3 minute read
NO COST MARKETING
BY MELANIE ROBITAILLE SR. STAFF WRITER & GRAPHIC DESIGNER
While many are cutting back on their marketing budgets and, in turn, removing themselves from the radar of potential clients, staying in the promotional game has never been more important. These cost-cutting and free tools can help you and your business be where others aren’t.
CONTENT CREATION
Canva wins hands down for its robust content creation offerings, available in both an online and app version. It offers an array of templates for everything from print to digital, static to video, and do-it-yourself options with transitions, animations, and graphic elements. It’s a one-stop powerhouse for every marketing need and so many in real estate use it that there are hundreds of designs to choose from that you can brand, download, or share socially right through the platform. Check out EXIT’s library of templates on the Resource Center today!
PHOTOS, FOOTAGE & AUDIO
Maybe you just need that perfect photo, video footage, or soundtrack to refresh your existing content. Thanks to the evolution of creative commons licensing, you can now find all of these things, for free, in a few places. Pixabay is one of the most versatile sites that checks all of these boxes and a few more like illustrations, GIFs, and sound effects. Pexels offers both a fantastic imagery and video footage library, while Unsplash provides some of the most creative, statement-making photos at no cost.
EMAILS
Why not turn your client or prospecting database into a powerful marketing funnel by using Mailchimp with its easy-to-create email campaigns and hundreds of personalized industry templates. Free users can send up to 1,000 emails per month, integrate with over 250 different sites and apps, so you can customize every e-invite, newsletter, or market update with your brand and reach people on a whole other level.
SOCIAL MEDIA
It’s become one of the best, free ways to build business, but with so many platforms managing it all has become quite a beast. As Techfluencer, Katie Lance, always says, “You don’t have to be everywhere. Pick one or two platforms that you enjoy and where your clients are.” But if that still feels like too much, there are apps like Buffer that can help you build your following while saving you time in managing content across up to three linked profiles or pages at a time.
It can be hard to wear so many hats, especially when help isn’t in the budget, but now isn’t the time for cutting your marketing. It’s time to keep creating so yours is the voice still heard emanating.
WE TAKE YOUR MEMBERSHIP SERIOUSLY AT EXIT
EXIT Realty members enjoy complimentary marketing tools, resources, and member benefits such as:
- Webinars & Techinars
- Marketing Center
- Resource Center
- Mobile Business Card™
- My Smart Sign™ technology
- Website Templates
