Exertis Future Gaming Magazine by ExertisMarketing

NINTENDO SWITCH CONSOLE

BRINGING EXERTIS DIGITAL TO LIFE

We take a look under the covers of Nintendo’s new next-generation console

Add digital sales to the shop floor and increase your margin

w i n t e r i s s u e 7.

*Product features and specifications may vary by model.

G A M I N G A N D E N T E R T A I N M E N T

GEARED WITH LATEST 7th GEN. INTEL® CORETM i7 PROCESSOR & GEFORCE® GTX 10 SERIES GRAPHICS

FUTURE

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FUTURE

NINTENDO SWITCH CONSOLE

ACCESSORISING YOUR VR SET UP

HALO WARS 2

CONTENTS 31 GET READY FOR F1 SEASON

05 EXERTIS COMMENT Alex Croft introduces the winter edition of Future Gaming

Get yourself in pole position to take advantage of the 2017 motor racing calendar

06 NEWS IN BRIEF We gather together the latest news and product releases that have been making the headlines this month

33 ACCESSORISING YOUR VR SET UP

10 MARKET STATUS UPDATE

How controllers, headsets, and other accessories bring VR to life

We take a look at the latest consumer trends that are set to unfold in 2017 and beyond

35 INTEL® I7 11 RETAIL TRENDS

Intel® has announced its new i7 chip, so we take a look at what it can do

We look at the most notable trends in the retail space at the moment

39 HALO WARS 2 18 THE BEST OF CES 2017 Ultra-thin TVs, VR headphones, Star Wars, and much more from this year’s Consumer Electronics Show

23 BRINGING EXERTIS DIGITAL TO LIFE How to easily add digital sales to your shop floor with Exertis Digital

24 HOT PICKS A range of best-selling products designed to make you more margin

14 NINTENDO SWITCH CONSOLE Looking under the covers of Nintendo’s new next-generation console

29 HOW TO MAKE THE MOST OF CLICK AND COLLECT Harnessing the hidden power of this modern shopping technique

We preview the long awaited follow up to Halo Wars

42 TOP 10 ATTACH See our top 10 recommended range of attach products here from Exertis

Join us at the channel technology event of the year! 11th May 2017 - Twickenham Stadium Want to discover the latest solutions and hear from industry experts specialising in your areas of interest? You can! Interested in diversifying into other technology markets that could grow your business? That’s fine too! At “Plug in to Exertis” we’ve got technology covered. It’s what we do best, distributing a technology range from consumer to enterprise with market leading vendors and teams of skilled professionals dedicated to providing expertise and support for our partners. So whether you’re a new or existing customer, this is the channel event for you!

WHAT TO EXPECT: 80+ of our leading vendors showcasing their products and solutions Technology suites with seminars on key topics from industry experts Keynotes from our UK MD Paul Bryan and rugby legend Will Greenwood on Winning in Business An evening pitch side reception with drinks and canapes

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FUTURE

Publisher Exertis Editor Nerissa Tong Design Sophie Hammond

Harlow Reception: 01279 822 822

WELCOME FROM EXERTIS Welcome to the first 2017 issue of The Future. Now that the busy Christmas period is behind us, the team at Exertis have been looking forward to the exciting products and retail opportunities the next twelve months has in store.

Address: St George House Parkway Harlow Business Park Harlow Essex CM19 5QF

new console will be in stores in early March. With new Mario and Zelda games also due to appear it could be a bumper year for the Japanese giant. Digital content sales continued their strong growth in 2016, so we look at how retail can incorporate these into their physical stores through the Exertis Digital service. Click and Collect is another rising phenomenon, and we investigate why this can actually be a great way for stores to increase their profits on the shop floor. The Formula One season roars into action this March and we’ve gathered together the best products fans can use to enhance the high-speed spectacle. There’s also a roundup of VR accessories that deepen the player experience, plus a look at Intel’s new range of i7 chips that will be the power behind PC gaming in 2017. Looks like it’s going to be another busy year!

Where better to start than CES 2017? The largest consumer electronics show in our industry is always a strong indicator of the trends and devices that will feature most prominently in retail. Our in-depth report gives you the inside track on what customers will be looking for in 2017. We also have an article on Nintendo Switch, following the announcement that its

I hope you enjoy the issue.

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Alex Croft Commercial Director

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creatures, has been named the most downloaded app in 2016 on Apple’s App Store. The groundbreaking game was also the most searched for term on Google over the past twelve months, and is thought to be directly responsible for a 200% increase in sales of Nintendo 3DS systems.

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Moon - sold a combined 1.5m units in their first week of release in Europe last November. Nintendo has confirmed that this is the most successful launch the series has seen in this part of the globe, and the 368,000 copies sold in the UK alone illustrate that interest in Pikachu and his friends is stronger than ever.

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Around 90% of UK video game companies intend to grow their workforce in 2017, according to new research conducted by the video game trade association TIGA. ‘Our survey shows that games businesses in mobile, VR, PC and console are planning to increase investment and employment’ says TIGA CEO, Dr Richard Wilson.

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The reported reasons for this confidence are the continued success of the UK games market, which is the 6th biggest in the world with over 31m gamers; the emergence of new platforms, such as tablets, smartphones, next generation consoles, VR and AR devices; plus the Video Game Tax Relief legislation.

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This combination has led to 72% of the businesses that took part in the survey to state that their companies were performing well, with 50% predicting that investment in their organisations looked more optimistic now than twelve months ago.

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‘2017 is set to be another exciting year for the UK video games industry,’ says Jason Kingsley OBE, TIGA Chairman and CEO and Creative Director at Rebellion. ‘We will see more start-ups, more existing firms expand and more innovation and growth in the sector.’

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Another Nintendo favourite was also high on the app chart, as Super Mario Run became the most downloaded title on Christmas Day and New Year’s Day. This all helped Apple record $20bn in sales on its App Store, which was an improvement of almost 40% over the previous year.

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A new report from Gartner predicts that 2.3bn PC, smartphone and tablet devices are expected to ship worldwide in the next twelve months. This is almost exactly the same number as in 2016, albeit with movement in a few specific areas.

Professional Services Microsoft Public Sector Mobile Retail Office Networks (VAD) People While the traditional PC market of desktops and low-cost laptops

has seen a continued decline in recent years, something that is set to continue, Ultramobile devices, such as the Microsoft Surface Pro range, are predicted to grow in popularity and sales. In fact, Gartner is confident that the 49m premium Ultramobile units sold in 2016 will rise to 61m by the end of 2017. This will be bolstered by a growth of 3m additional sales in the tablet market, going from 165m to 168m.

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Smartphones remain the most popular category. The mature markets may have settled into a regular upgrade pattern, but in emerging markets it seems the trend is to replace handsets more often as they are regarded as a user’s primary computing device. With this is mind global sales should reach 1.89bn units by the end of year, up 5m on 2016.

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For more please speak to your Exertis account manager today.

and tablets,

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Juniper research has released its predictions for the ten most important areas of tech in 2017, and it contains a few surprises.

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Revenues from the physical games market dropped by 16.4% across 2016, according to new figures from the Entertainment Retailers Association. The reasons for the dip were reportedly down to a number of titles not performing as well as anticipated, alongside the inevitable diminishing returns from older console generation platforms.

Channel Technology Television Clearance Cloud Office People Peripherals Mobile Services Networks Mobile Top of the list is the moving of eSports into the mainstream. ‘Juniper B.I.G Book © potential Exertisin recognises eSports as an entirely newRed industry with huge terms of advertising and sponsorship’ says Juniper research analyst Cloud Television Clearance UCwillDevices Components Lauren Foye. This no doubt be bolstered by a move into traditional People Peripherals Print broadcasting, as Sky launches Office Networks People its new 24-hour eSports channel Ginx.

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Juniper also expects to see a number of PayPal-style payment services appear, thanks to new PSD2 EU legislation which opens up the area to more providers. VR content creation is another high ranking item, as is the battle for dominance by the various competing voice assistants now on the market.

throughout the year, but the amount of physical handheld games sold actually saw an increase of 21.3%. This was aided in no small measure by the release of new Pokémon titles on the Nintendo 3DS that capitalised on the worldwide success of Pokémon Go.

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Much of the list comprises disruptive financial technologies, such Blockchain and Insurtech, but there were also expectations for new legislation around self-driving cars, the successful reinvention of the current console market with devices such as the Xbox Scorpio bringing 4K and high-end VR capabilities, and the increased use of Chat Bots in social media and customer transactions.

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Digital sales were also on the rise, with revenue going from £1.9bn in 2015 to £2.2bn, an increase of 12.1%. This means that in overall terms the games market was worth £2.9bn, up by 2.9% from the 2015 figures. Comparing this to the music sector which brought in £1.1bn and video’s £2.3bn, shows that video games remain the most popular form of electronic entertainment in retail.

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FIX ME STICK ANTI-VIRUS DEVICE NOW IN Security STOCK AT/ Finance EXERTIS Retail Services Revenue With an increasing number of people listening to music on smartphones, either through ripping their CDs or using streaming services such as Spotify, Apple Music, or Google Play Music, sales of wireless speakers are on the rise. Latest figures predict that over 42m bluetooth speakers will be sold worldwide in 2016, raising the market value to around £3bn. This 23% increase is being strongly linked to smartphones due to the specific features customers are requesting.

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The outdoor segment of the speaker market is seeing the biggest growth as consumers look for devices that are water resistant and shockproof. This suggests the intention to take speakers to parties, beaches, gardens, and other environments where they can stream music from their smartphones without the encumbrance of power supplies or bulky units. Another growing area is that of stereo pairing speakers that allow users to sync a couple of devices together and play their music in rich stereo.

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To find out more details about the wide range of wireless and bluetooth speakers available, please contact your Exertis account manager today.

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DESIGNS ARRIVES AT EXERTIS

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Exertis has announced a partnership with internationally renowned Port Designs, which will see its latest Arokh range of gaming accessories made available to UK vendors. The French manufacturer has built up an enviable reputation for quality products since its formation in 1992 and now distributes in over 60 countries worldwide.

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Included in the Arokh range is the hybrid, semi-mechanical K-2 keyboard that features an ultra-modern design, seven different backlight colours, 26 anti-ghosting keys, alongside macro programmable and media shortcut keys. Accompanying this are the X-2 and Y-2 gaming mouses, both of which are primarily designed with RTS and FPS players in mind and come with 7-programmable buttons, sleek ergonomic chassis, high precision optical sensors, and 32 LED colours.

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Multiplayer gaming requires high-grade audio and dynamic microphone responses, all of which are found in the H-1 gaming headset. Replete with powerful 40mm speakers enclosed within comfortable padded earpieces, the H-1 offers in-line controls for volume, a microphone mute switch, and the omnidirectional mic itself. This is finished off in a livery that matches the other products in the Arokh range. Exertis is also offering bundles which bring together the H-1 headset and a choice of either the X-2 or Y-2 mouse, so contact your Exertis account manager today for more details on this exciting new line of accessories.

Version 1

The Mission Our mission is to make gaming experiences the best they can be. Continuously pushing technology to the limit, we create perfectly engineered products for true gamers.

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Emotion When you’re into a game, the rest of the world falls away. You’re sucked in. You’re focused. Your palms sweat, your heart races, your body leans forward. You lose yourself for a moment. You become something else. You become a Predator.

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THE

FUTURE

GAMING AND ENTERTAINMENT

CONSUMER TRENDS DRIVING DEMANDS

OF THE GLOBAL

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Whilst the internet has disrupted the way we look for and purchase a product, online retailing isn’t going to kill the bricks and mortar outlets. Indeed, it’s simply going to change the way customers interact with a store. Analysts tell us that three quarters of millennials research a product online before they make a purchase. Sales from mobiles and online sites continue to grow of course but there is still a high demand to physically touch, feel or experience a product before making a purchase, particularly in certain product categories. In an increasingly digitised world, stores are utilising technology to enhance the store experience both physically and virtually. Moreover, innovation in technology is set to reduce some key customer pain points, increase customer service and create a much more personalised customer experience. Technology has already become a game-changer for the retail industry and here are some of the trends that might just change the way we shop.

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the “fourth industrial revolution” - a merging of physical, digital and biological technologies – might have on shopping, claiming virtual reality will replace the need for high street shopping by 2050. Probably more predictable will be that VR and AI will start to have more of a presence in-store and online, presenting a major opportunity for retailers to lure shoppers to choose their brand and make shopping more fun and personalised. Research from Sonar reported that 62% of millennials in the UK said they would appreciate a brand or retailer using this technology to show more interesting products and help to predict what they want.

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them with the tools to support customers better by providing a more personalised service. Knowing what customers like, what they have bought and where they have browsed will provide upsell and cross sell opportunities. RFID goes beyond tracking inventory and reducing out of stocks, it enables better customer engagement in the store. Assistants that can help guide their customers through the store and provide real time information will improve the shopping experience, whilst proximity and location technology will alert customers to offers and products that interest them.

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With more consumers wanting to shop on the go, retailers and brands will need to ensure that their presence on mobile devices is an enjoyable purchasing experience. The ability to buy directly through social media will also be a trend to watch.

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Professional Services Cloud Clearance Print Public Compon Mobile Services Networks Sector Mobile (VAD) Delivery methods will also play a key role in maintaining customer satisfaction and loyalty. Customers will no longer accept an open window for delivery, missing a delivery or having to pick up their purchase at an inconvenient time or location. Whether drone delivery becomes more mainstream may well depend on safety concerns but experiments are likely to continue. However, those retailers that provide the right logistical support will certainly win out.

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Stores will continue to experiment, with bricks and mortar retailers providing complementary concessions to brands and online retailers opening up showcase stores on the high street.

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Fulfilling the customer’s omni-channel needs is clearly going to be a key driver for retailers. Those that adapt to these requirements will win the hearts and minds of the consumer.

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FUTURE

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THE

FUTURE

GAMING AND ENTERTAINMENT

NEW

NINTENDO SWITCH THE CONSOLE WITH ULTIMATE GET UP AND GO Legendary gaming giant Nintendo is about to release its next console generation, one that combines home entertainment, mobile gaming and sharing experiences with friends. It’s called the Switch and it could be the runaway success story of 2017.

HOME AND AWAY Connecting a console with a huge TV display and surround-sound is a fantastic way to game, but wouldn’t it be great if you could continue those adventures while out and about? Nintendo are about to change all that, giving customers a full console experience that you can play on the go anytime, anywhere. It’s a new era where you don’t have to adjust your lifestyle to play games – instead, your console adjusts to fit around your lifestyle with three play modes. At home, Nintendo Switch rests in the Nintendo Switch dock that connects the console to the TV and lets you play with family and friends in the comfort of your living room. By simply lifting the Nintendo Switch console from the dock, it will instantly transition to

handheld mode. The same great gaming experience that was being enjoyed at home now travels with you. If you don’t have access to a TV, prop up the stand attached to the console and hand a Joy Con controller to a friend to play a co-op or competitive game right on the console screen. Nintendo have made this possible thanks to the clever design, housing all of the processing power and storage inside its slimline frame, and incorporating a bright high-definition 6.2” touchscreen display. To avoid disappointment when out and about, the battery life can last for up to six hours.

THIS IS JOY-CON Gaming springs into action with the Joy-Con controllers; a controller on each side of the console that function together. When attached to the Joy-Con grip, they will work like a traditional controller, and without the grip they work as two individual fullyfunctioning controllers. One player can use a Joy-Con controller in each hand; two players can then each take one; or multiple Joy-Con controllers can be employed by numerous people for a variety of gameplay options. And then they can easily click back into place on the console to play in handheld mode.

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FUTURE

SOCIAL GAMING IS BACK With games such as 1-2 Switch, a new play style is born, a collection of genius mini-games in which players look at each other and not the screen. Bring the action and fun into the real world as you face off in wild-west duels, cow-milking competitions, a copycat dance-off, and more. Each game takes advantage of the Joy-Con controller features of the Nintendo Switch system in different ways. While the action unfolds off-screen, the audience watches the players themselves instead of the screen. That makes it as fun to watch as it is to play! Furthermore, with Nintendo Switch, it is possible for numerous gamers to bring their consoles together to enjoy local multiplayer face-to-face competition. Players can sync together up to eight Nintendo Switch consoles to play competitive and co-operative multiplayer games. They can be connected over WiFi, enabling gamers to compete against each other in Mario Kart or the hilarious paintball shooter Splatoon 2 without crowding around a single device.

ATTACH OPPORTUNITIES The advantages of the Switch are obvious for gamers: classic Nintendo characters make a return, they continue enjoying their favourite titles even when they’re not at home, and there’s the fun of playing with friends and family. This new generation of console clearly provides retailers with multiple reasons to stock. With the new Legend of Zelda: Breath of the Wild debuting as a release title on the system, followed by Mario Kart 8, Skyrim, Just Dance 2017, a retro Street Fighter 2 revamp, and then the eagerly

awaited Mario Odyssey, there are plenty of fun and seriously addictive titles to keep gamers purchasing. Adding a mobile element to the Switch also opens up new opportunities. Protective cases are sure to be in demand to make sure that the shiny new console doesn’t get damaged when out of the house. Also available are additional Nintendo Switch handsets such as Nintendo’s own Pro Controller and Joy-Con detachable controllers.

NINTENDO’S NEW GENERATION The Nintendo Switch is due to be released on 3rd March 2017 with a price of £279.99. This makes it remarkable value when you consider that customers will be getting both a home console and a fully capable mobile device for around the same price as a Playstation 4. There are also already a number of bundles on the horizon, including one with multi-colour Joy-Con controllers. Be sure to contact your Exertis account manager to discuss the various options available.

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2017

WHAT TO EXPECT IN

THE YEAR AHEAD At the beginning of each year technology manufacturers and journalists make a pilgrimage to Las Vegas for the Consumer Electronics Show. Over several days the crowded exhibition halls are filled with the latest products and innovations that are destined to be the big news in the year ahead. 2017 was no different, and the Exertis team scoured the numerous stands to bring you the highlights of another fascinating CES.

STAR OF THE SHOW Few would have predicted that Amazon would have been one of the most influential companies at CES 2017, but thanks to the huge success of its Echo range of devices the revolutionary bookseller took centre stage. Alexa, the voice control technology at the heart of Echo, has been opened up to third party manufacturers, and this meant that it was included in a number of new products. From TVs and audio systems to cars and smart home appliances, Alexa was listening. One company that adopted Alexa with gusto was LG, which integrated the technology into a number of new products. The most eye-catching of these was the InstaView Refrigerator, whose simple and incredibly useful nature could finally see smart appliances become a reality in the home. Alexa was also employed by several other manufacturers; appearing in smart lamps, speakers, security cameras, a number of small domestic robotic devices, and Ford announced that it will feature as the voice interface in its new cars. 2017 really does look like it could be a massive year for Amazon’s humble helper.

IN-CAR TECHNOLOGY Alexa won’t have the car market entirely to itself, as BMW models are soon to include Microsoft’s Cortana, while Hyundai’s will feature the Google Home voice interface. There were also some interesting stand-alone products for drivers, including the new generation of Kaiser Baas dashcams – the R40 and R50. These feature gesture controls that enable users to quickly capture specific on-road actions by waving their hand rather than the potentially dangerous fumbling for buttons.

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FUTURE

TV AND AUDIO Another strong category this year was television. Looking around the show i t it was hard to find a device being launched that wasn’t 4K, so it seems now that this will be the default for consumers going forward. The majority of new budget and midrange 4K offerings featured super-slimline designs, beautiful vivid displays and intuitive smart interfaces. These skinnier chassis obviously save space in the home but present challenges when it comes to providing the sound quality that modern consumers demand. It was good then to see the introduction of new Dolby Atmos-equipped audio products by Sony, LG, and others. These soundbars deliver immersive audio for gamers and movie lovers, without the need for the multiple speakers that characterised early Atmos set-ups. They also present retail with genuine upsell opportunities that can be easily demonstrated in-store. Of course one of the main selling points for 4K TVs is 4K content. Thankfully this will be in larger supply across 2017 with subscription services such as Sky set to massively push 4K exclusives. In Sky’s case this will be predominately sport, alongside the hugely anticipated new series of Game of Thrones, but there will also be strong competition from the streaming giants Netflix and Amazon, each with their own 4K offerings. All of this adds up to the perfect time for consumers to upgrade to the new standard. The biggest gasps in the audio/visual halls though were reserved for the gorgeous OLED TVs that are set to dominate the premium end of the market in 2017. Sony, Samsung and Panasonic all unveiled new models which received enthusiastic reports from the press, but it was the incredible ‘Wallpaper’ W7 TV from LG that garnered the most praise. This unit features a 77” 4K HDR display that’s so thin and light that you can actually stick it to the wall with magnets. There was no price announced at the show, but it’s thought that the amazing creation will retail for around £10K when released later this year. Oddly enough that wasn’t the only TV to reach five figures, as HiSense announced a new flagship 100” 4K set that’s part TV, part short-throw projector. It will be on sale later this year for around the same price as the LG.

HDMI 2.1 Looking ahead to the future of TVs – and the sources that connect to them – a new HDMI standard was also announced at CES. HDMI 2.1 brings support for 8K, Dynamic HDR, plus a Game Mode VRR that allows variable refresh rates, thus reducing screen tearing and input lag when gaming. We expect to see a wide number of new products adopting the HDMI 2.1 standard in the coming months.

Virtual Reality was one of the big stories in 2016 and that will continue throughout 2017 thanks to a growing ecosystem of accessories. Some of the most useful on display were add-ons that make headsets truly wireless and a number of optimised headphones. Among the latter was the new Audeze iSINE VR, a fantastic set of earphones with bespoke connectors for the Oculus Rift and HTC Vive (plus 3.5mm connection for Sony PlayStation VR, smartphones and more). The ultra-lightweight design ensures VR users will enjoy awesome performance without heavy headphones, and with the product now being available it could well become the first essential VR purchase of the year. On the content side of things HTC also announced a subscription service that it dubbed the ‘Netflix for virtual reality’, which should drive up demand for its VR systems.

LAPTOPS The resurgence of laptops was also notable at CES. From ultralight models to hybrid designs and gaming machines, there was an impressive range of innovative devices that should stoke interest in the market throughout the next twelve months. Razer even showed a concept gaming laptop with three screens. The mysteriously named Project Valerie features a trio of 17.3”, 4K screens that slide out to create a giant, widescreen display. It seems that the appeal of these groundbreaking machines proved too much for some, as two of the prototypes were actually stolen from the company’s CES stand!

THE BIGGEST PRODUCTS OF 2017 Without a doubt, two of the biggest products expected for 2017 weren’t actually at the show. The 10th anniversary iPhone is eagerly anticipated and will sell in massive numbers when it appears this September. While Samsung’s Galaxy 8 range is rumoured to have a radical new design and a renewed sense of purpose after the disastrous Note 7 recall that blighted the company’s fortunes in 2016. One iPhone related product that did make its mark though was Stacked’s wireless charging ecosystem. These cases, battery packs, and speakers bring cable free charging to the iPhone and are sure to generate a lot of interest when they land on the UK shores in the very near future.

FEEL THE FORCE Finally, to misquote a rather famous screen villain, ‘if only you knew the power of licensed movie merchandise’. That’s right, Star Wars is big news once again and CES had a bewildering range of excellent, fun, and quality tech products from the massive film franchise. We expect these to have continued appeal throughout the year, especially as we near Episode VIII’s release on December 15th 2017. So that was CES 2017. Amazon found its voice, TV resolutely entered the 4K era, VR continued its rise, while a host of other technology markets were bolstered by fine additions to their ranks. There is much to be excited about in the year ahead, so be sure to talk with your Exertis account manager about when to expect the arrival of these fantastic, must-have items.

RIG® 4VR

STEREO GAMING HEADSET FOR PLAYSTATION® VR RIG® 4VR integrates with PlayStation® VR, delivering accurate positional audio, so your experience sounds as real as it looks. Hear just enough of the room around you to keep your balance and be social. Swap cables and add the noise-cancelling mic for gaming with your PS4 wireless controller, laptop, or mobile device.

FEATURES • Designed for use with PlayStation® VR and PS4 • Accurate positional audio tuned for VR gaming • Oval earcups fit comfortably with VR displays • Open acoustics help user maintain balance • Noise-cancelling mic flips to mute and is removable • Interchangeable cables for console, PC/Mac, and mobile • Optional RIG series headbands and earcups

Designed for

CALL YOUR EXERTIS ACCOUNT MANAGER TO LEARN

RIG® 400HX

STEREO GAMING HEADSET FOR XBOX ONE Stack your system with the advantage of a performance headset to clearly hear everything you need to win. Notice more audio cues and feel like you’re inside the action. Rally your allies and taunt your enemies with a noise-cancelling boom mic. It’s time to gear up with the new RIG® 400HX and hear your games in a new way.

FEATURES • For Xbox One controllers with 3.5 mm jack • 40 mm, high-sensitivity drivers • Sound-isolating earcups • Removable noise-cancelling boom mic • Inline mute and volume controls • Cushioned headband reduces pressure • Memory-foam, isolating earcups block noise

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The same is true with Xbox Live. Online multiplayer capabilities open up a new world of entertainment for consumers, while also presenting retailers with additional sales opportunities for multiplayer games, headsets, controllers, and other accessories. There’s also the bonus that digital purchases save space in the home and are also an eco-friendly way to shop.

As customers visit stores to collect their items it opens up opportunities for retailers to upsell associated items and services. This can be done through either personal recommendation from staff or in-store displays. If a customer has purchased a laptop or PC, then offering in-store setups or the installation of security packages at the point of collection would be a sensible approach. Similarly if a console game is selling particularly well then having displays for additional controllers, battery packs, or Xbox Live/Playstation Plus subscriptions could see quick impulse buys.

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DVDs andTHE DIGITAL ADVANTAGE Office Gadgets Digital People Games Servers Software Consumables Consumer Entertainment Of course, digital products are not intended to entirely replace physical stock, instead they act as a perfect complementary range that not only increase the scope of a store’s offerings but ensure that sales are not lost to competitors through any ordering oversight or sudden interest in a particular title. With recent figures showing that the UK boxed games market was down 14.6% from the previous year, it makes sense that a hybrid catalogue will help stores meet the challenges presented by the likes of Steam and other online vendors, while also maintaining their own presence on the high street.

DVDs and Gaming Growth Games Software Exertis Specialist Software Digital Consumer Entertainment

Deciding which stock to hold in-store is a major concern for any retailer. Each item has to justify the valuable space it takes up on shelves, while providing enough range to satisfy customers who have now grown accustomed to the seemingly limitless supply offered by online shops. That’s why here at Exertis we have expanded our services to include Exertis Digital, a new way for stores to offer digital products, such as games, software, and services directly to customers on the shop floor.

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‘Digital codes offer the unique opportunity for retailers,’ says Profes DVDs and Microsoft’s Pawan Bhardwaj, ‘to promote the thousands of great Growth Peripherals Gaming Exertis Print games, Software software and add-ons available within the marketplace Specialist NM Gadgets Storage Digital without being exposed on stock. Not only that, but the customer (VAD) Entertainment The way it works is simple, Exertis Digital provides display units and experience becomes more personalised than ever before. Local

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dummy cases for products which can be placed in-store. Customers take any item they wish to buy over to the cashier, pay for it, and receive a printed voucher code. Then they are free to activate and download the product at home or in their office. It’s easy, convenient, and keeps costs to a minimum as retailers only pay for products when their customers pay them.

stores can help to select innovative and exciting titles and office products that might be overlooked by some of the more publicised games. With Exertis Digital, retailers have a chance to grasp the digital opportunity to ensure they are offering customers what they want, which is a combination of disc and digital products.’

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HOW EXERTIS DIGITAL CAN HELP YOUR BUSINESS

Exertis Digital is an adaptive, flexible system designed to meet Professiona the needs of a wide range of stores. If you’re an independent retailer Home Entertainment Heating &Games CoolingSupplies Public Secto Retail Gadgets Lighting PO Supply wanting Chain to drastically increase the breadth of your stock range, but (VAD)

Through Exertis Digital, retailers can offer Xbox Live codes, Microsoft Office products, games, and various Software as a Service (SaaS) products. They do this in the knowledge that there will be no issues with stock rotation, supply constraints, shipping errors, theft, or instore damage. Instead the products are always instantly available 24/7. This makes it easier to plan in-store campaigns, incentivising customers to take advantage of new software titles when buying hardware. If someone is purchasing a laptop then the Microsoft Office suite is an easy recommendation to make, especially when the quality of the product is so familiar among UK buyers.

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with no risk to your budget or bottom-line, then we have a solution. Larger businesses can take advantage of integrating the Exertis Digital catalogue with their websites, thus creating a portal to the widest possible choice for customers, and all without the nuisance of stock management or storage.

HomeMarketing Entertainment Retail Lighting PublicRetail SectPP Tablet Gaming Supply Chain Growth Games Talk to our Exertis Digital team today to see how we can help boost your sales, expand your range and all with no risk attached.

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EXERTIS GAMING

GAMING AND ENTERTAINMENT

HOT PICKS

TOP 5 SOFTWARE 1

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HALO WARS 2 Publisher Microsoft Format Xbox One

Publisher Ubisoft Format Xbox One & PS4

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An all-new enemy threatens the Halo universe and the only thing standing between Armageddon and humanity is the brave crew on board the Spirit of Fire. Halo Wars 2 for Xbox One delivers a real-time strategy game experience at the speed of Halo combat. Lead armies of Spartans and other Halo fighting forces like Warthogs, Scorpions and exciting new units in a brutal war against a terrifying new enemy on the biggest Halo battlefield ever.

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Help your customers bring the magic of flight to a whole new dimension with Propel’s Star Wars high performance drones. Star Wars ships gain speed of up tp 35mph and can engage players in exciting multiplayer laser battles. Each Propel Star Wars drone is extremely detailed, hand painted to model quality finish, certified, numbered and packed in a collectable display box.

YUNEEC TYPHOON H DRONE Publisher Yuneec Format Universal

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TOP 5 GAMING ACCESSORIES 1 TURTLE BEACH™ ELITE PRO® Publisher Turtle Beach Format Universal

AVAILABLE NOW A new standard in gaming audio. With a revolutionary, multifaceted adjustment system, the Elite Pro® provides total control over headband tension and ear cup position. The Aerofit Ear Cushions on the Elite Pro maximise comfort and boost performance by combining spandex fabric with gel-infused foam to keep users cool, while leather sidewalls isolate the acoustic chamber for superior sound. The Elite Pro’s omni-directional microphone with TruSpeak Technology ensures any gamer’s commands come in loud and clear no matter what the conditions.

THRUSTMASTER TS-PC RACER

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PLAYSEAT® CHALLENGE PLAYSTATION Publisher Playseat Format Universal

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effortlessly online to find the deals they like. With Click and Collect you gain one important advantage - the customers come to your store, and this is where additional sales can be made.

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Online shopping in Consumables the UK is now a hugely important Consumer Mobile Digital Networks Components Computing MobileServices part ofConsumables any retail strategy. In some categories webbased sales amount to around 40% of the market and this could be set to rise as customers turn to their smartphones first when looking for products. The rapid adoption of shopping online has brought with it some challenges for physical stores. One of the most contentious issues is that of customers now expecting items to cost the same in-store as they do on a website. There are some very good reasons for shops to resist this lowering of prices; these include the costs involved holding physical stock when shelf space is at a premium, paying for staff, rent, and all of the other expenses that come with maintaining a property.

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Whereas these are valid points for businesses, they are increasingly falling flat with customers who see retail brands as a whole rather than online and physical constituent parts. The rise of Click and Collect has blurred the lines even further, but used correctly this could actually become a powerful tool that enterprising retailers use to their advantage.

Digital Consumer CLICKING INTO PLACE With pretty much every customer now equipped with a smartphone, the argument for differing prices between online and in-store is a hard one to make. After all, if a customer knows that the website is offering a product cheaper than the store, they can now order it there and then on their phone and then walk to the Click and Collect counter to pick it up. At first it can seem like a defeatist strategy to even offer the service, but the reality today is that customers will shop around quickly and

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There may be a wide range of online stores offering cheap prices, but trust and convenience are still strong motivators with consumers. This means they are more likely to stick with one brand if they know they can purchase items for good prices and have them available the next day.

People Peripherals Physical stores are a tremendous advantage in this scenario as they Microsoft Mobile Print instil confidence in customers as well as providing easy collection points. Retail has the opportunity to embrace this new opportunity and profit from it handsomely. This could even extend to offering to price-match online competitors, knowing that the secondary sales and building of relationships with customers will be worth far more than the lower ticket price on any individual item.

Professional Services Peripherals Print If you want to know more about the advantages posed by a true (VAD) omnichannel experience, please contact your Exertis account manager today. Our team of experts will be only too happy to discuss the best strategy for you and your customers going forward.

Professional Services Print Public Sector (VAD)

Professional Services

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GET READY FOR F1 SEASON As the Formula 1 season roars into action on March 26 2017, driving enthusiasts will be glued to their seats anticipating another onslaught of high-speed entertainment. While only the fittest and most talented drivers will get to compete on the glamorous tracks around the world, fans of motorsport can test their own reflexes and abilities in a number of big gaming titles being released throughout the year. th

The jewel in the crown though is the TS-PC Racer which caters to the high-end PC users who are willing to compromise on nothing. Its detachable open-wheel mirrors those used on real Formula 1 cars, and the power comes from a 40-watt motor with brushless Force FeedBack. This provides gamers with superior levels of torque and dynamics, which combine to give an incredibly accurate sensation of the car and racetrack. An internal cooling unit also maintains the optimal working temperature and ensures the only smoke involved will be from the tyres.

THE SEATS OF POWER

With these titles now looking incredibly realistic, thanks to Full HD and even 4K graphics, gamers will be closer than ever to the experience of racing. This can be improved even more by the addition of dedicated driving accessories designed to put players at the heart of the action.

To go along with the HD displays and dedicated steering wheels that make up most racing game rigs, a driving seat is a superb addition. These allow players to securely attach the steering units, gearboxes, and pedals, providing a comfortable and realistic seating position for themselves. Playseat® is a specialist in this area and the company has recently announced an official Gran Turismo model which also comes with a Thrustmaster T300 RS GT wheel and pedal set, making it the perfect all-in-one solution. Gamers who already have a wheel could opt instead for the Playseat® Evolution Alcantara, which is fully adjustable, comes upholstered in the durable and stain resistant Alcantara material, and is even used by professional drivers to learn new tracks.

TAKING THE WHEEL

HEAR THE ROAR OF THE CROWD

While it’s perfectly fine to play a driving game with a standard controller, nothing feels better than an actual steering wheel when navigating tight bends or power sliding through hairpins. Thrustmaster has been at the forefront of gaming wheels for a number of years now and this can be seen in its current range of excellent devices. The T150 Force Feedback offers PS4 and PC users a fully adjustable wheel whose tactile response ensures gamers feel every bump and curve of the track. This is accompanied by the sturdy foot pedal unit that can cope with the rigours of the road. Xbox One and PC owners also have a similarly specced unit in the TMX Pro UK, which uses a mixed belt-pulley and gear system to deliver fluid and quiet steering control.

One final accessory that customers would benefit from is a quality headset. Whether it’s hearing the race strategy from the pit crew or telling other drivers to clear out of the way in multiplayer races, audio adds substantial depth to gameplay. Those looking for the best should head straight for the new Turtle Beach Elite Pro unit that has been specifically designed for pro-tournament players who demand pristine audio at all times and comfort during long play sessions. The Aerofit Ear Cushions are gel infused to keep gamers cool, while the ProSpecs feature allows those who wear glasses to do so in supreme comfort thanks to adjustable channels in the headset.

Playstation 4 owners will be eagerly anticipating the return of the legendary Gran Turismo franchise with Gran Turismo Sport, while Xbox One and PC gamers will welcome their own huge exclusive when Forza 7 arrives. These are due to be complemented by the cross-platform fan-favourite Need for Speed, along with a number of new franchises spread across consoles, PCs, and mobile platforms.

Talk to your Exertis account manager today to see how these excellent accessories can enhance customers’ gaming experiences while also being a driving force in your sales.

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was mainstream reality. The release of products such as the Playstation VR, HTC Vive, and Oculus Rift brought this exciting new technology into the homes of gamers up and down the country, with many devices making an appearance under the Christmas tree. In fact, it’s estimated that the VR market exceeded £1.5bn in 2016 and will grow to over £40bn by 2021.

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VR can seem like a primarily visual experience, but sound is an essential component in the virtual world. It’s all well and good standing on the top of a mountain, admiring the wide open vistas, but if you then hear the radio in the next room or someone chatting on the phone it can snap you out of the experience pretty quickly.

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They are used toand help visually iden DVDs Gadget For customers who want the fully immersive game world that VR offers, a quality audio headset is a necessary purchase. The Turtle Beach Ear Force Stealth 350VR is a prime example, with 50mm overthe ear cushioned speakers delivering crisp sound, and the specially designed headband leaving room for VR headsets to fit comfortably underneath. Corsair’s VOID wireless headset gives gamers the freedom to move, while still experiencing 7.1 Dolby surround sound audio, and the Plantronics RIG® 4VR brings high quality audio to users of Playstation VR.

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The Oculus Rift headset is a groundbreaking VR system which has recently seen the welcome addition of the new Oculus Touch controllers. These clever devices come in pairs and act as virtual hands in games, complete with touch sensitive buttons and motion tracking. They offer players a higher level of precision than standard units, with ergonomics designed specifically for use in VR.

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One of the driving forces behind this growth will be accessories. Now that there is an installed user base for VR, retailers will be able to offer additional peripherals that deepen the sense of immersion in the new virtual worlds. From audio headsets with surround sound, to pro-level controllers, there are a wide range of opportunities to capitalise on this rapidly expanding marketplace while providing customers with enhanced gaming environments.

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When using icons in designs, the VR worlds need to be explored and that can’t be done if a controller runs out of juice halfway through a session. To stop this game-breaking problem players can invest in a Prif Powerpack 1, which extends the life of PS4 controllers via an attachable battery. Users with more than one controller would also be wise to pick up the Prif PS4 Helix 1 that can charge two units at the same time and also makes an attractive stand for the devices.

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Those who prefer more traditional methods of control will want a sturdy and comfortable unit, such as the Corsair K70 mechanical gaming keyboard. The CHERRY MX RGB switches give users a tactile response to keystrokes - very useful when wearing a VR headset - and high speed operation means they’ll never miss that vital shot.

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Gamers can pair this with the Corsair Scimitar mouse, which features a pro-level optical sensor and twelve optimised mechanical buttons that players can customise so they always know exactly where everything is. For the ultimate in VR control, the Corsair Lapdog is a casing that can house both the K70 keyboard and provide a pad for the Scimitar mouse. This means players can sit on their sofa, enjoy VR in comfort, while retaining pinpoint accuracy.

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If you want to know how to make in-store demonstrations work for your business, please contact your Exertis account manager today.

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INDIE EXCLUSIVE

Receive limited edition Steelbooks for pre-orders whilst stocks last! *T’&C’s apply

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INTEL’S KABY LAKE PROCESSORS Mobile Services Microsoft Mobile

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using icons in designs, the colour should remain consistent acr Intel® has unveiled its new 7th generation range of Core™ i7 processors, featuring improved performance, 4K video capabilities, and ready to take full advantage of the latest VR technology.

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These updated processors, also known by the codename Kaby Lake, will be of particular interest to gamers, as the hardware follows in the footsteps of the popular Skylake generation which accounted for roughly 80% of the pre-built gaming market in 2016.

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REFINING THE PROCESSOR

Traditionally Intel® has adopted a two-step approach to its processor generations, known as Tick-Tock. The idea is that one year (Tick) it releases a version of the current generation design but moved to a smaller physical die. This would also usually involve improved power consumption alongside slight performance enhancements. Then in the Tock year it introduces a new microarchitecture design on the same size die.

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With Kaby Lake Intel® has changed this approach by adding a third step during which processors are kept at the same size (currently 14nm) but heavily optimised. This is good news for system builders, as they can continue to use the same motherboards while moving up to the latest and greatest chips, but it also affords retail the clear message to consumers that buying a Kaby Lake system means they are getting the most refined processor experience available

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Professional Services Print Public Sector Audio Accessories Automation (VAD) Kaby Lake comes in three Core i7 variants on the desktop and a THE NEW RANGE

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similar triumvirate on mobile platforms. The desktop range all feature four-core hyperthreading to boost speed, support both DDR3L and DDR4 memory, plus come equipped with 8MB of on-board cache to ensure that multitasking is seamless. Hardcore gamers looking for the ultimate in performance will flock to the i7-7700K with its 4.2GHz clock speed that can be overclocked up to 4.5GHz. The two other members of the family are the 2.9GHz i7-7700T and its bigger brother the 3.6GHz i7-7700.

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On the mobile side there’s the 2.8GHz i7-7600U, 2.7GHz i7-7500U, and 1.3GHz i7-7Y75, all of which boast 4MB of on-board cache, two cores and four threads for hyper-threading capabilities, plus support for LPDDR3, DDR3L and (with the exception of the 1.3GHZ model) DDR4 memory.

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While it’s true that the performance of Kaby Lake chips won’t be a huge leap forward when compared to their Skylake predecessors, the new iterations offer noticeable improvements across the board. There’s also the fact that no other major updates are due to appear from Intel® this year. This means retailers can clearly focus on promoting the new processors to their customers, assuring them that an upgraded model isn’t due to appear any time soon.

their machines, as fractions of a second can make all the difference in frantic online battles or high-speed racing duels. This constant desire for any advantage in performance means that we expect to see a very high adoption rate for Kaby Lake from gamers.

DVDs and Channel Business Exertis Supplie Storage Gadgets Clearance Digital The new chips have been honed so they can deliver beautiful Entertainment 360-degree video, pin-sharp 4K content, and work with the latest VR hardware to create immersive worlds unspoiled by low frame rates or visual tearing. Manufacturers such as MSI, ASUS and Acer have been quick to adopt the new processors and already offer machines with Kaby Lake inside, all of which are available directly from Exertis.

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The release of Intel’s 7th generation Core™ i7 chips also opens up opportunities to sell the previous generation products at more affordable prices. This would be an excellent way to provide an upgrade path for gamers on older systems whose budgets won’t stretch to the top of the line devices. Again Exertis has some great deals on these systems, so be sure to contact your account manager to discuss how you can offer these tempting packages to your customers.

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POWERHOUSE OUTSIDE New 7th Gen Intel® Core™ i7 processors deliver everything you need for a revolutionary gaming experience. Whether you want to boost performance, experience the latest in overclocking, or upgrade with room to add on later, you won’t be disappointed.

POWERFUL Built for those who want to experience gaming, VR and 4K content as intended, Intel® Core™ i7 processors offer the latest technologies to deliver your next gamer-grade upgrade.

CUSTOMISABLE Move to a more customisable setup with unlocked Intel® Core™ i7 processors and gain up to 28% better performance versus a 3-year-old desktop PC as a result. Thanks to new expanded overclocking modifiers, you can dial up your clock speed with unprecedented precision and control.

EXTREME It’s hard to compete with an Intel® Core™ i7 processor Extreme Edition in terms of raw power, speed and expandability. With up to 10 dedicated cores, 20 threads, and plenty of headroom for peripherals, the Intel® Core™ i7 processor Extreme Edition is an elite addition to your arsenal. © 2017 Intel Corporation. All rights reserved. Intel, the Intel logo, Intel Core, Intel. Experience What’s Inside and the Intel. Experience What’s Inside logo are trademarks of Intel Corporation in the U.S. and/or other countries.

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HALO WARS 2 PREVIEW PUBLISHER: MICROSOFT FORMAT: XBOX ONE RELEASE DATE: 21ST FEBRUARY 2017 REAL-TIME STRATEGY MAKES AN EXPLOSIVE RETURN TO THE HALO UNIVERSE An all-new enemy threatens the Halo universe and the only thing standing between Armageddon and humanity is the brave crew on board the Spirit of Fire. Lead armies of Spartans and other Halo fighting forces like Warthogs, Scorpions and exciting new units in a brutal war against a terrifying new enemy on the biggest Halo battlefield ever.

THE LEGEND CONTINUES Eager Halo devotees have waited a long time to take control of Spartan Locke as he hunts down one of gaming’s most enduring lead characters - Master Chief. The game switches between both their perspectives as the huge campaign unfolds, and this twist on the classic Halo storyline, plus the ability of up to four gamers to cooperatively play through the adventure, will make the game fresh and appealing to veterans and newcomers alike.

KEY FEATURES All-new, Action-packed Story - The heroes of Halo Wars return to find themselves - and the galaxy - in more danger than ever. Following the events of Halo 5, the all-new story is told in actionpacked missions set on the legendary Halo destination known as the Ark. Players will strategically command overwhelming firepower in large-scale battles against a terrifying threat facing the UNSC and all of humanity. Build Your Halo Army - Construct your bases, prepare your vehicles and amass your troops. Lead them into huge battles that span across alien environments in a vast collection of campaign and multiplayer maps. Multiplayer Warfare - Play with or against your friends and the Xbox Live community in up to 3v3 matches. All-new units with explosive firepower, leaders with special abilities that help to turn the tide in battle and thrilling multiplayer modes are at your fingertips as you wage war on a variety of maps. Blitz: Instant Command - Blitz is an entirely new way to experience Halo Wars and real-time strategy gameplay. Combining tactical combat with card-based strategy, your deck is your army in Blitz as you build collections of powerful Halo vehicles and troops and command those units in fast-action matches online or solo against waves of enemies.

SUMMARY Developed exclusively for Windows 10 and Xbox One by 343 Industries and Creative Assembly, and published by Microsoft Studios, Halo Wars 2 is set in the science fiction universe of the Halo series in the year 2559, and follows on from the original game which made its debut in 2009.

REASONS TO STOCK • • •

The latest game in the Halo story Long awaited follow up to Halo Wars, the best-selling console real-time-strategy game to-date Available as Xbox Play Anywhere, so it can be played on Xbox One and Windows 10 devices

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TURTLE BEACH® EAR FORCE RECON 60P

GAMING AND ENTERTAINMENT

THRUSTMASTER FERRARI 458 SPIDER RACING WHEEL

CREATIVE MUVO 2

RRP: £49.99 Help your customers gain an edge with the high-quality sound of Turtle Beach® Recon 60P amplified stereo headset. Users will feel like they’re there with crisp sounds and powerful 40mm speakers.

RRP: £89.99 This replica of the Ferrari 458 Spider steering wheel, with a wide and adjustable optimised pedal set, allows users to experience realistic racing sensations.

RRP: £49.99 The Creative MUVO 2 is a portable speaker designed with a water-resistant IP66-rating and is small enough for users to take on their adventures. Users can easily connect this speaker to their smartphone using Bluetooth® connectivity.

TURTLE BEACH® EAR FORCE RECON 50X WHITE

RRP: £29.99 Experience the sleek, lightweight design, crystal clear audio, convenient in-line controls and universal compatibility of the Ear Force Recon 50X gaming headset.

CREATIVE OUTLIER SPORTS

RRP: £59.99 The Creative Outlier Sports are a pair of high-performance wireless in-ear headphones that stay secure and comfortable in users’ ears, even during the toughest workouts. Users can connect their headphones to their smartphone easily using Bluetooth®.

YUNEEC BREEZE VR HEADSET AND BLUETOOTH CONTROLLER KIT

KAISER BAAS VRX HEADSET

RRP: £34.99 The Kaiser Baas VR-X Headset is powered by any smartphone device. With 100˚ Field of View and 3D effects, users can gain an immersive experience guaranteed to challenge their perception and propel them into alternative worlds.

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THRUSTMASTER T FLIGHT HOTAS X

RRP: £69.99 Breeze FPV Controller allows users to pilot their Breeze in a new way. The portable Game Style Controller is connected to the smart device via Bluetooth, and enables users to fly the Breeze accurately with physical joysticks and buttons.

RRP: £44.99 The T Flight Hotas is a high-precision joystick and detachable throttle, ergonomically designed with adjustable resistance to provide users with an immersive gaming experience.

FIXMESTICK®

RRP: £59.99 The FixMeStick® plug-in virus removal device enables users to clean their own computer. This hardware device runs before the computer starts, removing viruses, spyware, trojans, rootkits, and malware that anti-virus programs often cannot.

RIVE BLUETOOTH RECEIVER FOR HEADPHONES

RRP: £24.99 Users can make their headphones wireless using the clip-on, rechargeable Bluetooth® music receiver, with a 3.5mm connection and a 10m range.

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