2 minute read
DISTANCE VISION
COLUMN BY LORI MULLER, PRESIDENT – U.S.
he missions, values, and visions of a brokerage are directly linked to the people who are a part of it. The problem today is that so many are disengaged; people don’t feel connected to the office they work at, or the people they work with.
Director of Leadership, Bob McKinnon, and I did a Thought Leaders series on the book, The Dream Manager by Matthew Kelly. Diving deep into the book one thing was evident: every business needs a Chief Vision Officer (CVO). The CVO is responsible for identifying the dreams of agents, staff, and leaders of the brokerage, and supports their pursuit to achieve them.
The Benefits:
- Your people will know you’re invested in them
- Connects your people and the brokerage
- Creates a coaching culture between your people
- Supports people personally and professionally
- Shifts you toward retaining and attracting the best
- Your reputation will separate you from the competition
- Your people become more energetic and passionate
Having a CVO also allows your team to provide better service to clients because they’re aware of what’s known as the Just Cause; the big picture vision of your brokerage that provides a framework for your business strategies. Your Just Cause is the backbone for all decisions made for your people and brokerage, which inspires your associates to work hard and make sacrifices because they believe in it.
My dream is to see a CVO in every EXIT office across North America. My challenge to all is to appoint a CVO. If you’re an agent, volunteer to be the CVO. Let me know who your CVO is at lori@exitrealty.com and let’s help and support our goal of reaching 100,000 productive agents who love and respect the company. This simple, yet impactful act of helping someone achieve their dreams and having a Just Cause for the brokerage will be the tipping point for this company we all love.
