Future Entertainment Issue 19

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VIRTUAL DISTANCING

TEMPTING GENERATION Z

EASY PC

LITTLE LISTENERS

With lockdown pushing many towards the hottest consoles and software, we look at how Covid-19 has affected the gaming industry

Gen Z are the new powerhouse of consumer spending. We look at how retailers can appeal to this picky audience and tap into a gold mine

We delve into some of the leading peripherals and top accessories that your customers will need to build their own ultimate PC gaming setup

From bump-able portable speakers to comfy over-ear headphones, we look at the top kid-approved audio tech, perfect for playtime!

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JUNE 2020 ENTERTAINMENT ISSUE 19

TALES FROM LOCKDOWN As retail returns after the Covid crisis, we rate all the top kit for surviving a pandemic and ask: has the virus transformed the way we use tech?



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Easy PC!

Staycation

So to Speak

GET YOUR CUSTOMERS GAMING WITH THE TOP PERIPHERALS

WE COUNT DOWN THE TOP TECH FOR YOUR SUMMER

A LOOK AT THE HUGE RISE OF VOICE ASSISTANTS AT HOME

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CONTENTS 18 REMOTE POSSIBILITIES We look at how the shift to working from home has changed consumers’ tech needs

05 EXERTIS COMMENT Exertis’ Mike Buley introduces the latest issue of Future Entertainment magazine

06 CONSUMER TRENDS Current trends from across the technology industry that you should be aware of 14 BIG SOUNDS, LITTLE LISTENERS The perfect headphones and portable speakers to get the little ones into music – while ensuring they get the benefits without damaging their ears

15 TEMPTING GENERATION Z Learn how appealing to Generation Z can help retailers tap into a gold mine 07 RESPONSIBLE RETAILING Changing consumer attitudes are putting sustainability at the forefront of retail

20 “GO AHEAD, I’M LISTENING” A dive into how voice assistants have changed how we interact with our homes

08 NEWS IN BRIEF The latest news from the gaming, audio, smart home and consumer tech markets

22 HOT PICKS Some of the top-selling products, perfect for making retailers that extra margin

10 VIRTUAL DISTANCING We see how Covid-19 has moved many closer to gaming in the search for fun

16 EASY PC Top peripherals and accessories to help your customers build their PC gaming setup

24 MUST HAVE STAYCATION KIT The best travelling accessories, perfect for your summer staycation

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RELEASE DATE: HOLIDAY 2020

WARS WILL RAGE. KINGDOMS WILL FALL. THIS IS THE AGE OF THE VIKINGS. #LIKEAVIKING Available on Xbox One and Xbox Series X

Pre-order incentive available, get in touch with your Exertis Account Manager for more information © 2020 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the U.​S.​and/or other countries.


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WELCOME FROM EXERTIS The working from home edition In Issue 19 of Future Entertainment, we look at the top tech for emerging from lockdown

Publisher Exertis Editor Dominic Dawes Deputy Editor Niamh Jarvis Design Alice Himfen With events and competitions cancelled across the board, gaming has adapted to a digital-only model with ease. As shoppers seek new forms of entertainment during lockdown, many have looked to gaming, streaming and esports as the new normal.

Covid-19 has led to a huge rise in families both working and learning from home. We highlight some top kit customers may need as the culture around working from home shifts, even after lockdown has ended.

PC gaming is big business, as many move from the traditional console to a keyboard and mouse. In this issue, we take a look at some of the top peripherals from headsets and keyboards to VR headsets.

HIGH TECH HOMESTEAD From controlling smart home kit to finding out the weather forecast, we delve into some top voice assistant-equipped smart home and audio products, great for Chatty Cathys and Alexa-amateurs alike.

While exposure to music can aid children’s development, loud noises can damage little ears. We highlight some kid-friendly audio tech, perfect for keeping little ones happy and giving adults piece of mind.

As we ramp up to a summer of staycations, Exertis has some of the top gadgets and accessories for road-trips, spending a day at the seaside or even staying at home with the paddling pool and a sun lounger.

IT’S EASY BEING GREEN Over 60% of UK consumers would prefer to buy from companies that are reducing their use of plastic. In this issue, we take a look at sustainability in retail and though the future may be unsure, it’s sure to be green.

With a catalogue of leading consumer technology brands, as well as the services we can offer our retailers and resellers, at Exertis we aim to support our customers, even in these unprecedented times.

Tech savvy and very influential consumers, Generation Z may be young (born between 1997 and 2012), but we look at how by attracting the streaming generation, retailers can tap into a gold mine.

Thank you for your continued support and we wish you a safe and happy summer.

MIKE BULEY MANAGING DIRECTOR, CONSUMER

Contributor Sean Hannam Harlow Reception: 01279 822 822 Address St George House Parkway Harlow Business Park Essex CM19 5QF To place an order please call 01279 822 822 between 9am-5.30pm Monday to Friday Basingstoke

Reception: 01256 707 070 Address Ashwood Chineham Business Park Chineham Basingstoke Hampshire RG24 8EH To place an order please call 01256 707 070 between 9am-5.30pm Monday to Friday To buy online visit store.exertis.co.uk

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CONSUMER TRENDS Facts and figures from the tech industry today

81%

of internet users

play video games WE ARE SOCIAL

UK SMARTPHONE

ACCESSORY MARKET

TO VALUE

£1.9M IN 2020 DELOITTE

ARE ACTIVE ON SOCIAL MEDIA REFERENCE IN UPPER CASE

IN 2020,

50%

OF ALL

INTERNET SEARCHES WILL BE VIA A

VOICE ASSISTANT QUORA CREATIVE

THE GLOBAL ESPORTS MARKET

BUY NOW

$1.1BN

INTERNET SHOPPING

IN 2020

20% OF UK SALES

NEWZOO

OFFICE FOR NATIONAL STATISTICS

WILL VALUE

6

66% OF THE UK POPULATION

ACCOUNTS FOR AROUND


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RESPONSIBLE RETAILING Sustainability is becoming more important for consumers, retailers and suppliers alike. How is the tech industry rising to the challenge and will Covid-19 mean environmental and ethical concerns are put on the backburner as we adjust to the new normal? number of other areas, like consumer tech, are under pressure to tackle environmental issues, such as the use of raw materials and plastics in manufacturing, plastic packaging, and the throw-away society. For example, some products are believed to have ‘planned obsolescence’ built into them, meaning their lifespan is purposefully designed to be shorter than it might otherwise have been.

Until the Covid-19 pandemic, sustainability was one of the big issues dominating the headlines. We’ve seen everything from the climate change group Extinction Rebellion protesting on the streets of London, to teen environmental activist Greta Thunberg and US president Donald Trump engaging in a Twitter spat, and national treasure Sir David Attenborough urging us to wake up to the ever-increasing problem of plastic pollution in the world’s oceans.

62% of customers prefer to buy from companies that are reducing their use of plastics In the light of the coronavirus, sustainability should be more important than ever. It has demonstrated how dependent we are on a safe and healthy environment, thus making us more worried about the future of our planet. But, ironically, could the Covid-19 crisis actually mean sustainability takes a backseat, as manufacturers and retailers deal with more pressing issues? Emily Salter, analyst at GlobalData, believes this could be the case. “Making changes to materials, logistics and production processes to improve the sustainability of products and operations will slow, as sustainability is no longer top of retailers’ and consumers’ agendas,” she says. With “long-term adjustments being costly”, Salter explains, “many non-food retailers will be financially unstable as they emerge from this crisis after a significant period of low or no sales.”

In the short term, according to Salter, the issues of single-use plastic and sustainability will become less important to many consumers, as hygiene and cleanliness become more of a priority to help stop the transmission of the virus. However, she believes sustainability will slowly become more significant again once the spread of Covid-19 slows, though it isn’t likely to return to being the primary focus for shoppers for quite some time. SOCIAL RESPONSIBILITY In 2018, a study by Accenture on corporate sustainability found that in the UK, 62% of consumers prefer to buy from companies that are reducing their use of plastics, while two thirds would like greater transparency in how companies source their materials. Market research carried out by consumer data experts GlobalWebIndex, highlighted that as many of half of Generation Z (those born between 1997 and 2012) in Europe and America do not look positively on the future of the environment – sustainability is extremely important to this age group. Some retail sectors, such as fashion, have already taken big steps to address issues around sustainability. There are more ethical fashion brands around than ever, while a

NOT A PLASTIC BAG Some of these issues are, however, already being addressed. Earlier in the year, Sega Europe announced that it was abandoning plastic packaging for its physical PC games. The move came after Sports Interactive, in partnership with Sega, aimed to save up to 20 tonnes of plastic by using recyclable and more environmentally friendly materials, like cardboard, in the packaging of its Football Manager 2020. How’s that for a goal? Tech giant Microsoft has gone even further by pledging to be carbon negative by 2030 and removing from the environment all the carbon the company has emitted since it was founded in 1975, either directly or via electrical consumption, by 2050. The consumer tech industry clearly has a lot of work to do to be more sustainable, but it’s reassuring to know things are moving in the right direction. At this year’s CES in Las Vegas, sustainability was a key theme, with the show’s Innovation Awards recognising the category for the first time. We’re living in an era of uncertainty. Covid-19 makes it likely there will be a global recession, and the UK’s high streets will be under more pressure than before. But there is one thing we can be sure of in the long term – sustainability will continue to play an important role in retail and consumer tech. The future, as uncertain as it looks right now, will be greener.

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NEWS IN BRIEF A summary of the latest news in business 1. UBISOFT ANNOUNCES LATEST IN ASSASSIN’S CREED FRANCHISE Leading game developer Ubisoft has announced the latest addition to the popular Assassin’s Creed franchise. In Assassin’s Creed Valhalla players take on the role of a fearless Viking warrior, conquering their way across Saxon England, engaging in Viking combat and building settlements, all in hopes of earning a place in Valhalla.

completely wireless camera that can be installed both inside and out, all in a matter of seconds.

Set in an open world, players will be immersed in the life of Viking warrior, with activities ranging from pillaging, conquering and fighting to hunting, drinking and even participating in traditional Norse competitions.

The Wire-Free Security Camera is part of the complete Swann ecosystem, so can be managed through the Swann Security app, offering protection in the palm of your hand.

With an ultra-wide 180-degree viewing angle delivering clear 1080p images, ‘True Detect’ head and motion sensing for reliable alerts and infrared night vision for up to 8m of sight, even in the dark, this state-of-the-art solution offers peace of mind, all day, every day.

4. MICROSOFT LAUNCHES XBOX 20/20 ANNOUNCEMENT SCHEDULE Microsoft has launched Xbox 20/20, a series of monthly events throughout the year, with teasers and announcements around the next generation of gaming. Xbox’s Jerret West, CVP for Gaming Marketing, says the aim of Xbox 20/20 is to offer “new touchpoints to celebrate gaming and share what’s new with our global community”.

Ubisoft is yet to announce the specific release date, promising only a release of “Holiday 2020”, like the upcoming next gen consoles from Microsoft and Sony. Assassin’s Creed Valhalla will be available on Xbox Series X, Xbox One, as well as PS5, PS4, Stadia and PC.

3. URBANEARS ADDS TRUE WIRELESS TO HEADPHONE RANGE Swedish audio brand Urbanears has added true wireless headphones its fashion-forward range. The sleek Alby headphones offer up to 15 hours of playback and customisable silicon tips ensure a perfect fit, blocking out noise for an immersive sound. 2. SWANN ANNOUNCE THEIR LATEST SMART SECURITY CAMERA Swann has announced the release of the Wire-Free Security Camera, the latest addition to their powerful home security solutions. This new offering from Swann (retailing at £149.99) is a

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wireless earbuds across the market, the Luma and Alby will be available in ‘Ultra Violet’ purple and Teal Green.

Meanwhile, the Luma deliver superior sound, and offer up to 25 hours of playtime. Equipped with wear-detect, technology, the Luma pauses music when the earbuds are removed. Alongside the standard black and white colour schemes popular in true

The series began with the Inside Xbox May episode, where gamers got a glimpse at an array of next generation gameplay from Xbox publishing partners and third party developers. Trailers shown included Assassin’s Creed Valhalla, which, alongside a number of other titles, will join Xbox Game Studio releases in offering ‘Smart Delivery’, so players always have the most optimised version of the game for their console. Fans will have to wait until July to see games coming from the Xbox Game Studio, with Xbox promising insights, more gameplay trailers and even more brand-new announcements.


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5. ROKU ANNOUNCES ADDITIONS TO ITS STREAMING PLATFORM Roku has added additional streaming services to its popular players and streaming sticks. Now available on the platform are new-to-the-UK Disney+, which features a wide range of Disney, Pixar, Marvel, Star Wars and National Geographic content, as well as US TV service Starzplay, which was previously only available in the UK via Amazon Prime. Both services do still require additional subscriptions for viewing. Previously available in the US and rolled out across UK devices in April, the Roku Channel includes more than 10,000 movies, documentaries and TV episodes. With a rotating collection, Roku promise an everchanging library for viewer to enjoy. By supporting the channel with a small amount of advertising, Roku are able to offer this service for free with all Roku players, as well as Roku TV.

6. KAMI BRINGS AFFORDABLE SMART SECURITY TO THE UK Kami, the smart home security brand from Yi Technology, has delivered easy, cordless home security to the UK, with the launch of the affordable Outdoor Battery Camera. Truly wireless and able to operate on a single charge for up to 6 months, this outdoor camera is designed to fit in seamlessly, around the home. For easy installation and usability, the camera connects directly to the home Wi-Fi and is controlled via the Kami app.

The Outdoor Battery Camera has a wide-angled lens, with a 140-degree viewing angle, while recording in full HD. The quality video can be stored locally on a Micro-SD card, as well as in the secure Kami Cloud, for convenient anytime playback. For reliability, whatever the weather forecast, the Kami Outdoor Battery Camera has an IP-65 rated weather resistant design, meaning it works come rain, wind or shine – or snow. This camera also comes equipped with enhanced night vision, meaning quality recording no matter the time of day. The Outdoor Battery Camera marks the first is a wave of new products from Kami to launch in the UK over the next few months.

7. SONOS’ ARC DE TRIOMPHE Sonos brings Dolby Atmos to its home cinema product range with the Sonos Arc. Announced in May, the Arc is set to replace the current Sonos Playbar and Playbase and will sit alongside the very popular Sonos Beam.

With a sleek design, the Arc is a great accompaniment to larger flat screen televisions and can be either positioned on a TV stand or wall mounted. The latest of Sonos’ smart speakers, the Sonos Arc can be controlled with a remote, the app, Apple Airplay 2 or via Amazon Alexa and Google Assistant,. Also announced, the Sonos Five will offer updates to the current Play:5, while the 3rd generation Sonos Sub will continue to bring class-topping bass to Sonos systems.

8. SUMMER GAME FEST PROMISES 4 MONTHS OF HOT UPDATES The Summer Game Fest is bringing together 16 of the industry’s biggest publishers for four months of news, trailers and demos. Brainchild of videogame journalist Geoff Keighley (known for Gamescom Opening Night Live) the event gives fans the chance to catch announcements from Microsoft, Activision (Call of Duty franchise), Riot Games (League of Legends), and more. This even is sure to be music to the ears of gaming fans, especially in the absence of big events like E3. Taking place between May and August the announcements will be available across all major streaming platforms, including the likes of Twitch, YouTube and Facebook, while demos will be downloadable via Steam, the Xbox Marketplace and the PlayStation Store.

Bringing all entertainment to life with brilliant realism, this soundbar is ideal for films, music, gaming and more. The Sonos Arc uses upward-firing speakers to deliver an immersive, 3D surround sound and crisp, clear audio, to home entertainment. Engineered to emphasise voices, the Arc ensures clear dialogue, even if the action intensifies.

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VIRTUAL DISTANCES During Lockdown we have lived more online than ever. Post Covid, will we find it’s changed us forever? High hopes for 2020 were replaced with international panic, economic fears, cancelled events and a sudden spike in the global sales of toilet paper. We ask: what’s next? Like most of us, the gaming industry had big expectations for 2020, with a jam-packed calendar of events, esports competitions and announcements. However, also like the rest of us, it has had to adapt to working from home, communicating online and reminiscing about what it used to be like having to get dressed before 2pm.

trade fair, tailoring to business and leisure visitors alike, with many retailers, developers and insiders attending the five-day event for the invaluable networking opportunities on offer. Gamescom was set to take place in Cologne in August, but due to an imposed ban on large events across Germany, it will now be operating as a digital-only event.

Many crucial events in the gaming calendar, including expos and esports competitions, have been cancelled due to regulations and uncertainties around Covid-19. E3 is the big event of the year for many in the gaming industry – and this year would have been no different. Microsoft had been expected to make a number of key announcements around the imminent launch of Series X later this year. The company has promised that while they cannot offer the usual spectacle, a digital event will take place instead. After the cancelation of E3, as well as uncertainty around other events, Microsoft have stated that all events, both internal and external, until July 2021 will take place “digital first”.

However, Gamescom isn’t a stranger to online streaming. Gamescom: Opening

With many developers and manufacturers often choosing to host announcements and conferences alongside E3 (which takes place annually in Los Angeles), there was already some debate among members of the industry as to whether we need such big events. However, the cancellation of E3 2020 hasn’t deterred its organisers, the Entertainment Software Association, who have promised that the 2021 event will be a massive, “reimagined” experience. Attracting over 370,000 guests in 2019, Gamescom is Europe’s leading gaming

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large physical audiences, the move to online-only wasn’t too much of a shift for many international viewers, with 495 million people globally estimated to watch esports in 2020. The popular Overwatch League began its season moving across the US, with teams competing against each other in front of huge audiences. However, the league’s organisers announced that from April, the remainder of the season would move to

For some, gaming has been the perfect antidote to the confusion of Covid-19 Night Live (which features world premieres and announcements), has been available to live stream since its inception in 2019. Last year’s event accumulated millions of views, with 500,000 viewers from across the globe tuning in simultaneously to watch the announcements as they happened live. Along with events such as E3, Gamescom, and Insomnia 66 (which had been due to take place at the NEC, Birmingham in April), a number of esports’ top leagues have also been affected by Covid-19. While organisers and esports players were probably in a slightly better position than the rest of us to make the move to working from home, many leagues were suspended briefly, in order to switch from LAN (Local Area Network) to online-only play. Though competitions of this type regularly draw

online competition and broadcast, without “fan attendance, travel, or unnecessary interpersonal contact”. Riot Games, organisers of the League of Legends Championship Series – the most viewed esports competition in 2019 – also made the decision to continue their series via online-only competition and viewing. BACK TO NATURE… VIRTUALLY On the other hand, however, there have been several wins for the gaming industry as a result of Covid-19. On the 20th March, just three days before the UK entered lockdown, Nintendo released Animal Crossings: New Horizons, and the company couldn’t have picked a better time. Set to be the most successful Switch game to date, Animal Crossing beat the launch sales of any other game for the platform, other than the combined total of


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Pokémon Sword and Shield in 2019. What’s the secret behind the quite unexpected popularity of a game that sees you move to a deserted island to craft furniture and befriend cute fishing rod-welding animals? The charming yet mundane tasks of planting flowers, picking fruit and catching butterflies have made New Horizons the perfect antidote to the relative fear and confusion of the outside world, ideal for whiling away the hours as we all muddle through lockdown.

keep up fan engagement – thus turning to esports. One of the European countries to go into full lockdown earliest, 20 of Spain’s La Liga teams took to Fifa 20 in March – at the invite of Spanish gaming streamer Ibai Llanos – to take part in a charity tournament, which raised in excess of €140,000 for UNICEF. Over one million total viewers have watched Real Madrid’s Marco Asensio – who ironically had been injured all season – beat Leganes’ Autor Ruibal 4-2 in the final.

TWIDDLING YOUR THUMBS Leading game streaming platform Twitch recorded its best quarter to date in the first three months of 2020, surpassing three billion hours watched for the first time ever. The average number of concurrent viewers also reached an all-time high during this quarter, with nearly 1.5 million viewers streaming at any given moment – a 19.5% increase over calendar Q1 in 2019.

In a similar vein, after all UK football leagues were postponed, Leighton Orient brought together 128 teams worldwide for Fifa Ultimate Quaren-Team. Fixtures were drawn in an FA Cup-esque manner, and teams took part in a total of seven rounds of knockout-style competition, with English team Wolves beating Dutch team FC Groningen in the final.

With all major sporting events currently postponed due to Covid-19, many sporting bodies have been looking for ways to

Formula 1 have also taken to the virtual race track during its postponement. A number of Grand Prix have now been competed over F1 2019, including Bahrain

and Australia. A host of current and former F1, F2 and Formula E drivers, test drivers, as well as stars from sports and entertainment have been competing in both qualifying and final races. Renault’s test driver Guanyu Zhou won the 14-lap race in virtual Bahrain, while Ferrari’s Charles Leclerc was victorious in the 29-lap Australian Grand Prix. Due to popular demand, this is now scheduled to continue until Formula 1 can resume. With highly influential sports professionals picking up controllers and heading to streaming platforms to compete, there is bound to be a two-way benefit. Opening the eyes of many traditional sports fans, this increased exposure to esports may lead to a lasting rise in competition viewership. Like all of us, gaming will feel the lasting seismic change brought about by Covid-19. However, while developers, event organisers and esports stars have had to adapt like the rest of us, many consumers have turned to gaming, searching for entertainment, escapism and – in unusually trying times – just a bit of fun.

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The world’s most powerful console. Games play better on Xbox One X. With 40% more power than any other console, experience immersive true 4K gaming. Blockbuster titles look great, run smoothly, and load quickly even on a 1080p screen. Xbox One X also works with all you Xbox One games and accessories as well as Xbox Live, the most advanced multiplayer network, giving you more ways to play. Broadband internet required (ISP fees apply). Online multiplayer requires Xbox Live Gold subscription (sold separately – ISP fees may apply).

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BIG SOUNDS, LITTLE LISTENERS Kids need audio products that are going to protect their hearing, while looking cool and sounding great With their little ears still developing, we need to be conscious about the loud noises children are subjected to – now easy with these fun and kid-approved audio products Unlike many audio products on the market, those designed especially for children are often volume-limiting, and so only emit a max of 85 decibels - the safe volume level as recommended by the WHO. This helps protect kids’ developing ears, as noise-induced hearing loss can impair the learning of language skills, as well as cause young children to struggle more in school. LISTENING ON THE GO Built for little ears, the JR300BT headphones from JBL promise top JBL sound quality –limited to that maximum of 85dB. Designed to appeal to kiddies, these comfy headphones come in fun colours, such as pink, teal and bright blue. The long-lasting rechargeable battery (up to 12 hours playtime) and easy to operate Bluetooth connectivity makes setup and use childfriendly. A connection range of 15m means little ones can wander about the house, and away from devices, while still listening to their favourite songs. The JBL JR300 wired headphones are also a great option. Connecting via a 3.5mm jack, these are perfect plug-and-go listening. Philips’ kids Wireless Headphones are perfect to entertain the little ones while promising piece of mind to their parents. Volume limiting and built to withstand drops or falls, the soft ear cups and headband are strong and flexible. Compact folding means these headphones are easy to store or travel with, while 20 hours of playback means kids’ can listen for a few days between charges. LED panels and stickers make it simple for kids to personalise their listening experience. The JBL JR POP lets kids enjoy their favourite music with a portable, playground-ready

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Exposing children to music can help to learn sounds and words, build motor skills and practice self-expression Bluetooth speaker. Perfect for listening on the go, the JR POP has five hours of music playback per charge, a compact size for little hands, and strap that lets kids attach it to their backpacks. Streaming audio from a range of smart devices is kid-friendly with Bluetooth connectivity. This speaker features built-in multicolour light mode, designed to make listening to music interactive and fun. SHARING IS CARING The fun and colourful Mini Mover 20 Kids Party Speaker from KitSound is ready for all the rough and tumble of playtime or even an impromptu dance party. Waterproof to IP67 rating, this speaker is perfect for when the kids head outside or are splashing about by the pool. Equipped with Bluetooth, the Mini Mover 20 also has a Micro SD card slot, letting parents pick the songs their kids listen to, without need for acccess to a smart

device. When it’s bedtime, the glowing light at the bottom helps create a peaceful ambience. Limited to 80db (at 50cm away), it’s safe for little ears. Cute, fun and compact, the KitSound Boogie Buddy Whale Portable Bluetooth Speaker is great for kids who want a cute and quirky way to take music on the go and share their favourite tunes. With three hours playback time and recharging in just a couple of hours, the Boogie Buddy is excellent heading off on a picnic or for a trip at the beach. Evidence shows that exposing children to music during their development can help them learn sounds and words, build motor skills and practice self-expression. By stocking an enticing range of audio tech for the kids, retailers can find themselves marching to the sound of their own drum.


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TEMPTING GENERATION Z Appealing to the younger streaming generation will be central to keeping retailers on the road to success With 93% of households agreeing that Generation Z influences their family’s spending habits, its key for retailers to attract and retain the loyalty of these young and enthusiast consumers They’re big savers, even bigger spenders, and have probably made at least one meal from Buzzfeed Tasty videos… Generation Z are the new heavyweights of consumer power. Born between 1997 and 2012, these customers may be young, but they know what they want and expect brands and retailers to pander to their needs. Generation Z accounts for 40% of global consumers, and piggy banks have been swiftly replaced with smartphone banking apps. According to lending company Zopa, a third of Gen Z already have savings of at least £1000, and close to half believe savings are fundamental to their future. Furthermore, of any working-age audience, Gen Z are the least likely to have racked up any form of debt (overdrafts, credit cards, loans, etc). This makes them an incredibly lucrative market to target as a retailer – less debt to pay equals more disposable income to spend on entertainment and gadgets. “WAIT! WHAT DID YOU CLICK?” While Generation Z’s digital prowess might confound even the most able silver surfer, they can sift though, absorb and disregard copious amounts of digital information. This means that these consumers can easily distinguish content they care about from misleading jargon or advertising. As screen multi-taskers, flicking between apps and switching often from one device to another, the simplicity and transparency of message delivery is key. If your website is poor, takes too long to load or isn’t fully optimised for mobile, there is a chance you have already lost that Gen Z shopper even before they’ve looked at your products.

When it comes to self-expression and bucking gender stereotypes, Gen Z values brands that lets them be them The “streaming generation” has grown up in a world that’s incapable of operating without a screen. These consumers expect a level of immediacy and admit to finding happiness in the discovery of something new, whether it’s a band, videogame or clothing brand. If retailers are able to offer fast transitions between discovery, payment and delivery – such as emailing a game code, or next day postage – Gen Z consumers are likely to choose this over a similar product that they’ll have to wait a week for. BUCKING THE TRENDS While a few ‘grown ups’ might still see gaming as uncool, esports stars and Twitch streamers are to many teenagers in 2020 what the Rolling Stones were in the 1960s. In the UK, around 85% of teenage girls age 13-15 spend at least some of their free time gaming, with an increasing number sh an interest in watching and participating in esports, as well as attending the live events.

Generation Z is also bucking gender stereotypes and valuing self-expression. Gen Z is attracted to brands that value inclusivity, and it’s key for retailers to enable their customers to access the products they want without fear of alienation. The lines between traditional “girl” and “boy” products are more blurred than ever, and retailers who recognise this may be rewarded with loyal customers from Generation Z. A 2019 survey showed that Generation Z girls were more likely to buy professional DSLR cameras, drones, smartwatches and power tools (traditionally “male” products) than those in Millennial, Gen X and Baby Boomer age groups. Knowing how to appeal to their younger customers can help retailers tap into a gold mine. Speak to your account manager to learn about stocking great products, building a strong online platform and Exertis’ digital distribution service, Ztorm.

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DIY GAMING? EASY PC Build the ultimate PC gaming setup with Exertis With gaming reporting a massive uptake, retailers need to make sure they’re not missing out. We look at the essential tech, ideal for creating an awesome PC gaming experience With people forced to stay indoors, many are turning to home entertainment, such as music, films and gaming, to help keep them sane during these tough times. While it’s been hard for a lot of businesses to weather the storm, there’s no doubt gaming has gone through the roof. According to an article in The Washington Post: ‘the giants of the video game industry have thrived in the conditions created by the pandemic’. Microsoft reported a huge 130% increase in multiplayer engagement across March and April, while sales of Nintendo’s Switch console rose 24% year-on-year. Meanwhile, streaming site Twitch saw 1.49 billion hours watched in April alone, which was a 50 per cent increase on the month before, said The Washington Post, and Steam, the PC gaming platform, had a record-breaking 20 million concurrent users in March. It’s estimated that over 32 million people in the UK play video games. Many of the top Twitch streamers play on a PC, meaning that even though next-generation consoles, like Microsoft’s Xbox Series X and Sony’s PS5, are just around the corner (both are set to arrive later this year), PC gaming is still very much relevant. GETTING A PIECE OF THE ACTION With the ever-growing popularity of home gaming only escalating further during the Covid-19 crisis, there’s potentially a whole new audience out there looking for new kit to improve their game. It’s big business, and retailers can’t afford to miss out on getting a piece of the action. Exertis offers its customers the widest possible range of cutting-edge tech, which can enable retailers to help consumers build

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It’s been hard for a lot of businesses to weather the storm, but gaming has gone through the roof! their very own PC gaming set-up. For an immersive audio experience, why not try the Turtle Beach Recon 70 headset (SRP £29.99). This surround sound-ready gaming headset features a lightweight and comfortable design, important during those long gaming sessions. High-quality 40mm over-ear speakers promise crisp audio, and a high-sensitivity flip-up mic, picks up the

user’s voice loud and clear. The Recon 70 is perfect for anyone gaming across platforms as, along with Windows 10 compatibility, this headset can be paired with with Xbox One, Nintendo Switch and PS4, as well as mobile devices. This headset will work with the Xbox Series X, too. YOUNGER USERS Kids in the UK are spending more and more of their time gaming. The Minecraft titles as well as online platforms such as Fortnite and Roblox are popular with younger users, so stocking gaming accessories for this market is a great opportunity for retailers. Aimed at kids aged six and upwards, the JBuddies Play Gaming Wireless Bluetooth headset from JLab Audio offers more than 22 hours of playtime and comes equipped with cushioned support for a comfortable


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fit during gaming sessions. With a built-in retractable boom mic, kids can easily talk to their teammates if they’re playing online with friends. This headset is compatible with PC, Xbox, PS4, Switch and mobile devices. Fitted with a volume safety level, the little ones can’t listen past 85dB – so their ears are protected. PRECISION When it comes to keyboards, the ROCCAT Vulcan 100 AIMO (£139.99) is at the top of its game. A precision mechanical accessory that’s built to last, it’s regarded by many users as the best keyboard that the company’s ever made. Designed in Germany, this futuristic-looking product has a stylish anodised aluminium top plate to protect against wear and tear. The AIMO lighting engine means each key is separately lit, offering a staggering choice of 16.8 million colours to choose from. How’s that for power at your fingertips? To complement the keyboard, ROCCAT also offers a range of similarly impressive mice. The Kain 120 AIMO (£62.99) and the Kone AIMO Remastered model (£69.99), are two great options – particularly for the serious gamer looking to upgrade their kit. The latter has five independently configurable lighting zones, offering a truly customisable gaming experience. Providing high-precision performance, both products are comfortable to use, thanks to an ergonomic design, and are designed for durability and dirt-resistance. CAMOUFLAGE YOUR CONTROLLER While many PC gamers favour the classic WASD control system with a keyboard and mouse, for some a console controller is an absolute must-have peripheral. For those customers wanting an outdoorsy look while gaming inside, the Arctic Camo Special Edition Wireless Controller for Xbox (SRP £59.99) features a rugged white, grey and translucent camouflage pattern. The controller is Bluetooth-enabled and has an etched trigger grip for more control, while button mapping lets users customise to suit their preferences. Xbox wireless

controllers are compatible with the Xbox One consoles (including S and X), as well as Windows 10. While your customers are busy gaming on their PC, chances are they will, for once, put their power-hungry smartphones down to one side, which means it’s actually the perfect time to give them some more juice. Accessories specialist Belkin’s BOOST UP Bold Wireless Charging Pad 10W (£54.99), which is available in both black and white, delivers fast-charging power and optimal wireless charging for iPhone models 8 and later, including iPhone XS, XS Max and XR, as well as smartphones by Samsung, LG and Sony, plus other Qi-enabled devices. If your customer has a PC gaming desk, the sleek and compact Belkin wireless charging pad will sit quite comfortably on it. VIRTUAL REALITY There are lots of VR headsets available on the market today, ranging from cardboard ones for smartphone and smaller wireless headsets for use on the go, to powerful,

PC-powered headsets, perfect for any big gaming fan or VR fanatic. For a true glimpse into the future, look no further than the Oculus Rift S - the ultimate PCpowered VR gaming headset. Providing access to a library of hundreds of VR gaming titles in the Oculus store, it will truly take you to the next level. Thanks to its next-generation lenses, improved optics, and sharper display, the Oculus Rift S sets the standard. The Oculus Insight Tracking feature translates movements into VR, no matter which way you’re facing. The roomscale tracking needs no external sensors, while the ergonomic design means the device will stay securely and comfortably in place while it’s being worn. It’s definitely one way to stay ahead of the game. The popularity of the gaming industry is ever-growing, and PC gaming is seemingly evergreen. Speak to your Exertis Account Manager today to learn more about these, and more, great PC gaming peripherals, great for the amateur player and seasoned professional alike.

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REMOTE POSSIBILITIES Covid-19 has led to a huge rise in working and learning at home as whole families begin embracing technology to attend meetings, perfect their algebra and entertain themselves Since the Covid-19 lockdown was enforced, working from home has become the new normal for many people and it looks likely to stay that way for some time to come, as businesses are forced to adjust how they operate to ensure the health and safety of their employees in a post-coronavirus world. After the company’s success in moving to a working from home structure, social media giant Twitter has told its staff that they can work from home “forever” if they wish to. Meanwhile both Google and Facebook are allowing their employees work from home until the end of the year. The dramatic rise in home working has led to a monumental surge in the use of video conferencing platforms, such as Microsoft Teams, Zoom, Slack and Skype for Business.

With so many of us now working from home, people’s tech needs have changed... We all know those home workers who are worried about their esteemed colleagues seeing piles of dirty laundry, untidy shelves, or their dodgy wallpaper while they’re taking part in a video conference, as well as those who simply want to liven up their Friday afternoon meeting. In response to this, the BBC has made several of its iconic sets from popular TV series available to download as Zoom backgrounds, so you can turn the tiny spare room into Dr Who’s Tardis, or give the lounge a Strictly Come Dancing makeover.

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GROWING DEMAND In late March, Microsoft reported that the number of daily active users of its Microsoft Teams platform grew from 32 million to 44 million – an increase of 12 million users (or 37.5%) – in just one week. With so many of us now working from home, people’s tech needs have changed. For example, there’s now an even bigger demand for more robust and reliable wi-fi, to cope with more data and heavy usage. Since the pandemic outbreak, mobile operator Vodafone has seen a 50% rise in internet use in some European countries. It attributes this to an increase in the amount of people working from home and also the growing popularity of streaming services, such as Netflix, as families are forced to stay indoors and need to entertain themselves. RELIEVING PRESSURE To help reduce the ever-increasing pressure on broadband across Europe, a number of popular streaming services such as Netflix, Amazon Prime Video and Disney+, as well as both Facebook and YouTube, lowered the quality of video streaming.

As more people look to making the shift to working from home more permanent, retailers need to make sure they’re making the most of this trend. Customers will want the latest laptops and accessories, such as monitors, wireless mice and keyboards, while some customers may even be looking to update their outdated home wi-fi, so that it can cope with the increased demand and traffic. According to tech analyst ABI Research, there will be a need for mesh wi-fi products, which are capable of boosting a network connection across the whole house. But it’s not just your wi-fi that’s under strain if you’re working from home for extended periods, your personal life can suffer too, as it’s harder to retain that work life balance. For people who work hard, but also want to play hard, how about indulging in some virtual pub quizzing with friends and family via video chat, or even popping for a pint or two down at The Queen Vic thanks to the EastEnders set backdrop that’s available on Zoom? Lets be honest - who doesn’t enjoy a ‘lock-in’ while they’re on lockdown?


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SCHOOL’S OUT! We’ve all heard that a good education begins at home, but when schools closed in March, as part of the Covid-19 lockdown, the theory was really put to the test, as children and parents have had to switch gears and learn vital lessons outside of the classroom. It’s clear is that over the past few months, technology has played an important role in helping people to educate themselves at home, whether it was confused mums and dads who were teaching their kids, but had to first brush up on their mathematics skills, or overly-energetic children, getting a daily dose of PE in their living rooms from Joe Wicks’ fitness lessons on YouTube. In April, the BBC delivered its biggest ever push on education, with the launch of its BBC Bitesize Daily service across the red button and online. The service, which is

These services are sure to be lifelines for busy parents and carers who have been juggling the pressures of work with the need to school their little ones. In order to ensure less disruption to the kids from less wealthy backgrounds, Education Secretary Gavin Williamson announced that many

...while technology has played a vital role in helping people to educate themselves and their kids at home designed to cater to primary and secondary students, includes 14 weeks of educational programmes, as well as quizzes, podcasts, videos and articles. In addition to the BBC’s offering to support the hard work of schools in delivering a remote education, a new online classroom and resources hub called the Oak National Academy was launched. Created by 40 teachers from a selection of the country’s leading schools, the initiative – which is backed by government grant funding – provides a whopping 180 video lessons each week, across a broad range of subjects from maths and science, to art and languages, for every year group from Reception through to Year 10.

vulnerable and disadvantaged young people across the country would receive free laptops and tablets, as part of a push to make remote education accessible for all pupils staying at home during the coronavirus outbreak. POTENTIAL Education Technology (EdTech) is one of the fastest growing sectors in the digital economy. According to the Education Foundation, the global market for EdTech is estimated to hit £128 billion this year – up from £45 billion just five years ago. Hardware and software providers alike have latched on to the huge potential for using gaming devices to help educate users, especially during these challenging times.

Xbox has added a new Education category to its Minecraft Marketplace, which allows parents and children to download free, educational content, including the chance to explore the International Space Station, learn to code with a robot and even find out what it’s like to be a marine biologist. GAMING Microsoft’s Xbox wireless controllers are also compatible with iPads, which are widely accepted as valuable educational tools. For added peace of mind, many devices, such as those from Apple and Microsoft, now have great screen time-limiting settings. For those youngsters who want to get to grips with the basics of coding, Kano offers Disney Frozen 2 and Stars Wars coding kits so they can discover the magic and unleash the power of The Force. When children go back to school, it will be interesting to see what the home learning experience has taught them about how technology can be used to make education (and homework!) more interactive and fun. Perhaps it’s a lesson for everyone to learn, including those teachers who, until now, have preferred a more traditional approach in the classroom. Speak to your Exertis account manager today to learn more about stocking some great working from home kit and EdTech resources that your customers will want to equip themselves with for this brave new world.

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“GO AHEAD, I’M LISTENING...” Hey Google, please ask Alexa to order the dog food For around 10 years, we’ve delighted in asking the little voice in our smart devices to call and text our contacts, search the internet and answer meaningless questions – just because it’s funny. The integration of voice assistants has truly changed the way we interact with the internet, our homes and each other, shifting from an addition to our smartphones, to a pillar of connectivity. A LITTLE PIECE OF SCIENCE FICTION Amazon’s Alexa voice assistant launched alongside the inaugural Echo in November 2014. Inspired by the computer voice system from Star Trek’s Starship Enterprise, Alexa is able to understand and action hundreds of commands straight out of the box, anything from setting timers and telling the time, to reading the news and knowing if you will need an umbrella. Additional downloadable third-party content means Alexa can learn more “skills” to grow in functionality – such as operating smart home systems. Since the launch of the Echo line (which became available to UK consumers in 2016) Amazon has widely expanded the range with both innovative new models and nextgeneration upgrades. The current line of products includes, but is not limited to, the 3rd generation Echo and its space-saving counterpart the Echo Dot, the Echo Show, equipped with a 10-inch touchscreen, and the Echo Studio, the hi-fi cousin. Amidst its many capabilities, the Amazon Echo range, armed with Alexa, lets users control their smart home, and even make purchases directly through their connected Amazon accounts, simply by asking. Made available alongside the first Google Home device in 2016, Google Assistant can engage with other devices about the home, such as turning on connected lighting and streaming services, as well as finding out if the weather will be nice next Tuesday. Not Google’s first foray into voice search, unlike it’s predecessor Google Now which focused

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on search, Google Assistant can respond, engaging in two-way conversation, much like Alexa or Siri are known to do, too. Google’s Home products come in a variety of sizes and models, and so are perfect for fitting into any home. At present, the range primarily features the Google Home and Nest lines. While Google Home is primarily voice assistant-controlled (smart) speakers, the Nest and Nest Max use touchscreens

Enabling friends and family to connect via video call, Facebook Portal landed on the counter tops and TVs of British consumers last October, 11 months after releasing in the US. Along with the “Hey Portal” voice command, the models currently available (Portal, Portal Mini, Portal+ and Portal TV) are equipped with in-built Alexa, to extend its hands-free capabilities. This lets users interact with Portal to stream music, control smart home devices and even order online.

The integration of voice assistants has changed the way we interact with the internet, our homes and each other (7” and 10” respectively), so users are able to watch YouTube videos, browse through their Google Photos and, with the built-in camera of the Nest Max, even video call family and friends. Whether adopting the little Google Home Mini or something a lot more substantial, Google Assistant lets users control their music, smart home, Chromecast streaming, and even recipes, just with their voices.

Originally a third-party app on the Apple App Store, but later bought out by Steve Jobs, Siri really became known to most consumers with the launch of the iPhone 4S in October 2011. Since then, the popular application has featured on every variation of the iPhone released. We’ve all gotten into bed without switching off the light and wished we could clap our hands to do it. Well, with the ever-increasing


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While the audio quality of first-party smart speakers from the likes of Amazon and Google is regularly praised and improving further with each regeneration, many audio brands are also combining their audio know-how with handy voice assistants. Powerful home speakers, ideal for any room, many of Sonos’ current generation of products, including the Move, Beam and ever-popular Sonos One, feature a variety of connectivity options, including built-in voice control. Having adopted Amazon Alexa from the get-go, with the One and Beam later adding Google Assistant in 2019 (the Move supported both from its release), Sonos lets listeners control their music with the Sonos app, Apple AirPlay 2 or, quite simply, with just their dulcet tones.

adoption of voice assistants in smart lighting, it’s easier than ever to stay tucked up in bed, while you ask that little automated voice to do all the heavy lifting. WHY NOT TALK TO YOUR HOUSE? Synonymous with smart lighting, Philips Hue’s wide range of lighting options (which (includes indoor and outdoor bulbs, lamps and lighting strips) can be connected to a smart home assistant and controlled by voice commands – whether you’re talking to a single lamp or to the entire house. Just starting out, or looking to integrate into an existing smart home setup, Philips Hue is compatible with devices using Alexa, Siri and Google Assistant, as well as those with Microsoft Cortana. Finding the idea of turning the kettle fon rom the sofa an absolute dream come true? With Lightwave’s array of stylish, easy-toinstall smart power, lighting and heating options, integrating smart tech into an existing voice assistant-powered home is as easy as saying “Hey Google”. Compatible with Amazon Alexa, Google Assistant and Siri via Apple HomeKit whether making the choice to overhaul the space with Smart Dimmers or adding just a single Lightwave smart socket, from now on, simple voice commands are all you need. A leader in smart security options, many of Swann’s wi-fi security and CCTV systems are compatible with both Google Assistant and Amazon Alexa, from interior solutions, such as the 1080p Alert Indoor Security Camera, to full outdoor 4K multi-camera systems. By connecting to Google Assistant

and Chromecast or Amazon Echo devices with a screen, voice commands make it easy to check in on kids, see who’s at the door, or know if that suspicious noise was just the cat knocking something over.

Tado offers a range of smart heating and cooling solutions, designed to both cut bill costs (up to 31%!) and to make the heating of homes more efficient. Fully compatible with Google Assistant and Amazon Alexa (as well as Siri via Apple HomeKit), Tado’s neat Smart Thermostat and Smart Radiator Thermostat, in addition to the new Smart AC Control, make it possible to control the temperature of every room of the house, without even lifting a finger.

Marshall Headphones successfully combines the legacy rock-and-roll aesthetic of Marshall guitar amps with modern audio. The nifty Major III Voice headphones offer Google Assistant on the go, while the Stanmore II Voice, Acton II Voice and the new Uxbridge Voice wireless speakers are all available with either Alexa or Google Assistant, making it easier than ever to switch between the latest album, pop throwbacks and rock classics. By adopting voice assistants and integrating smart tech, your customers can multi-task and automate their home with ease. Speak to Exertis today about expanding your voice assistant-compatible product range with smart home, audio, and so much more.

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EXERTIS ENTERTAINMENT

HOT

PICKS

Top 5 Software Products

1

Top Pick 1. DOWN THE RABBIT HOLE A VR adventure packed with hidden surprises, Down the Rabbit Hole is an interactive journey into Wonderland, where players can fully explore the world around them and solve puzzles. Publisher: Perp Format: PSVR Coming Soon

2. MICROSOFT 365 Microsoft 365 is designed to help users achieve more with a mix of innovative Office apps, cloud services, and security, for even greater productivity across work and life. Publisher: Microsoft Format: Windows and Mac 3. ASSASSIN’S CREED VALHALLA In Assassin’s Creed Valhalla, players enter a world of legend, conquering across ninth century England to earn a place in Valhalla. Publisher: Ubisoft Format: Xbox, PlayStation, Stadia and PC Coming Holiday 2020

Top 5 New Products 1

Top Pick

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1. LG OLED GX With the most innovative TV technology available on the market, the ultra slim LG GX smart TV offers 4K Ultra HD picture quality and Dolby Atmos for an immersive viewing experience.

2. KITSOUND IMMERSE 75 WIRELESS HEADPHONES With a sleek design and active noise cancelling, the Immerse 75 from KitSound promises no outside noise, just your music.

3. JLAB JBUDDIES STUDIO WIRELESS HEADPHONES Designed for kids 6 and up, the JBuddies Studio provide all day comfort, great for listening on the go or when studying.

Manufacturer: LG Type: OLED TV

Manufacturer: KitSound Type: Wireless Headphones

Manufacturer: JLab Audio Type: Kids Headphones


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For more information on all our Hot Picks, don’t hesitate to get in touch: store.exertis.co.uk Basingstoke 01256 707 070 Harlow 01279 822 822

4. ADOBE SIGN Brilliantly cost and time effective, Adobe Sign helps keep businesses moving, making it easy to collect e-signatures from around the world in just a matter of minutes.

Top 5 Gaming Accessories 1

Top Pick 1. XBOX WIRELESS CONTROLLER PHANTOM MAGENTA SPECIAL EDITION This controller has a translucent design that fades to a dark pink, custom button mapping and a textured grip for comfort. Manufacturer: Microsoft Format: Xbox One X, Xbox One S, Xbox One, Windows 10

2. GLAP ANDROID GAMING PAD The Glap Gaming Pad from Samsung, is designed for Android phones, and gives mobile gaming a more secure grip and traditional “controller” feel. Manufacturer: Samsung Format: Devices using Android 4.0 +

Publisher: Adobe Format: Windows, Mac, iOS and Android 5.MAID OF SKER Taking players through different story paths in realistic 4K, Maid of Sker is a first-person survival horror, based in Welsh folklore. Publisher: Prep Format: Xbox One, PS4, Nintendo Switch Coming Soon

3. ROCCAT KAIN 100 AIMO Crafted with precision for durability and a comfortable grip, the Kain 100 is designed to deliver the perfect click, so gamers can react quicker than opponents. Manfacturer: ROCCAT Format: Windows 10, 8 and 7

4. GXT 488 FORZE PS4 HEADSET The 488 Forze Gaming Headset is officially licenced and specifically designed for the PS4 system, delivering powerful sound and immersing users in their games.

4. SWANN ENFORCER SECURITY SYSTEMS A low-maintenance security solution, the multi-camera Swann Enforcer is fitted with top-quality security features.

5. KITSOUND HIVE2O BLUETOOTH SPEAKER Portable, fun and waterproof, the Hive2o offers up to 8 hours playback, great for the garden, pool or beach.

Manufacturer: Swann Type: Multi-camera security

Manufacturer: Kitsound Type: Wireless Speaker

Manufacturer: Trust Gaming Format: PlayStation4

5. NETGEAR NIGHTHAWK PRO GAMING WIFI ROUTER XR700-100EUS The ultimate router for gaming and 4K streaming, the XR700 lets users game without the battle for bandwidth. Manufacturer: Netgear Type: Pro Gaming WiFi Router

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MUST HAVE

TEN OF THE BEST Staycation Accessories

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1. MOPHIE CHARGE STREAM GLOBAL TRAVEL KIT The Charge Stream Global Travel Kit lets you take along the convenience of wireless charging, whether you’re travelling the world or charging devices at home.

2. BANG & OLUFEN BEOPLAY A1 GEN 2 A refined and compact design, perfect for everyday use, fully dust and waterproof and equipped with B&O True360 Sound, the compact Beoplay A1 is perfect for taking your music anywhere.

RRP: £69.95

RRP: £230

3. STM MYTH DAPPER WRAPPER Constructed with durable, environmentally friendly fabrics, the Dapper Wrapper features multiple pockets and storage compartments, keeping cables, adapters, chargers and techy odds-and-ends tidy.

4. SPECK PRESIDIO PERFECT CLEAR CASE FOR IPHONE 11 Providing drop protection up to 13 feet, the Presidio Perfect Clear has a durable design, raised bezel screen protection and a scratchresistant finish to protect against damage.

RRP: £24.95

RRP: £24.95

5. PDP PULL-N-GO CASE ELITE EDITION FOR NINTENDO SWITCH Two cases in one, the ultra-portable PDP Pull-N-Go Case lets you pack your entire Switch system, while a pull off slim travel case is perfect for on the go gaming.

6. KITSOUND FUNK 35 TRUE WIRELESS BLUETOOTH EARBUDS Great for an active lifestyle, the Funk 35s have a travel-friendly design and 6 hours of listening time, plus an extra 24 hours of top-up from the portable charging case.

RRP: £41.99

RRP: £49.99

7. BELKIN BOOST UP UNIVERSAL CAR CHARGER WITH LIGHTNING CABLE Perfect for short and long car journeys alike, the BOOST UP offers fast charging via the inbuilt Lightning cable or USB charger, so it’s passenger-friendly too!

8. OTTERBOX DEFENDER SERIES SCREENLESS CASE FOR IPHONE 11 Multi-layered defence, plus covers for ports to keep out dust and dirt, the Defender Series is built for protection, whether at home, work or off on a wild adventure.

RRP: £24.99

RRP: £42.99

9. STM MYTH 18L BACKPACK The Myth combines style and substance, smartly protecting devices and organising cables, while the PassPort design allows it to slide over suitcase handles, so it’s the ideal travelling companion.

10. LOGITECH RUGGED FOLIO Perfect for heading outdoors, the slim Rugged Folio case for iPad (7th gen) has military drop protection and dirt-resistant keys, while Smart Connector technology means no charging is needed.

RRP: £99.99

RRP: £119.99


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Gain a better understanding of the latest sales trends, opportunities and up-to-date release information from the world of Gaming, Consumer Electronics and Gadgets in one bite-size magazine.

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INTELLIG ENT DATA MANAG EMENT The future of getting exc data management is iting and very...inte lligent. Page 42


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