The strategy of using email to advertise products and services to current and potential clients is known as email marketing. It is a tried-and-proven method for raising user engagement.
Top reasons to use Email Marketing for your online store
1. Email Marketing is Efficient
An effective way to advertise your online store is using email marketing.According to studies, 10% of visitors on average check the website and make purchases after receiving a promotional email.Additionally, it is a tactic to develop loyal clients.
2.Affordable marketing strategy
An inexpensive online marketing tactic is email marketing.There are numerous platforms that offer their services to people at reasonable rates.There are systems where you only have to pay when they open your email. Compared to other widely used marketing strategies like Facebook Ads, InstagramAds, GoogleAds, etc., email marketing is more affordable. Use your client and potential customer database, if you have one, to increase sales and conversions.
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Email marketing platforms give creators the ability to adapt their emails to their own requirements.Additionally, you can make them feel better by including their names in the email, which might result in a valuable sale.
4. Measurable form of marketing
Emails received through marketing platforms can be readily followed up on to determine their progress.They offer thorough insights and statistics so you can boost your marketing.The number of persons that opened, clicked the URL, etc., can be easily seen.You can comprehend user behaviour with these statistics.
5. Improves BrandAwareness
Acheap way to raise brand exposure is through email marketing. Email marketing should be used for better results instead of the normal social media platforms that online stores usually employ to increase brand exposure.Your client database can expand, and you can use it for email marketing.