3 minute read
COMMUNITY BUILDING
BY ROB DIPIERO, SALES REPRESENTATIVE, NS
Nearly every municipality hosts public community meetings for residents. These gatherings usually involve the community leader, developers, and seekers of change. Your attendance signifies your dedication to your craft and is an opportunity to connect with the movers and shakers of your own town and city. We recently started to attend some of these meetings, and based on my experience these meetings have had a positive effect on our businesses in these four ways:
1. The Power Of Being Informed
Imagine sitting across from a homeowner looking to downsize but who is unsure about their next move due to low inventory. What if you had insider knowledge from a recent town hall meeting where a seniors' complex was on the horizon? What if you were helping a young family try to decide between which neighborhoods to buy in, and you knew there was a new school being built in one of those neighborhoods? Suddenly, you become a valuable resource in both examples, positioning you not just as an agent, but as a trusted advisor. By attending these meetings, you arm yourself with insights that enable you to speak intelligently about the future of the community, making you an indispensable asset to both buyers and sellers.
2. Building Meaningful Connections
Having community leaders’ numbers in our phones are one thing, but fostering genuine connections is what truly sets us apart. Real estate is built on relationships, and attending town hall meetings can introduce you to local leaders, face-to-face in an informal setting. These connections open doors to collaboration and cooperation, enhancing your ability to navigate the intricacies of real estate transactions. Remember, in a world where most communicate, but few connect, being the one who does both can be a game-changer.
3. DATA-DRIVEN DECISION MAKING
Municipalities often provide valuable data on population demographics, which can be a goldmine for your business strategy. By understanding the needs of different groups, you can tailor your services to cater to the changing landscape. Is your city experiencing growth or decline in population? Perhaps it's time to explore opportunities in new housing developments or investment properties. Staying informed empowers you to adapt and thrive.
4. Content For Social Media
We all know the importance of having a strong social media presence, right? But sometimes it’s hard for us to come up with ideas to post. It’s not only about what we listed or sold. Community meetings are an untapped goldmine of ideas. Attend, absorb, and then share what you learned. Suddenly, you're the go-to source for juicy local updates. Your followers won't just hit the 'like' button; they'll see you as the trusted advisor because you always keep them updated about the things happening in their neighborhoods.
