GAME ON WITH ROCCAT
QLED OUTDOORS BY SAMSUNG
LET THERE BE LIGHT
THE X FACTOR
We look at how ROCCAT’s detail-driven AIMO PC gaming peripherals can put your customers at the top of the leaderboard
With many customers on the lookout for new home entertainment, we delve into Samsung’s new sleek Terrace smart TV range
From jazzing up the living room to offering a sense of security around the home, we explore the top smart lighting options
In anticipation of the Xbox Series X launch, we take a look at some of the top first and third-party games on the way
Page 14
Page 18
Page 12
Page 23
SEPTEMBER 2020 ENTERTAINMENT ISSUE 20
THE LEISURE PRINCIPLE Are your customers outdoor adventurers or living room warriors? Find all the top leisure gadgets, from weather-proof speakers to top streaming accessories
A XBOX VAILAB LE ONE/ XBOX ON SERIE SX
Wars will rage. Kingdoms will fall.
THIS IS THE AGE OF THE VIKINGS. © 2020 Ubisoft Entertainment. All Rights Reserved. Assassin’s Creed, Ubisoft, and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the US and/or other countries.
Call your Exertis Account Manager for more information and to place an order. XBO AVAILAB X ON L E/ XB E ON OX S ERIE S
It is time to back Londotake WELCOME n. TO RESISTANC THE E.
© 2020 Ubisoft Entertainment. All Rights Reserved. Watch Dogs Legion ®, the Watch Dogs Legion ® logo, Ubisoft, and the Ubisoft logo are registered or unregistered trademarks of Ubisoft Entertainment in the U.S.and/or other countries.
X
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
Net Gains
Smart Lights
The X Factor
WE EXAMINE THE RISE AND RISE OF ONLINE SHOPPING
ENHANCE YOUR LIGHTING WITH OUR RAFT OF SMART OPTIONS
JOIN US AS WE GET EXCITED ABOUT XBOX SERIES X GAMES!
Page 07
Page 12
Page 23
CONTENTS 05 EXERTIS COMMENT Exertis’ Mike Buley introduces Issue 20 of Future Entertainment magazine
06 CONSUMER TRENDS Current trends from across the tech industry to keep your selling strategies strong
07 NET GAINS We look at the year of the online shopper and what can be expected in the long run
12 LET THERE BE LIGHT We look at some of the top smart lighting products for enhancing ambience and improving security, both indoors and out
20 SAFE AND SOUND Audio customers will be in safe hands with these top soundbar solutions for the home
14 GAME ON WITH ROCCAT Delve into ROCCAT’s forward-thinking portfolio of gaming products, designed to adapt to the gaming trends of tomorrow
16 THE LEISURE PRINCIPLE We explore all the top leisure gadgets, ideal for retailers looking to appeal to savvy streamers and outdoorsy adventurers alike
23 THE X FACTOR With Xbox Series X coming soon, delve into some of the top upcoming games
24 NOT IPHONE-ING IT IN There’s no such thing as over-accessorising with these great cases and charging add-ons
26 HOT PICKS Some of the top-selling products, perfect for earning retailers that extra margin
08 NEWS IN BRIEF The latest news from the gaming, audio, smart home and consumer tech markets
18 QLED OUTDOORS WITH SAMSUNG Explore high quality 4K QLED TVs with Samsung’s new water-proof Terrace TVs – ideal for venues enticing customers back
30 MUST HAVES The top of the class accessories for getting top of the class this academic year
3
SUBSCRIBE TO ALLL ES EXERTIS MAGAZINES TENERS
LITTLE LIS NZ NERATIO
G GE
VIRTUAL
TEMPTIN
G
DISTANCIN
ng many wn pushi With lockdo ttest consoles and ho -19 towards the look at how Covid we ry , software ing indust ed the gam has affect
use of powerho the new at Gen Z are . We look spend ing this picky consumer appeal to can e rs how retaile tap into a gold min and aud ience
EASY PC
ding of the lea into some s that We delve accessorie ir ls and top to build the periphera will need ers tom your cus ing setup gam PC te own ultima
rs ble speake -able porta we From bump r-ear headphones, ove aud io to comfy -approved kid top look at the for playtime! fect tech, per Page 14
Page 16
Page 15
Page 10
HOW TO ADD A SIM ONLY AIRTIME PACKAG E... A unique offer availab le to Exertis customers from ATP Enable and Digital Inc Page 31
TACKLIN G CHANGE WITH TECHNO LOGY What new products or solutio we expect ns can to see as we return “new nor to a mal” Page 42-43
HOW SECU RE ARE YO UR HOMEWO RKERS? With more flexible wo rking set stay, com to panies nee d to security is up to scratc ensure their h Page 12-13
INTRODUC
ING PLUG
Page 20
T ISSUE
JUNE 2020
AINMEN ENTERT
19
JULY 2020
ROM TALESDFOWN d crisis, LOCK r the Covi turns afte g ivin As retail re kit for surv s l the top e viru th s we rate al ha k: ic and as tech? a pandem ay we use ed the w transform
BUSINESS
ISSUE 20
HOME W OR ESSENTIA KING LS
Some top tips on th e best products for your cu stomers’ remote w orkers
ENTERTAINMENT
BUSINESS
Gain a better understanding of the latest sales trends, opportunities and up-to-date release information from the world of Gaming, Consumer Electronics and Gadgets in one bite-size magazine.
Stay ahead of the competition with The Future Business; gain insights into opinions ns that matter and updates on the latest opportunities ies that will benefit your business sales.
Ensure you are up to speed with the industry by subscribing ibing ay. to Future Entertainment and Business magazines today. marketingdata@exertis.co.uk
IN TV
Product spo tlig solution fea hts, unboxing, a ture and a competitio available on demand n–
VISIT US AT: STORE.EXERTIS.CO.UK CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
WELCOME FROM EXERTIS Indoor and outdoor entertainment for all In Issue 20 of Future Entertainment we delve into everything from outdoor TVs and smart lighting to perfect gaming peripherals and kit that’s perfectly cool for school Publisher Exertis Editor Dominic Dawes Deputy Editor Niamh Jarvis Design Alice Himfen
At Exertis we offer our customers a catalogue of leading consumer and B2B tech brands, as well as great services to support our retailers in a busy retail space. Whether your customers are venturing out or staying close to home this year, in this issue of Future Entertainment we explore the top leisure gadgets from outdoor speakers to fitness devices. With many of the top gamers opting for PC over console, gamers are on the look-out for kit that’s brilliantly precise and visually great. We look at ROCCAT’s detail-driven portfolio of products, designed to adapt to the gaming trends of tomorrow. THE INDOOR AND THE OUTDOOR Smart lighting is big business – from jazzing up the living room to outdoor security for peace of mind, as the long nights start to roll in. We explore the best products available to really light up your customers’ lives. Samsung TVs are renowned for being sleek, sophisticated and smart, and the brand’s new Terrace outdoor TVs are no different. We delve into the world of water-proof 4K QLED and look at how Samsung can offer cinematic-viewing out in the fresh air.
With Exertis, you can stock great accessories for iPhone, from cases to charging gadgets. We round-up some of the top options for reliable charging or protecting that drop-prone smartphone. As kids go back to school and university goers prep for the ‘new normal’ freshers week, we look at the must haves that any student will love – from laptop-protecting backpacks to multi-device charging options. HOME ENTERTAINMENT The UK is a nation of streamers, and as TV sales continue to spike, why not offer your customers some brilliant audio that matches that 4K display? We look at the top soundbars for AV harmony. The hotly anticipated Xbox Series X is set to hit shelves in just a couple of months. in preparation, we explore some of the great games from Xbox Game Studios and thirdparty developers that we can’t wait to see. Thank you for your continued support. I wish you a prosperous quarter ahead. MIKE BULEY MANAGING DIRECTOR, CONSUMER
Contributors Sean Hannam
Harlow Reception: 01279 822 800 Address St George House Parkway Harlow Business Park Essex CM19 5QF To place an order please call 01279 822 800 between 9am-5.30pm Monday to Friday
Basingstoke Reception: 01256 707 070 Address Ashwood Chineham Business Park Chineham Basingstoke Hampshire RG24 8EH To place an order please call 01256 707 070 between 9am-5.30pm Monday to Friday To buy online visit store.exertis.co.uk
5
VISIT US AT: STORE.EXERTIS.CO.UK
CONSUMER TRENDS Market data to help drive demand
84
% OF UK
CONSUMERS
GLOBAL CONSOLE GAMING MARKET SET TO GENERATE
HAVE PURCHASED ONLINE
£45.2BN
WE ARE SOCIAL
NEW ZOO
IN THE LAST MONTH
IN 2020
SMART SPEAKERS ARE THE MOST
96% OF BRITISH 17-YEAR
SMART DEVICE
MOBILE PHONE
COMMONLY OWNED OLDS HAVE THEIR OWN
THE ECO EXPERTS
64% OF BRITONS
27
YOUGOV
WE ARE SOCIAL
OWN AND USE A WEARABLE DEVICE 6
YOUGOV
% OF UK EMPLOYEES NOW INTEND TO
WORK FROM HOME
MORE OFTEN
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
NET GAINS During lockdown, shoppers shifted online even faster In a post-Covid-19 world, the migration of shoppers to online is only set to continue, so resellers need to be ready to embrace digital and multichannel retail more than ever The Covid-19 crisis has changed so many aspects of daily life – from how we work and learn, to how we shop and find leisure activities. Welcome to the new normal.
Recent research from Rakuten Advertising found that while 65% of UK shoppers said they had made more online purchases than usual during the Covid-19 outbreak, nearly three quarters planned to shop primarily online during the festive period, suggesting we could see a larger shift to ecommerce in Q4 than the market has seen in past years.
When the UK government ordered all nonessential shops – which included everything from consumer electronics stores and clothing retailers to coffee shops – to close on March 23 of this year an already beleaguered high street found itself under even more pressure. Many retailers found themselves in the position of having to adapt the way their business operated overnight in order to survive the uncertainty.
After a harrowing year, with a large part of it spent isolated from family and friends, people will be looking to make the most of this Christmas. Research shows that 27% of UK consumers are planning to spend more on gifts for their immediate family this year.
The consumer is changing how they shop and retailers need to make sure not to be left behind in the shift online When shops can’t open their doors, online retail comes into its own. Those companies that had a strong internet-based business model, or a multichannel strategy, won out over those that didn’t. Primark, which does not have an ecommerce platform, watched its sales plummet from £650m a month to nothing as the coronavirus forced its shops in Europe and the US to close.
55% of all UK consumer online transactions were made via a mobile device, while 38% of consumers in the UK expect to increase the amount of shopping that they complete online, due to the effects of Covid-19. The report also showed that 67% of global shoppers have used a mobile retail app in the month in question.
With high street stores shut, more and more consumers turned to online to fulfil their need for retail therapy, and it looks like these newly formed digital habits are here to stay, despite the easing of restrictions.
Similarly, figures issued by the Office for National Statistics (ONS) highlighted that almost a third (31.1%) of all UK retail sales in June 2020 were made online. This is close to double the same period last year – up from 18.3% in 2019.
MOBILE According to research completed by global digital marketing agency We Are Social, in the month leading to early July of this year,
Although we are living in uncertain times and the UK is officially in recession, this doesn’t seem to actually be suppressing the consumer’s appetite for online shopping.
IN-STORE Sixty per cent of the 1,050 UK shoppers who were surveyed for a recent study by ChannelAdvisor and Dynata claimed that they had not yet visited a shop one week after they reopened on June 15. Of those that had, 40% said the in-store experience was “less enjoyable” than it had been prior to the Covid-19 pandemic. It has been reported that of all UK online purchases made during lockdown, 35% were on Amazon. However, 21% of the 2,000 UK consumers surveyed were concerned about the growing power of the online retail giant. This could mean new opportunities for smaller retailers. Make sure your website is optimised to deal with a potential increase in traffic, as with opportunities like Black Friday coming in the months ahead, whether you are a small or large retailer, you can’t afford to miss out on sales because of a poor online presence. The consumer is changing how they shop: retailers need to make sure you don’t get left behind as your customers shift online.
7
VISIT US AT: STORE.EXERTIS.CO.UK
NEWS IN BRIEF A summary of the latest news in tech 1. X ROCKER LAUNCHES RANGE OF SUPER MARIO BRANDED CHAIRS Leading gaming chair brand X Rocker has launched a collection of officially licensed Nintendo gaming chairs. A must-have for Super Mario fans, the range includes X Rocker Video Rockers (the brand’s top selling chair for young gamers), each with an iconic character including Mario, Luigi, Princess Peach, Yoshi and Bowser. In addition to the range of brightly-coloured Video Rockers – which are great for gaming or movie watching alike – X Rocker has announced a group of three unique Super Mario-inspired designs for the 2.1 Stereo Audio Gaming Chairs, ideal for gamers looking to upgrade their audio experience.
Cleverly designed with a 30mm step, Flexson’s innovative mounting solutions position the Arc in front of the television, which enables listeners to fully experience the upward-firing Dolby Atmos drivers and immerse themselves in movies, music or TV dramas. Flexson’s Wall Mount and TV Mount Attachment for Sonos Arc are optimised for Sonos Trueplay, which ensures the Arc is tuned and always sounds great.
“This year, more so than any, we all need reasons to smile and no-one does this better than Mario and his friends” says X Rocker MD Gary Shaw, perfectly summing up the fun-filled collection. 3. EXERTIS LAUNCHES NEW ONLINE STORE PLATFORM FOR RETAILERS Exertis has launched its new online store, designed to make it easier and quicker for retailers and resellers to find exactly what they are looking for. Bringing together 500 brands (that’s 80,000 products!) into one WebStore, Exertis now offers greater flexibility in browsing and shopping and it’s never been simpler for retailers to access the full range of products in one go. 2. HARNESS THE POWER OF THE SONOS ARC WITH FLEXSON Flexson, the leading brand for Sonos accessories, has released a pair of new precision-engineered mounting options to accompany the Sonos Arc. The SARWM Wall Mount for Sonos Arc and SAR-TVMA TV Mount Attachment for Sonos Arc harness the power of Sonos, and Dolby Atmos, in the home.
8
Open 24/7, the new Exertis Store also lets you access orders, products and documents at any time of day. This is perfect for night owls, early-risers or for when you need to check product details or availability in a hurry. For information on using the new Exertis Store, please visit store.exertis.co.uk or speak to your account manager today.
4. MICROSOFT ADDS MOBILE TO XBOX GAME PASS ULTIMATE Microsoft has announced the addition of mobile streaming to the popular Xbox Game Pass Ultimate subscription at no additional cost to gamers. This move by Microsoft is in conjunction with the launching of Project xCloud the (cloud gaming platform) in a beta version, now available for download to Game Pass Ultimate members in 22 markets across North America, Europe and in Asia, though currently only on Android smartphones and tablets. Offering players access to over 100 high quality streamable games (including Gears 5, Destiny 2, Minecraft Dungeons and many more), to which new titles are added every month, cloud gaming with Xbox Game Pass Ultimate ensures you get all the experiences you expect on console, but on the go. This includes game progress, meaning a player can experience a new campaign in Gears 5 on their commute, pick up a controller when they arrive home and continue their game on console exactly where they left off. Microsoft also promises a greater coop experience through cloud gaming, as the shared library of games means that no matter if the preferred platform is console, PC or mobile, players can get together and enjoy their favourite games, whether their team mates are around the globe coming together online or they’re all in the same room, joining via a combination of devices.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
5. GAMESCOM GOES DIGITAL Gamescom, a highlight in the calendar of many industry professionals and keen gamers like, has this year taken place online due to the Covid-19 pandemic. Mostly in keeping with the Gamescom formula, the event kicked off with the ‘Opening Night Live’ digital live-stream event on 27th August, and was then followed by three days packed with experiences and announcements. Available to viewers across the world who otherwise may not have attended the show in Cologne, Gamescom 2020 was still able to offer all the fun of the physical event. Areas were dedicated to everything from world premieres and hot-off-the-press announcements, to esport tournaments, showcases for indie developers and a digital platform for the popular cosplay village.
while the wide-angled lens films in 1080p video. Offering AI-driven smart security to the UK smart technology market at an affordable price, the Kami Outdoor Security Camera sends reliable alerts, helping to avoid “false positives” (from pets or even light changes). Great for greeting guests, speaking to the postman or scaring off unwanted intruders, the clear built-in microphone and high-powered speaker lets you speak and hear through a smartphone via the Kami Home App. Also using the app, users can unlock additional features, including setting up Smart Activity Zones to highlight the areas the camera needs to keep a particularly close eye on. Footage can be saved locally or on the extra-secure Kami Cloud for easy playback.
With this year’s event turning out to be such as success, Gamescom 2021 has already been confirmed as a hybird online and physical event.
6. KAMI ADDS OUTDOOR SECURITY CAMERA TO UK OFFERING Smart home security brand Kami has announced the UK launch of its Outdoor Security Camera. Featuring advanced night vision technology, reliable human detection and a weather resistant IP-65 design, the Kami Cam provides homeowners with complete assurance and protection. Kami’s Advanced Starlight Night Vision technology enables clear playback of colour footage, even in low-light,
Discussing the launch of these next generation headsets, Turtle Beach CEO Juergen Stark says, “2020 continues to be a historic year for the gaming industry and the excitement continues as we head into the fall with a variety of AAA game launches and next generation consoles right around the corner, which we believe will also lead to further success for our Stealth 700 and 600 series headsets.”
7. TURTLE BEACH ANNOUNCES NEXT GENERATION HEADSETS Leading gaming peripheral brand Turtle Beach has announced the Stealth 700 Gen 2 and Stealth 600 Gen 2 wireless gaming headsets designed for Xbox Series X and Xbox One, and for PlayStation 5 and PS4.
8. NEW CODE OF PRACTICE FOR CHILDREN’S DATA PROTECTION A new code of practice outlining how tech companies must protect children’s data online has been announced. Firms offering apps, online games and social media platforms directly marketed to kids have 12 months to implement new privacy settings in line with the tenets of the code, or risk fines from the Information Commissioner’s Office.
Built on the legacy of the best-selling products in their respective price tiers, both the Stealth 700 Gen 2 and Stealth 600 Gen 2 upgrade the performance, comfort and product styling.
Speaking on the new code of practice, Information Commissioner Elizabeth Denham said, “We want children to be online, learning and playing and experiencing the world, but with the right protections in place”. Meanwhile Andy Burrows, head of child safety online at the NSPCC has expressed a hope that the code will cause tech companies to rethink the content they are providing children with.
They offer advanced wireless connectivity, precision audio and highsensitivity mics as well as the unrivalled comfort customers have come to expect from the company’s headsets.
These new rules will also apply to websites offering educational materials and any streaming services collecting and analysing children’s data, as well as makers of internet-connected toys.
9
MAKE YOUR MOVE
UNIVERSAL GAMING CONTROLLER FOR ANDROID
Bring your A-game anytime, anywhere. Introducing Razer Kishi, a universal gaming controller that fits most Android devices, designed to bring console - level control to your mobile gaming. With this controller by your side, wherever you go, victory will follow.
• CLICKABLE ANALOG THUMBSTICKS for greater accuracy and tactile feedback
• TYPE C CHARGING PORT to charge your device while in use
• FITS MOST ANDROID DEVICES for seamless compatibility
• ERGONOMIC DESIGN for a comfortable handheld grip
• LATENCY-FREE GAME PLAY for smooth control
• CLOUD GAMING COMPATIBLE for next-gen gaming
VISIT US AT: STORE.EXERTIS.CO.UK
LET THERE BE LIGHT! Smart lighting products have a wide range of uses – from home security and creating ambience, to enhancing your TV viewing and making gaming immersive – we shine a spotlight on some of the smartest options available Smart home technology is one of the most dynamic and fastest-growing sectors of the consumer electronics market. According to tech analyst Futuresource Consulting, a whopping 137 million smart home devices were shipped globally last year – up from 100 million back in 2018. There are plenty of reasons that consumers are increasingly choosing to purchase smart home products. These include convenience, security and the ability to remotely control their tech. Another benefit of a smart home is saving money, as many options can help customers to cut down on their expensive energy bills – a great sell, especially as we move into the colder and darker months. BENEFITS Smart lighting, which, like smart speakers and security products, is the ideal gateway for consumers to enter the world of the smart home, is a category that’s on the up. It’s increase in popularity has recently seen an boost in sales – largely down to the fact that, in the wake of the Covid-19 crisis, we’ve all been spending a lot more time around the home and have had plenty of time to take stock and make improvements to our home environments.
Philips, with its Hue brand, is one of the leading players in the smart lighting market. The company says that smart lighting offers numerous benefits, including the ability to control lights automatically from home, as well as remotely via smart devices. Offering consumers greater control over their indoor and outdoor lighting, smart LED bulbs contain software which connects them to a mobile app, smart home voice assistant (like Google Assistant or Alexa), or another smart accessory, meaning lights can be automated or controlled remotely. With a smart lighting ecosystem, everything can be done with a smart phone, tablet or just with a voice command. This eliminates the need for traditional wall switches, ideal for anyone looking for a sleek and minimal aesthetic in their interior design.
IMMERSIVE While smart lighting is brilliantly functional, it can also be used for fun stuff. Give every room of the house a different mood, or craft an immersive gaming experience. How’s that for light entertainment? The Philips Hue Play Light Bar can be stood upright, laid flat on surface, or mounted to a wall or TV. A super-versatile smart light, the Play Light Bar can help create a vibrant ambience in a room. A staggering 16 million colours and 50,000 shades ranging from cool to warm white, there are countless combinations to experience.
Security is one of the main benefits of smart lighting and it’s certainly a great USP for retailers to promote
Research company MarketsandMarkets have estimated that the smart lighting market will grow from $13.4 billion in 2020 to reach $30.6 billion by 2025, so it’s a great time for retailers to take stock of some top gadgets.
Something we should all be more weary of is our environmental impact. There are also eco-friendly advantages to adopting smart lighting, as smart LED bulbs last longer and generate less heat than traditional bulbs.
The major factors driving the growth of the market includes the advent of integrated lighting systems, new smart city projects in developing economies, increasing adoption and decreasing cost of LEDs, the integration of lighting with smart devices, and growing awareness about energy savings among the worlds consumers and governments.
Consumers want smart home products to be really simple to use and brilliantly easy to set up – TCP’s smart lighting range of products, including bulbs and LED downlights, allow you to create the perfect lighting scene in any room with your voice (compatible with Amazon Alexa and Google Assistant), or by simply accessing the iOS or Android app
12
from anywhere in the world. As the system works using a wi-fi network, there’s no need for a hub, no complicated setup, and no subscription, so its all-round hassle-free.
The Philips Hue Play HDMI Sync Box lets you sync your smart lights to the content of your TV screen, which can help to create an immersive media experience. Working with all of Philips Hue White and colour ambience bulbs and fixtures, such as the Play Light Bar, simply connect the box to an HMDI media device, for example a gaming console or set-top box, and enjoy. As you delve into streaming services such as Netflix and Amazon Prime, the lights will dim, brighten and change colour perfectly in sync with the content on the TV screen.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
Consumers want their smart home products to be simple to use and easy to set-up Arlo’s intelligent, 100% wire-free security light can work by itself, or can be effectively integrated into an interactive ecosystem with the brand’s security camera systems. Users of the brand’s ecosystem can set the Arlo cameras to start recording when their Arlo security light detects motion and turns on. The light is weather-resistant too and its IP65 certification means it will work indoors or outdoors, in the rain, sun or cold. For truly flexible smart lighting in the home, such as under kitchen cabinets, behind entertainment centres or running along a bar, the two-metre Philips Hue Lightstrip Plus base is a great option. This indoor strip lighting lets you shape and bend it to fit into a space – users can attach a Lightstrip extension for larger surfaces, or
cut the strip down to size, so to fit a smaller area. This means you can create bright cove lighting, or ambient ‘navigation’ light in your hallway or guiding you up the stairs. FLEXIBLE The Hue Bridge device (sold separately) can be linked to a smart lighting setup, allowing you to add greater functionality and up to 50 smart lights throughout your home. The two-metre Philips Lightstrip Outdoor for use outside the home can easily be bent or shaped to suit the user’s needs. It can be placed on the ground to add light to a dark pathway, or, thanks to the clips and screws which are included, it can be applied to any surface, so the sky’s the limit. The Philips Lightstrip Outdoor is also fully weatherproof and can withstand all of the soggy puddles and jets of water thrown at them. Handy in the Great British weather, the lights keep shining, even when the rain comes lashing down... SECURITY Giving them protection for their home and added peace of mind, many customers are turning to lighting. Providing a gentle glow without the glare of floodlights, smart lights act as a burglar-deterent it is a great USP for retailers to promote to their customers.
By adopting the Arlo app, the rechargeable security light, which has a choice of millions of colours, can be managed and automated from anywhere. Control with Alexa and Google Assistant for a hands-free approach. RING SMART LIGHTING Ring is a home security and smart home brand known for products that incorporate outdoor, motion-detecting cameras, such as the popular Ring Video Doorbell. With Ring Smart Lighting, customers can always come home to a well lit house. The system lets you add smart lighting around the property and control it via the Ring app. Users can turn lights on or off while they’re away, or link the light to a Video Doorbell and other cameras, so they come on when motion is dedicated. For environmentallyconscious consumers, there are new, solarpowered options available too. The smart lighting market certainly has a bright future ahead of it, so it’s a great time to offer your customers lots of illuminating kit to smarten up their homes for winter. To learn more about stocking smart lighting products, get in touch with your Account Manager, or take a look at the new Exertis online store: store.exertis.co.uk
13
VISIT US AT: STORE.EXERTIS.CO.UK
ADVERTORIAL
GAME ON WITH ROCCAT Get the most of your PC gaming setup with ROCCAT’s industry-leading gaming peripherals Combining a passion for gaming with forward-thinking innovation, ROCCAT’s top keyboards and gaming mice can help your customers top the leaderboard Combining quality German innovation with a genuine passion for gaming, ROCCAT has a forward-thinking, detail-driven portfolio of products, adaptable to gaming trends of tomorrow. Founded in Hamburg in 2007, ROCCAT has a talented squad of visionaries, gamers and industry experts, all of whom have built up experience from the gaming community they themselves are a part of. Recently, it has been estimated that over 32 million people in the UK play videogames. With many of the top streamers, esports stars and hardcore gamers choosing PC as their preferred platform, there is no doubt that more and more home gamers will be looking to upgrade their gaming kit for a setup that’s both fast and precise as well as brilliantly visually appealing.
Precision and high performance from the outset
The ROCCAT AIMO has been crafted to be intelligent, organic and evolving. Displaying state-of-the-art illumination without the need for configuration, the functionality of the system grows based on the number of AIMO-enabled devices which are brought into the eco-system, reacting organically to usage, learning to best compliment the user’s gameplay and adapting to gaming style, all straight out of the box. RAPID RESPONSES Delivering precision and high performance from the first key stroke to the millionth, the award-winning ROCCAT Vulcan 120 AIMO mechanical gaming keyboard is built for speed. Designed for PC gaming and connecting via USB 2.0 or higher, the Vulcan 120 features ROCCAT-developed Titan Switches which promise users a key stroke that’s swift and precise, whilst still guaranteeing a tactile experience. Any annoying electrical contact bouncing is kept to a minimum and an overhaul of the firmware means that input is recognised up to 20% faster that other gaming keyboards,
14
giving gamers a big advantage over the competition. Similarly, the key caps of the Vulcan 120 are 50% lighter than standard, which helps to produce a rapid response. Many standard keyboards will fail to pick up simultaneous signals input in them – also known as ghosting. Using an advanced anti-ghosting technology, the Vulcan 120 ensures that each key stroke is registered and that every tactical manoeuvre will be translated from keyboard to game. Featuring an ergonomic design, the Vulcan 120 AIMO, with low-profile and detachable palm rest, is designed for long game play. Considered down to the very last detail, this gaming keyboard uses mixer-style media keys for function as well as comfort. Built to last, the Vulcan 120 AIMO is reinforced with an anodised aluminium plate, to help protect against long term wear and tear. The Vulcan 120 gaming keyboard offers the best possible platform for AIMO lighting. Each switch is individually configurable with the long-life LEDs capable of displaying a
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
massive 16.8 million colours in a mix of lighting configurations. Transparent switch housing helps to ensure the multicoloured LEDs shine brightly and evenly from each key for the full effect. THE QUEST FOR THE PERFECT CLICK To promise the best gaming experience possible, the Kain collection of RGB gaming mice have been meticulously redesigned. In the quest for the perfect click, the mechanics have been carefully remastered and ROCCAT created the Titan Click. With an optimised switch location, delivered through the split-button design, gamers can truly feel the difference in distinction, motion and precision over their old mice. Following meticulous planning and testing, the shape of the Kain was designed so as to refine the standard and not distract or limit the gamer. With ROCCAT’s latest innovation in surface material technology, the Kain 100, 120 and 200 are covered in a hybrid anti-wear coating that keeps the mouse gripped firmly in the user’s hand, no matter how frantic the game, and promise a pristine condition for future sessions.
ROCCAT has built a forward-thinking detail-driven portfolio of products, all of which adaptable to the gaming trends of tomorrow The Kain 100 AIMO is also equipped with rubberised side panels for maximum durability and an extra comfortable grip. Expertly considered down to the firmware, the Kain 100 AIMO, Kain 120 AIMO and Kain 200 AIMO feature an algorithm which helps improve signal processing. This means that each click is registered up to 16ms faster than alternative mice on the market, giving gamers the edge over competitors – if they click at the same time as the other team, their action is registered first.
While the Kain 100 and 120 connect to the PC via USB, the Kain 200 AIMO is a wired/ wireless combo mouse, for extra flexibility. Featuring the ROCCAT Owl-Eye optical sensor (which was created in collaboration with PixArt), the Kain 200’s movements are replicated with 1:1 accuracy on the screen. Optimised for a low-power consumption, gamers can play for up to 50 hours (or 35 hours with illuminations active) before needing to recharge the mouse. The Kain collection features ROCCAT AIMO IMO technology, integrating into an existing ng or new lighting eco-system. It’s now simpler than ever to take a PC gaming setup etup to the next level and create vivid aesthetics, thetics, all without excessive configuration. tion. By stocking ROCCAT’s award-winning ward-winning keyboards and class-topping opping mice, retailers can beat out the competition, mpetition, and put their customers at the top of the leaderboard.
15
VISIT US AT: STORE.EXERTIS.CO.UK
THE LEISURE PRINCIPLE The home entertainment market has enjoyed a boost! Locked-down consumers looking for things to do to help keep them sane. Now restrictions are beginning to ease, it’s a great opportunity to sell your customers some top tech to help them enjoy their leisure time, whether they’re keen to get outdoors, or relax at home During lockdown, UK consumers spent less money on all leisure activities except one: in-home entertainment. This was certainly great news for retailers in the sector. According to a survey by Deloitte (late April 2020), UK leisure spending fell by 7% in the first three months of this year, compared to 2019, as new social distancing measures encouraged consumers to stay indoors and seek entertainment at home. As a result, inhome leisure saw spending increase by 1% compared with Q1 of last year. Consumers surveyed by Deloitte also said they intended to keep this up and increase their spending over the next three months as well. While they were stuck at home, people found more ways to keep themselves occupied, such as remote fitness classes, or subscribing to more on-demand streaming services. Any customers who improved their fitness levels by working out at home will be keen to keep themselves in peak fitness ahead of the festive season, but with cold nights on the way, there’s also a great opportunity to encourage customers that now is the time to upgrade their home entertainment, so they can make the most of their downtime. Whether your customer is an active and outdoorsy type – a budding Bear Grylls as it were – or a ‘stay home and stream’ kind of person, Exertis has a wide range of top tech to cater for all their different needs. FITNESS The Activbody Activ5 portable fitness device (£124.95) works with a mobile app to take users through low impact, isometric-based workouts in as little as five minutes per day. It makes it easy for anyone make time for
16
While customers were stuck at home, lots turned at-home entertainment to keep themselves occupied... fitness, wherever they are. With a compact and durable design that means it’s ideal for use at home, work, or on the go, it’s pretty much a ‘tiny gym in your pocket.’
Unreliable weather needs a reliable speaker. The Diggit 55 boasts a tough mesh fabric and an IP66 weatherproof rating to cope with anything the outdoors throws at it.
Monitoring the user’s progress and acting as a little portable fitness coach, the Activ5 Companion App (which is available on both iOS and Android) features over 100 seated and standing workouts, designed to suit any age and fitness level, great for starting out or building up already burly biceps.
Diggit 55 has an easy to use removable stake, so it can be stuck into the ground, providing a freestanding 360° audio experience. Thanks to its 15-hour play time, you can listen well into the evening, while glowing LED rings are handy for sitting out under the stars and enjoying your favourite albums.
OUTDOOR AUDIO For those of us who are looking to get away for a bit of winter sun, or to just make the most of the outdoors after months cooped up inside, Kitsound has the ideal travelling companion – the new Diggit 55 Bluetooth speaker (£49.99), which has been cleverly designed for outdoor use.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
If your customers are an active and outdoorsy type or more of a stay home and stream fan, Exertis has a wide range of top gadgets to cater for their different preferences The speaker is also perfect for indoor use, so it’s an all-rounder, ideal for busy families. Just tap the middle button on top of the speaker to switch between Outdoor EQ and Indoor EQ modes, which optimises your audio, giving your listening experience that added boost. Can you Diggit? Yes, you can! PREMIUM Up at the more premium end of the market is Danish brand Bang & Olufsen’s second generation Beosound A1, an ultra-portable, waterproof Bluetooth speaker (SRP £230), which combines serious sound with stylish looks and is available in four finishes: Grey Mist, Black Anthracite, Pink and Green.
The A1 has powerful battery life and offers up to 18 hours of playtime when enjoying at typical listening volumes. It’s waterproof and completely resistant to dust and sand, making it an essential piece of kit if you’re planning on hitting the beach or are hoping to head off and lounge by the pool. STREAMING For customers who are planning to stay at home over the autumn and winter months and want to binge on boxsets or check out the latest blockbusters, Roku has a selection of products that lets users stream content to their TV anywhere in the house. The Roku Premiere Streaming Player (which retails at £39.99) streams HD, 4K Ultra HD and HDR and is easy to set up, thanks to a premium HDMI cable, the simple remote and an intuitive home screen. It gives users access to live TV, news, sport, movies and their favourite TV programmes on 1000s of free and paid-for channels and services, including Netflix, BBC iPlayer, ITV Hub, All4, My5, Prime Video and Now TV. On the other hand, if you’re on holiday and fancy watching something on the TV in your hotel, Roku’s portable Streaming Stick+ offers top wireless streaming in 4K, HDR and HD.
Series S, the smallest Xbox console to date. Though Xbox has so far only confirmed the estimated US pricing, we now know that the Series X will set gamers back $499, while Series S will retail at $299. Both the consoles are set to be available through the All Access Scheme. The perfect companion to a snazzy new next generation console? Xbox Game Pass Ultimate. Customers with an Xbox Game Pass Ultimate monthly subscription have unlimited access to hundreds of games at the high, with additional titles being added all the time. Titles from Xbox Game Studios can be accessed on the same day as they are released and there are also member discounts and deals up for grabs. The Xbox Game Pass Ultimate allows users to play directly on a console or PC and are now able to access the games library on their Android device, via the cloud. For those gamers who are playing on the go, the Razer Kishi for Android (£99.99) is a mobile gaming controller, ensuring a secure hold and intuitive controls. With a flexible design, it fits to most phones and doesn’t come loose whilst it’s being used. The Kishi connects directly to your device’s charging port, meaning it can provide instant button response for a smooth, seamless control.
With a compact design, the B&O Beosound A1 supports Amazon Alexa Voice Assistant and delivers punchy, 360° omnidirectional audio. Its multipoint feature means that two devices, such as smartphones, are able to connect and control the music together. GAMING The popularity of home gaming hit record levels during lockdown, with not an Xbox or Nintendo Switch to be found anywhere. It’s estimated that almost 33 million people in the UK play video games, so it really is a very lucrative market that retailers can make the most of.
Microsoft’s long-awaited Xbox Series X is set to launch this November and we now know that it will be accompanied by the
If the user’s phone starts running low whilst they’re gaming with the Kishi still attached, they can simply hook up a charging cable to the controller itself and get the device charging. With the Kishi, gamers truly have portable gaming power at their fingertips. Speak to Exertis to find out how you can stock these, and many more, great leisure gadgets, or browse hundreds of products on our online platform: store.exertis.co.uk
17
VISIT US AT: STORE.EXERTIS.CO.UK
GET QLED OUTSIDE WITH SAMSUNG’S TERRACE TV With Samsung’s Terrace TV range, enjoy the same unparalleled picture quality, but in the great outdoors Perfect for catching the new sporting season, the last of the warm weather, or for public spaces hoping to entice back visitors with safer, but still just as entertaining, outdoor venues, Samsung’s Terrace TV lets you install 4K QLED quality outside Sleek, sophisticated and incredibly smart – Samsung’s Terrace TV offers you the chance to bring quality viewing out into the fresh air. Terrace TV is equipped with all the features you expect from Samsung, including QLED 4K quality, but is also water and dust-proof for convenience and reliability. Already available internationally, including the US and Canada, Samsung will be bringing state-of-the-art outdoor televisions to the UK. Marketing on the range will be beginning in the coming weeks, so there will soon plenty of interest in outdoor 4K QLED viewing. With all the good looks you anticipate from a top of the range TV, the Terrace range – which is available as 55-, 65- and 75-inch (£3999, £4999 and £6499 respectively) – has a sleek design, even with a weather-proofed exterior. This contrasts with the many more cumbersome options already on the market.
Sleek, sophisticated and smart – Terrace offers 4K QLED quality outdoor, ideal for venues or just jazzing up the garden
VENUE WISH UPON A SCREEN Whether showing Premier League fixtures, family-friendly movies or livestreams of local indie bands, as we emerge from Covid-19 restrictions and find the ‘new normal’, venues will be looking to entice customers back with safe outdoor spaces for visitors to enjoy the quality entertainment previously found inside.
Custom installation helps to guarantee a fully functional, secure setup and can offer help to give customers greater peace of mind. Terrace TVs also come with 5-year end user warranty (upon registration) to ensure a picture-perfect experience, every time.
With the new Samsung Terrace TVs, it’s easier than ever to enjoy quality viewing outside. Exertis also offers all the wireless, networking and AV accessories that custom installers will be on the lookout for in order to create the ultimate outdoor viewing TV setup.
THE PICTURE STAYS PRISTINE Many know the struggle of getting fresh air and screen time at the same time; the glare. However, with Terrace TVs, advanced antiglare and anti-reflection means perfect clarity, even when the sun is shining, or the outside
18
lights are twinkling. A wide viewing angle also means that even those seated on the edge of the group won’t miss out. This is perfect for venues, especially with social distancing. From waiting with baited breath for a goal or harkening back to a bygone era with an oldHollywood classic, Samsung’s Terrace lets you enjoy 4K QLED quality in life-like detail. For a cinematic feel, Quantum Dot delivers a 100% colour volume, produces over a billion shades and ensures that nothing gets washed out, even in high brightness.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
For unparalleled ultra-brightness and the most vivid picture imaginable, Terrace TVs pair 4K QLED with over 2000 nit brightness levels. Quantum HDR 32X creates a rich, authentic colour scheme, while deep contrasts offer a dynamic viewing experience, with each frame in breathtaking detail. Exceptional contrasts mean every detail is pristine, from the darkest suspenseful corner to the brightest mountain top. With Direct Full Array 16X, each lighting zone of the screen is controlled with precision, to deliver stunning depth and perfect contrasts. With HDR10+, brightness and contrast are auto adjusted, adapting the TV to the lighting conditions, for a perfect picture every time. With Supreme Motion technology (Motion Rate 240), Terrace TVs show every detail in perfect clarity and complete smoothness, no matter how fast-paced the action. This is ideal for venues looking to grab the attention of sports fans and movie buffs alike.
To ensure picture-perfect viewing and a secure setup, Samsung’s Terrace TV requires expert custom installation COME RAIN OR SHINE Delivering top outdoor entertainment all year round, Terrace TVs are certified IP55 water, dust and heat protected, meaning these TVs are capable of operating in all weathers and temperatures from -30oc to +50oc. This is a key feature for customer confidence, but also for venues looking to hold all-weather events outside as we head into autumn and winter. The weather-proofing doesn’t stop at just the screen either. Samsung’s OneRemote, which is available with all of the brand’s QLED TVs, is the only controller needed to flick between TV channels or streaming services and has an IP56 water and dust-resistance rating. MOBILE MIRROR ON THE WALL Ideal for when you can’t agree on what to watch, multi view makes it easy to continue watching the TV on one side of the screen, whilst mirroring from mobile on the other.
Similarly, with Samsung’s Terrace TVs, making the big screen your second screen couldn’t be simpler with the intuitive screen mirroring. In built Apple Airplay2 lets Mac, iPhone and iPad users share their music and videos to the TV with just a couple of effortless taps (iOS 12.3 or macOS 10.14.5 or later). Samsung Galaxy users (Android OS 8.1 or higher) can even just tap their device on the TV and videos, photos, and apps are quickly mirrored on the screen.
With the built-in HD Base-T receiver, plug in any external devices and you’re good to go – a Media Bay also provides support for USB and protection from water and dust. For the first time, multiple voice assistants are built into a Samsung Smart TV. With Alexa, Google Assistant or Bixby (Samsung’s very own voice assistant), change the volume, the source or the channel without lifting a finger. SmartThings brings together thousands of devices into one collective smart ecosystem. Samsung SmartThings enables users to do everything from turning the lights on or off and seeing what snacks are in the fridge, to having a look at who it is at the front door (handy if you’re watching the TV outside!), all from the television itself.
Watch smarter, not harder. Powered by Tizen for an smart and intuitive user interface, with Samsung’s Terrace TVs, viewers can access one of the largest catalogues of 4K content, including TV channels, catch up TV apps such as iPlayer, and popular streaming services like Netflix, Disney+ and Now TV.
With design in mind, Ambient Mode+ offers a variety of personalisation options to turn the TV into a decorative feature. This is great for venues looking to display upcoming events, photos of previous occasions and even offers the ability to upload a photograph of the TV’s surroundings, so it blends in seamlessly.
Make the most of seamless streaming and entertainment without any distracting cables via both Wi-Fi and Bluetooth connectivity.
To learn more about Samsung’s Terrace TVs, please call Exertis on 01256 378550 or email premiumaudio@exertis.co.uk
19
VISIT US AT: STORE.EXERTIS.CO.UK
SAFE AND SOUND S Bring home the cinema experience with soundbars With the nights drawing in, now is the perfect opportunity to get your customers to upgrade th their home AV set-up to create the ultimate, immersive entertainment experience When Covid-19 lockdown ccame into force, staying in really was the new going out and upgraded home many consumers turned to upg through entertainment to help get them th the prolonged time indoors. March According to analyst GfK, between Marc 15 and 21, (right around the time Prime Minister Boris Johnson ordered the country to stay at home), sales of TVs in the UK saw a huge 59.5% increase in volume compared to the same period in 2019. While this might seem like good news for tech retailers, sadly the average price of a TV purchase dropped, as people shopped for smaller, cheaper and ultimately more basic sets for spare rooms and bedrooms, looking for screen sizes of 42in or less. But, with greater TV sales, comes greater AV potential. This this the ideal opportunity for retailers to highlight the benefits of home. having an improved audio system at hom A PRETTY SOUND IDEA Bringing home a new soundbar is a really audio simple way to boost your TV’s au brand Bang capabilities. Premium Danish b & Olufsen’s award-winning BeoSound B Stage (£1,250) with Dolby Atmos, offers a powerful ‘3D’ surround sound and looks seriously stylish. It includes 11 speaker drivers, each driven spea by its own amplifi er, and is compatible with ampl any TV that supports HDMI ARC. Thanks to su four woofers in the 11-driver set-up, no woofer separate subwoofer is needed, so cutting s down on clutter in the living room. o The BeoSound Stage also has integrated streaming technologies. Chromecast and s Apple AirPlay 2 are built into the soundbar, while Bluetooth streaming offers the ease
20
With greater TV sales come greater AV potential: now’s the time to cash in on the benefits of your customer having an improved AV system at home! and benefits of multi-room functionality. US audio giant Sonos has unleashed its long-awaited first Dolby Atmos soundbar – the Sonos Arc (£799). Designed to provide immersive audio for TV, films, music and gaming, the Sonos Arc has a slim profile and can be positioned on a cabinet or discreetly wall-mounted. With in-built Google Assistant and Amazon Alexa, users can play music and get their questions answered, all hands-free. There’s also the option to create an even more awesome home audio experience by wirelessly connecting a subwoofer in the
form of the Sonos Sub and adding a pair of matching rear surround speakers, such as a couple of the Sonos Ones or One SLs. If someone has bought a new TV, why wouldn’t they want great sound to go with it – particularly if they’re splashing out on subscriptions to video streaming services? In 2019, the UK spent a record £3bn on streaming TV, film and music according to a report from the Entertainment Retailers Association (ERA), and this figure is only expected to increase. More than 80 per cent of entertainment spending in the UK is now on internet-based services.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
STREAMING A top soundbar could put your customers in a whole new world, so why not travel there on a magic carpet? The Disney+ streaming service arrived in the UK back in March of this year to praise from viewers and critics alike for its quality catalogue.
A soundbar is the ideal way to boost your TV’s audio capabilities When the site launched in seven European markets (the UK, Ireland, Germany, Italy, Austria, Spain and Switzerland), on March 24, the Disney+ app was downloaded five million times. It is already the third most popular streaming service in the UK, after Netflix and Amazon Prime. During lockdown, ‘home cinema’ took on a whole new meaning, as some of the latest movies that were destined for theatrical release, were instead available digitally, via streaming and on-demand services, some even ahead of time. Originally slated to hit cinemas in 2021, the film of Broadway hit Hamilton debuted on Disney+ in July and brought with it a surge of new subscribers. Unsurprisingly though, not everyone was happy about VOD services stealing a march on cinemas. AMC, owners of the Odeon Cinemas chain, went so far as to ban screenings of all films from Universal Pictures in its 1,000 outlets worldwide on reopening, after the studio released films, such as Trolls World Tour, direct to VOD. Having a decent audio set-up at home is essential for enjoying a truly immersive cinematic experience when you’re watching the latest blockbuster from the comfort of your own sofa. With autumn on its way, let’s hope we can put the difficult year we’ve all had behind us and settle down to enjoy some great home entertainment. Once social distancing restrictions have been lifted, who wants a post-Covid-19 movie party? We’ll bring the popcorn!
21
VISIT US AT: STORE.EXERTIS.CO.UK
SOCIALLY ACCEPTABLE Retailers need to know their Instagram hashtags from their Facebook shares to make the most of marketing From Myspace to Tik Tok, social media was built on the ethos of connecting people, so for retailers wanting to connect with their audience, using social platforms is a no-brainer By building a strong social media presence, retailers can reach out and engage with their target audience and nurture the relationship all the way from brand discovery through to sales and repeat custom. From the advent of Myspace to the rise of Tik Tok, social media was designed to connect – so why shouldn’t retailers use it to link with their customers?
78% of the UK population over the age of 13 are active users of social media According to creative research agency We Are Social, there are upwards of 3.96 billion active social media users, equating to 51% of the global population. Within the UK, a whopping 78% of the population over the age of 13 are active users or social media. Global social media use has seen a 10.5% YoY growth in the year to July 2020.
audiences “organically”, paid social media means targeting your posts to a specified demographic – eg. age, location, interests. Though it requires funding, it’s fantastic for driving awareness with new customers. CONNECT, ENGAGE AND RETAIN One of the main benefits of marketing via Facebook is how simple it is to engage with posts and share your content, organically widening your audience. Facebook posts are shared 10 times more than Tweets are, and due to the way Instagram works, users cannot re-gram within the app (to do so requires third-party apps), so shared content there is relatively rare. Particularly within the tech industry, Twitter offers the chance to not only connect with customers, but to network too. Built on inthe-moment thoughts and reactions, with Twitter it’s easy for retailers to monitor any mentions of brands or products, as well as keeping an eye and reacting to trending topics – great for grabbing the attention of users scrolling quickly through Twitter on their mobile or desktop.
However, retailers should remember that social media is not a one-way street. Social media management company Sprout Social found that 61% of consumers believed that engagement with the audience was vital to building a strong relationship, while 44% suggested that a strong customer service via social media is also key.
Designed to build exposure and awareness within the professional sphere, LinkedIn is the social media platform for networking. While not necessarily offering the same exposure to the end customer as the more mainstream platforms like Instagram and Facebook, LinkedIn has the advantage of offering retailers the latest trends and news within their industry at their finger tips.
Social media activity for retailers generally takes two forms, organic posting (free) and paid advertising. While organic posts are seen by your followers and spread to new
Great for visuals, and hugely popular with younger audiences, Instagram is the perfect platform for retailers looking to promote lots of visual content and short videos.
22
Whilst building an aesthetically impressive, high-quality Instagram feed can be very time consuming, this social media platform is ideal for communicating with customers. The rate of engagement with brands on Instagram is 10 times higher than on Facebook, 54 times higher than Pinterest, and offering a whopping 84 times higher brand engagement than on Twitter. A PICTURE SPEAKS A THOUSAND WORDS Through not really a social media platform in the traditional sense, YouTube offers the chance to connect with customers through videos, whether offering information on an upcoming release or exciting new products, producing satisfying unboxing videos or giving guidance on how customers can use their new tech, YouTube is ideal for building a visual presence for a brand or retailer, but more importantly offers a personal and charismatic line of communication. Whilst the demographic adoption of social media differs platform to platform, the majority of UK consumers are active on at least one. Retailers should get to know their social strategy to attract, engage and retain their target audience and soon they will have built a digital-savvy, loyal customer base.
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
THE X FACTOR With the Xbox Series X console on its way, now is the perfect time for retailers to gen up on next gen-gaming. We take a look at a few of the exciting titles that are in the offing Microsoft has confirmed that its hotlyanticipated Xbox Series X next-gen games console is to arrive in November this year. The exact timing has yet to be announced, but retailers should make sure they’re up to speed on the latest titles, ready for when the ultra-powerful gaming machine hits shelves in the run-up to the festive season. Microsoft and video game developer 343 Industries had been planning to launch the Xbox Series X and the first-person shooter game Halo Infinite – due to be published by Xbox Game Studios – simultaneously this autumn, but, sadly, due to the Covid-19 crisis, the title’s release date has now been pushed back until 2021. ASSASSIN’S CREED VALHALLA Well-known video game developer Ubisoft has announced that the next instalment in the Assassin’s Creed franchise, Assassin’s Creed Valhalla, will be released worldwide on November 17 this year.
It will be available on Xbox One, PlayStation 4, the Epic Games Store and the Ubisoft Store on Windows PC, as well as on Uplay+, (Ubisoft’s subscription service), and Google’s cloud gaming service Stadia. The ambitious, action role-playing adventure will also be available for Xbox Series X and PlayStation 5 when the consoles launch later this year. Assassin’s Creed Valhalla is based on the epic saga of fierce Viking raider Eivor and is set against the brutal backdrop of England’s Dark Ages. Players can take advantage of new features including raids, growing their
Strap yourself in – with Xbox Series X just around the corner, you and your customers are in for one hell of a ride! settlements, and building up their power in a quest to earn a place among the gods in Valhalla – the afterlife that brave warriors are destined for in Norse mythology. In addition to all the Viking pillaging, there is also the ability for players to customise their character’s hair, tattoos, war paint, weapons and gear, as well as switch between a male or female Eivor at any time. WATCHDOGS: LEGION Another title coming from Ubisoft this year is Watchdogs: Legion. Set in London, in the not-too-distant (distopian) future, players can join forces with up to three friends, as they form a resistance movement to take on a powerful crime syndicate preying on the vulnerable. Watchdogs: Legion is said to offer a “neverbefore-seen” level of gaming innovation that allows players to recruit and play as anyone they see in the iconic city, from an MI5 agent to a tough bareknuckle fighter, a brilliant hacker or illegal street racer. FABLE Other titles on the list for Xbox Series X are Fable (Playground Games / Xbox Game Studios), a reboot of the popular magical
roleplaying adventure franchise – watch out for frogs and fairies! – and fantasy epic Avowed (Xbox Game Studios / Obsidian). Full of magic and mysterious creatures, this game is set in the world of Eora, home of Obsidian’s Pillars of Eternity games. STATE OF DECAY 3 Microsoft has also revealed that the latest entry in the zombie-survival action game series State of Decay 3 is on the way from Undead Labs / Xbox Game Studios. It’s set to be an Xbox Series X console exclusive, but will also be available for Windows. FORZA HORIZON 4 If you’re lucky enough to survive the zombie apocalypse, you might want something a little more scenic to enjoy. Put yourself firmly in the driving seat with well-known racing game Forza Horizon 4 (Xbox Game Studios /Playground Games) – newly optimised for Xbox Series X. Explore the beautiful and historic Britain landscape as you get behind the wheel of hundreds of the world’s greatest cars, now in native 4K Ultra HD, at 60 frames per second. Strap yourself in – with Xbox Series X just around the corner, you and your customers are in for one hell of a ride!
23
VISIT US AT: STORE.EXERTIS.CO.UK
NOT iPHONE-ING IT IN When it comes to top-quality iPhone accessories you really can’t have too much of a good thing As customers prepare to upgrade their smartphones to the current and next generation of Apple products, retailers can jump on the wagon with some great smartphone accessories Whether your customers are on the lookout for some great charging accessories, or if their smartphone is prone to ending up on the floor (let’s be honest, who’s isn’t?), with Exertis, it’s easy to stock some of the very best iPhone cases and charging accessories perfect for the current generation of iPhone and in preparation for the next. Internationally, unique mobile phone users total 5.15 billion people - that accounts for a whopping 66% of the global population.
With Exertis, it’s easy to stock some of the best protective cases and charging accessories for the current generation of iPhone – and the next Many of these users are not committed to just one mobile phone, however. Mobile phone connections worldwide total 102% of the population; as an average, that’s 1.54 connections per unique mobile user. While this is not solely smartphones, in the UK around 95% households have at least one smartphone so, in this market at least, smart certainly reigns supreme. According to YouGov research, given the choice, 45% of smartphone owners in the UK would rather upgrade their poor old smartphone than attempt to repair it. The same survey showed 48% of tablet owners and 31% of laptop owners also agree with this statement. This is great for retailers hoping to catch their customer’s attention with top accessories for keeping their new top of the range smartphone company.
24
As iPhones get bigger and better, it can be a struggle to hold the device with just one hand, especially when trying to text or take photos single handed. Ideal for those who believe that the idiom ‘many hands make light work’ shouldn’t apply here, with the Otterbox Otter+Pop Symmetry Case (SRP £34.99), you can quite literally get a grip! This case combines Otterbox’s protective know-how with PopSockets’ trendy PopGrip, to create a solution that protects the phone while incorporating all the convenience of one-handed operation. It’s never been easier to scroll through Instagram with one hand and hold your cup of tea in the other. The Otter+Pop Symmetry Case has a slimline design with the PopGrip integrated into the shape, and so sits flush with the case when
stowed away. This means that your phone can still slip easily into your back pocket of your jeans when you’re on the go. The ultimate accessory for the fashion conscious, the PopTop is easy swappable for infinite possibilities for personalisation. With just a twist, the PopTop disk can be switched for any available from PopSockets, including printed graphics, iridescent glitter, enamel, or your own photo for a custom design. The Otter+Pop Symmetry case is also compatible with PopSocket’s mounting solutions like car and multi-surface mounts. THE LIGHTENING ROUND Not all consumers are au fait with wireless headphones and many still prefer to opt for wired headphones with their iPhone or iPad. However, as many have discovered, it can be a challenge to listen to your playlists or catch up on the latest TV show through wired Lightning headphones if your device happens to be running low on battery. The Belkin Lightening Audio and Charge RockStar (SPR £29.99) makes it possible to enjoy Lightning Audio while still charging your iPhone. The RockStar also supports
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
the microphone and remote control from Lightning audio headphones, so it’s simple to play, pause and skip tracks or have a chat with a friend. Compatible with Lighting Audio headphones and the Apple Lightning to 3.5mm headphone jack adaptor, with Belkin, the world is your oyster. Available in Rose pink, Slate grey or Indigo blue, the Drop Wireless Charger from Native Union (retailing at £44.99) adds a striking statement to your nightstand or workspace. A sleek combination of hard-wearing textile and aircraft standard aluminium promises style and substance, while the included 6.5-
According to YouGov research, 45% of smartphone owners in the UK would rather upgrade their smartphone than attempt to repair it foot charging cable (in a complementary colour) lets you charger further away from the plug than a traditional charger would. This stylish wireless charger works with all Qi-compatible devices up to 10W – includes iPhones 8 or later (up to 7.5W) and AirPods or AirPods Pro up to 5W. We’ve all experienced our smartphones getting a little warm during charging. However, the Drop Wireless Charger has a silicone tread pattern that keeps your device in place, and also means the temperature around the phone is controlled, promising the optimum charging speed. The Mophie 3-in-1 Wireless Charging Pad (SRP £129.95) lets you charge not only your iPhone (or other Qi-enabled smartphone), but also AirPods and Apple Watch all in one neat table-top solution. With dedicated spots for an AirPods case and an in-built charging point for Apple Watch, fumbling about for multiple chargers in the middle of the night is a thing of the past. The 7.5W wireless charger can also power through cases up to 3mm thick, so there’s no need to remove your phone case every
time you want to add a bit of juice to your iPhone. The 3-in-1 Wireless Charging Pad has a stylish design complete with glass finish and premium ‘Ultrasuede’ fabric, while the cleverly angled Apple Watch charging point also lets you take advantage of Nightstand Mode, which displays the time throughout the charging process. LEAD BY EXAMPLE The STM Dux 1.5m Lightning Cable (USB-A and USB-C available – £24.99 and £29.99 respectively), is perfect for charging to a wall outlet, laptop, power bank or in the car. Fully MFi certified (Made For iPhone), this charging cable is crafted to offer a seamless charge to any Apple device. There’s not a great deal that’s more annoying than unplugging your phone to find out that it hasn’t charged at all, so for durability and a reliable charging connection, flexible sleeves reduce cable bend strain.
Longer than the standard Lightning charger supplied with iPhones and iPads (these are 1m in length), STM Dux Cable also promises greater flexibility in charging away from the power source. Perfect for jetsetting holiday makers and busy business travellers alike (or anyone guilty of taking the kitchen sink with them in their bag), the STM Dapper Wrapper (SRP £24.85) makes your chargers the most spruced up accessories around. Cleverly enclosing and organising chargers, adaptors and miscellaneous odds and ends in a well-designed compact roll-up case, the Dapper Wrapper stops that annoying mess of cables when you reach your destination while simultaneously preventing that panicked “where’s my charger” bagdive when your iPhone battery hits 1%. Coco Chanel once said “before you leave the house, look in the mirror and take one thing off”; however, when it comes to these top iPhone accessories, we’re staunch believers that more is, most certainly, more. To learn more about accessories available for current and next-generation flagship iPhone handsets, speak to your account manager today, or you can now visit the new Exertis online hub: store.exertis.co.uk
25
VISIT US AT: STORE.EXERTIS.CO.UK
EXERTIS ENTERTAINMENT
HOT PICKS
Top 5 Software Products
1
2. BUDGET CUTS VR Unique PS4 stealth game where you use PSVR headset (required) to save your humdrum office job from deadly robots.
Top Pick
Publisher: Perp Format: PSVR Release: 23rd October 2020
1. WATCH DOGS: LEGION In Watch Dogs: Legion, players explore an open-world London as they build a resistance and overthrow an oppressive authoritarian state.
3. ASSASSIN’S CREED VALHALLA Enter a world of Viking legend, conquer medieval England and earn a place in the Viking afterlife in Assassin’s Creed Valhalla.
Publisher: Ubisoft Format: Xbox Series X, Xbox One, Windows 10 Release: 29th October 2020
Publisher: Ubisoft Format: Xbox Series X, Xbox One, PS5, PS4, Stadia and PC Release: 17th November 2020
Top 5 New Products 1
Top Pick 1. SAMSUNG TERRACE TV 65” With all the sleekness, 4K QLED quality and smart connectivity expected from a Samsung TV, the weatherproof Terrace TV brings cinematic viewing outdoors in spectacular fashion.
2. KAMI OUTDOOR SECURITY CAMERA With AI-driven smart security features and 1080p recording, the Kami Outdoor Security Camera promises reliable alerts and crystal-clear images.
3. STM DUX PLUS DUO FOR IPAD 7TH GEN Built to withstand the rigors of everyday life, the Dux Plus Duo protects the whole iPad with a clear back and instant on/off screen cover.
Product: Kami, External Security Camera
Product: STM iPad Protective Case
Product: Samsung Outdoor TV
26
CALL OUR TEAM AT: BASINGSTOKE 01256 707 070 | HARLOW 01279 822 800
For more information on all our Hot Picks, don’t hesitate to get in touch: store.exertis.co.uk Basingstoke 01256 707 070 Harlow 01279 822 800
Top 5 Gaming Accessories 1
Top Pick 1. VULCAN 120 AIMO Built for precision, the Vulcan 120 AIMO is equipped with ROCCAT’s Titan Switches and AIMO lighting eco-system for the ultimate gaming setup. Product: ROCCAT Gaming Keyboard
2. KISHI - IOS Designed to bring console-like gaming controls to mobile, Kishi connects via Lightning charging port for seamless and instant in-game responses.
4. THE WALKING DEAD: ONSLAUGHT The Walking Dead: Onslaught lets players wield an arsenal of weapons as they strategically battle hordes of Walkers. Publisher: Perp Format: PSVR Release: 2nd October 2020
Product: Razer Mobile Gaming Controller
5.NINJA LEGENDS Offering boss battles, unique Shadow Skills and daily challenges to keep the action alive, Ninja Legends lets gamers combat ninjas in intense, epic battles.
3. STEALTH 600 GEN 2 PLAYSTATION Offering reliable wireless connectivity, and distortion-free audio so players never miss a beat, the Stealth 600 Gen 2 gaming headset brings gaming to a new level.
Publisher: Perp Format: PSVR
Product: Turtle Beach Gaming Headset
4. VIDEO ROCKER - LUIGI Perfect for any young Nintendo fans looking for comfort and style while gaming, the Luigi Video Rocker pairs X Rocker quality with iconic characters.
4. SWANN WIRE-FREE SECURITY CAMERA Great for both indoor and outdoor use, this 100% wireless security camera is packed with features and an IP65 rating ensures it works in all weathers. Product: Swann Wire-Free Security Camera
5. ORBI WHOLE HOME TRIBAND MESH WIFI 6 SYSTEM Orbi™ WiFi 6 is a Tri-Band WiFi System built with the latest and fastest WiFi 6 technology to provide the ultimate smart home experience with WiFi coverage and connection capacity beyond belief. Product: NETGEAR WiFi System
Product: X Rocker Official Super Mario Bros Gaming Chair
5. FNATIC EDITION GAMING CHAIR Popular among elite esports competitors, the Fnatic is built to offer exceptional comfort and lumbar support during long gaming sessions. Product: Andaseat Gaming Chair
27
thesmarterbag.
™
Protect your digital investment from external damage (as well as prying eyes) with smarter™ bags that feature a unique internal structure…plus more pockets than you can shake a hard drive at, and comfort enough to carry over the long haul. STM has been refining our bag designs for years, with every fabric choice and zipper pull agonized over, and every touch point and compartment crafted to be as sensible as it is protective.
stm goods
smarter than most.
™
the smarter choice.
™
thesmartercase.
™
Provides best-in-class smarter™ protection for your tablet. Tested to exceed U.S. Department of Defense Standard 810F/G drop tests. Designed with input from educators and IT professionals, we made sure our cases can withstand the unique rigours of the classroom, work, or everyday environment
thesmarteraccessory.
™
Everyone wants their life to be easier. More convenient. Smarter. Especially when it comes to the accessories vital to keep their digital gear running smoothly and efficiently. Sometimes smarter is just a matter of making things simple.
learn more @stmgoods.com
VISIT US AT: STORE.EXERTIS.CO.UK
MUST HAVE
TEN OF THE BEST Accessories that are perfectly cool for school
30
1. STM MYTH 28L BACKPACK – WINDSOR WINE Spacious enough for your devices, folders of work and gadget accessories, the STM Myth 28L is the perfect study buddy for the new school year. Available in 3 colours. RRP: £119.95 Part Code: 10224262
2. WACOM BAMBOO FOLIO The Bamboo Folio can instantly digitise any handwritten notes and diagrams in perfect detail, picking up all unique handwriting quirks and saving students the added effort of typing up handwritten notes. RRP: £164.99 Part Code: 10100146
3. KITSOUND FUNK 25 Truly wireless, promising up to 16 hours of playtime, IPX4 sweat/water resistance and available in 4 colours, the Funk 25 are perfect for heading to a lecture, listening to a workout playlist or for studying hard. RRP: £29.99 Part Code: 10297425
4. STM CHARGETREE With a small footprint (perfect for those not-so-spacious student digs), the STM ChargeTree lets you power any Qi-enabled smartphone, AirPods/AirPods Pro plus your Apple Watch, all in one clever solution. RRP: £69.95 Part Code: 10282971
5. MOPHIE CHARGE AND SYNC CABLE USB-A TO LIGHTNING 3M This extra-long, high-speed charging cable from Mophie quickly adds charge to Apple devices and the sturdy nylon cable ensures it can withstand everyday wear and tear. RRP: £29.99 Part Code: 10284601
6. OMNICHARGE OMNI 20+ Offering high-powered fast charging for everything from smart devices and laptops to cameras, drones and portable gaming consoles, the Omni 20+ is the ultimate portable charger for any busy student. RRP: £199.99 Part Code: 10206196
7. ZAGG MESSENGER FOLIO 10.5 The Zagg Messenger Folio for 10.5-in iPad Pro, 10.2-inch iPad, iPad Air 3 brilliantly pairs protection and functionality with a neat, slender design and laptop-style keys for the ultimate on-the-go productivity booster. RRP: £49.99 Part Code: 10273753
8. MICROSOFT 365 - PERSONAL A must-have for any student, Microsoft 365 (available on both Windows and Mac OS) combines Office apps, cloud services and security for top productivity, whether writing essays or building a budgeting spreadsheet. RRP: £59.99 Part Code: 10285288
9. INVISIBLESHIELD UV SANITISER Killing 99.99% of surface bacteria without liquid, heat or chemicals that can damage devices, the InvisibleShield UV Sanitiser cleans mobile phones, keys, earbuds and more, at home or out and about. RRP: £44.99 Part Code: 10309672
10. TARGUS CHILL MAT WITH 4-PORT 2.0 HUB The Chill Mat uses dual fans to keep your laptop cool while the 4 USB 2.0 ports means peripherals can still be connected – great for using external mice and keyboards. RRP: £41.99 Part Code: 10023182
ROCCAT Vulcan 120 AIMO Feel the impact The Vulcan lets you sense its performance from the first key stroke. Developed following the renowned principles of German design and engineering, it is the best keyboard ROCCAT has ever built.
TITAN SWITCH TACTILE
DURABLE DESIGN
AIMO ILLUMINATION
DEBOUNCED SWITCH
Developed by ROCCAT, the Titan Switch Tactile was designed for gamers who desired a swift, precise key stroke that didn’t sacrifice the desirable responsive and crisp mechanical feel.
An anodised aluminium top plate reinforces the overall structural integrity of the Vulcan, protecting it against standard wear and tear and significantly extending its lifespan.
AIMO is the living illumination eco-system from ROCCAT. Its functionality grows exponentially based on your computing behaviour and the number of AIMO-enabled devices connected.
The switch chatters less during actuation thanks to high quality materials and componentry. This allows the firmware to reliably identify key stroke signals 20% faster than competing keyboards.
Call your Exertis Account Manager for more information or to place an order.
