THE ESSENTIAL PRACTICES OF SELF-INTEGRITY & ACCOUNTABILITY

by EXIT Realty MIND-SET Trainer, Key Yessaad

In the world of real estate, Success is not just about closing deals and generating leads. It's about building a foundation of trust, reliability, and excellence. As a MIND-SET Trainer and production coach, I often emphasize two critical concepts that serve as the bedrock of a successful career: Self-Integrity and Accountability. These two principles are not just abstract ideals; they’re actionable commitments that drive consistent growth and long-term achievement.

SELF-INTEGRITY: Honoring Your Commitments to Yourself

Self-integrity is the cornerstone of personal and professional success. It begins with “The promises you make to yourself” and the unwavering commitment to fulfill them. It's about setting goals, creating plans, and following through with deliberate action. Look at it this way: “Keep your promises to yourself, not just those you make to your clients.” For example: You said you were going to make 10 follow-up calls today, and you make those calls absent of any excuses, negotiations, or distractions.

When you give your word to yourself to accomplish something, you set a standard of excellence. This commitment is not just about meeting external expectations; it's about honoring your inner drive and ambitions. Self-integrity means taking personal responsibility for your actions and inactions, regardless of external circumstances. It requires you to be honest with yourself about your strengths and weaknesses and to take proactive steps towards self-improvement.

For EXIT professionals, Self-Integrity manifests in daily practices such as time-blocking, diligent follow-up with clients, prioritizing your money-making activities, and owning that distractions don’t happen to you – you have a say in them entering your life. It's about being reliable and consistent, not just for your clients and colleagues but for yourself. When you honor your commitments to yourself, you build a strong foundation of trust and reliability that others can depend on.

ACCOUNTABILITY:The Power of Reporting and Collaboration

While Self-Integrity is about personal commitment, Accountability adds an external layer of commitment. It involves creating a plan of action, trusting that plan, executing it diligently, and then reporting your progress to a success partner or coach. Accountability is about transparency and collaboration, which amplifies your efforts and helps you stay on track. In my Boot-Camp Training programs, I stress the importance of having an Accountability Partner. This could be a fellow agent, a mentor, or a coach - someone who holds you responsible for your obligations. The act of reporting your progress not only keeps you motivated but also provides an opportunity for constructive feedback and support. Accountability helps you stay focused on your goals and ensures that you don't deviate from your plan. It creates a sense of urgency and importance around your prioritized tasks, making you more likely to complete them. Moreover, it transforms the solitary nature of personal goals into a collaborative effort, enhancing your chances of success.

Working with a Success Partner:

• Pick a colleague who is motivated to succeed. If they don’t want it bad enough for themselves, you can’t motivate them, and they may drag you down with their indifference. I always say: “Give me hunger over talent.”

• Listening in a supportive manner is crucial. Remember you are not there to process them - you are not their therapist, and vice-versa.

• Start Mondays with a quick conversation discussing proactive activities that must be completed by Fridays. How many daily/weekly: calls with people you know; calls with people you don’t know; follow-up calls; face-to-face at the doors, etc.

• You may opt for quick texts during the week to boost each other’s tenacity

• Friday or Saturday, email each other your numbers for the week – then get on the phone and discuss your wins, your losses, but more importantly your obstacles

• Bonus: practice scripts with one another. It’s better to make mistakes with your Accountability Partner than with your clients.

• Warning: gossiping about others will drag both of you down – it may feel good but accomplishes very little.

• Consider a face-to-face or Zoom call once a month. Pick a book that both of you will read at the same time so you can discuss it, for example: Atomic Habits by James Clear

Key Yessaad is a seasoned real estate strategist and coach with over 20 years of industry experience. He’s renowned for his unwavering commitment to accountability and empowerment. Specializing in Listing strategies and production coaching, Key offers two transformative programs: “All-Day In-Person Strategy Workshops” and “Immersive 3-Month Boot-Camp Trainings.” Text YesKey to 85377