3 minute read
ATTACKING COMPLACENCY
Nashville, TN - Michael Burt, infamously known as “Coach Burt” is a nationally respected business coach and speaker, former women’s championship basketball coach, and author of 17 books, but when he stepped on stage at the 2023 EXIT Southeast Rally, he admitted that he still conquers anxiety daily in an effort to constantly reach for a mindset of success. He elaborated on how he attains a positive state or avoids the “sewer mentality” as he referred to it, saying, “I like to listen to something to motivate me. Try positive uplifting music to engage your mind. Ultimately, I go to bed tired. Wake up hungry. The cycle goes to zero every night and you begin again.”
He addressed the crowd of agents and franchisees from across Texas, Kentucky, Georgia, Florida, and his home state of Tennessee on the principle of activating, or re-activating in some cases, your Prey Drive. This drive, or instinct to pursue, is a topic he covers in his latest book Flip the Switch that explains how to attack complacency.
“Confidence is the memory of success. Success is an internal knowing; knowing how to win. One negative thought can activate fear, worry, or anxiety and it produces a stress in the body leading to low or negative performance,” he said, explaining that activating one’s Prey Drive helps steer clear of this. He does this using four key methods through body, mind, spirit, and heart techniques.
He showed EXIT Southeast associates how an active Prey Drive resonates through all levels of the real estate sale, especially when it comes to following up and following through, explaining the importance of being persistent in your drive and engaging with clients after they close a deal with you. His coaching roots shone through when he described intensity as a game; one played for fun with competitors as a necessity for getting where you want to be. He shared how he sees complacency as a rampant problem in the world today, and that ultimately, activating your drive is entrenched in helping others. “The desire to help people has to be greater than our desire to be comfortable…Your success is only predicated by what you do. I prospect every day, follow up every day, even when I don’t feel like it.”
