4 minute read
POWER PROMPTER
BY MELANIE ROBITAILLE, SR. STAFF WRITER & GRAPHIC DESIGNER
The age of AI has arrived. Let that statement just sink in for a moment. Those of us here today can all say we witnessed its public release. Many of us have also had plenty of time to take in Hollywood depictions, think about its impact, and form our own opinions. So, now that it’s in our hands for everything from business to pleasure, what real estate agents really making of it?
Generative AI seemingly took the world by storm in 2023, being adopted and integrated into any number of businesses, social media platforms, and content creation apps. For prodigious businesswoman, and EXIT real estate professional, Marki Lemons-Ryhal, she’s now making a seven-figure income, as opposed to her usual six, thanks to AI platform, ChatGPT
“The first time I used [it], I instantly believed it was the world's greatest business tool…Today I advocate for ChatGPT and AI tools because my productivity has increased by 260%,” said the pro who now has her own AI avatar image, as seen above.
She’s a self-confessed early adopter of most things on principle, and despite being an author, trainer, speaker, podcaster, and avid marketer, Marki’s mind has not changed from the moment she created an account saying, “The first night I used it, it eliminated my long to-do list and helped me vet ideas and create content.” And you can just imagine how long that list was too!
Marki describes ChatGPT as a productive, electrified, trained assistant that’s available to any real estate professional both for free or paid subscription anywhere they have internet access. It works 24/7, 365 days a year, and can speak over 100 languages.
“I use AI multiple times every day…It gives me the best results. I can access over 1,000 plugins, custom instructions, and advanced data analysis,” she shared of her increased paid subscription usage. She believes you pay for what you get and in not tripping over dollars to get pennies. But even she admits that as an entrepreneur a budget should be set for it like any other marketing. However, as many have found, a paid account will only take you so far. The real power of ChatGPT, and many generative AI technologies, lies within the prompt. The prompt being the query a user types in to generate the image, or text response (in ChatGPT’s case).
“We must tell all AI tools what we want, the tone in which we want it, the format to deliver, and the role it should play,” she explained. “The better the direction (prompt), the better the outcome. Poor results are generally the result of poor input. Your prompt will vary depending on your mood; therefore, you should pick a tone based on how you want people to feel.”
Her quick grasp and early success gave her an opportunity to be one of six influencers recently featured in a National Association of REALTOR’S® blog sharing their real estate prompts that packed a punch. Also featured was long-time friend and fellow influencer, Katie Lance, who like Marki, continues to educate real estate professionals on all things social and AI. Of the many prompts Marki uses, it was her lifestyle marketing one that was top of NAR’s® list.
To get some variation, occasionally Marki will defer to other platforms like Google’s Bard, Microsoft’s new Bing, and AI startup Anthropic’s Claude, and finds the AI functionality of Canva, Descript, Midjourney, and AIPRM quite beneficial for content creation. She uses them for things like continuing education approved classes, presentations, image needs, and videos. In fact, she revealed in a recent EXIT techinar that she published every single one of her books using the paid version of Canva.
Marki knows, like with all other things she does in real estate, that she’s bound by certain guidelines saying, “I need to use the same prudence as I’ve always used and adhere to the most stringent principles to ensure I’m adhering to all the rules that apply to me and my business.” But while many people’s perceptions of AI remain mixed, Marki isn’t afraid of it replacing her at all. She does know that another real estate professional using it could, so she’s going to continue making the most of it in her business.
