Promoting Oxfordshire to Local, National and International Audiences

Experience Oxfordshire maintains an ongoing conversation with new and established visitor audiences through extensive use of social media and we grow our reach and influence through partnership marketing. We issue targeted monthly e-newsletters to visitors, travel trade, MICE (meeting, incentives, conferences and events) buyers and group organisers and our output has grown by 93% from 400,000 to nearly 772,000 over the last year. We have a website dedicated to promoting the county and our Partners and produce annual digital Visitor and Venues guides. We have strong relationships with local and national media and support initiatives run by the national tourist boards, VisitBritain and VisitEngland. We deliver partnership marketing campaigns which allow us to extend our reach and create legacy assets including content, film and photography.

From its Dreaming Spires to its Green Grass Shire

The early spring Spires & Shires partnership campaign with GWR highlighted the value and ease of travelling by rail from Paddington Station to destinations across Oxfordshire. With GWR offering up to 50% off selected tickets, the campaign landing page provided advice and inspiration from discovering the iconic sites of Oxford to exploring the county’s great outdoors, thriving towns and enjoying its many family-friendly attractions.

Escape the Everyday, Escape to Oxford

Following the success of the 2021 Escape the Everyday national campaign, in spring 2022 VisitEngland invited destinations to support its national campaign with a locally created city campaign. Experience Oxfordshire successfully bid and delivered the high performing Escape to Oxford campaign designed to attract a younger demographic to enjoy the city’s attractions during the summer months. The campaign, which resulted in 1500 bookable conversions was a finalist in the Marketing Excellence category of the 2023 Oxfordshire Business Awards.