EXIT
Design
PRESENTATION OF WORK August 2015
DELIVERING SCALABLE STRATEGIC VALUE THROUGH COMMUNICATION We’re a 11 year old Brand Strategy & Consulting Firm that believes in using design across different media, to create business value.
Founded in 2004, our work has spanned industries ranging from Automotive, IT, Real Estate & Hospitality, to Financial Services, Education & The Performing Arts.
www.exitdesign.in
WE BELIEVE
In telling a story through our work and playing the role of a translator of design languages; those between a client and his client.
In ‘Listening’ to our Clients and interpreting their Design Language using our experience and communication skills.
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IDENTITY AND DESIGN The word ‘logo’ comes from the greek ‘logos’ which in short means one or more of the following – word, thought, principle or speech. In creating an ‘identity’ for your brand – impact on the target audience is important. Personality creation and image management is an part of the business process, simply because people are finicky and guiding them to a choice that favors you is in-itself an art. Striking an artistic balance for a commercial need is our approach to identity design.
ENVIRONMENTAL DESIGN NAMING & CORPORATE IDENTITY PUBLICATION DESIGN PACKAGING DESIGN RETAIL DESIGN BRAND MANUAL
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DIGITAL & SOCIAL MEDIA Technology evolution, like change, is constant. Keeping up with a constantly shifting landscape is challenging – the ability to adapt quickly is often the only differentiator. Digital media is an exciting space to be in today and internally we work with technologists who enjoy the demands of an evolving marketplace.
DIGITAL STRATEGY INTERACTIVE ENGAGEMENT WEBSITE DESIGN PRODUCT/APPLICATION & UI DESIGN MOTION GRAPHICS SOCIAL MEDIA & SEO/SEM
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CLIENTS
INTERNATIONAL UNITED KINGDOM FINANCE Markit
GERMANY FASHION & LIFESTYLE Company of India
RECREATION HSpin Tools of Yoyoism
AUSTRALIA RETIREMENT LIVING Renaissance Retirement Living
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CLIENTS INDIAN AUTOMOBILES 3M AVIATION Air India - Sats FASHION & LIFESTYLE Arvind Mills Dockers Paresh Lamba Signatures Prestige - The Man Store REAL ESTATE Asipac CityInfo Property Services Donata Developers Gold Group Indraprastha Shelters MEMORABILIA Alma Mater
PUBLICATIONS Strange Brew Deccan Herald THEATRE & ARTS Attakkalari Bujinkan India Rangashankara Thespo HOSPITALITY Olive Beach Roadtrip Ugly Duckling Duster Hospitality Services Hint CORPORATE CONSULTING Mind Matters The PRactice
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THE CREATIVE PROCESS
RESEARCH Research, involves educating ourselves, in order to make informed decisions.
EXPLORE Explore, involves instincts, minds and hands.
DETAIL Detail, involves skill and craftmanship.
DEVELOP Develop involves bringing our ideas to life.
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SELECTED PROJECTS
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Stationery
Tshirts / Sweatshirts
Tags
Alma Mater Now a national story, when they came to us, it was an ‘idea’. Articulating it into a brand story, from the name to the identity to the visual language to the fact that at it’s core (the positioning), it would appeal to one central emotion - memories.
E-Commerce Brand Design www.exitdesign.in
Mugs
Car Stickers
Poster
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CD
Brand Guidelines
POP
Standee
3M BikeCare Having worked with 3M CarCare for nearly a decade, we were asked to create the 3M BikeCare identity and complete brand communication, going into a brand guideline that would be used across 9 countries in the ASIAPAC region.
Automotive Brand Design www.exitdesign.in
Packaging Labels Merchandise
Poster
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Standee
Brochure
Coupon
3M CarCare A B2B brand till 4 years ago, in our nearly decade long association with 3M CarCare, we have worked with them on a variety of ATL & BTL activities. Ranging from strategic retail communication for 3M CarCare, to tactical promotions for garage owners to loyalty programs for OEM’s.
Automotive Brand Design www.exitdesign.in
Website Frontend
Website Backend
Twikster Wanting to create an e-commerce store creation platform; we advised the client to focus on the ‘creative maker space’ community based on her business targets, helping create differentiation. The brand was to appeal to a youthful, creative community.
E-Commerce Brand Strategy & Design www.exitdesign.in
Poster
Stationery
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Quest Informatics Quest Informatics is an IT services company specializing in software for heavy machinery manufacturers. ‘Engineering’ (in an IT context) is their service, ‘Heavy Machinery’ is the area they do it for and their name ‘Quest’ is suggestive of ‘Journeys’ - our concept. Given people would be engaging with the space on a daily basis, it also needed to be consistent and vibrant.
IT Space Graphics www.exitdesign.in
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Brand Guidelines
Decathlon Launched in India in 2009, customers could buy at Decathlon only if they had a registered business. Having removed this restriction in 2012, there was a need to standardize all communication. We worked with the corporate communications teams in India and France to create a standardized way of communicating for the brand across India.
Sports & Lifestyle Brand Design www.exitdesign.in
JANUARY 2014
BRAND GUIDELINES
4.0 4.1 4.2
Brand Guidelines
OUR LOGO LOGO CONSTRUCTION USER RULES
11. NOT ALLOWED WE TRANSLATE THE LOGO & TAGLINE EXACTLY FROM ENGLISH INTO THE REGIONAL LANGUAGE. WE DO NOT DO A LITERAL TRANSLATION.
Modified alignment
Typeface colour modified
Distorted typeface
Typeface case and style changed
Position modified
Separation of the logo
Tagline phrase changed
For example, if ‘Decathlon’ is written in a regional language, the tagline should be a literal translation of the one in English.
JANUARY 2014
BRAND GUIDELINES
4.0
OUR LOGO
JANUARY 2014
BRAND GUIDELINES
4.0 4.1
OUR LOGO LOGO CONSTRUCTION
Distorted position
Reverse mirror effect
100% 100% 25%
100%
25%
100%
The height of the logo is 25% of the width of the logo. The space form DECATHLON to the edge of the blue box should be 25% of the entire height.
OUR LOGO THE LOGO IS THE GRAPHIC REPRESENTATION THAT IS USED TO IDENTIFY DECATHLON IN A UNIQUE AND IMMEDIATE WAY ON ALL FORMS OF COMMUNICATION. THE DECATHLON LOGO This chapter deals with the construction of the logo, the use of its colours, its breathing spaces and minimum sizes.
25%
1. LOGO CONSTRUCTION
2. LOGO CONSTRUCTION ON PAINTINGS
THE DECATHLON LOGO IS MADE UP OF A FONT THAT IS SPECIALLY DESIGNED FOR THE BRAND, AND A PROPERLY PROPORTIONED BLUE BOX. IT IS UNCHANGING AND WORKS LIKE A SINGLE UNIT.
THE CONSTRUCTION GRILLE PRESENTED HERE IS ONLY USED WHEN THE LOGO HAS TO BE PAINTED BY HAND AND IS NEEDED FOR VERY BIG SIZE FORMATS. (EX: WALL PAINTING, FACADE etc).
Logo Position modified
Use of tagline in regional language
The logo cannot be modified in any way.
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CC India As part of a branding initiative by the promoters of Veneta Cuccine, ‘Kitchen Metamorphosis’ is a journey about the use of kitchen utensils over the last 2000 years across various civilizations and cultures globally Meant to be a giveaway for CCI’s clientele, and so had to be contemporary, stylish and understated.
Lifestyle Publication Design www.exitdesign.in
CC India ‘Workshop’ by CCIndia is a branding initiative by the promoters of Veneta Cuccine. A quarterly 24pg magazine targeted at a niche client, this was the first edition; setting the guidelines and look for future editions to follow.
Lifestyle Publication Design www.exitdesign.in
Myra School of Business A new business school founded in 2012, the Myra School of Business was up against ISB, XLRI and IIM. We took inspiration from the design of the campus itself, creating a visual language like no other - which in turn helped the school stand out distintly from the competition.
Education Brand Design www.exitdesign.in
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English India Clays Limited (EICL) A former ‘Thapar Group’ company, owned by Karan Thapar, the company was on an aggressive growth trajectory. ‘Brand’ was viewed as a key intervention in aligning the various people cultures across the factories in Kerala, Haryana and others being acquired in Tanzania, The Phillipines & Oman. We helped create a brand language that would be universal and consistent and help align the business and brand strategies.
Mining Brand Design www.exitdesign.in
Entrepreneurs Organization Entrepreneurs Organization is an exclusive network of HNI’s from across India and the Globe. We were commissioned by the Bangalore chapter to design the identity of their annual networking event - EO Connect. We reinterpreted Kovalam in a fresh and fun manner, given it had to appeal to members and their families too..
Peer-to-Peer Network Event Design www.exitdesign.in
Property Brochure
Corporate Brochure
Siesta Hospitality Siesta Hospitality specializes in the private corporate stay space with branded properties across the country. Their existing brochure was designed at the inception of the company, 5 years ago. We were asked to design a corporate brochure that would reflect a company going ‘public’ on the stock exchange. Brochure for Siesta Hyderabad alongside as an extension of the brand language.
Hospitality Publication Design www.exitdesign.in
Soup2Nutz Solutions S2N functions as a strategic marketing arm to various companies. One such opportunity they identified was the marketing of niche market luxury properties in France and Italy. Costs ranged from â‚Ź400,000 to â‚Ź40,000,000 for various properties - and so the approach of a luxurious, visually rich lifestyle magazine.
Real Estate Publication Design www.exitdesign.in
MCo Hospital Aids The first manufacturers of surgical sutures in India., over three decades they had slipped to no.5 and were looking to reinvigorate their business strategy; with ‘brand’ playing a key role. We helped create a scalable distinction between the parent company and sub-brands, resulting in them being seen as more approachable and conveying a sense of energy imperative to align staff with the mission of No.2 by 2020.
Pharma Brand Design www.exitdesign.in
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IRA Legal A lawfirm specializing in corporate law and litigation; they needed an identity as part of the launch of the new lawfirm. ‘Ira’ means ‘earth’ in Sanskrit, is also another name for the goddess ‘Saraswati’ and the name of the ‘wind-god’ - father to lord Hanuman. Bold, Progressive and Reliable were key descriptors of the founder - ones to be reflected in the simple and bold styling of the identity.
Law Space Graphics www.exitdesign.in
HummingBird India HummingBird India was formerly India’s largest corporate hospitality service apartment company. Recognized by CNBC ‘Young Turks’, after 7 years they were now going to reinvent themselves in a completely new digital avatar - a first in their space. We worked closely with the founders in understanding and ultimately articulating the brand and business promise.
Travel Web UI / UX & Development www.exitdesign.in
Coastliners Commended by Confederation of Indian Industries (CII) as the most innovative logistics services provider in India for the year 2014; we were asked to create a digital presence that would serve as a benchmark for other logistics companies and set the stage for international tieups to come.
Logistics Web UI / UX www.exitdesign.in
Whatsup Bangalore Whatsup Guides is a well known lifestyle listings magazine in various cities across India. We were asked to create a comprehensive portal that would help dynamically push their content on the site. We created both the front end as also a fairly complex and robust backend framework for them to be able to manage the various sections and subsections of the site as also a variety of content, be it text, image, video or social content.
Lifestyle UI / UX & Development www.exitdesign.in
Uniqreate - Oxford University One of only 200 projects from the country to be listed in the CII India Design Yearbook 2013 (for 2014), the Uniqreateplatform was built over a 2 year period and is an ongoing project. An enterprise license product, we benchmarked it against user habits around SAP and Oracle to create a UI & UX that makes understanding complex data extremely user friendly.
Data Analytics & Research UI / UX www.exitdesign.in
IN THE NEWS - Finalist at the British Council Young Creative Entrepreneur Awards, 2010 - Spoken at TEDx on ‘Design Engagement in the Future’ - Cover of India Today, Designers to Watch - Profiled on www.yourstory.in - Work published in ‘Asian Graphics Now’ by Taschen - One of only 200 projects from across India to appear in the CII - India Design Yearbook in 2014 & 2015
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GET IN TOUCH!
Karn Malhotra +91 98455 22281 karn@exitdesign.in Venkat Mohan +91 99449 98461 venkat@exitdesign.in Exit Design
+91 80 4151 9267 No. 1, 2nd Floor, 2nd D Cross, 3rd Main, Domlur 2nd Stage, Bangalore, 560071, INDIA
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