SHIFTING SANDS

The Kingdom of Saudi Arabia was founded in 1932 under the rule of King Abdulaziz Al Saud, who united the land. Oil was discovered in 1938, which supercharged the country‘s development. Yet to this day, the Kingdom stays true to its roots by blending culture, heritage and Islamic values with modernity.

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AlUla is undergoing significant development to diversify the economy, give back to the community and welcome domestic and international visitors to one of the world‘s most significant culture and heritage destinations. The information provided in this guide is correct at the time of printing. However, much ongoing work is being undertaken to bring further engaging experiences, accommodation, eateries and more to AlUla over the course of the next months and years. For the latest updates and information, see experiencealula.com or call our information line on +920025003

Saudi Arabia is home to the Two Holy Mosques: Al Masjid Al Haram in Makkah, Islam s holiest city and the site of the Kaaba, and The Prophet‘s Mosque in Medina. The country is blessed with a varied topography, including a generous portion of the Rub al Khali )a vast, unbroken sand desert that stretches across the southern part of the Arabian Peninsula), the Hijaz mountain range in the western region, and a beautiful stretch of Red Sea coast. The capital city, Riyadh, is the main financial metropolis while Jeddah, on the Red Sea, is a popular resort hub, as well as being a gateway for Hajj and Umrah pilgrimages. Today, the country is ruled by His Majesty King Salman Bin Abdulaziz Al Saud, Custodian of the Two Holy Mosques, who ascended the throne in 2015. His son, His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, who is first in line to the throne, has been influential in diversifying the Kingdom s economy and liberalising various laws.

Currently, the government is working towards its Vision 2030, which sets out the longer-term goals and expectations for the nation. It marks a new phase of development to create a vibrant society in which all citizens can fulfill their dreams, hopes and ambitions to succeed in a diversified economy. With the world starting to travel again, AlUla is well positioned to become a destination of choice for those looking for an unforgettable adventure in a safe environment with plenty of space. Extraordinary landscapes, nature, history and culture all combine in a setting like no other. Visit now and you‘ll be amongst the first international travellers to discover all that AlUla has to offer.