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2025 Strategy
OUR TRIPS
Start producing an integrated annual sustainability report (including Foundation activity)
Collaborate cross sector to improve tourism impact, and lead change within parent group
IMPROVE LIFE THROUGH TRAVEL, IN THE PLACES WE VISIT, FOR THE PEOPLE WE MEET, ON THE PLANET WE EXPLORE OUR OFFICES
Develop and implement a proactive ED&I policy
Establish a Destination Community Council
Measurably increase employment and income generation opportunities through tourism for disadvantaged, underrepresented and hard-to-reach communities
BECOME NATURE POSITIVE BY 2024
We have a lot of work to do in the coming few years across a diversity of different areas, and we have identified a handful of headline goals to spearhead our three year sustainability strategy and focus our efforts on the biggest priorities. OUR GIVING
Triple donor income to the Foundation
Our Nature Positive commitment is the lead goal in our Sustainability Strategy 2025.
In 2020, we were one of the first travel companies to declare a climate emergency, and at the beginning of 2021, we published our first climate action plan – spearheaded by our commitment to halve our per passenger carbon footprint by 2030, to compensate for all trip and flight emissions, and to rewild 100 square metres per passenger (through our partnership with Rewilding Europe – see page 21). However, our increasing awareness of the biodiversity crisis we face – inextricably linked to the climate emergency –fuelled a desire to go further in our efforts to support the regeneration of nature. Our customers agree, identifying the protection of biodiversity and wildlife as the number one sustainable travel issue they feel we should address, in our customer surveys. On the right hand page, are the targets we have set ourselves in order to further reduce our negative impact on nature and – importantly – support the regeneration of biodiversity, through our adventures and our Foundation.
TOURISM’S NEGATIVE IMPACT ON NATURE:
Carbon emissions (IPBES driver: Climate change)
Pollution and waste
(IPBES driver: Pollution)
Ecosystem exploitation (IPBES drivers: Over-exploitation of natural resources, change in land use, invasive and non-native species and disease)