822 822 | Basingstoke: 01256 707 070 | store.exertis.co.uk

NEW

RIG 500E ®

SURROUND SOUND PC HEADSET: E-SPORTS EDITION As a highly competitive gamer demanding outstanding audio and flexibility, the Plantronics® RIG® 500E headset is the premium choice for you. The durable and lightweight frame lets you configure the acoustic profile to suit your needs. Choose vented acoustics for long training sessions or deep isolating audio, perfect for Dolby 7.1 surround sound.

• Components easily snap into headset frame • Self-adjusting headband for stable comfort • Includes both vented and isolating earcup sets • 7.1 Dolby technology (PC software) • 24-bit audio renders studio sound • 40mm drivers matched with low frequency resonators • Removable, noise-canceling boom mic flips up to mute • Easy-swap cables for USB and analog connections

Call your Exertis Account Manager today to learn more about the Plantronics product range!

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